2024 年电视广告世界市场报告

电视广告市场规模预计在未来几年将大幅成长。预计到 2028 年将以 5.7% 的复合年增长率 (CAGR) 增长至 1,722.7 亿美元。预计的成长可归因于跨通路整合和全通路宣传活动、有针对性的广告能力、广告效果的资料分析、互动和可购物的广告格式以及对不断变化的受众习惯的适应。预测期内的主要趋势包括广告格式和创新的创新、定向广告中资料隐私的遵守、在地化、地理定位策略、品牌内容和赞助的增加、即时广告宣传调整等。

电视广告市场的成长预计将受到 OTT 媒体服务使用量Over-the-Top的推动。 Netflix、Amazon Prime Video 和 Disney+ 等 OTT 平台用户提供 100% 不可跳过的影片广告。这些平台上支援订阅的随选视讯服务有助于广告的不可跳过性。据预测，OTT广告支出将大幅成长，到2025年预计将达到23.73亿美元，显示串流媒体服务广告的快速扩张。因此，OTT 媒体服务Over-the-Top的激增正在推动电视广告市场的发展。

程序化电视广告在电视广告市场中越来越受欢迎。这种形式的广告涉及使用演算法和机器自动购买数位广告，消除人工干预并使流程高效且具有成本效益。程序化广告允许组织在各种平台上发布无限数量的广告。随着观众消费模式的变化，满足扩大广告覆盖范围的需求。与程序化广告相关的程序化电视机允许观众在电视上观看 OTT 平台。例如，当您在程序化电视机上观看内容时，串流内广告会出现在您的视讯播放器中，并根据需要频繁运行，以扩大您对目标受众的覆盖范围。

目录

第一章执行摘要

第二章 市场特点

第三章 市场趋势与策略

第四章宏观经济情景

• 高通膨对市场的影响
• 乌克兰与俄罗斯战争对市场的影响
• COVID-19 对市场的影响

第五章世界市场规模与成长

• 全球市场驱动因素与限制因素
  • 市场驱动因素
  • 市场限制因素
• 2018-2023 年全球市场规模表现与成长
• 全球市场规模预测与成长，2023-2028、2033

第六章市场区隔

• 全球电视广告市场，按服务类型细分、实际和预测，2018-2023、2023-2028、2033
• 地面电波的
• 多通道
• 在线的
• 全球电视广告市场，依分发平台细分，绩效与预测，2018-2023、2023-2028、2033
• 有线电视
• 卫星电视
• 全球电视广告市场，依广播服务细分、绩效与预测，2018-2023、2023-2028、2033
• 广告
• 订阅
• 全球电视广告市场，依时段细分，实际与预测，2018-2023、2023-2028、2033
• 20秒
• 60秒
• 60秒以上

第 7 章 区域与国家分析

• 全球电视广告市场，按地区、绩效及预测，2018-2023、2023-2028、2033
• 全球电视广告市场，依国家、绩效及预测，2018-2023、2023-2028、2033

第八章亚太市场

第九章 中国市场

第十章 印度市场

第十一章 日本市场

第十二章 澳洲市场

第十三章 印尼市场

第14章 韩国市场

第十五章 西欧市场

第十六章英国市场

第十七章 德国市场

第十八章 法国市场

第十九章 义大利市场

第20章 西班牙市场

第21章 东欧市场

第22章 俄罗斯市场

第23章 北美市场

第24章美国市场

第25章加拿大市场

第26章 南美洲市场

第27章 巴西市场

第28章 中东市场

第29章 非洲市场

第三十章 竞争格局及公司概况

• 电视广告市场竞争格局
• 电视广告市场公司简介
  • Comcast Corporation
  • The Walt Disney Company
  • Viacom Inc.
  • WPP plc
  • Publicis Groupe

第31章 其他大型创新公司

• Columbia Broadcasting System
• Omnicom Group
• Omnicom Group Inc
• Cox Communication
• Discovery Communications Inc.
• Vivendi SA
• DENTSU INC.
• Time Warner Cable
• British Broadcasting Corporation
• Ogilvy &Mather Worldwide Inc.
• Univision Communication
• Sinclair Broadcast Group
• Gray Television Inc.
• Leo Burnett Worldwide
• Havas WORLDWIDE INDIA PRIVATE LIMITED

第32章竞争基准化分析

第 33 章. 竞争对手仪表板

第三十四章 重大併购

第35章 未来前景与可能性分析

第36章附录

Television advertising involves the creation and broadcast of commercials on television platforms to promote products or services. Initially, advertising on TV reaches a broader audience compared to online advertising, and it serves as a catalyst for other promotional activities.

