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市场调查报告书
商品编码
1843836

全球客户分析市场报告（2025）

Customer Analytics Global Market Report 2025
出版日期: | 出版商: The Business Research Company | 英文 250 Pages | 商品交期: 2-10个工作天内

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简介目录

近年来，客户分析市场发展迅速，预计将从2024年的118.8亿美元成长到2025年的139.3亿美元，复合年增长率达17.2%。这段历史性时期内的成长可归因于来自多个管道的数据爆炸式增长、个性化趋势的兴起、客户维繫的重要性、社交媒体影响者的崛起以及对客户旅程图的关注。

预计未来几年客户分析市场将快速成长，到2029年市场规模将达到285.5亿美元，复合年增长率（CAGR）为19.6%。预测期内的成长主要归功于即时分析以即时行动、客户资料的合乎道德的使用、跨通路整合、高度个人化和个体化以及客户之声（VOC）分析。预测期内的关键趋势包括协作式客户分析平台、电子商务和数位管道的兴起、用于个人化的预测分析、人工智慧（AI）和机器学习（ML）的融合以及即时客户分析。

客户分析利用工具和流程来分析客户行为数据，以帮助企业做出明智的商业决策，并提高客户参与和保留率。

客户分析解决方案涵盖多种工具和方法，包括社群媒体分析工具、仪表板、资料管理（ETL）、网站分析、报告、客户之声 (VOC) 以及各种分析工具。其中，社群媒体分析工具尤其能够追踪、评估和提升社群媒体表现。它们融合了图形化仪錶板和数据视觉化技术，为用户提供关于其社交媒体表现的全面洞察。这些解决方案适用于各种规模的企业，从大型企业到中小企业，并可部署在本地或云端平台上。银行、金融服务和保险 (BFSI)、批发零售、IT 和通讯、公共产业、医疗保健以及旅游酒店等行业均利用这些解决方案进行品牌管理、宣传活动优化、客户流失分析、客户行为评估、产品管理以及其他相关用途。

美国在2025年春季突然提高关税及其引发的贸易摩擦，对资讯科技产业，特别是硬体製造、资料基础设施和软体部署领域，产生了重大影响。进口半导体、电路基板和网路设备的关税上涨，推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司，面临更长的前置作业时间週期和价格压力。同时，对专用软体征收的关税以及主要国际市场的报復性措施，扰乱了全球IT供应链，并降低了海外对美国製造技术的需求。为了应对这些挑战，该产业正在加大对国内晶片生产的投资，扩大供应商网络，并利用人工智慧驱动的自动化技术来增强韧性，更有效地控製成本。

这份客户分析市场研究报告是商业研究公司最新报告系列的一部分，提供客户分析市场统计数据，例如全球客户分析行业的市场规模、区域份额、竞争对手及其市场份额、详细的客户分析市场细分、市场趋势和商业机会。这份客户分析市场研究报告对该行业的现状和未来发展趋势进行了详细分析，为您提供所需的一切全面资讯。

我们预测未来五年该市场将成长19.6%，较先前预测略为下降0.3%。这一下降主要归因于美国与其他国家之间的关税影响。贸易政策的变化可能会影响海外开发的基于人工智慧的分析引擎和客户细分工具的获取，从而降低洞察生成和行销的准确性。此外，相互关税以及日益加剧的贸易紧张局势和限制措施对全球经济和贸易的负面影响可能会更加广泛。

客户分析市场扩张的关键驱动因素之一是企业日益重视提升顾客满意度。这种快速成长源自于企业必须留住客户、确保竞争优势、培养客户忠诚度、增强品牌认知度并促进整体业务发展。对顾客满意度的不断追求势必会显着提升对顾客分析的需求。客户分析是一种分析客户行为数据的技术，旨在帮助企业识别哪些行为能够让客户满意或不满意。利用客户分析的企业可以识别导致客户不满的模式，并制定相应的策略来留住现有客户。例如，2022年1月英国顾客满意度指数（UKCSI）较去年同期成长1.6个百分点，达到78.4分（满分100分）。自新冠疫情爆发以来，愿意为优质服务支付更高价格的人数增加了8.1%。这一成长凸显了提升顾客满意度的迫切需求，并证实了其作为企业首要任务的重要性。因此，对提升客户满意度的日益增长的需求势必会推动客户分析市场的成长。

