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市场调查报告书
商品编码
1843603

2025年全球行销云平台市场报告

Marketing Cloud Platform Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10个工作天内

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简介目录

近年来，行销云端平​​台市场规模呈现强劲成长，预计将从2024年的131.5亿美元成长到2025年的141.2亿美元，复合年增长率达7.4%。预测期内的成长可归因于对数位转型倡议、数据驱动型行销策略、多通路行销宣传活动、提升客户体验和行销自动化等方面的需求。

预计未来几年，行销云端平​​台市场将快速成长，到2029年市场规模将达到217亿美元，复合年增长率（CAGR）为11.3%。预测期内的成长可归因于人工智慧（AI）的融合、对基于帐户行销（ABM）的重视、对隐私和合规性的关注、对话式行销的兴起以及向效果行销的转变。预测期内的关键趋势包括：更重视基于帐户的行销（ABM）、增强客户旅程图绘製、整合语音搜寻优化、扩增实境（AR）和虚拟实境（VR）体验、策略伙伴关係以及不断扩展的生态系统。

行销云端平​​台是一个综合性的行销工具，旨在创建、管理和执行跨各种管道（包括电子邮件、社交媒体、搜寻引擎、行动装置等）的数位行销流程。它通常包含客户资料管理、细分、定位、内容建立、自动化、分析和报告等功能。

行销云平台的主要组成部分分为服务和平台两大类。服务是指为客户提供价值的无形或非物质产品，包括数位行销解决方案和部署在公共及私有领域的整合解决方案。这些解决方案涵盖一系列行销功能，包括广告、设计、销售管道、品牌推广、沟通和客户支援。行销云端平​​台广泛应用于零售和电子商务、IT和通讯、银行、金融服务和保险（BFSI）、媒体和娱乐、医疗保健以及旅游和酒店等众多行业。

美国在2025年春季突然提高关税及其引发的贸易摩擦，对资讯科技产业，特别是硬体製造、资料基础设施和软体部署领域，产生了重大影响。进口半导体、电路基板和网路设备的关税上涨，推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司，面临更长的前置作业时间和价格压力。同时，对专用软体征收的关税以及主要国际市场的报復性措施，扰乱了全球IT供应链，并降低了海外对美国製造技术的需求。为了应对这些挑战，该产业正在加大对国内晶片生产的投资，扩大供应商网络，并利用人工智慧驱动的自动化技术来增强韧性，更有效地控製成本。

本研究报告是商业研究公司（The Business Research Company）最新系列报告的一部分，该系列报告提供行销云平台光学（Marketing Cloud Platform Optics）市场统计数据，例如全球行销云端平​​台光学产业市场规模、区域份额、竞争对手及其市场份额、详细的市场细分、市场趋势和商机，以及您在行销云端平​​台光学产业取得成功所需的各种数据。本行销云平台光学市场研究报告对该行业的现状和未来发展趋势进行了详细分析，为您提供所需的一切全面观点。

未来五年11.3%的成长率预测较我们先前对该市场的预测略微下调了0.3%。这一下调主要归因于美国与其他国家之间的关税影响。更高的关税可能会影响依赖跨境资料中心架构和国际SaaS伙伴关係的云端行销平台的订阅价格和扩充性。此外，由于互惠关税以及贸易紧张局势和限制加剧对全球经济和贸易的负面影响，这种影响也将更加广泛。

由于社群媒体广告使用量的预期成长，行销云端平​​台市场预计未来将持续成长。社群媒体广告是指透过Facebook、Instagram、Twitter和LinkedIn等平台推广产品和服务。行销云端平​​台能够提供许多优势来增强社群媒体行销，例如实现电子邮件行销目标、追踪客户在社群媒体上的所有互动以及自动化行销流程。例如，DataReportal报告显示，LinkedIn的广告覆盖率在2022年和2023年将分别成长19.3%，Twitter的广告覆盖率将成长15.5%，而Snapchat的广告覆盖率在同一时期将成长36.9%。因此，社群媒体广告使用量的不断增长正在推动行销云端平​​台市场的成长。