The primary types of TV advertising services include terrestrial, multichannel, and online. Multichannel advertising encompasses the dissemination of marketing messages through various media channels, including email, social media, print, mobile, display ads, and television. These services are delivered through platforms such as cable television and satellite television, utilizing both advertisements and subscription models. Different time slots for TV ads range from 20 seconds to 60 seconds and more.

The TV advertising market research report is one of a series of new reports from The Business Research Company that provides TV advertising market statistics, including TV advertising industry global market size, regional shares, competitors with a TV advertising market share, detailed TV advertising market segments, market trends and opportunities, and any further data you may need to thrive in the TV advertising industry. This TV advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The tv advertising market size has grown strongly in recent years. It will grow from $129.61 billion in 2023 to $137.9 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The historical growth can be ascribed to widespread reach and audience engagement, effectiveness in brand building, prime time programming, credibility, trust, and the dominance of traditional advertising.

The tv advertising market size is expected to see strong growth in the next few years. It will grow to $172.27 billion in 2028 at a compound annual growth rate (CAGR) of 5.7%. The forecasted growth can be attributed to cross-channel integration and omnichannel campaigns, targeted advertising capabilities, data analytics for ad performance, interactive and shoppable ad formats, and adaptation to changing viewer habits. Major trends in the forecast period include innovations in ad formats and creatives, data privacy compliance in targeted advertising, localization, and regional targeting strategies, as well as the rise of branded content and sponsorships, along with real-time ad campaign adjustments.

The growth of the TV advertising market is expected to be propelled by the increased utilization of over-the-top (OTT) media services. OTT platforms, such as Netflix, Amazon Prime Video, and Disney+, offer non-skippable video advertisements that are 100% viewable by subscribers. Subscription-Supported Video-on-Demand Services on these platforms contribute to the non-skippable nature of ads. Projections indicate a substantial increase in OTT ad spending, reaching an estimated $2.373 billion by 2025, signifying the rapid expansion of advertising on streaming services. Therefore, the surge in over-the-top (OTT) media service usage is a driving force in the TV advertising market.

Programmatic TV advertising is gaining popularity in the TV advertising market. This form of advertising involves the automated purchase of digital advertisements using algorithms and machines, eliminating human intervention and making the process efficient and cost-effective. Programmatic advertising allows organizations to publish numerous ads across various platforms without limitations. It addresses the need for expanded ad reach as audience consumption patterns change. Programmatic TV sets, associated with programmatic advertising, enable audiences to watch OTT platforms on TV. For example, when viewing content on a programmatic TV set, in-stream ads can appear in the video player, running as frequently as desired and enhancing reach to the target audience.

Key companies in the TV advertising market are innovating with ad formats such as Connected TV (CTV) ads. CTV ads are video advertisements delivered through streaming services or apps on smart TVs, taking advantage of the growing popularity of streaming services and the shift toward digital consumption. In September 2023, Microsoft launched a new video ad product that utilizes audience data to enhance ad-serving opportunities and boost conversion rates by targeting high-value customers. Microsoft's extensive audience intelligence, a compilation of verified first-party data from multiple sources, is designed to connect advertisers with their desired audience.

In January 2021, LG Electronics acquired Alphonso for $80 million, strengthening its smart TV business portfolio to compete with major players such as Vizio, Samsung, Amazon, and Roku. Alphonso's proprietary technology and TV data services enable agencies and brands to plan, execute, and monitor interactive connected TV advertising in over 40 countries. Alphonso, an Indian-based company, operates at the intersection of television media, machine learning, and big-data analytics.