电子商务的蓬勃发展正显着推动客户分析市场的发展。电子商务指的是透过互联网进行商品和服务的买卖。客户分析为电子商务企业提供数据主导的洞察，进而优化行销策略、提升客户体验并简化营运流程。例如，美国联邦统计系统的主要机构－美国人口普查局在2024年8月发布的数据显示，2024年第二季美国电子商务零售额达到2,916亿美元，较2023年同期成长6.7%，较2024年第一季成长1.3%。因此，电子商务的成长是客户分析市场发展的主要驱动力。

策略联盟在客户分析领域十分普遍，领先企业携手合作，透过分享专业知识、技术和资源来改善客户分析解决方案。这些联盟在巩固市场地位方面发挥关键作用。例如，2022年5月，总部位于马来西亚的分析、数据和人工智慧公司ADA与总部位于美国的全球客户数据平台（CDP）公司Treasure Data建立了合作关係。该战略联盟旨在为包括韩国在内的南亚和东南亚10个主要市场提供全面的、企业级的、以客户为中心的解决方案。此次伙伴关係将帮助企业优化和客製化客户旅程、改善沟通并填补数据空白。该伙伴关係充分利用了Treasure Data先进的CDP功能和ADA与消费者模型整合的分析、数据和人工智慧解决方案。这种方案包含一个CDP，可提供统一的客户观点，支援跨各种平台（从媒体到行动和网路）的资料整合和激活，优化转换率，并确保强大的技术支援。

在竞争激烈的市场环境中，许多知名企业正积极拥抱先进技术，尤其是人工智慧（AI），将其视为保持领先地位的策略性倡议。将人工智慧应用于客户分析，能够为企业提供强大的工具，帮助他们全面了解、吸引并满足客户群不断变化的需求。 2023年2月，总部位于印度的跨国通讯服务公司Bharti Airtel与美国领先的科技公司NVIDIA合作，部署了一套基于人工智慧的语音分析解决方案，旨在革新客户服务。该系统利用NVIDIA的Triton推理伺服器和NeMo对话式人工智慧框架，能够自动转录Airtel客服中心84%的来电。这项尖端技术不仅能辨识客服人员与顾客互动中需要改进的地方，还能大幅提升Airtel超过3.6亿客户的整体顾客体验。

2024年3月，总部位于爱尔兰的信息技术（IT）服务和管理咨询公司Accenture Plc）收购了GemSeek Ltd.，收购金额未披露。此次收购将增强Accenture的数据和人工智慧能力，从而更好地帮助客户公司提升并维持客户相关性。 GemSeek Ltd.是一家总部位于保加利亚的客户体验分析提供者。

客户分析市场包括提供预测分析服务、资料视觉化、资讯管理和客户细分等服务的营业单位所获得的收入，这些服务用于直接行销、选址和客户关係管理等客户分析领域。市场价值还包括服务供应商销售的或包含在其服务产品中的相关产品的价值。仅包括在营业单位之间交易或销售给最终消费者的商品和服务。

目录

第一章执行摘要

第二章 市场特征

第三章 市场趋势与策略

第四章 市场宏观经济情境：包括利率、通货膨胀、地缘政治、贸易战、关税以及新冠疫情和復苏对市场的影响

第五章 全球成长分析与策略分析框架

  • 全球客户分析市场：PESTEL 分析（政治、社会、技术、环境与法律因素、驱动因素与限制因素）
  • 终端用户产业分析
  • 全球客户分析市场：成长率分析
  • 全球顾客分析市场规模及成长率：实际成果值（2019-2024）
  • 全球顾客分析市场规模及成长率：预测（2024-2029年，2034年）
  • 全球客户分析市场：潜在市场规模（TAM）