智慧型手机的日益普及预计将推动行销云端平​​台市场的扩张。智慧型手机作为一种具备行动通讯功能的手持电子设备，对市场成长至关重要。行销云平台透过各种管道提供精准且个人化的行销内容、宣传活动与沟通，进而提升智慧型手机使用者体验。预计到2022年，英国的行动连线数将达到7,180万，比2021年成长3.8%。 2025年，英国6,830万人口中将有95%的人，约6,500万人，拥有智慧型手机。因此，智慧型手机的普及是推动行销云端平​​台市场发展的关键因素。

技术进步是推动行销云端平​​台市场发展的重要趋势。行销云端平​​台市场的企业正在积极采用新技术以保持其市场地位。例如，Salesforce 公司于 2022 年 9 月发布了 Salesforce Genie，这是一个超大规模平台，能够即时回应不断变化的客户资讯和需求，从而增强销售和行销领域的个人化体验。

行销云端平​​台市场的主要企业正致力于开发人工智慧行销云，例如人工智慧主导的SaaS解决方案，以赋能负责人并优化利润。云端託管的人工智慧主导SaaS解决方案利用人工智慧技术增强自身功能，并提供智慧洞察、自动化和预测能力。例如，HCL Software于2023年7月推出了HCL Marketing Cloud，这是一款专注于端到端行销管理的人工智慧主导SaaS解决方案。该平台配备了先进的预测和生成式人工智慧功能，使负责人能够在执行个人化、高度精准的全通路宣传活动的同时，深入了解客户行为。

2022年7月，OSF Digital收购了Aarin Inc.，旨在显着增强和扩展销售团队 Marketing Cloud业务。此次收购将提升两家公司为不断成长的北美基本客群提供创新解决方案的能力。 Aarin Inc.是一家总部位于美国的Salesforce Marketing Cloud系统整合领域的领导企业。

行销云端平​​台市场的主要参与者包括 Salesforce Inc.、Adobe Inc.、Oracle Corporation、Pegasystems Inc.、HubSpot Inc.、International Business Machines Corporation、Cision Ltd.、Redpoint Global Inc.、Infusion Software Inc.、Zen Cloud Technologies、Insider Pte. Ltd.、Etrigue Corp.、Optimize Inc.Epix Technologies Inc. Inc.、Leanplum Inc.、Airship Inc.、Iterable Inc.、Sailthru Inc.、Bluecore Inc.、Listrak Inc.、Segment Inc.、Tealium Inc.、mParticle Inc.、Treasure Data Inc.、BlueConic Inc. 和 SmarterHQ Inc.。

2024年，北美是行销云端平​​台市场最大的区域。预计在预测期内，亚太地区将成为全球行销云端平​​台市场成长最快的区域。此行销云端平​​台市场报告涵盖亚太地区、西欧、东欧、北美、南美以及中东和非洲。

行销云端平​​台市场报告涵盖以下国家：澳洲、巴西、中国、法国、德国、印度、印尼、日本、俄罗斯、韩国、英国、美国、加拿大、义大利和西班牙。

行销云端平​​台市场包括提供混合云端平台、Adobe Systems Marketing Cloud 和 Oracle Corporation CX Marketing Cloud Platform 等服务的营业单位所获得的收入。市场价值包括服务供应商销售的或包含在其服务产品中的相关商品的价值。仅包括在企业之间交易或销售给最终消费者的商品和服务。行销云端平​​台市场包括 Data Processing SE Marketing Cloud、Nielsen Marketing Cloud 和 Agileone Predictive Marketing Cloud Platform 中的系统应用程式和产品的销售。此市场价值为“出厂价”，即商品製造商或创建者销售的商​​品价值，无论销售对像是其他营业单位（包括下游製造商、批发商、经销商和零售商）还是直接销售给最终客户。该市场中的商品价值还包括商品创建者销售的任何相关服务。

目录

第一章执行摘要

第二章 市场特征

第三章 市场趋势与策略

第四章 市场：宏观经济情景，包括利率、通货膨胀、地缘政治、贸易战和关税，以及新冠疫情及其復苏对市场的影响

第五章 全球成长分析与策略分析框架

  • 全球行销云端平​​台：PESTEL 分析（政治、社会、科技、环境、法律因素、驱动因素与限制因素）
  • 终端用户产业分析
  • 全球行销云端平​​台市场：成长率分析
  • 2019-2024年全球行销云平台市场规模及成长
  • 全球行销云端平​​台市场规模及成长预测（2024-2029年，2034年预测）
  • 全球行销云端平​​台：潜在市场规模 (TAM)