Major companies operating in the tv advertising market report are Comcast Corporation, The Walt Disney Company, Viacom Inc., WPP PLC, Publicis Groupe, Columbia Broadcasting System, Omnicom Group, Omnicom Group Inc., Cox Communication, Discovery Communications Inc., Vivendi SA, DENTSU INC., Time Warner Cable, British Broadcasting Corporation, Ogilvy & Mather Worldwide Inc., Univision Communication, Sinclair Broadcast Group, Gray Television Inc., Leo Burnett Worldwide, Havas WORLDWIDE INDIA PRIVATE LIMITED, BBDO Worldwide Inc., McCann Worldgroup, MullenLowe Group, Saatchi & Saatchi, Sun TV Network, Droga5 LLC, Fisher Communication, The Richards Group, TV Today Network, Jacob Tyler Brand & Digital Agency, Gumas Advertising L.L.C., Daniel Brian Advertising, BayCreative Inc., INNOVATIVE PRODUCTION GROUP, ThreeSixtyEight, LiveRail Inc., Division of Labor, THIEL, Anchour, R/Greenberg Associates, Anomaly Partners LLC, Deutsch Welle, Forsman & Bodenfors, M&C Saatchi Sport and Entertainment, Foote Cone & Belding Global, Crispin Porter + Bogusky, GSD&M Idea City LLC, Barton F. Graf, 22squared, Goodby Silverstein & Partners

North America was the largest region in the TV advertising market in 2023. Western Europe was the second largest region in the global TV advertising market. The regions covered in the tv advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the tv advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The TV advertising market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in television. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

TV Advertising Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on tv advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

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• Measure the impact of high global inflation on market growth.
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Where is the largest and fastest growing market for tv advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The tv advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

• 1) By Service Type: Terrestrial; Multichannel; Online
• 2) By delivery platform: Cable Television; Satellite Television
• 3) By Broadcasting services: Advertisement; Subscription
• 4) By Time slot: 20 seconds; 60 seconds; More than 60 seconds
• Companies Mentioned: Comcast Corporation; The Walt Disney Company; Viacom Inc.; WPP plc; Publicis Groupe
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. TV Advertising Market Characteristics

3. TV Advertising Market Trends And Strategies

4. TV Advertising Market - Macro Economic Scenario

• 4.1. Impact Of High Inflation On The Market
• 4.2. Ukraine-Russia War Impact On The Market
• 4.3. COVID-19 Impact On The Market

5. Global TV Advertising Market Size and Growth

• 5.1. Global TV Advertising Market Drivers and Restraints
  • 5.1.1. Drivers Of The Market
  • 5.1.2. Restraints Of The Market
• 5.2. Global TV Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
• 5.3. Global TV Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. TV Advertising Market Segmentation

• 6.1. Global TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• Terrestrial
• Multichannel
• Online
• 6.2. Global TV Advertising Market, Segmentation By Delivery Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• Cable Television
• Satellite Television
• 6.3. Global TV Advertising Market, Segmentation By Broadcasting services, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• Advertisement
• Subscription
• 6.4. Global TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20 seconds

60 seconds

• More than 60 seconds

7. TV Advertising Market Regional And Country Analysis

• 7.1. Global TV Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 7.2. Global TV Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific TV Advertising Market

• 8.1. Asia-Pacific TV Advertising Market Overview
• Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
• 8.2. Asia-Pacific TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 8.3. Asia-Pacific TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 8.4. Asia-Pacific TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China TV Advertising Market

• 9.1. China TV Advertising Market Overview
• 9.2. China TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
• 9.3. China TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
• 9.4. China TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India TV Advertising Market

• 10.1. India TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 10.2. India TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 10.3. India TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan TV Advertising Market

• 11.1. Japan TV Advertising Market Overview
• 11.2. Japan TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 11.3. Japan TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 11.4. Japan TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia TV Advertising Market

• 12.1. Australia TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 12.2. Australia TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 12.3. Australia TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia TV Advertising Market

• 13.1. Indonesia TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 13.2. Indonesia TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 13.3. Indonesia TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea TV Advertising Market

• 14.1. South Korea TV Advertising Market Overview
• 14.2. South Korea TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 14.3. South Korea TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 14.4. South Korea TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe TV Advertising Market

• 15.1. Western Europe TV Advertising Market Overview
• 15.2. Western Europe TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 15.3. Western Europe TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 15.4. Western Europe TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK TV Advertising Market

• 16.1. UK TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 16.2. UK TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 16.3. UK TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany TV Advertising Market

• 17.1. Germany TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 17.2. Germany TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 17.3. Germany TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France TV Advertising Market

• 18.1. France TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 18.2. France TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 18.3. France TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy TV Advertising Market

• 19.1. Italy TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 19.2. Italy TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 19.3. Italy TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain TV Advertising Market