第六章 市场细分

  • 全球客户分析市场：按解决方案分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 社群媒体分析工具
  • 仪表板
  • 提取、转换、载入和管理数据
  • 网路分析工具
  • 报告
  • VOC（Voice Of Customer）
  • 分析工具
  • 全球客户分析市场：按组织规模分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 大公司
  • 小型企业
  • 全球客户分析市场：按部署方式分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 本地部署
  • 云
  • 全球客户分析市场：按应用领域分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 品牌管理
  • 宣传活动管理
  • 客户流失管理
  • 客户行为分析
  • 产品管理
  • 其他用途
  • 全球客户分析市场：按最终用户分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • BFSI
  • 批发和零售
  • 通讯/IT
  • 公用事业
  • 医疗保健
  • 旅游与饭店
  • 其他最终用户
  • 全球客户分析市场：按社群媒体分析工具类型分類的实际成果值值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 情绪分析工具
  • 社交监听工具
  • 社群媒体互动追踪
  • 影响者追踪与分析
  • 全球客户分析市场：按仪錶板类型分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 互动式仪錶板
  • 即时数据视觉化仪表板
  • KPI仪錶板
  • 自订报表仪表板
  • 世界のカスタマーアナリティクス市场：抽出・変换・ロード・データ管理の种类别、实际成果值・予测値（2019～2024年、2024～2029年、2034年）
  • 资料提取工具
  • 资料转换工具
  • 资料载入工具
  • 资料整合和清洗工具
  • 全球客户分析市场：按网路分析工具类型分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 网站流量分析工具
  • 使用者行为追踪工具
  • 转换率优化工具
  • A/B 测试工具
  • 全球客户分析市场：按报告类型分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 自动化报告工具
  • 自订报表生成
  • 专案报告工具
  • 绩效和投资报酬率报告工具
  • 全球客户分析市场：按客户之声 (VOC) 类型分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 研究工具
  • 客户回馈和评论分析
  • 顾客满意度/NPS工具
  • VOC资料的文字分析
  • 全球客户分析市场：按分析工具类型分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 预测分析工具
  • 基于机器学习的分析工具
  • 资料探勘工具
  • 即时分析工具

第七章 区域和国家分析

  • 全球客户分析市场：按地区分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）
  • 全球客户分析市场：按国家/地区分類的实际成果值和预测值（2019-2024 年、2024-2029 年、2034 年）

第八章 亚太市场

第九章：中国市场

第十章 印度市场

第十一章 日本市场

第十二章：澳洲市场

第十三章 印尼市场

第十四章 韩国市场

第十五章 西欧市场

第十六章英国市场

第十七章：德国市场

第十八章：法国市场

第十九章：义大利市场

第二十章：西班牙市场

第21章 东欧市场

第22章 俄罗斯市场

第23章 北美市场

第24章美国市场

第25章：加拿大市场

第26章 南美洲市场

第27章：巴西市场

第28章 中东市场

第29章：非洲市场

第三十章：竞争格局与公司概况

  • 客户分析市场：竞争格局
  • 客户分析市场：公司概况
    • Alphabet 公司（概述、产品与服务、策略、财务分析）
    • IBM公司（概述、产品与服务、策略、财务分析）
    • 甲骨文公司（概述、产品与服务、策略、财务分析）
    • 微软公司（概述、产品与服务、策略、财务分析）
    • SAP SE（概述、产品与服务、策略、财务分析）

第31章：其他领先和创新企业

  • Salesforce.Com Inc.
  • Clarity Insight
  • Adobe Systems Inc.
  • Pitney Bowes Inc.
  • SAS Institute Inc.
  • NICE Systems Ltd.
  • NGData NV
  • Teradata Corp.
  • Snowflake Inc.
  • Infogain Corporation
  • Neustar Inc.
  • Databricks Inc.
  • Amplitude Inc.
  • ContentSquare
  • Segment.io Inc.

第32章：全球市场：竞争基准化分析仪錶板

第33章 重大企业合併

第34章 近期市场趋势

第35章：具有高市场潜力的国家与产业及其策略

  • 顾客分析市场：提供新机会的国家（2029 年）
  • 顾客分析市场：蕴藏新机会的领域（2029 年）
  • 顾客分析市场：成长策略（2029 年）
    • 基于市场趋势的策略
    • 竞争策略

第36章附录

简介目录
Product Code: r26323u

Customer analytics involves using tools and processes to analyze customer behavior data, aiding in making informed business decisions and improving customer engagement and retention.

Customer analytics solutions encompass a range of tools and approaches, including social media analytical tools, dashboards, data management (ETL), web analytics, reporting, voice of customer (VOC), and various analytical tools. Social media analytical tools specifically track, evaluate, and enhance social media performance. They incorporate graphical dashboards and data visualization techniques, offering users comprehensive insights into their social media presence. These solutions cater to enterprises of varying sizes ranging from large corporations to small and medium-sized enterprises (SMEs) and are deployed both on-premises and via cloud platforms. Industries across BFSI, wholesale and retail, telecommunications and IT, utilities, healthcare, travel and hospitality, among others, leverage these solutions for brand management, campaign optimization, churn analysis, customer behavior assessment, product management, and other pertinent purposes.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.

The customer analytics market research report is one of a series of new reports from The Business Research Company that provides customer analytics market statistics, including Customer analytics industry global market size, regional shares, competitors with a customer analytics market share, detailed customer analytics market segments, market trends and opportunities, and any further data you may need to thrive in the customer analytics industry. This customer analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The customer analytics market size has grown rapidly in recent years. It will grow from $11.88 billion in 2024 to $13.93 billion in 2025 at a compound annual growth rate (CAGR) of 17.2%. The growth in the historic period can be attributed to data explosion from multiple channels, shift towards personalization, importance of customer retention, emergence of social media influence, focus on customer journey mapping.

The customer analytics market size is expected to see rapid growth in the next few years. It will grow to $28.55 billion in 2029 at a compound annual growth rate (CAGR) of 19.6%. The growth in the forecast period can be attributed to real-time analytics for immediate action, ethical use of customer data, cross-channel integration, hyper-personalization and individualization, and voice of the customer (VOC) analytics. Major trends in the forecast period include collaborative customer analytics platforms, rise of e-commerce and digital channels, predictive analytics for personalization, integration of artificial intelligence (AI) and machine learning (ML), real-time customer analytics.

The forecast of 19.6% growth over the next five years reflects a modest reduction of 0.3% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Trade policy shifts could impair access to AI-based analytics engines and customer segmentation tools built overseas, weakening insights generation and marketing precision. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The escalating emphasis on heightened customer satisfaction is a significant catalyst propelling the expansion of the customer analytics market. This surge stems from the imperative to retain customers, secure a competitive edge, foster customer loyalty, bolster brand standing, and facilitate overall business advancement. The escalating pursuit of enhanced customer satisfaction is poised to substantially elevate the demand for customer analytics. This technology aids in discerning actions that either gratify or dissatisfy customers through the analysis of their behavioral data. Companies leveraging customer analytics can pinpoint patterns that contribute to dissatisfaction and implement strategies to retain their existing customer base. For instance, the UK Customer Satisfaction Index (UKCSI) for January 2022 increased by 1.6 points, reaching a score of 78.4 out of 100 compared to the previous year. There has been a noteworthy surge in individuals willing to pay more for superior service-an 8.1% increase since the onset of the COVID-19 pandemic. This surge underscores the burgeoning necessity for heightened customer satisfaction, establishing it as a foremost priority for organizations. Consequently, the escalating quest for enhanced customer satisfaction is poised to steer the growth of the customer analytics market.

The growth of e-commerce is significantly boosting the customer analytics market. E-commerce refers to the buying and selling of goods and services over the internet. Customer analytics provides e-commerce businesses with data-driven insights that enhance marketing strategies, improve customer experiences, and streamline operations. For instance, in August 2024, the United States Census Bureau, the principal agency of the U.S. federal statistical system, reported that retail e-commerce sales in the U.S. reached $291.6 billion in the second quarter of 2024. This represents a 6.7% increase compared to the same quarter in 2023 and a 1.3% rise from the first quarter of 2024. Therefore, the growth of e-commerce is a key driver of the customer analytics market.

Strategic partnerships are a dominant trend within the customer analytics sector, as major players join forces to elevate their customer analytics solutions through collaborative utilization of expertise, technology, and resources. These alliances play a crucial role in strengthening market positions. For instance, in May 2022, ADA, a Malaysia-based analytics, data, and AI company, partnered with Treasure Data, a US-based global customer data platform (CDP) company. This strategic collaboration aims to deliver comprehensive enterprise-level customer-centric solutions across ten key South and Southeast Asian markets, including South Korea. This partnership facilitates organizations in refining and customizing the customer journey, improving communication, and bridging data gaps. It leverages Treasure Data's sophisticated CDP capabilities in tandem with ADA's analytics, data, and AI solutions integrated with consumer models. The approach incorporates a CDP offering a unified customer perspective, supporting data integration and activation across various platforms from media to mobile to web, optimizing conversion rates, and ensuring robust technical support.

Prominent firms within the customer analytics landscape are embracing advanced technologies, particularly the integration of AI, as a strategic move to maintain their competitive edge. This fusion of AI within customer analytics equips businesses with sophisticated tools to comprehensively comprehend, engage with, and fulfill the evolving demands of their customer base. An illustrative case is Bharti Airtel, a multinational telecommunications services company based in India, which, in February 2023, partnered with NVIDIA, a US-based technology giant, to implement AI-driven speech analytics solutions for a transformative customer service initiative. By leveraging NVIDIA's Triton Inference Server and NeMo conversational AI framework, the deployed system can autonomously transcribe speech in 84% of incoming calls directed to Airtel's contact centers. This cutting-edge technology not only identifies areas for enhancement in agent-customer interactions but also facilitates Airtel, serving a vast customer base of over 360 million, in elevating their overall customer experience.

In March 2024, Accenture Plc, an Ireland-based company specializing in information technology (IT) services and management consulting, acquired GemSeek Ltd for an undisclosed amount. This acquisition aims to enhance Accenture Song's data and AI capabilities, allowing it to better assist clients in growing and maintaining customer relevance. GemSeek Ltd is a customer experience analytics provider based in Bulgaria.

Major companies operating in the customer analytics market include Alphabet Inc., IBM Corporation, Oracle Corporation, Microsoft Corporation, SAP SE, Salesforce.Com Inc., Clarity Insight, Adobe Systems Inc., Pitney Bowes Inc., SAS Institute Inc., NICE Systems Ltd., NGData NV, Teradata Corp., Snowflake Inc., Infogain Corporation, Neustar Inc., Databricks Inc., Amplitude Inc., ContentSquare, Segment.io Inc., Mixpanel, Customer Analytics LLC, Amperity Inc., Perfios Pvt. Ltd., Manthan System

North America was the largest region in the customer analytics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the customer analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The customer analytics market includes revenues earned by entities providing predictive analytics services, data visualization, information management, and segmentation, used in customer analytics for direct marketing, site selection, and customer relationship management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Customer Analytics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on customer analytics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for customer analytics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The customer analytics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

  • The market characteristics section of the report defines and explains the market.
  • The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
  • The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

  • Market segmentations break down the market into sub markets.
  • The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
  • The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
  • The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

  • Markets Covered:1) By Solution: Social Media Analytical Tools; Dashboard; Extract Transform Load Or Data Management; Web Analytical Tool; Reporting; Voice Of Customer (VOC); Analytical Tools
  • 2) By Organization Size: Large Enterprises; Small and Medium-Sized Enterprises (SMEs)
  • 3) By Deployment Mode: On-Premises; Cloud
  • 4) By Application: Brand Management; Campaign Management; Churn Management; Customer Behavioral Analysis; Product Management; Other Applications
  • 5) By End-User: BFSI; Wholesale and Retail; Telecommunication and IT; Utilities; Healthcare; Travel and Hospitality; Others End Users
  • Subsegments:
  • 1) By Social Media Analytical Tools: Sentiment Analysis Tools; Social Listening Tools; Social Media Engagement Tracking; Influencer Tracking And Analytics
  • 2) By Dashboard: Interactive Dashboards; Real-Time Data Visualization Dashboards; KPI Dashboards; Customizable Reporting Dashboards
  • 3) By Extract Transform Load (ETL) Or Data Management: Data Extraction Tools; Data Transformation Tools; Data Loading Tools; Data Integration and Cleansing Tools
  • 4) By Web Analytical Tool: Website Traffic Analysis Tools; User Behavior Tracking Tools; Conversion Rate Optimization Tools; A/B Testing Tools
  • 5) By Reporting: Automated Reporting Tools; Customizable Report Generation; Ad-Hoc Reporting Tools; Performance And ROI Reporting Tools
  • 6) By Voice Of Customer (VOC): Survey Tools; Customer Feedback And Review Analysis; Customer Satisfaction And NPS Tools; Text Analytics For VOC Data
  • 7) By Analytical Tools: Predictive Analytics Tools; Machine Learning-Based Analytics Tools; Data Mining Tools; Real-Time Analytics Tools
  • Companies Mentioned: Alphabet Inc.; IBM Corporation; Oracle Corporation; Microsoft Corporation; SAP SE; Salesforce.Com Inc.; Clarity Insight; Adobe Systems Inc.; Pitney Bowes Inc.; SAS Institute Inc.; NICE Systems Ltd.; NGData NV; Teradata Corp.; Snowflake Inc.; Infogain Corporation; Neustar Inc.; Databricks Inc.; Amplitude Inc.; ContentSquare; Segment.io Inc.; Mixpanel; Customer Analytics LLC; Amperity Inc.; Perfios Pvt. Ltd.; Manthan System
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time Series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery Format: PDF, Word and Excel Data Dashboard.