第六章 市场细分

  • 全球行销云端平​​台市场：按组件划分，实际值和预测值，2019-2024 年、2024-2029 年预测值、2034 年预测值
  • 平台
  • 服务
  • 全球行销云端平​​台市场：依解决方案划分，实际结果与预测，2019-2024 年、2024-2029 年预测、2034 年预测
  • 数位行销解决方案
  • 整合解决方案
  • 全球行销云端平​​台市场：依部署模式划分，实际数据与预测数据，2019-2024年、2024-2029年预测数据、2034年预测数据
  • 公共云端
  • 私有云端
  • 全球行销云端平​​台市场：依行销职能划分，实际结果与预测（2019-2024 年、2024-2029 年预测、2034 年预测）。
  • 广告
  • 设计
  • 销售管道
  • 品牌推广
  • 沟通
  • 客户支援
  • 全球行销云平台市场：依产业划分，实际结果与预测，2019-2024年、2024-2029年预测、2034年预测
  • 零售与电子商务
  • 资讯科技/通讯
  • 银行、金融服务和保险（BFSI）
  • 媒体与娱乐
  • 卫生保健
  • 旅游与饭店
  • 其他行业
  • 全球行销云端平​​台市场：细分、平台（按类型）、效能与预测，2019-2024 年、2024-2029 年预测、2034 年预测
  • 客户关係管理（CRM）
  • 内容管理系统（CMS）
  • 电子邮件行销平台
  • 社群媒体行销平台
  • 分析和报告工具
  • 行销自动化平台
  • 全球行销云端平​​台市场、细分市场、服务类型、绩效及预测（2019-2024年、2024-2029年预测、2034年预测）
  • 咨询服务
  • 整合服务
  • 支援和维护服务
  • 培训和教育服务

第七章 区域和国家分析

  • 全球行销云端平​​台市场：区域表现与预测，2019-2024年、2024-2029年预测、2034年预测
  • 全球行销云端平​​台市场：按国家/地区划分，实际结果和预测，2019-2024 年、2024-2029 年预测、2034 年预测

第八章 亚太市场

第九章：中国市场

第十章 印度市场

第十一章 日本市场

第十二章：澳洲市场

第十三章 印尼市场

第十四章 韩国市场

第十五章 西欧市场

第十六章英国市场

第十七章：德国市场

第十八章：法国市场

第十九章：义大利市场

第二十章：西班牙市场

第21章 东欧市场

第22章 俄罗斯市场

第23章 北美市场

第24章美国市场

第25章：加拿大市场

第26章 南美洲市场

第27章：巴西市场

第28章 中东市场

第29章：非洲市场

第三十章：竞争格局与公司概况

  • 行销云端平​​台市场：竞争格局
  • 行销云端平​​台市场：公司概况
    • Salesforce Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • Pegasystems Inc. Overview, Products and Services, Strategy and Financial Analysis
    • HubSpot Inc. Overview, Products and Services, Strategy and Financial Analysis

第31章：其他领先和创新企业

  • International Business Machines Corporation
  • Cision Ltd.
  • Redpoint Global Inc.
  • Infusion Software Inc.
  • Zen Cloud Technologies
  • Insider Pte. Ltd.
  • Etrigue Corp.
  • Optimizely Inc.
  • WebEngage Technologies Private Limited
  • MoEngage Inc.
  • CleverTap Inc.
  • Braze Inc.
  • Leanplum Inc.
  • Airship Inc.
  • Iterable Inc.

第32章 全球市场竞争基准化分析与仪錶板

第33章 重大併购

第34章 近期市场趋势

第35章：高潜力市场国家、细分市场与策略

  • 2029年行销云端平​​台市场：提供新机会的国家
  • 2029年行销云平台市场：新兴细分市场带来新机会
  • 2029 年行销云端平​​台市场：成长策略
    • 基于市场趋势的策略
    • 竞争对手策略

第36章附录

简介目录
Product Code: r24293u

A marketing cloud platform is a comprehensive marketing tool designed to create, manage, and execute digital marketing processes across various channels, including email, social media, search engines, and mobile. It typically incorporates features for customer data management, segmentation, targeting, content creation, automation, analytics, and reporting.