• 20.1. Spain TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 20.2. Spain TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 20.3. Spain TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe TV Advertising Market

• 21.1. Eastern Europe TV Advertising Market Overview
• 21.2. Eastern Europe TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 21.3. Eastern Europe TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 21.4. Eastern Europe TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia TV Advertising Market

• 22.1. Russia TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 22.2. Russia TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 22.3. Russia TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America TV Advertising Market

• 23.1. North America TV Advertising Market Overview
• 23.2. North America TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 23.3. North America TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 23.4. North America TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA TV Advertising Market

• 24.1. USA TV Advertising Market Overview
• 24.2. USA TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 24.3. USA TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 24.4. USA TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada TV Advertising Market

• 25.1. Canada TV Advertising Market Overview
• 25.2. Canada TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 25.3. Canada TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 25.4. Canada TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America TV Advertising Market

• 26.1. South America TV Advertising Market Overview
• 26.2. South America TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 26.3. South America TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 26.4. South America TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil TV Advertising Market

• 27.1. Brazil TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 27.2. Brazil TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 27.3. Brazil TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East TV Advertising Market

• 28.1. Middle East TV Advertising Market Overview
• 28.2. Middle East TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 28.3. Middle East TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 28.4. Middle East TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa TV Advertising Market

• 29.1. Africa TV Advertising Market Overview
• 29.2. Africa TV Advertising Market, Segmentation By Service Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 29.3. Africa TV Advertising Market, Segmentation By delivery platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
• 29.4. Africa TV Advertising Market, Segmentation By Time Slot, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. TV Advertising Market Competitive Landscape And Company Profiles

• 30.1. TV Advertising Market Competitive Landscape
• 30.2. TV Advertising Market Company Profiles
  • 30.2.1. Comcast Corporation
    • 30.2.1.1. Overview
    • 30.2.1.2. Products and Services
    • 30.2.1.3. Strategy
    • 30.2.1.4. Financial Performance
  • 30.2.2. The Walt Disney Company
    • 30.2.2.1. Overview
    • 30.2.2.2. Products and Services
    • 30.2.2.3. Strategy
    • 30.2.2.4. Financial Performance
  • 30.2.3. Viacom Inc.
    • 30.2.3.1. Overview
    • 30.2.3.2. Products and Services
    • 30.2.3.3. Strategy
    • 30.2.3.4. Financial Performance
  • 30.2.4. WPP plc
    • 30.2.4.1. Overview
    • 30.2.4.2. Products and Services
    • 30.2.4.3. Strategy
    • 30.2.4.4. Financial Performance
  • 30.2.5. Publicis Groupe
    • 30.2.5.1. Overview
    • 30.2.5.2. Products and Services
    • 30.2.5.3. Strategy
    • 30.2.5.4. Financial Performance

31. TV Advertising Market Other Major And Innovative Companies

• 31.1. Columbia Broadcasting System
• 31.2. Omnicom Group
• 31.3. Omnicom Group Inc
• 31.4. Cox Communication
• 31.5. Discovery Communications Inc.
• 31.6. Vivendi SA
• 31.7. DENTSU INC.
• 31.8. Time Warner Cable
• 31.9. British Broadcasting Corporation
• 31.10. Ogilvy & Mather Worldwide Inc.
• 31.11. Univision Communication
• 31.12. Sinclair Broadcast Group
• 31.13. Gray Television Inc.
• 31.14. Leo Burnett Worldwide
• 31.15. Havas WORLDWIDE INDIA PRIVATE LIMITED

32. Global TV Advertising Market Competitive Benchmarking

33. Global TV Advertising Market Competitive Dashboard

34. Key Mergers And Acquisitions In The TV Advertising Market

35. TV Advertising Market Future Outlook and Potential Analysis

• 35.1 TV Advertising Market In 2028 - Countries Offering Most New Opportunities
• 35.2 TV Advertising Market In 2028 - Segments Offering Most New Opportunities
• 35.3 TV Advertising Market In 2028 - Growth Strategies
  • 35.3.1 Market Trend Based Strategies
  • 35.3.2 Competitor Strategies

36. Appendix

• 36.1. Abbreviations
• 36.2. Currencies
• 36.3. Historic And Forecast Inflation Rates
• 36.4. Research Inquiries
• 36.5. The Business Research Company
• 36.6. Copyright And Disclaimer