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市场调查报告书
商品编码
1840441
2025年全球消费者身分与访问管理市场报告Consumer IAM Global Market Report 2025 |
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近年来,消费者身分与存取管理 (IAM) 市场发展迅速,预计将从 2024 年的 124.2 亿美元成长到 2025 年的 143.3 亿美元,复合年增长率 (CAGR) 为 15.4%。这段时期的成长可归因于数位转型的兴起、网路安全威胁的增加、线上服务的普及、监管合规要求、消费者对个人化的需求、行动和社交媒体的兴起以及人们对身分盗窃意识的提高。
预计未来几年消费者身分与存取管理 (IAM) 市场将快速成长,到 2029 年市场规模将达到 276.7 亿美元,复合年增长率 (CAGR) 为 17.9%。预测期内的成长可归因于客户资料平台 (客户经验) 的兴起、高级身分验证方法的采用、对客户忠诚度的日益重视、订阅服务的扩展以及线上业务的全球化。预测期内的关键趋势包括以使用者为中心的身份验证方法、与客户体验平台的整合、云端基础的CIAM 服务、符合监管标准、CIAM 中的人工智慧和机器学习,以及改进的用户註册和入职流程。
客户身分与存取管理 (CIAM) 专注于组织内部客户身分的识别和核准。 CIAM 系统能够安全地记录和储存客户身分及个人资料数据,并便于对客户应用程式和服务进行受控存取。
消费者身分与存取管理 (CIAM) 的关键组成部分包括解决方案和服务。解决方案旨在确保合适的人员在适当的时间、出于合适的目的存取合适的 IT 资源。这些解决方案包括身分管治、身分检验和认证、存取管理和授权以及行为分析。与 CIAM 相关的服务包括整合和部署、支援和维护以及咨询。采用 CIAM 解决方案的组织涵盖大型企业到中小企业 (SME)。包括银行、金融服务和保险 (BFSI)、饭店、医疗保健、零售、电子商务、公共部门、汽车、教育、IT、运输和物流在内的各个行业都在利用 CIAM 系统来实现有效的客户身分管理和存取控制。
美国在2025年春季突然提高关税及其引发的贸易摩擦,对资讯科技产业,特别是硬体製造、资料基础设施和软体部署领域,产生了重大影响。进口半导体、电路基板和网路设备的关税上涨,推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司,面临更长的前置作业时间和价格压力。同时,对专用软体征收的关税以及主要国际市场的报復性措施,扰乱了全球IT供应链,并降低了海外对美国製造技术的需求。为了应对这些挑战,该产业正在加大对国内晶片生产的投资,扩大供应商网络,并利用人工智慧驱动的自动化技术来增强韧性,更有效地控製成本。
这份消费者身分与存取管理 (IAM) 市场研究报告是商业研究公司最新报告系列的一部分,提供消费者 IAM 市场统计数据,例如全球消费者 IAM 行业的市场规模、区域份额、市场份额和竞争对手、详细的消费者 IAM 市场细分、市场趋势和商业机会。本消费者 IAM 市场研究报告对该行业的现状和未来发展趋势进行了详细分析,为您提供所需的一切全面资讯。
未来五年17.9%的成长率预测较我们先前对该市场的预测略微下调0.2%。这一下调主要归因于美国与其他国家之间的关税影响。消费者身分与存取管理(IAM)供应商可能面临成本上升,因为他们依赖从欧洲和亚洲科技公司采购的身份验证API和生物识别模组,这可能会扭曲美国市场。此外,相互关税以及日益加剧的贸易紧张局势和限制对全球经济和贸易造成的负面影响也将使这种影响更加广泛。
预计未来安全漏洞和网路攻击的增加将推动消费者身分与存取管理 (IAM) 市场的成长。网路攻击是指试图未经授权存取电脑系统或网路并造成损害的行为。攻击者通常以消费者身分为目标进行恶意攻击,因此保护这些系统的需求日益增长。客户身分与存取管理 (CIAM) 提供资料隐私保护,并防范诈骗和滥用行为,包括身分盗窃、安全漏洞和网路攻击。例如,澳洲网路安全中心(澳洲网路安全机构)在 2023 年 2 月报告称,2022 年网路犯罪事件达到 76,000 起,比前一年增长了 13%。因此,安全漏洞和网路攻击的增加正在推动消费者 IAM 市场的成长。
预计未来几年,云端基础服务的日益普及将推动消费者身分与存取管理 (IAM) 市场的成长。云端基础服务包括透过网际网路(云端)提供的电脑服务,涵盖储存、网路、软体、分析和伺服器等领域。消费者身分与存取管理 (CIAM) 发挥多种关键作用,例如确保客户与云端应用程式之间安全无缝的互动,并带来许多好处。例如,总部位于加拿大的线上媒体公司 Techopedia(专注于技术和 IT 教育)估计,2023 年全球公有云服务支出将达到 5,973 亿美元,较 2022 年的 4,910 亿美元成长 21.7%。这一增长表明,企业在各种营运活动中越来越依赖云端服务。此外,一份报告指出,到2022年,超过60%的企业资料将储存在云端,较2015年的30%显着成长。预计2023年,基础设施即服务(IaaS)领域的支出成长将最高,预计增幅达30.9%,其次是平台即服务(PaaS),预计增幅为24.1%。
消费者身分与存取管理 (IAM) 市场的一大趋势是整合先进技术以加强安全措施。市场主要企业正致力于开发创新技术以巩固自身地位。 2023 年 10 月,国际商业机器公司 (IBM) 发布了其最新版本的 AI 驱动型託管侦测与回应服务。威胁侦测与回应服务 (TDR) 可对混合云环境中的安全讯号进行持续监控、评估和自动修復。该服务采用多层 AI 和情境相关的威胁分析,以实现回应机制的自动化,并快速应对关键威胁。
在消费者身分与存取管理 (IAM) 市场,主要参与者之间建立策略伙伴关係以建立全面的数位企业身分框架正变得越来越普遍。这些合作策略充分利用彼此的优势和资源,并实现互利共赢。 2022 年 2 月,一项堪称典范的合作项目宣布启动:泰国人工智慧与机器人创投有限公司 (ARV) 与国际商业机器公司 (IBM) 携手开发基于区块链的国家数位企业身分 (NCID) 框架。这项创新技术简化了企业註册流程,特别是客户身份验证 (KYC) 流程,将所需时间从四週以上缩短至不到一週。此次策略伙伴关係将使企业能够更快、更有效率地验证核准签字人的身份验证。
2023年8月,总部位于美国的私募股权公司Thoma Bravo, LP以23亿美元收购了ForgeRock。透过此次收购,Thoma Bravo计划将ForgeRock整合到其现有投资组合公司Ping Identity中。这项策略决策旨在增强两家公司在快速成长的身份和存取管理(IAM)市场中的实力。 ForgeRock是一家总部位于美国的消费者身分管理软体公司。
消费者身分与存取管理 (IAM) 市场包括营业单位透过营运技术 (OT)保全服务、特权存取管理和客户身分资料所产生的收入。市场价值包括服务提供者销售的相关产品或包含在服务产品中的产品的价值。仅包括在营业单位之间交易或销售给最终消费者的产品和服务。
Customer Identity and Access Management (CIAM) pertains to the identification and authorization of customer identities within organizations. CIAM systems enable secure recording and storage of customer identity and profile data, facilitating the controlled access of customers to applications and services.
The key components of Consumer IAM include solutions and services. Solutions are designed to ensure that the right individuals have access to the appropriate IT resources at the correct times and for the right purposes. These solutions encompass identity governance, identity verification and authentication, access management and authorization, and behavior analytics. Services associated with CIAM include integration and deployment, support and maintenance, and consulting. Organizations adopting CIAM solutions range from large enterprises to small and medium-sized enterprises (SMEs). Various industry verticals, including banking, financial services, and insurance (BFSI), hospitality, healthcare, retail and e-commerce, the public sector, automotive, education, IT, transportation, and logistics, leverage CIAM systems for effective customer identity management and access control.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The consumer IAM market research report is one of a series of new reports from The Business Research Company that provides consumer IAM market statistics, including consumer IAM industry global market size, regional shares, competitors with a consumer IAM market share, detailed consumer IAM market segments, market trends and opportunities, and any further data you may need to thrive in the consumer IAM industry. This consumer IAM market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The consumer iam market size has grown rapidly in recent years. It will grow from $12.42 billion in 2024 to $14.33 billion in 2025 at a compound annual growth rate (CAGR) of 15.4%. The growth in the historic period can be attributed to rise of digital transformation, increasing cybersecurity threats, proliferation of online services, regulatory compliance requirements, consumer demand for personalization, mobile and social media adoption, increasing awareness of identity theft.
The consumer iam market size is expected to see rapid growth in the next few years. It will grow to $27.67 billion in 2029 at a compound annual growth rate (CAGR) of 17.9%. The growth in the forecast period can be attributed to emergence of customer data platforms (CDPs), adoption of advanced authentication methods, increasing emphasis on customer loyalty, expansion of subscription services, globalization of online business. Major trends in the forecast period include user-centric authentication methods, integration with customer experience platforms, cloud-based CIAM services, compliance with regulatory standards, AI and machine learning in CIAM, enhanced user registration and onboarding.
The forecast of 17.9% growth over the next five years reflects a modest reduction of 0.2% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. This could strain the US market as consumer IAM vendors may experience increased costs from reliance on identity verification APIs and biometric modules sourced from European and Asian tech firms. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The increasing incidence of security breaches and cyber-attacks is anticipated to drive the growth of the consumer IAM market in the future. A cyberattack refers to an attempt to unlawfully access a computer system or network with the intent to cause damage. Attackers frequently target consumer identities for malicious purposes, heightening the need to secure these systems. Customer Identity and Access Management (CIAM) offers data privacy protection and safeguards against fraud and abuse, including identity theft, security breaches, and cyber-attacks. For example, in February 2023, the Australian Cyber Security Centre, a cybersecurity agency in Australia, reported that cyber crime incidents reached 76,000 in 2022, a 13% increase from the previous year. Thus, the rise in security breaches and cyberattacks is propelling the growth of the consumer IAM market.
The rising adoption of cloud-based services is projected to drive the growth of the consumer IAM market in the coming years. Cloud-based services encompass computer services provided over the internet (the cloud), including storage, networking, software, analytics, servers, and more. Consumer Identity and Access Management (CIAM) plays various essential roles and offers numerous benefits, such as ensuring secure and seamless interactions between customers and cloud applications. For example, in 2023, Techopedia, a Canada-based online media company focusing on technology and IT education, estimated that global spending on public cloud services would reach $597.3 billion, reflecting a 21.7% increase from the $491 billion spent in 2022. This growth indicates the increasing dependence of businesses on cloud services for diverse operations. Additionally, a report highlighted that more than 60% of corporate data was stored in the cloud in 2022, a significant rise from 30% in 2015. The Infrastructure as a Service (IaaS) sector is expected to experience the highest growth in spending, projected at 30.9% in 2023, followed by Platform as a Service (PaaS) with a 24.1% increase.
A key trend in the consumer IAM market is the integration of advanced technologies to enhance security measures. Leading companies in the market are focused on developing innovative technologies to reinforce their positions. In October 2023, International Business Machines Corporation (IBM) launched an updated version of its managed detection and response service, leveraging AI-powered capabilities. The Threat Detection and Response Services (TDR) provide continuous surveillance, assessment, and automatic remediation of security signals across hybrid cloud environments. The service employs multiple layers of AI and context-dependent threat analysis to automate response mechanisms and rapidly address critical threats.
Strategic partnerships are becoming a prevalent approach among major players in the consumer IAM market to establish comprehensive digital corporate identity frameworks. This collaborative strategy involves leveraging mutual strengths and resources for mutual benefits. An exemplary partnership was announced in February 2022, where AI & Robotics Ventures Company Limited (ARV) in Thailand partnered with International Business Machines Corporation (IBM) to develop a blockchain-based National Digital Corporate Identity (NCID) framework. This innovative technology streamlines corporate onboarding, specifically Know Your Customer (KYC) processes, reducing the time from over four weeks to less than a week. The strategic collaboration facilitates faster and more efficient identity validation for corporate authorized signatories.
In August 2023, Thoma Bravo, LP, a US-based private equity firm, acquired ForgeRock for $2.3 billion. Through this acquisition, Thoma Bravo intends to integrate ForgeRock into its current portfolio company, Ping Identity. This strategic decision aims to strengthen their capabilities in the rapidly expanding Identity and Access Management (IAM) market, which is vital for businesses undergoing digital transformation. ForgeRock is a US-based company specializing in consumer identity management software.
Major companies operating in the consumer IAM market are International Business Machines Corp, Microsoft Corporation, Salesforce Inc., SAP AG, Broadcom Inc., Okta Inc., Akamai Technologies Inc., Ping Identity Corporation, ForgeRock Inc., LoginRadius Inc., Acuant Inc., GlobalSign.In Pte Ltd., Trusona Inc., Mitek Systems Inc., CA Technologies, WidasConcepts India Private Limited, Omada Health Inc., OneWelcome a Thales company, Ubisecure Solutions Inc., SecureAuth Corporation, WSO2 Inc., Amazon Web Services Inc., Simeio Solutions LLC, OneLogin Inc., Janrain Inc., Authlete Inc., Experian PLC, LoginID Inc., FusionAuth Inc., Veridium Inc., Avatier Corporation, TrueLayer Ltd., Zoho Corporation Pvt. Ltd., Aware Inc.
North America was the largest region in the consumer IAM market in 2024. The regions covered in the consumer iam market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the consumer iam market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The consumer IAM market includes revenues earned by entities OT security services, privileged access management, customer identity data. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Consumer IAM Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on consumer iam market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for consumer iam ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The consumer iam market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.