Table of Contents

1. Executive Summary

2. Customer Analytics Market Characteristics

3. Customer Analytics Market Trends And Strategies

4. Customer Analytics Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market

  • 4.1. Supply Chain Impact from Tariff War & Trade Protectionism

5. Global Customer Analytics Growth Analysis And Strategic Analysis Framework

  • 5.1. Global Customer Analytics PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
  • 5.2. Analysis Of End Use Industries
  • 5.3. Global Customer Analytics Market Growth Rate Analysis
  • 5.4. Global Customer Analytics Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
  • 5.5. Global Customer Analytics Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
  • 5.6. Global Customer Analytics Total Addressable Market (TAM)

6. Customer Analytics Market Segmentation

  • 6.1. Global Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Social Media Analytical Tools
  • Dashboard
  • Extract Transform Load Or Data Management
  • Web Analytical Tool
  • Reporting
  • Voice Of Customer (VOC)
  • Analytical Tools
  • 6.2. Global Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Large Enterprises
  • Small and Medium-Sized Enterprises (SMEs)
  • 6.3. Global Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • On-Premises
  • Cloud
  • 6.4. Global Customer Analytics Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Brand Management
  • Campaign Management
  • Churn Management
  • Customer Behavioral Analysis
  • Product Management
  • Other Applications
  • 6.5. Global Customer Analytics Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • BFSI
  • Wholesale and Retail
  • Telecommunication and IT
  • Utilities
  • Healthcare
  • Travel and Hospitality
  • Other End Users
  • 6.6. Global Customer Analytics Market, Sub-Segmentation Of Social Media Analytical Tools, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Sentiment Analysis Tools
  • Social Listening Tools
  • Social Media Engagement Tracking
  • Influencer Tracking And Analytics
  • 6.7. Global Customer Analytics Market, Sub-Segmentation Of Dashboard, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Interactive Dashboards
  • Real-Time Data Visualization Dashboards
  • KPI Dashboards
  • Customizable Reporting Dashboards
  • 6.8. Global Customer Analytics Market, Sub-Segmentation Of Extract Transform Load (ETL) Or Data Management, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Data Extraction Tools
  • Data Transformation Tools
  • Data Loading Tools
  • Data Integration and Cleansing Tools
  • 6.9. Global Customer Analytics Market, Sub-Segmentation Of Web Analytical Tool, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Website Traffic Analysis Tools
  • User Behavior Tracking Tools
  • Conversion Rate Optimization Tools
  • A/B Testing Tools
  • 6.10. Global Customer Analytics Market, Sub-Segmentation Of Reporting, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Automated Reporting Tools
  • Customizable Report Generation
  • Ad-Hoc Reporting Tools
  • Performance And ROI Reporting Tools
  • 6.11. Global Customer Analytics Market, Sub-Segmentation Of Voice Of Customer (VOC), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Survey Tools
  • Customer Feedback And Review Analysis
  • Customer Satisfaction And NPS Tools
  • Text Analytics For VOC Data
  • 6.12. Global Customer Analytics Market, Sub-Segmentation Of Analytical Tools, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Predictive Analytics Tools
  • Machine Learning-Based Analytics Tools
  • Data Mining Tools
  • Real-Time Analytics Tools

7. Customer Analytics Market Regional And Country Analysis

  • 7.1. Global Customer Analytics Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 7.2. Global Customer Analytics Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Customer Analytics Market

  • 8.1. Asia-Pacific Customer Analytics Market Overview
  • Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
  • 8.2. Asia-Pacific Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.3. Asia-Pacific Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 8.4. Asia-Pacific Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Customer Analytics Market

  • 9.1. China Customer Analytics Market Overview
  • 9.2. China Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.3. China Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
  • 9.4. China Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Customer Analytics Market

  • 10.1. India Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.2. India Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 10.3. India Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Customer Analytics Market

  • 11.1. Japan Customer Analytics Market Overview
  • 11.2. Japan Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.3. Japan Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 11.4. Japan Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Customer Analytics Market

  • 12.1. Australia Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.2. Australia Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 12.3. Australia Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Customer Analytics Market

  • 13.1. Indonesia Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.2. Indonesia Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 13.3. Indonesia Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Customer Analytics Market

  • 14.1. South Korea Customer Analytics Market Overview
  • 14.2. South Korea Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.3. South Korea Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 14.4. South Korea Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Customer Analytics Market

  • 15.1. Western Europe Customer Analytics Market Overview
  • 15.2. Western Europe Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.3. Western Europe Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 15.4. Western Europe Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Customer Analytics Market

  • 16.1. UK Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.2. UK Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 16.3. UK Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Customer Analytics Market

  • 17.1. Germany Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.2. Germany Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 17.3. Germany Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Customer Analytics Market

  • 18.1. France Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.2. France Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 18.3. France Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Customer Analytics Market

  • 19.1. Italy Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.2. Italy Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 19.3. Italy Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Customer Analytics Market

  • 20.1. Spain Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.2. Spain Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 20.3. Spain Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Customer Analytics Market

  • 21.1. Eastern Europe Customer Analytics Market Overview
  • 21.2. Eastern Europe Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.3. Eastern Europe Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 21.4. Eastern Europe Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Customer Analytics Market

  • 22.1. Russia Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.2. Russia Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 22.3. Russia Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Customer Analytics Market

  • 23.1. North America Customer Analytics Market Overview
  • 23.2. North America Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.3. North America Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 23.4. North America Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Customer Analytics Market

  • 24.1. USA Customer Analytics Market Overview
  • 24.2. USA Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.3. USA Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 24.4. USA Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Customer Analytics Market

  • 25.1. Canada Customer Analytics Market Overview
  • 25.2. Canada Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.3. Canada Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 25.4. Canada Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Customer Analytics Market

  • 26.1. South America Customer Analytics Market Overview
  • 26.2. South America Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.3. South America Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 26.4. South America Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Customer Analytics Market

  • 27.1. Brazil Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.2. Brazil Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 27.3. Brazil Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Customer Analytics Market

  • 28.1. Middle East Customer Analytics Market Overview
  • 28.2. Middle East Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.3. Middle East Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 28.4. Middle East Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Customer Analytics Market

  • 29.1. Africa Customer Analytics Market Overview
  • 29.2. Africa Customer Analytics Market, Segmentation By Solution, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.3. Africa Customer Analytics Market, Segmentation By Organization Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • 29.4. Africa Customer Analytics Market, Segmentation By Deployment Mode, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Customer Analytics Market Competitive Landscape And Company Profiles

  • 30.1. Customer Analytics Market Competitive Landscape
  • 30.2. Customer Analytics Market Company Profiles
    • 30.2.1. Alphabet Inc. Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.2. IBM Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.3. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.4. Microsoft Corporation Overview, Products and Services, Strategy and Financial Analysis
    • 30.2.5. SAP SE Overview, Products and Services, Strategy and Financial Analysis

31. Customer Analytics Market Other Major And Innovative Companies

  • 31.1. Salesforce.Com Inc.
  • 31.2. Clarity Insight
  • 31.3. Adobe Systems Inc.
  • 31.4. Pitney Bowes Inc.
  • 31.5. SAS Institute Inc.
  • 31.6. NICE Systems Ltd.
  • 31.7. NGData NV
  • 31.8. Teradata Corp.
  • 31.9. Snowflake Inc.
  • 31.10. Infogain Corporation
  • 31.11. Neustar Inc.
  • 31.12. Databricks Inc.
  • 31.13. Amplitude Inc.
  • 31.14. ContentSquare
  • 31.15. Segment.io Inc.

32. Global Customer Analytics Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Customer Analytics Market

34. Recent Developments In The Customer Analytics Market

35. Customer Analytics Market High Potential Countries, Segments and Strategies

  • 35.1 Customer Analytics Market In 2029 - Countries Offering Most New Opportunities
  • 35.2 Customer Analytics Market In 2029 - Segments Offering Most New Opportunities
  • 35.3 Customer Analytics Market In 2029 - Growth Strategies
    • 35.3.1 Market Trend Based Strategies
    • 35.3.2 Competitor Strategies

36. Appendix

  • 36.1. Abbreviations
  • 36.2. Currencies
  • 36.3. Historic And Forecast Inflation Rates
  • 36.4. Research Inquiries
  • 36.5. The Business Research Company
  • 36.6. Copyright And Disclaimer