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市场调查报告书
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1436620

2024 年程序化广告世界市场报告

Programmatic Advertising Global Market Report 2024
出版日期: 按订单生产 | 出版商: The Business Research Company | 英文 200 Pages | 商品交期: 2-10个工作天内

价格
简介目录

预计未来几年程序化广告市场规模将快速成长。预计到 2028 年将以 22.6% 的复合年增长率 (CAGR) 增长至 281.2 亿美元。预测期内的预期增长可归因于上下文定位的使用增加、隐私合规解决方案的采用、程序化音讯广告的兴起、标头竞标的发展以及统一身份解决方案的引入。预测期间内预期的主要趋势包括利用第一方资料、增强即时竞价（RTB）、整合跨通路宣传活动管理、采用动态创新优化（DCO）和供应路径优化（SPO）。介绍

行动产业的显着成长预计将为程序化广告市场的扩张做出重大贡献。世界人口成长、技术进步和网路普及等因素正在推动行动产业的发展。网路和行动装置已成为数百万人无所不在的资讯来源，影响他们生活的许多方面，包括家庭、学校和工作。不断增长的行动市场和技术进步正在推动更大的自动化，提高资料质量，并透过更复杂的软体应用程式建立资料，以最小的营运成本瞄准正确的用户。程序化广告变得更有价值。根据英国GSM 协会 2022 年 2 月发布的《行动经济 2022》报告，到 2025 年，全球行动网路用户数量将从 2021 年的 42 亿增加到 50 亿，预计将达到总人口的 60%到 2025 年。因此，快速成长的行动市场必将推动程序化广告市场的成长。

零售业不断增长的需求预计将进一步推动程序化广告市场的成长。零售业涉及向最终消费者销售商品和服务，依赖基于人口统计、行为和兴趣的精确定位、即时优化、跨装置定位、广告诈骗预防、敏捷性和广告预算弹性和高效分配。例如，英国国家统计局 (ONS) 2023 年 7 月报告预测 2023 年 6 月零售额将成长 0.7%。零售业需求的激增是推动程序化广告市场成长的关键驱动力。

目录

第一章执行摘要

第二章 市场特点

第三章 市场趋势与策略

第四章宏观经济情景

  • 高通膨对市场的影响
  • 乌克兰与俄罗斯战争对市场的影响
  • COVID-19 对市场的影响

第五章世界市场规模与成长

  • 全球市场驱动因素与限制因素
    • 市场驱动因素
    • 市场限制因素
  • 2018-2023 年全球市场规模表现与成长
  • 全球市场规模预测与成长，2023-2028、2033

第六章市场区隔

  • 全球程序化广告市场，依媒体类型细分、实际与预测，2018-2023、2023-2028、2033
  • 音讯广告
  • DOOH
  • 数字显示
  • 社群广告
  • 影片广告
  • 全球程序化广告市场，依设备细分，实际与预测，2018-2023、2023-2028、2033
  • 智慧型手机
  • 桌面
  • 全球程序化广告市场，依公司规模、绩效及预测细分，2018-2023、2023-2028、2033
  • 中小企业
  • 大公司
  • 全球程序化广告市场，依最终用户细分，实际与预测，2018-2023、2023-2028、2033
  • 教育
  • 媒体与娱乐
  • 零售
  • 旅行

第 7 章 区域与国家分析

  • 全球程序化广告市场，按地区、绩效及预测，2018-2023、2023-2028、2033
  • 全球程序化广告市场，依国家、表现及预测，2018-2023、2023-2028、2033

第八章亚太市场

第九章 中国市场

第十章 印度市场

第十一章 日本市场

第十二章 澳洲市场

第十三章 印尼市场

第14章 韩国市场

第十五章 西欧市场

第十六章英国市场

第十七章 德国市场

第十八章 法国市场

第十九章 义大利市场

第20章 西班牙市场

第21章 东欧市场

第22章 俄罗斯市场

第23章 北美市场

第24章美国市场

第25章加拿大市场

第26章 南美洲市场

第27章 巴西市场

第28章 中东市场

第29章 非洲市场

第三十章 竞争格局及公司概况

  • 程序化广告市场竞争格局
  • 程序化广告市场公司概况
    • Adobe Advertising Cloud
    • AdReady Inc.
    • NextRoll Inc
    • Magnite Inc
    • Baidu Inc

第三十一章 其他重大及创新企业

  • Google Ad Manager
  • The Trade Desk Inc.
  • MediaMath Inc
  • XandrInc
  • Criteo SA
  • Verizon Media Ventures Inc.
  • HABIB EXCHANGE CO.
  • PubMatic Inc
  • OpenX Software Ltd.
  • Outbrain Inc.
  • Taboola Inc.
  • SpotX Inc.
  • Sizmek Inc
  • Roku Inc
  • Quantcast Corporation

第32章竞争基准化分析

第 33 章. 竞争对手仪表板

第三十四章 重大併购

第35章 未来前景与可能性分析

第36章附录

简介目录
Product Code: r15954

Programmatic advertising involves the automated buying and selling of advertising spaces. This method is designed to enhance advertising efficiency and targeting accuracy by utilizing machine learning and AI optimization to replace human negotiations.

Programmatic advertising utilizes different media types, including audio ads, DOOH (digital out-of-home), digital display, social ads, and video ads. Audio ads involve the automated buying, selling, and delivery of audio content, encompassing digital radio, podcasts, audio articles, and streaming music services. These ads are viewed on mobile and desktop platforms, catering to both small and medium-sized businesses (SMBS) and large enterprises. Programmatic advertising serves end-users in education, media and entertainment, retail, and travel industries.

The programmatic advertising market research report is one of a series of new reports from The Business Research Company that provides programmatic advertising market statistics, including programmatic advertising industry global market size, regional shares, competitors with a programmatic advertising market share, detailed programmatic advertising market segments, market trends and opportunities, and any further data you may need to thrive in the programmatic advertising industry. This programmatic advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The programmatic advertising market size has grown exponentially in recent years. It will grow from $9.75 billion in 2023 to $12.46 billion in 2024 at a compound annual growth rate (CAGR) of 27.8%. The growth observed in the historic period can be attributed to several factors, including the adoption of data-driven targeting, the implementation of automation for increased efficiency, audience segmentation strategies, the enforcement of brand safety measures, and the prominence of video and mobile advertising.

The programmatic advertising market size is expected to see exponential growth in the next few years. It will grow to $28.12 billion in 2028 at a compound annual growth rate (CAGR) of 22.6%. The anticipated growth in the forecast period can be credited to the increased utilization of contextual targeting, the adoption of privacy-compliant solutions, the rise of programmatic audio advertising, the evolution of header bidding, and the implementation of unified ID solutions. Key trends expected in the forecast period encompass the utilization of first-party data, enhancements in real-time bidding (RTB), the integration of cross-channel campaign management, the adoption of dynamic creative optimization (DCO), and the implementation of supply path optimization (SPO).

The substantial growth of the mobile industry is anticipated to make a significant contribution to the expansion of the programmatic advertising market. Factors such as the increasing global population, technological advancements, and widespread internet usage are fostering the development of the mobile industry. The internet and mobile devices have become ubiquitous sources of information for millions of people, impacting various aspects of life, including home, school, and work. The growing mobile market, coupled with technological advancements, will boost programmatic advertising by facilitating automation, enhancing data quality, and structuring data in more sophisticated software applications to target the appropriate users at the lowest operational cost. As per The Mobile Economy 2022 report published in February 2022 by the UK-based GSM Association, the global number of mobile internet subscribers is projected to reach 5 billion by 2025, up from 4.2 billion in 2021, representing 60% of the population by 2025 compared to 53% in 2021. Thus, the burgeoning mobile market is poised to drive the growth of the programmatic advertising market.

The rising demand in the retail industry is expected to further propel the growth of the programmatic advertising market. The retail industry, encompassing the sale of goods and services to end consumers, stands to benefit from programmatic advertising's capabilities, including precise targeting based on demographics, behaviors, and interests, real-time optimization, cross-device targeting, ad fraud prevention, agility, flexibility, and efficient allocation of advertising budgets. As an example, a July 2023 report from the UK's Office for National Statistics (ONS) projected a 0.7% increase in retail sales for June 2023. This surge in demand within the retail sector is a key driver propelling the growth of the programmatic advertising market.

The adoption of next-generation technologies is a prominent trend in the programmatic advertising market, driving advancements in areas such as data science, artificial intelligence (AI), machine learning (ML), text Application Programming Interface (API), and Customer Relationship Management (CRM) software. These advanced programmatic advertising solutions, incorporating cutting-edge technologies, bring about comprehensive engagement, enhanced optimization, and increased automation. Major players in the programmatic advertising market are strategically focusing on delivering technologically advanced solutions to attract more customers and fortify their market positions. For example, PandoLogic, a US-based software company, offers pandoIQ, an advanced programmatic job advertising solution for enterprise recruitment. The pandoIQ platform utilizes algorithms based on sophisticated data science, machine learning, and artificial intelligence to intelligently automate and optimize the job advertising process. By eliminating manual processes, data silos, and inefficiencies, it optimizes spending to acquire high-quality candidates more efficiently.

Collaborations and partnerships are another strategic approach adopted by major companies in the programmatic advertising market to develop new products and reinforce their market presence. Such collaborations foster innovation, harness complementary expertise, and expedite the development and commercialization of advanced solutions by combining resources and capabilities. In October 2023, Maplebear Inc., a US-based delivery company, partnered with The Trade Desk Inc., a US-based technology company operating a demand-side platform (DSP) for digital advertising. This collaboration enables Consumer Packaged Goods (CPG) advertisers to reach audiences ready for a purchase, enhancing the data-driven nature of their media buys on The Trade Desk platform. Leveraging category-based purchase data from Instacart, companies can create expansive, highly motivated audiences that accurately reflect the shopping habits of Instacart's Marketplace customers. CPG brand partners gain the ability to reach a broader audience beyond the Instacart platform by placing advertising online and through other media channels using The Trade Desk's demand-side platform. The collaboration aims to provide innovative avenues for marketers to reach large audiences and encourage purchases.

In October 2021, Grove Inc., a US-based innovator in hemp, health, and wellness, acquired Interactive Offers for an undisclosed amount. This strategic move allowed Grove to establish a robust market presence in the programmatic advertising industry and incorporate a unique in-house advertising platform to scale its current and future offerings. Interactive Offers, a US-based programmatic advertising company, contributed to Grove's expansion into this dynamic market.

Major companies operating in the programmatic advertising market report are Adobe Advertising Cloud, AdReady Inc., NextRoll Inc., Magnite Inc., Baidu Inc., Google Ad Manager, The Trade Desk Inc., MediaMath Inc., XandrInc., Criteo S.A., Verizon Media Ventures Inc., HABIB EXCHANGE CO., PubMatic Inc., OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Sizmek Inc., Roku Inc., Quantcast Corporation, IgnitionOne Inc., Adform A/S, Kochava Inc., Centro Basis Technologies Inc., SmartyAds Inc., Viant Technology LLC, Mediaocean LLC, Zeta Global Holdinngs Corp, Beeswax Corporation, LiveRamp Holdings Inc., Amobee Inc

North America was the largest region in the programmatic advertising market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the programmatic advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the programmatic advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The programmatic advertising market includes revenues earned by entities by providing native ads, audience insights, 3rd party data, optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Programmatic Advertising Global Market Report 2024 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on programmatic advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

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  • Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
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  • Outperform competitors using forecast data and the drivers and trends shaping the market.
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  • Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
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Where is the largest and fastest growing market for programmatic advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The programmatic advertising market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.

The impact of higher inflation in many countries and the resulting spike in interest rates.

The continued but declining impact of covid 19 on supply chains and consumption patterns.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:

  • 1) By Media Type: Audio Ads; DOOH; Digital Display; Social Ads; Video Ads
  • 2) By Device: Mobile; Desktop
  • 3) By Enterprise Size: SMBs; Large Enterprises
  • 4) By End User: Education; Media And Entertainment; Retail; Travel
  • Companies Mentioned: Adobe Advertising Cloud; AdReady Inc.; NextRoll Inc; Magnite Inc; Baidu Inc
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Programmatic Advertising Market Characteristics

3. Programmatic Advertising Market Trends And Strategies

4. Programmatic Advertising Market - Macro Economic Scenario

  • 4.1. Impact Of High Inflation On The Market
  • 4.2. Ukraine-Russia War Impact On The Market
  • 4.3. COVID-19 Impact On The Market

5. Global Programmatic Advertising Market Size and Growth

  • 5.1. Global Programmatic Advertising Market Drivers and Restraints
    • 5.1.1. Drivers Of The Market
    • 5.1.2. Restraints Of The Market
  • 5.2. Global Programmatic Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
  • 5.3. Global Programmatic Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Programmatic Advertising Market Segmentation

  • 6.1. Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Audio Ads
  • DOOH
  • Digital Display
  • Social Ads
  • Video Ads
  • 6.2. Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Mobile
  • Desktop
  • 6.3. Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • SMBs
  • Large Enterprises
  • 6.4. Global Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Education
  • Media And Entertainment
  • Retail
  • Travel

7. Programmatic Advertising Market Regional And Country Analysis

  • 7.1. Global Programmatic Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 7.2. Global Programmatic Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Programmatic Advertising Market

  • 8.1. Asia-Pacific Programmatic Advertising Market Overview
  • Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.3. Asia-Pacific Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 8.4. Asia-Pacific Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Programmatic Advertising Market

  • 9.1. China Programmatic Advertising Market Overview
  • 9.2. China Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.3. China Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
  • 9.4. China Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Programmatic Advertising Market

  • 10.1. India Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.2. India Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 10.3. India Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Programmatic Advertising Market

  • 11.1. Japan Programmatic Advertising Market Overview
  • 11.2. Japan Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.3. Japan Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 11.4. Japan Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Programmatic Advertising Market

  • 12.1. Australia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.2. Australia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 12.3. Australia Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Programmatic Advertising Market

  • 13.1. Indonesia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.2. Indonesia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 13.3. Indonesia Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Programmatic Advertising Market

  • 14.1. South Korea Programmatic Advertising Market Overview
  • 14.2. South Korea Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.3. South Korea Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 14.4. South Korea Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Programmatic Advertising Market

  • 15.1. Western Europe Programmatic Advertising Market Overview
  • 15.2. Western Europe Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.3. Western Europe Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 15.4. Western Europe Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Programmatic Advertising Market

  • 16.1. UK Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.2. UK Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 16.3. UK Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Programmatic Advertising Market

  • 17.1. Germany Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.2. Germany Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 17.3. Germany Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Programmatic Advertising Market

  • 18.1. France Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.2. France Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 18.3. France Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Programmatic Advertising Market

  • 19.1. Italy Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.2. Italy Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 19.3. Italy Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Programmatic Advertising Market

  • 20.1. Spain Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.2. Spain Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 20.3. Spain Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Programmatic Advertising Market

  • 21.1. Eastern Europe Programmatic Advertising Market Overview
  • 21.2. Eastern Europe Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.3. Eastern Europe Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 21.4. Eastern Europe Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Programmatic Advertising Market

  • 22.1. Russia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.2. Russia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 22.3. Russia Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Programmatic Advertising Market

  • 23.1. North America Programmatic Advertising Market Overview
  • 23.2. North America Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.3. North America Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 23.4. North America Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Programmatic Advertising Market

  • 24.1. USA Programmatic Advertising Market Overview
  • 24.2. USA Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.3. USA Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 24.4. USA Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Programmatic Advertising Market

  • 25.1. Canada Programmatic Advertising Market Overview
  • 25.2. Canada Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.3. Canada Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 25.4. Canada Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Programmatic Advertising Market

  • 26.1. South America Programmatic Advertising Market Overview
  • 26.2. South America Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.3. South America Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 26.4. South America Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Programmatic Advertising Market

  • 27.1. Brazil Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.2. Brazil Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 27.3. Brazil Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Programmatic Advertising Market

  • 28.1. Middle East Programmatic Advertising Market Overview
  • 28.2. Middle East Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.3. Middle East Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 28.4. Middle East Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Programmatic Advertising Market

  • 29.1. Africa Programmatic Advertising Market Overview
  • 29.2. Africa Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.3. Africa Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • 29.4. Africa Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Programmatic Advertising Market Competitive Landscape And Company Profiles

  • 30.1. Programmatic Advertising Market Competitive Landscape
  • 30.2. Programmatic Advertising Market Company Profiles
    • 30.2.1. Adobe Advertising Cloud
      • 30.2.1.1. Overview
      • 30.2.1.2. Products and Services
      • 30.2.1.3. Strategy
      • 30.2.1.4. Financial Performance
    • 30.2.2. AdReady Inc.
      • 30.2.2.1. Overview
      • 30.2.2.2. Products and Services
      • 30.2.2.3. Strategy
      • 30.2.2.4. Financial Performance
    • 30.2.3. NextRoll Inc
      • 30.2.3.1. Overview
      • 30.2.3.2. Products and Services
      • 30.2.3.3. Strategy
      • 30.2.3.4. Financial Performance
    • 30.2.4. Magnite Inc
      • 30.2.4.1. Overview
      • 30.2.4.2. Products and Services
      • 30.2.4.3. Strategy
      • 30.2.4.4. Financial Performance
    • 30.2.5. Baidu Inc
      • 30.2.5.1. Overview
      • 30.2.5.2. Products and Services
      • 30.2.5.3. Strategy
      • 30.2.5.4. Financial Performance

31. Programmatic Advertising Market Other Major And Innovative Companies

  • 31.1. Google Ad Manager
  • 31.2. The Trade Desk Inc.
  • 31.3. MediaMath Inc
  • 31.4. XandrInc
  • 31.5. Criteo S.A.
  • 31.6. Verizon Media Ventures Inc.
  • 31.7. HABIB EXCHANGE CO.
  • 31.8. PubMatic Inc
  • 31.9. OpenX Software Ltd.
  • 31.10. Outbrain Inc.
  • 31.11. Taboola Inc.
  • 31.12. SpotX Inc.
  • 31.13. Sizmek Inc
  • 31.14. Roku Inc
  • 31.15. Quantcast Corporation

32. Global Programmatic Advertising Market Competitive Benchmarking

33. Global Programmatic Advertising Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Programmatic Advertising Market

35. Programmatic Advertising Market Future Outlook and Potential Analysis

  • 35.1 Programmatic Advertising Market In 2028 - Countries Offering Most New Opportunities
  • 35.2 Programmatic Advertising Market In 2028 - Segments Offering Most New Opportunities
  • 35.3 Programmatic Advertising Market In 2028 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer