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市场调查报告书
商品编码
1843493
CRM BPO 全球市场报告 2025CRM BPO Global Market Report 2025 |
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近年来,CRM BPO市场稳步成长,预计从2024年的1,095亿美元成长到2025年的1,126.8亿美元,复合年增长率为2.9%。这段时期的成长归功于业务扩充性、成本效益的提高、对核心竞争力的关注、业务全球化以及客户体验的增强。
预计未来几年,CRM BPO市场将维持稳定成长,到2029年市场规模将达到1,308.8亿美元,年复合成长率(CAGR)为3.8%。预测期内的成长可归因于不断变化的客户期望、数据分析和洞察、多通路客户参与、灵活性和敏捷性以及特定产业知识。预测期内的全球趋势包括个人化和精准行销、CRM营运的全球化、对员工培训和技能发展的日益重视、营运效率的自动化以及策略伙伴关係和协作。
在业务流程外包 (BPO) 的背景下,客户关係管理 (CRM) 涉及对公司外包的关键业务流程的管理。本公司利用 CRM BPO 来开发和转换潜在客户、维繫客户关係并提升服务交付水准。
CRM BPO 的主要产品类型包括后勤部门外包和前台外包。后勤部门外包是指企业将其日常营运外包给第三方服务供应商,而不是直接向客户提供产品或服务。从大型企业到中小企业,各种规模的企业都在使用这些外包解决方案。此外,CRM BPO 的应用领域十分广泛,涵盖电信和资讯科技 (IT)、银行、金融服务和保险 (BFSI)、医疗保健和生命科学、政府和公共服务以及零售和消费品等多个行业。
美国在2025年春季突然提高关税及其引发的贸易摩擦,对资讯科技产业,特别是硬体製造、资料基础设施和软体部署领域,产生了重大影响。进口半导体、电路基板和网路设备的关税上涨,推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司,面临更长的前置作业时间和价格压力。同时,对专用软体征收的关税以及主要国际市场的报復性措施,扰乱了全球IT供应链,并降低了海外对美国製造技术的需求。为了应对这些挑战,该产业正在加大对国内晶片生产的投资,扩大供应商网络,并利用人工智慧驱动的自动化技术来增强韧性,更有效地控製成本。
本研究报告是商业研究公司(The Business Research Company)全新系列报告的一部分,提供CRM BPO市场统计数据,例如全球市场规模、区域份额、CRM BPO市场份额竞争对手、详细的CRM BPO市场细分、市场趋势以及CRM BPO行业的商机,为您提供在CRM BPO行业取得成功所需的关键数据。本CRM BPO市场研究报告对产业现状和未来发展趋势进行了深入分析,为您提供所需的全面观点。
未来五年3.8%的成长率预测较我们先前的预测略微下调了0.1%。这一下调主要归因于美国与其他国家之间的关税影响。由于关税的影响,如果美国公司将客户关係管理(CRM)业务外包给受贸易摩擦影响的国家,尤其是那些提供基于人工智慧的客户服务自动化服务的国家,则可能面临成本增加。此外,由于相互关税以及贸易紧张局势和限制升级对全球经济和贸易的负面影响,这种影响也将更加广泛。
未来几年,对自动化日益增长的需求预计将推动CRM业务流程外包(BPO)市场的成长。自动化是指利用科技以最少的人工干预完成任务。透过自动化所有外包前台服务(包括客户沟通、行销和销售)中的手动流程,企业可以提高服务交付的速度、效率和准确性,从而提升客户满意度。例如,美国软体公司Formstack在2023年12月发布的报告显示,76%的企业将利用自动化来简化日常工作流程,58%的企业将自动化数据和报告以用于规划,36%的企业将自动化以确保合规性。因此,对自动化日益增长的需求正在推动CRM BPO市场的扩张。
预计电子商务行业的扩张也将在不久的将来推动客户关係管理业务流程外包(CRM BPO)市场的成长。电子商务是指透过互联网买卖商品和服务。这个快速成长的产业依赖CRM BPO服务来促进高效的客户互动、提供个人化体验、简化运营,并最终提高客户满意度和忠诚度。例如,美国政府机构美国人口普查局在2023年8月指出,2023年第二季电子商务销售额预计比2022年同期成长7.5%(或1.4%),而整体零售额仅成长0.6%(或0.4%)。此外,2023年第二季所有销售额中有15.4%是透过网路商店完成的。因此,电子商务行业的成长正在推动CRM BPO市场向前发展。
为了获得竞争优势,CRM BPO市场的主要企业正优先开发创新解决方案,例如生成式人工智慧(GEN)技术。生成式人工智慧透过自动化客户服务、内容创作和数据分析等任务来提高效率,从而帮助企业实现更快的反应速度、更个人化的服务以及更低的成本。例如,总部位于巴西的客户关係管理(CRM)和业务流程服务供应商Atento在2023年10月推出了微软Azure OpenAI服务,以优化其客户服务营运。这款尖端工具如同客户服务人员的“副驾驶”,能够实现流程自动化交付,并在客户互动过程中提供即时回应。与微软的伙伴关係在完善该工具的分类体係以及透过匿名化资料并遵守保密标准来确保资料安全方面发挥了关键作用。
CRM BPO市场的关键参与者正积极采用策略伙伴关係模式,以推动数位转型并增强其人工智慧(AI)产品。此类策略伙伴关係使企业能够充分利用彼此的优势和资源,并实现互利共赢。例如,2023年8月,德国IT服务管理公司Arvato CRM Solutions与德国生产力挖掘解决方案创新者KYP.ai展开合作。此次合作强化了Arvato现有的AI和机器人流程自动化解决方案,标誌着透过AI主导自动化实现数位转型的重大飞跃。透过部署Arvato的创新产品Discovery Engine(ADE),并藉助KYP.ai独特的生产力挖掘平台,ADE能够识别机会、潜在的成本节约、利用率差距以及适合自动化的领域。这项突破性解决方案旨在透过优化人员与流程之间的协同作用,彻底革新客户服务和体验。此次伙伴关係增强了Arvato为客户提供数据主导决策和建议的能力,最终基于真实世界的数据洞察提升生产力。
2022年12月,总部位于美国的策略咨询、顾问、专业服务和託管服务供应商InflowCX收购了BPO Partners,具体交易金额未揭露。此次收购符合InflowCX的策略目标,即加强其在整合通讯客服中心和客服中心方面的技术服务、外包和咨询能力。 BPO Partners是一家总部位于美国的顾问公司,专注于协助企业提供一流的客户体验。
CRM BPO市场涵盖企业透过自动化资料输入、入境和呼出支援、线上聊天技术支援以及电话行销等服务所产生的收入。市场价值还包括服务供应商销售的或包含在其服务产品中的相关商品的价值。仅包含营业单位间交易或销售给最终消费者的商品和服务。
Customer Relationship Management (CRM) in the context of Business Process Outsourcing (BPO) involves managing essential tasks outsourced by companies. CRM BPO is employed by businesses to attract and convert leads, retain customers, and enhance service delivery.
The primary product types of CRM BPO include back-office outsourcing and front-office outsourcing. Back-office outsourcing entails the delegation of routine business tasks to a third-party service provider that doesn't directly involve delivering the goods or services offered by the business to its clients. These outsourcing solutions find application in various enterprises, including large enterprises and small to medium enterprises (SMEs). Additionally, CRM BPO is utilized across diverse sectors such as telecom and information technology (IT), banking, financial services and insurance (BFSI), healthcare and life sciences, government and public services, retail and consumer goods, and others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The CRM BPO market research report is one of a series of new reports from The Business Research Company that provides CRM BPO market statistics, including CRM BPO industry global market size, regional shares, competitors with a CRM BPO market share, detailed CRM BPO market segments, market trends, and opportunities, and any further data you may need to thrive in the CRM BPO industry. This CRM BPO market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The crm bpo market size has grown steadily in recent years. It will grow from $109.5 billion in 2024 to $112.68 billion in 2025 at a compound annual growth rate (CAGR) of 2.9%. The growth in the historic period can be attributed to business scalability, cost efficiency, focus on core competencies, globalization of business, enhanced customer experience.
The crm bpo market size is expected to see steady growth in the next few years. It will grow to $130.88 billion in 2029 at a compound annual growth rate (CAGR) of 3.8%. The growth in the forecast period can be attributed to evolving customer expectations, data analytics and insights, multichannel customer engagement, flexibility and agility, industry-specific expertise. Major trends in the forecast period include personalization and targeted marketing, globalization of CRM operations, focus on employee training and skill development, automation for operational efficiency, strategic partnerships and collaborations.
The forecast of 3.8% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Due to tariffs, U.S.-based firms may face increased costs when outsourcing CRM operations to countries impacted by trade tensions, especially those providing AI-based customer service automation. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The rising demand for automation is anticipated to propel the growth of the CRM BPO market in the coming years. Automation involves the use of technology to complete tasks with minimal human intervention. By automating manual processes across all outsourced front office services-such as customer communications, marketing, and sales-companies can enhance customer satisfaction through increased speed, efficiency, and accuracy in service delivery. For example, in December 2023, Formstack, a US-based software company, reported that 76% of organizations utilize automation to streamline their daily workflows, while 58% automate data and reporting for planning purposes, and 36% ensure compliance with regulations. Thus, the growing demand for automation is driving the CRM BPO market's expansion.
The expanding e-commerce industry is also expected to fuel the growth of the CRM BPO market in the near future. E-commerce, or electronic commerce, involves the buying and selling of goods and services over the Internet. This burgeoning sector depends on CRM BPO services to facilitate efficient customer interactions, provide personalized experiences, and streamline operations, ultimately leading to improved customer satisfaction and loyalty. For instance, in August 2023, the United States Census Bureau, a US government agency, noted that e-commerce estimates for the second quarter of 2023 rose by 7.5% (or 1.4%) compared to the same quarter in 2022, while overall retail sales increased by 0.6% (or 0.4%). Additionally, 15.4% of all sales in the second quarter of 2023 were conducted through online stores. Therefore, the growth of the e-commerce industry is driving the CRM BPO market forward.
Leading companies in the CRM BPO market are prioritizing the development of innovative solutions like generative AI to achieve a competitive advantage. Generative AI improves efficiency by automating tasks such as customer service, content creation, and data analysis, allowing for quicker responses, enhanced personalization, and cost savings for businesses. For example, in October 2023, Atento, a Brazil-based provider of customer relationship management (CRM) and business process services, launched Microsoft's Azure OpenAI Service to optimize its customer service operations. This cutting-edge tool serves as a copilot for customer service agents, enabling automatic process distribution and providing immediate responses during customer interactions. The partnership with Microsoft played a vital role in refining the tool's taxonomy and ensuring data security, as it anonymizes data while adhering to confidentiality standards.
Key players in the CRM BPO market are strategically embracing partnership models to drive digital transformation and bolster their offerings in artificial intelligence (AI). These strategic partnerships involve companies leveraging each other's strengths and resources for mutual benefits and success. For example, in August 2023, Arvato CRM Solutions, a German IT service management corporation, collaborated with KYP.ai, a German innovator in productivity mining solutions. This partnership is set to elevate Arvato's existing AI and robotic process automation solutions, marking a significant leap in digital transformation through AI-driven intelligent automation. Introducing the pioneering product, Arvato's Discovery Engine (ADE), empowered by KYP.ai's unique productivity mining platform, ADE identifies opportunities, potential cost reductions, utilization gaps, and areas ripe for automation. This groundbreaking solution aims to revolutionize customer service and experience by optimizing the synergy between human resources and processes. The partnership empowers Arvato with enhanced capabilities to offer clients data-driven decisions and recommendations, ultimately enhancing productivity based on real-world data insights.
In December 2022, InflowCX, a U.S.-based provider offering strategic advisory, consulting, professional, and managed services for contact center and unified communications technologies, acquired BPO Partners in an undisclosed transaction. This acquisition aligns with InflowCX's strategic objectives to bolster technical services, outsourcing, and consulting for contact center operations and technologies. BPO Partners, based in the U.S., specializes in assisting clients in achieving top-tier customer experiences.
Major companies operating in the CRM BPO market include Alorica Inc., Atento S.A., Comdata Corporation, System International Telemarketing, Sykes Enterprises Incorporated, TTEC Holdings Inc., Teleperformance SE, Webhelp India Private Limited, Concentrix CVG Philippines Inc., Startek Inc., Amdocs Development Centre India LLP, Serco Group plc, Infosys Limited, Accenture plc, Hewlett Packard Enterprise company, Chinetek Group Co. Ltd., SyaRose Technology Services Inc., SAP SE, International Business Machines Corporation, Fujitsu Limited, Capgemini Service SAS, Cognizant Technology Solutions Corp., Dell Technologies Inc., Atos SE, HCL Technologies Ltd., Genpact Limited, Wipro Limited, Tech Mahindra Limited, Convergys Corporation, Arvato AG
North America was the largest region in the CRM BPO market in 2024. The regions covered in the crm bpo market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the crm bpo market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The CRM BPO market includes revenues earned by entities through automatic data entry, inbound and outbound support, chat and technical support, and telemarketing. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
CRM BPO Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on crm bpo market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for crm bpo ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The crm bpo market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.