The main components of a marketing cloud platform can be categorized into services and platforms. Services refer to intangible and non-physical offerings that provide value to customers. This includes digital marketing solutions and integration solutions that are deployed in both public and private domains. These solutions encompass various marketing functions such as advertising, design, sales channels, branding, communications, and customer support. Marketing cloud platforms find applications in diverse industry verticals, including retail and e-commerce, IT and telecommunication, banking, financial services and insurance (BFSI), media and entertainment, healthcare, travel and hospitality, and other industry sectors.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The marketing cloud platform market research report is one of a series of new reports from The Business Research Company that provides marketing cloud platform optical components market statistics, including marketing cloud platform optical components industry global market size, regional shares, competitors with a marketing cloud platform optical components market share, detailed marketing cloud platform optical components market segments, market trends and opportunities, and any further data you may need to thrive in the marketing cloud platform optical components industry. This marketing cloud platform optical components market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The marketing cloud platform market size has grown strongly in recent years. It will grow from $13.15 billion in 2024 to $14.12 billion in 2025 at a compound annual growth rate (CAGR) of 7.4%. The growth in the historic period can be attributed to digital transformation initiatives, data-driven marketing strategies, multi-channel marketing campaigns, customer experience enhancement, demand for marketing automation.

The marketing cloud platform market size is expected to see rapid growth in the next few years. It will grow to $21.7 billion in 2029 at a compound annual growth rate (CAGR) of 11.3%. The growth in the forecast period can be attributed to integration of artificial intelligence (ai), emphasis on account-based marketing, privacy and compliance concerns, rise of conversational marketing, shift towards outcome-based marketing. Major trends in the forecast period include focus on account-based marketing (ABM), enhanced customer journey mapping, integration of voice search optimization, augmented reality (AR) and virtual reality (VR) experiences, strategic partnerships and ecosystem expansion.

The forecast of 11.3% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff increases may affect subscription rates and scalability of cloud marketing platforms that rely on cross-border data center architecture and international SaaS partnerships. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The anticipated rise in social media advertising usage is poised to drive the growth of the marketing cloud platform market in the future. Social media advertising involves promoting products or services through platforms such as Facebook, Instagram, Twitter, LinkedIn, and others. The marketing cloud platform offers several benefits to enhance social media marketing, including achieving email marketing goals, tracking total customer interaction on social media, and automating the marketing process. For example, DataReportal reported that LinkedIn's ad reach increased by 19.3% in both 2022 and 2023, Twitter's ad reach increased by 15.5%, and Snapchat's ad reach increased by 36.9% during the same period. Therefore, the increasing use of social media advertising is a driving force behind the growth of the marketing cloud platform market.

The growing penetration of smartphones is expected to contribute to the expansion of the marketing cloud platform market. Smartphones, handheld electronic devices with mobile communication capabilities, are integral to the market's growth. Marketing cloud platforms enhance the smartphone user experience by delivering targeted and personalized marketing content, campaigns, and communications through various channels. In 2022, the UK saw 71.8 million mobile connections, a 3.8% increase from 2021, and it is anticipated that 95% of the expected 68.3 million UK population by 2025, or around 65 million individuals, will own a smartphone. Therefore, the increasing penetration of smartphones is a driving factor in the marketing cloud platform market.

Technological advancement is a prominent trend gaining traction in the marketing cloud platform market. Companies in this market are adopting new technologies to maintain their market positions. For instance, in September 2022, Salesforce Inc. launched Salesforce Genie, a hyperscale platform providing real-time adjustments to changing client information and requirements, enhancing personalized experiences across sales and marketing.

Major companies in the marketing cloud platform market are concentrating on developing AI marketing clouds, such as AI-driven SaaS solutions, to empower marketers and optimize their profits. An AI-driven SaaS solution, hosted on the cloud, leverages artificial intelligence technologies to enhance capabilities, offering intelligent insights, automation, and predictive features. For example, HCL Software launched HCL Marketing Cloud, an AI-driven SaaS solution tailored for end-to-end marketing management in July 2023. This platform, powered by advanced predictive and generative AI capabilities, allows marketers to execute personalized and hyper-targeted omni-channel campaigns while gaining insights into customer behavior.

In July 2022, OSF Digital acquired Aarin Inc. to significantly strengthen and expand the Salesforce Marketing Cloud center in North America. This acquisition enhances both companies' ability to serve the growing North American customer base with innovative solutions. Aarin Inc. is a leader in Salesforce Marketing Cloud systems integration based in the United States.

Major companies operating in the marketing cloud platform market include Salesforce Inc., Adobe Inc., Oracle Corporation, Pegasystems Inc., HubSpot Inc., International Business Machines Corporation, Cision Ltd., Redpoint Global Inc., Infusion Software Inc., Zen Cloud Technologies, Insider Pte. Ltd., Etrigue Corp., Optimizely Inc., WebEngage Technologies Private Limited, MoEngage Inc., CleverTap Inc., Braze Inc., Leanplum Inc., Airship Inc., Iterable Inc., Sailthru Inc., Bluecore Inc., Listrak Inc., Segment Inc., Tealium Inc., mParticle Inc., Treasure Data Inc., BlueConic Inc., SmarterHQ Inc.

North America was the largest region in the marketing cloud platform market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global marketing cloud platform market during the forecast period. The regions covered in the marketing cloud platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the marketing cloud platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The marketing cloud platform market includes revenues earned by entities by providing services such as the hybrid cloud platform, adobe systems marketing cloud, and Oracle Corporation cx marketing cloud platform. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The marketing cloud platform market consists of sales of systems applications and products in Data Processing SE marketing cloud, Nielsen marketing cloud, and Agileone predictive marketing cloud platform. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Marketing Cloud Platform Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on marketing cloud platform market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for marketing cloud platform ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The marketing cloud platform market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Component: Platforms; Services
  • 2) By Solution: Digital Marketing Solution; Integrated Solution
  • 3) By Deployment Mode: Public Cloud; Private Cloud
  • 4) By Marketing Function: Advertising; Designing; Sales Channel; Branding; Communications; Customer Support
  • 5) By Industry Vertical: Retail And E-Commerce; IT And Telecommunication; Banking, Financial Services And Insurance (BFSI); Media And Entertainment; Healthcare; Travel And Hospitality; Other Industry Verticals
  • Subsegments:
  • 1) By Platforms: Customer Relationship Management (CRM); Content Management Systems (CMS); Email Marketing Platforms; Social Media Marketing Platforms; Analytics And Reporting Tools; Marketing Automation Platforms
  • 2) By Services: Consulting Services; Integration Services; Support And Maintenance Services; Training And Education Services
  • Companies Mentioned: Salesforce Inc.; Adobe Inc.; Oracle Corporation; Pegasystems Inc.; HubSpot Inc.; International Business Machines Corporation; Cision Ltd.; Redpoint Global Inc.; Infusion Software Inc.; Zen Cloud Technologies; Insider Pte. Ltd.; Etrigue Corp.; Optimizely Inc.; WebEngage Technologies Private Limited; MoEngage Inc.; CleverTap Inc.; Braze Inc.; Leanplum Inc.; Airship Inc.; Iterable Inc.; Sailthru Inc.; Bluecore Inc.; Listrak Inc.; Segment Inc.; Tealium Inc.; mParticle Inc.; Treasure Data Inc.; BlueConic Inc.; SmarterHQ Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Marketing Cloud Platform Market Characteristics

3. Marketing Cloud Platform Market Trends And Strategies

4. Marketing Cloud Platform Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Marketing Cloud Platform Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Marketing Cloud Platform PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Marketing Cloud Platform Market Growth Rate Analysis
  • 5.4. Global Marketing Cloud Platform Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Marketing Cloud Platform Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Marketing Cloud Platform Total Addressable Market (TAM)

6. Marketing Cloud Platform Market Segmentation

  • 6.1. Global Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Platforms
  • Services
  • 6.2. Global Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Digital Marketing Solution
  • Integrated Solution
  • 6.3. Global Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Public Cloud
  • Private Cloud
  • 6.4. Global Marketing Cloud Platform Market, Segmentation By Marketing Function, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Advertising
  • Designing
  • Sales Channel
  • Branding
  • Communications
  • Customer Support
  • 6.5. Global Marketing Cloud Platform Market, Segmentation By Industry Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Retail And E-Commerce
  • IT And Telecommunication
  • Banking, Financial Services And Insurance (BFSI)
  • Media And Entertainment
  • Healthcare
  • Travel And Hospitality
  • Other Industry Verticals
  • 6.6. Global Marketing Cloud Platform Market, Sub-Segmentation Of Platforms, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Customer Relationship Management (CRM)
  • Content Management Systems (CMS)
  • Email Marketing Platforms
  • Social Media Marketing Platforms
  • Analytics And Reporting Tools
  • Marketing Automation Platforms
  • 6.7. Global Marketing Cloud Platform Market, Sub-Segmentation Of Services, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Consulting Services
  • Integration Services
  • Support And Maintenance Services
  • Training And Education Services

7. Marketing Cloud Platform Market Regional And Country Analysis

  • 7.1. Global Marketing Cloud Platform Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Marketing Cloud Platform Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Marketing Cloud Platform Market

  • 8.1. Asia-Pacific Marketing Cloud Platform Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Marketing Cloud Platform Market

  • 9.1. China Marketing Cloud Platform Market Overview
  • 9.2. China Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Marketing Cloud Platform Market

  • 10.1. India Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Marketing Cloud Platform Market

  • 11.1. Japan Marketing Cloud Platform Market Overview
  • 11.2. Japan Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Marketing Cloud Platform Market

  • 12.1. Australia Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Marketing Cloud Platform Market

  • 13.1. Indonesia Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Marketing Cloud Platform Market

  • 14.1. South Korea Marketing Cloud Platform Market Overview
  • 14.2. South Korea Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Marketing Cloud Platform Market

  • 15.1. Western Europe Marketing Cloud Platform Market Overview
  • 15.2. Western Europe Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Marketing Cloud Platform Market

  • 16.1. UK Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Marketing Cloud Platform Market

  • 17.1. Germany Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Marketing Cloud Platform Market

  • 18.1. France Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Marketing Cloud Platform Market

  • 19.1. Italy Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Marketing Cloud Platform Market

  • 20.1. Spain Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Marketing Cloud Platform Market

  • 21.1. Eastern Europe Marketing Cloud Platform Market Overview
  • 21.2. Eastern Europe Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Marketing Cloud Platform Market

  • 22.1. Russia Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Marketing Cloud Platform Market

  • 23.1. North America Marketing Cloud Platform Market Overview
  • 23.2. North America Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Marketing Cloud Platform Market

  • 24.1. USA Marketing Cloud Platform Market Overview
  • 24.2. USA Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Marketing Cloud Platform Market

  • 25.1. Canada Marketing Cloud Platform Market Overview
  • 25.2. Canada Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Marketing Cloud Platform Market

  • 26.1. South America Marketing Cloud Platform Market Overview
  • 26.2. South America Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Marketing Cloud Platform Market

  • 27.1. Brazil Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Marketing Cloud Platform Market

  • 28.1. Middle East Marketing Cloud Platform Market Overview
  • 28.2. Middle East Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Marketing Cloud Platform Market

  • 29.1. Africa Marketing Cloud Platform Market Overview
  • 29.2. Africa Marketing Cloud Platform Market, Segmentation By Component, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Marketing Cloud Platform Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Marketing Cloud Platform Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Marketing Cloud Platform Market Competitive Landscape And Company Profiles

  • 30.1. Marketing Cloud Platform Market Competitive Landscape
  • 30.2. Marketing Cloud Platform Market Company Profiles
    • 30.2.1. Salesforce Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Pegasystems Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. HubSpot Inc. Overview, Products and Services, Strategy and Financial Analysis

31. Marketing Cloud Platform Market Other Major And Innovative Companies

  • 31.1. International Business Machines Corporation
  • 31.2. Cision Ltd.
  • 31.3. Redpoint Global Inc.
  • 31.4. Infusion Software Inc.
  • 31.5. Zen Cloud Technologies
  • 31.6. Insider Pte. Ltd.
  • 31.7. Etrigue Corp.
  • 31.8. Optimizely Inc.
  • 31.9. WebEngage Technologies Private Limited
  • 31.10. MoEngage Inc.
  • 31.11. CleverTap Inc.
  • 31.12. Braze Inc.
  • 31.13. Leanplum Inc.
  • 31.14. Airship Inc.
  • 31.15. Iterable Inc.

32. Global Marketing Cloud Platform Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Marketing Cloud Platform Market

34. Recent Developments In The Marketing Cloud Platform Market

35. Marketing Cloud Platform Market High Potential Countries, Segments and Strategies

  • 35.1 Marketing Cloud Platform Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Marketing Cloud Platform Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Marketing Cloud Platform Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer