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市场调查报告书
商品编码
1827725
2025年全球数位治疗市场报告Digital Therapeutics Global Market Report 2025 |
近年来,数位治疗市场呈指数级增长,从2024年的87.3亿美元成长到2025年的109.3亿美元,复合年增长率达25.2%。预测期内的成长主要受人口老化和慢性病需求、数位医疗的普及、医疗成本和效率、远端患者监护以及疫情等因素所驱动。
预计未来几年,数位治疗市场规模将呈指数级增长,到2029年将达到295.6亿美元,复合年增长率为28.2%。预测期内的成长可归因于个人化医疗、医疗资料互通性、基于价值的照护模式的日益普及,对心理健康和福祉、医疗保健可近性和公平性的日益关注,网路安全和资料保护的不断扩展,以及对人口健康管理需求的不断增长。预测期内的主要趋势包括物联网设备和感测器的扩展、医疗保健领域的人工智慧、穿戴式健康技术、技术进步和产品创新。
数位疗法 (DTx) 是指透过复杂的软体应用程式向患者提供实证治疗方法的产品。这些应用程式旨在预防、管理和治疗各种医疗状况和疾病。
数位治疗产品的主要类别是设备和软体。数位治疗设备提供介入措施,用于预防、管理或治疗疾病或医学病症。数位治疗设备包含监测药物使用情况和位置的感测器。数位治疗的销售管道包括企业对企业 (B2B) 和企业对消费者 (B2C)。数位治疗可应用于预防、治疗和护理。
2025年春季美国关税的突然上调及其引发的贸易摩擦对医疗设备行业产生了重大影响,尤其对用于诊断影像设备的进口零件、手术用不銹钢和一次性塑胶製品产生了重大影响。由于医院和诊所抵制涨价,製造商面临利润压力。监管挑战使情况更加复杂,因为由于关税而更换供应商通常需要重新认证医疗设备,导致市场进入延迟。为此,企业正在透过双重采购关键零件、增加标准化产品的国内生产以及加快寻找更具成本效益的材料来降低风险。
本研究报告是商业研究公司 (The Business Research Company) 全新报告系列的一部分,该系列提供数位治疗市场统计数据,例如全球数位治疗行业市场规模、各地区市场份额、各竞争对手的市场份额、详细的数位治疗细分市场、市场趋势和商业机会,以及在数位治疗行业取得成功所需的数据。本数位治疗市场研究报告全面展望了所有必要信息,并深入分析了该行业的现状和未来发展趋势。
预测的五年成长率为28.2%,较我们先前对该市场的预测略有下降0.3%。下降的主要原因是美国与其他国家之间的关税影响,这可能会直接影响到美国,导致来自英国和爱尔兰等主要地区的认知行为疗法软体平台和食品药物管理局(FDA) 批准的医疗设备零件的供应链中断。
智慧型手机和平板电脑的快速普及,以及医疗保健应用程式的预期广泛应用,预计将推动数位治疗市场的持续成长。智慧型手机和平板电脑上医疗保健应用程式的广泛应用带来了许多益处,包括减少用药错误、增强预防性护理以及提高人员分配的准确性。根据英国非营利组织GSMA(全球行动通讯系统协会)发布的《2023年行动网路连线状况报告》,2022年,全球超过一半的人口(54%)将拥有智慧型手机。智慧型手机的广泛普及是数位治疗市场的关键驱动力,创造了有利于创新治疗性介入发展的环境。
慢性病盛行率的上升是推动数位治疗市场扩张的关键因素。慢性病的特征是需要长期治疗,且严重影响个人的日常生活。作为软体为基础的介入手段,数位治疗提供实证治疗方案,增强慢性病管理,为患者提供新的治疗选择。根据美国疾病管制与预防中心2022年7月发布的数据,美国每10个成年人中就有6人患有慢性病,每10人中就有4人患有两种或两种以上的慢性病,例如心臟病、糖尿病和慢性肺病。慢性病的盛行率显着推动了数位治疗市场的成长轨迹。
技术创新是数位治疗市场的新兴趋势,产业领导者专注于开发先进的解决方案以增强其市场占有率。德国领先的製药公司勃林格殷格翰和美国医疗保健数位治疗公司 Click Pharmaceuticals 合作开发和商业化一种针对思觉失调症患者的数位药物。该合作伙伴关係价值超过 5 亿美元,凸显了两家公司对利用技术进步的承诺。提案的治疗药物 CT-155 将是基于 Click 技术平台开发的行动应用程序,展示创新数位解决方案在治疗领域的整合。这项策略性伙伴关係关係反映了业界致力于推进和整合技术,以改善数位治疗市场的治疗选择和患者预后。
数位治疗市场的主要企业正在积极开发创新的订购、履约平台,以服务慢性病患者。例如,DTx Connect 平台旨在透过软体直接向患者提供治疗性介入,以应对各种疾病和障碍,包括心理健康问题和糖尿病。 2022 年 7 月,美国製药解决方案公司 AmerisourceBergen 宣布推出 DTx Connect,这是一个完全整合的订购、配药和履约平台。 DTx Connect 平台的主要功能包括与电子健康记录(EMR) 无缝集成,使医生能够透过电子处方工作流程存取和开立处方笺和非处方笺数位疗法。该平台还有助于监测患者的依从性,从而简化医疗保健提供者的流程。
2023 年 7 月,Big Health 收购了 Limbix,收购金额不详,旨在扩大其现有产品系列。 Big Health 的产品组合包括失眠治疗药物 Threepio 和焦虑治疗药物日间行车灯。收购 Limbix 将增加 Sparklex 和另一种正在开发的用于治疗焦虑的青少年药物。 Limix 是一家总部位于美国的数位治疗供应商,将为 Big Health 的产品组合增添宝贵资产,增强其提供全面数位治疗解决方案的能力。此次收购反映了数位治疗市场的动态格局,标誌着 Big Health 扩大产品系列、满足不同健康状况患者的多样化需求的策略性倡议。
数位治疗市场的主要参与者包括 Omada Health Inc.、WellDoc Inc.、2Morrow Inc.、Propeller Health、Pear Therapeutics、Canary Health Inc.、Noom Health Inc.、Akili Interactive Labs、Better Therapeutics、Happify Health、Kaia Health、Medtronic plc、TelHealthc、Better Therapeutics、Happify Health. Health、SilverCloud Health、Biofourmis Inc.、Prosoma、Virta Health Corp.、One Drop Inc.、Lark Health、Riva、Xealth 和 CogniFit Ltd.。
2024年,北美是数位治疗市场最大的地区。预计亚太地区将成为预测期内成长最快的地区。数位治疗市场分析报告涵盖亚太地区、西欧、中欧和东欧、北美、南美以及中东和非洲。
数位治疗市场报告涵盖的国家有澳洲、巴西、中国、法国、德国、印度、印尼、日本、俄罗斯、韩国、英国和美国。
数位治疗市场涵盖用于治疗疾病、管理病情或改善健康功能的产品销售。此市场的价值是指“出厂价”,即产品製造商或生产商向其他营业单位(包括下游製造商、批发商、经销商和零售商)或直接向最终客户销售的产品价值。该市场的产品价值还包括产品製造商提供的任何相关服务。
Digital therapeutics (DTx) represent products that deliver evidence-based therapeutic treatments to patients through sophisticated software applications. These applications aim to prevent, manage, or treat various medical ailments or diseases.
The primary categories of digital therapeutics products encompass devices and software. Digital therapeutics devices offer interventions for the prevention, management, or treatment of diseases or medical disorders. This may involve sensors utilized to monitor medication usage and location data. The sales channels for digital therapeutics include both business-to-business (B2B) and business-to-consumer (B2C). Digital therapeutics find applications in both preventive and treatment or care-related contexts.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp increase in U.S. tariffs and resulting trade tensions in spring 2025 are significantly impacting the medical equipment sector, especially for imported components used in imaging machines, surgical-grade stainless steel, and disposable plastics. With hospitals and clinics pushing back against price increases, manufacturers are facing margin pressure. The situation is further complicated by regulatory challenges, as switching suppliers due to tariffs often necessitates re-certification of medical devices, leading to delays in market entry. In response, companies are mitigating risks by dual-sourcing key components, ramping up domestic production of standardized items, and accelerating research into more cost-effective materials.
The digital therapeutics market research report is one of a series of new reports from The Business Research Company that provides digital therapeutics market statistics, including digital therapeutics industry global market size, regional shares, competitors with a digital therapeutics market share, detailed digital therapeutics market segments, market trends and opportunities, and any further data you may need to thrive in the digital therapeutics industry. This digital therapeutics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The digital therapeutics market size has grown exponentially in recent years. It will grow from $8.73 billion in 2024 to $10.93 billion in 2025 at a compound annual growth rate (CAGR) of 25.2%. The growth in the historic period can be attributed to aging population and chronic diseases, digital health adoption, healthcare costs and efficiency, remote patient monitoring, and pandemic-induced demand.
The digital therapeutics market size is expected to see exponential growth in the next few years. It will grow to $29.56 billion in 2029 at a compound annual growth rate (CAGR) of 28.2%. The growth in the forecast period can be attributed to increasing adoption of personalized medicine, health data interoperability, value-based care models, increasing mental health and well-being focus, healthcare access and equity, growing cybersecurity and data protection, growing demand for population health management. Major trends in the forecast period include expansion of iot devices and sensors, artificial intelligence in healthcare, wearable health technology, technological advancements, and product innovations.
The forecast of 28.2% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market.This reduction is primarily due to the impact of tariffs between the US and other countries. This is likely to directly affect the US through supply chain disruptions for cognitive behavioral therapy software platforms and Food and Drug Administration (FDA)-cleared medical device components, sourced from key regions such as the UK and Ireland, which could lead to delayed prescription digital treatment availability and increased development costs.The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The anticipated surge in the use of smartphones and tablets, complemented by the widespread adoption of healthcare apps, is expected to drive the growth of the digital therapeutics market in the foreseeable future. The prevalence of smartphones and tablet-based healthcare apps brings about numerous advantages, including a reduction in medication errors, facilitating preventive care, and improving staffing accuracy. According to the State of Mobile Internet Connectivity Report 2023 by Groupe Speciale Mobile Association (GSMA), a UK-based non-profit organization, the year 2022 saw more than half of the world's population (54%) owning smartphones. This widespread use of smartphones is a significant driver for the digital therapeutics market, fostering a conducive environment for the growth of innovative therapeutic interventions.
The growing incidence of chronic diseases is poised to be a key driver propelling the expansion of the digital therapeutics market. Chronic diseases, characterized by long-lasting conditions requiring extended medical attention, significantly impact individuals' daily lives. Digital therapeutics, as software-based interventions, offer evidence-based therapeutic solutions to enhance the management of chronic diseases, providing patients with additional treatment options. Notably, data from the Centers for Disease Control and Prevention in July 2022 highlighted that six out of ten adults in the US are affected by chronic diseases, with four out of ten adults experiencing more than two chronic conditions such as heart disease, diabetes, and chronic lung diseases. This prevalence of chronic diseases contributes substantially to the growth trajectory of the digital therapeutics market.
An emerging trend in the digital therapeutics market is technological innovation, with major industry players focusing on developing advanced solutions to strengthen their market presence. Boehringer Ingelheim, a leading pharmaceutical company based in Germany, and Click Pharmaceuticals, a US-based prescription digital therapeutics business, have entered into a collaboration to develop and commercialize a digital medication for schizophrenia patients. This collaboration, valued at over $500 million, underscores the commitment to leveraging technological advancements. The proposed treatment, CT-155, will be a mobile app developed on Click's technology platform, showcasing the integration of innovative digital solutions in the field of therapeutics. This strategic partnership reflects the industry's dedication to advancing and integrating technology to enhance treatment options and patient outcomes in the digital therapeutics market.
Major players in the digital therapeutics market are actively developing innovative ordering, dispensing, and fulfillment platforms to cater to patients dealing with chronic diseases. An exemplar in this regard is DTx Connect, a platform designed to deliver therapeutic interventions directly to patients through software, addressing a spectrum of diseases and disorders including mental health issues and diabetes. In July 2022, AmerisourceBergen, a pharmaceutical solutions organization based in the US, introduced DTx Connect, a fully integrated platform for ordering, dispensing, and fulfillment. Key features of the DTx Connect platform include seamless integration with electronic medical records (EMR), enabling physicians to access and prescribe both prescription and non-prescription digital therapeutics through their e-prescribing workflow. The platform also facilitates the monitoring of patient fulfillment, streamlining the process for healthcare providers.
In July 2023, Big Health acquired Limbix for an undisclosed amount, aiming to expand its existing product portfolio. Big Health's product range includes Sleepio for insomnia and Daylight for anxiety, and with the acquisition of Limbix, it incorporates SparkRx and another teenage medication in development for anxiety. Limbix, a US-based provider of digital therapeutics, adds valuable assets to Big Health's offerings, enhancing its capabilities in providing a comprehensive suite of digital therapeutic solutions. This acquisition reflects the dynamic landscape of the digital therapeutics market, characterized by strategic moves to broaden product portfolios and meet the diverse needs of patients dealing with various health conditions.
Major companies operating in the digital therapeutics market include Omada Health Inc., WellDoc Inc., 2Morrow Inc., Propeller Health, Pear Therapeutics, Canary Health Inc., Noom Health Inc., Akili Interactive Labs, Better Therapeutics, Happify Health, Kaia Health, Medtronic plc, Teladoc Health Inc., Fitbit Health Solutions, EMulate Therapeutics, BigHealth, DarioHealth, IQVIA, JOGO Health, SilverCloud Health, Biofourmis Inc., Prosoma, Virta Health Corp., One Drop Inc., Lark Health, Riva, Xealth, CogniFit Ltd.
North America was the largest region in the digital therapeutics market in 2024. The Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital therapeutic market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.
The countries covered in the digital therapeutics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
The digital therapeutics market consists of sales of products to treat a disease, manage a condition, and improve a health function. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Digital Therapeutics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on digital therapeutics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for digital therapeutics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The digital therapeutics market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.