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市场调查报告书
商品编码
1843870
2025年全球自由职业平台市场报告Freelance Platforms Global Market Report 2025 |
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近年来,自由业平台市场发展迅速,预计将从2024年的73.3亿美元成长到2025年的83.5亿美元,复合年增长率达14.0%。这段时期的成长归因于全球化和远距办公趋势、技能专业化、创业文化、经济不确定性以及人们对远距人才接受度的提高。
预计未来几年自由业平台市场将快速成长,到2029年市场规模将达到167.6亿美元,复合年增长率(CAGR)为19.0%。预测期内的成长可归因于零工经济的扩张、对多元化和整体性的日益重视、区块链和智慧合约的运用、垂直领域平台的兴起以及政府政策的推动。预测期内的关键全球趋势包括全球扩张、人工智慧和自动化技术的整合、协作工作空间和计划管理工具的普及、远距办公的灵活性以及零工工作者的权利和社会福利。
自由职业平台是连接合格且技能娴熟的自由工作者和工作机会的线上平台,使他们能够在世界任何地方工作并获得报酬。这些平台提供了接触全球人才的机会,这对千禧世代尤其具有吸引力,并且还提供其他各种优势。
自由职业平台主要分为云端基础和网页平台两大类。云端基础应用程式和平台是网页应用程式的升级版。云端基础自由工作平台帮助企业招募、寻找和管理自由工作者,并简化发票合併和支付自动化流程。这些平台通常提供按小时或按月付费的模式,满足大型企业、中小企业和个人自由工作者的需求。
美国关税的突然上调以及由此引发的贸易摩擦,在2025年春季对资讯科技产业,尤其是硬体製造、资料基础设施和软体部署领域,产生了重大影响。进口半导体、电路基板和网路设备的关税提高,并推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品零件的公司面临更长的前置作业时间週期和价格压力。同时,对专用软体征收的关税以及主要国际市场的报復性措施,扰乱了全球IT供应链,并降低了海外对美国製造技术的需求。为了应对这些挑战,该行业正在加大对国内晶片生产的投资,扩大供应商网络,并利用人工智慧驱动的自动化技术来增强韧性并简化成本管理。
这份自由职业平台软体市场研究报告是商业研究公司最新报告系列的一部分,提供自由职业平台软体市场的统计数据,例如全球市场规模、区域份额、竞争对手及其市场份额、详细的市场细分、市场趋势以及自由职业平台软体行业的商机。这份自由职业平台软体市场研究报告对该行业的现状和未来发展趋势进行了详细分析,为您提供所需的一切全面资讯。
未来五年19.0%的成长率预测较我们先前的预测略微下调了0.2个百分点。这一下调主要归因于美国与其他国家之间关税的影响。云端储存基础设备和边缘网路工具关税的上涨可能会增加美国自由职业平台的后端营运成本,从而影响其定价和扩充性。此外,相互关税以及日益加剧的贸易紧张局势和限制措施对全球经济和贸易的负面影响可能会更加广泛。
预计自由职业平台市场的成长将主要得益于成熟企业对自由职业平台的日益普及。以特定产品、流程、服务或平台着称的现有企业正转向自由职业平台,将其作为连接合格且技能娴熟的自由工作者的线上管道,帮助他们远端找到工作并获得报酬。透过使用自由工作平台,成熟企业无需聘用全职员工即可为计划或紧急任务聘用临时工,从而节省成本、减少管理费用并获得专业人才。成熟企业对自由工作平台的使用近期呈现显着成长。例如,连接中东地区优秀IT专业人士与国际雇主的WINaTALENT报告称,截至2022年7月,超过48%的财富500强企业使用自由职业平台聘用自由工作者。此外,根据美国DDIY(Don't Do It Yourself,即「不要自己动手」)报告,2023年美国自由工作者人数将达到7,330万,比2022年的7,040万增加约300万。现有公司越来越多地采用自由职业平台是推动自由职业平台市场发展的主要动力。
电子商务的蓬勃发展预计将推动自由职业平台市场的未来成长。电子商务是一个充满活力的领域,涉及透过互联网进行商品和服务的买卖,包括线上零售、电子支付和数位交易。自由职业平台在电子商务产业中扮演着至关重要的角色,它们为企业提供拥有多元技能的自由工作者。这促进了创新,并推动了数位内容和服务的快速发展,而这些对于在不断发展的电子商务环境中取得成功至关重要。例如,根据美国人口普查局2023年11月发布的报告,2023年第三季电子商务销售额占零售总额的15.6%,较2022年同期成长7.6%。该季度零售总额估计为18,253亿美元,较2023年第二季成长1.5%。 2023年第三季电子商务销售额预估较2022年第三季成长7.8%(+1.2%),而同期零售总额成长2.0%(+0.4%)。因此,电子商务活动的激增是推动自由职业平台市场成长的关键因素。
产品创新是自由职业平台市场的一大趋势。该领域的主要企业正积极开发新的解决方案以巩固自身地位。总部位于马绍尔群岛的自由工作者网路公司DeeLance便是这一趋势的典型代表。 2023年3月,DeeLance推出了基于Web3的平台,该平台是全球首个去中心化的自由工作者网路。这个创新平台旨在重新定义自由工作者和潜在雇主之间的联繫。该平台设想在元宇宙中建立一个微型社区,为创新作品的买家和卖家提供了一个交流、联繫和建立长期合作关係的空间。此外,该平台还包含一个NFT市场,为自由职业产业增添了另一个创新元素。
自由职业平台市场包括企业透过向技能娴熟的自由工作者提供合适的工作或向顶尖专业人士提供随选招聘服务所获得的收入。市场价值还包括服务供应商销售的或包含在服务产品中的相关商品的价值。仅包括在企业之间交易或销售给最终消费者的商品和服务。
Freelance platforms are online hubs that connect qualified and skilled freelancers with job opportunities, allowing them to work and receive payment from any location globally. These platforms provide access to talent worldwide, appealing particularly to millennials, and offer various other benefits.
The primary types of freelance platforms are categorized as cloud-based and web-based. Cloud-based applications or platforms represent more advanced versions of web-based apps, evolving from their web-based counterparts. A cloud-based freelance platform assists companies in deploying, sourcing, and managing freelancers. It also facilitates the consolidation of invoices and automates payments. These freelance platforms typically offer models based on hourly or monthly rates, catering to the needs of large enterprises, small and medium enterprises (SMEs), as well as individual freelancers.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The freelance platforms software market research report is one of a series of new reports from The Business Research Company that provides freelance platforms software market statistics, including freelance platforms software industry global market size, regional shares, competitors with a freelance platforms software market share, detailed freelance platforms software market segments, market trends and opportunities, and any further data you may need to thrive in the freelance platforms software industry. This freelance platforms software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The freelance platforms market size has grown rapidly in recent years. It will grow from $7.33 billion in 2024 to $8.35 billion in 2025 at a compound annual growth rate (CAGR) of 14.0%. The growth in the historic period can be attributed to globalization and remote work trend, skill specialization, entrepreneurial culture, economic uncertainty, increasing acceptance of remote talent.
The freelance platforms market size is expected to see rapid growth in the next few years. It will grow to $16.76 billion in 2029 at a compound annual growth rate (CAGR) of 19.0%. The growth in the forecast period can be attributed to gig economy expansion, increased focus on diversity and inclusion, blockchain and smart contracts, rise of niche platforms, government policies and regulations. Major trends in the forecast period include global expansion, integration of AI and automation, collaborative workspaces and project management tools, remote work flexibility, and gig workers' rights and benefits.
The forecast of 19.0% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Higher tariffs on cloud storage infrastructure and edge networking tools may raise backend operational costs for US-based freelance platforms, impacting pricing and scalability. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The anticipated growth of the freelance platform market in the future is expected to be propelled by the increasing adoption of freelance platforms by established companies. Established companies, recognized for their specific products, processes, services, or platforms, are turning to freelance platforms as online connections where qualified and skilled freelancers can find work and receive payment remotely. These platforms enable established companies to hire temporary workers for projects and immediate openings without the need for permanent employment, leading to cost savings, the elimination of overhead costs, and access to specialized talent. The use of freelance platforms by established companies has witnessed significant growth recently. For example, in July 2022, WINaTALENT, an Estonia-based company connecting talented IT professionals from the Middle East to international employers, reported that over 48% of Fortune 500 companies utilized freelance platforms for hiring freelancers in 2022. Furthermore, in 2023, Don't Do It Yourself (DDIY), a US-based company offering advice and reviews to help businesses grow, noted that the number of freelancers in the U.S. reached 73.3 million, marking an increase of almost 3 million from 70.4 million in 2022. The increasing adoption of freelance platforms by established companies serves as a driving force for the freelance platform market.
The anticipated growth of the freelance platform market in the future is expected to be propelled by the e-commerce boom. E-commerce, which involves the buying and selling of goods and services over the internet, including online retail, electronic payments, and digital transactions, is a dynamic sector. Freelance platforms play a crucial role in the e-commerce landscape by providing businesses access to a diverse pool of skilled freelancers. This facilitates innovation and enables the rapid development of digital content and services essential for thriving in the ever-evolving e-commerce environment. For instance, according to the Bureau of the Census in November 2023, e-commerce sales accounted for 15.6% of total retail sales in the third quarter of 2023, reflecting a 7.6% increase from the same period in 2022. The total retail sales for this period were estimated at $1,825.3 billion, marking a 1.5% increase from the second quarter of 2023. The third quarter of 2023 saw a 7.8% (+-1.2%) rise in e-commerce estimates compared to the third quarter of 2022, while total retail sales increased by 2.0% (+-0.4%) during the same timeframe. Therefore, the surge in e-commerce activity is a key driver for the growth of the freelance platform market.
Product innovations are a significant trend gaining traction in the freelance platform market. Leading companies within this sector are actively working on developing new solutions to enhance their positions. An example of this trend is evident in the actions of DeeLance, a freelancing network company based in the Marshall Islands. In March 2023, DeeLance launched a Web3-based platform, which stands out as the world's first decentralized freelance network. This innovative platform aims to redefine the connection between freelancers and potential employers. The envisioned micro-communities within a metaverse on this platform provide a space where sellers and buyers of creative works can network, connect, and establish long-term relationships. Additionally, the platform includes an NFT marketplace, adding another layer of innovation to the freelance industry.
Major companies in the freelance platform market are concentrating on the development of innovative solutions, including a tech-powered platform specifically designed to assist companies in efficiently finding, hiring, and managing top freelance marketers. A tech-powered platform refers to a digital infrastructure or system driven and enabled by advanced technology to facilitate various functionalities or services. As an example, in September 2023, Growth Collective, a US-based company specializing in connecting businesses with freelance marketers, introduced Growth Collective Freelance-a tech-powered platform. Distinguishing itself in the freelance platform market, this platform offers features such as fast white-glove matching, collaborative tools, and a rigorous focus on vetting and certifying top marketing talent. The timely launch of Growth Collective Freelance addresses the increasing demand for streamlined freelance solutions, providing businesses with an efficient tech-powered platform to seamlessly connect with and manage skilled freelance marketers.
In October 2023, Freelancer.com, a global services provider based in Australia that facilitates connections between businesses and freelancers, successfully acquired STA Group LLC for an undisclosed amount. This strategic move by Freelancer.com aims to augment its freelance platform with additional IT skills, an expanded talent pool, an ergonomic Software as a Service (SaaS) platform, broader payroll management, and IT consulting services. The acquisition positions Freelancer.com to achieve a turnover exceeding €1 billion in 2023, consolidating its position as a prominent player in the competitive freelance platform market. STA Group LLC, the acquired company, is based in the United States and specializes in providing IT services, covering areas such as application development, cloud computing, network consulting, system integration, data management, and technology solutions.
Major companies operating in the freelance platforms market include Freelancer, Upwork Global Inc., Fiverr International Ltd., TaskRabbit Inc., Field Nation LLC, Bark Ltd., Dribbble, Bark.com Global Limited., 99Designs, Designhill, Gigster LLC, Freelancer Technology Pty Limited, WorkMarket Inc., Guru, Skyword Inc., Expert360, Catalant Technologies Inc., ContentlyInc., People Per Hour Ltd., YunoJuno Limited, DesignCrowd, WriterAccess, DesignContest LLC, CrowdSPRING LLC, WorkGenius, Peeridea Inc., CloudDevs, Working Nomads s.r.o., Soy Freelancer, WhoIsHiring.io, Dice Enterprises Private Limited, Remotive SARL, Showwcase Creators Inc., AngelList Talent Inc., Pangea
North America was the largest region in the freelance platforms market in 2024. The regions covered in the freelance platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the freelance platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The freelance platforms market includes revenues earned by companies by providing skilled freelancers with the right work, top professionals with on-demand hiring services, and others. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Freelance Platforms Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on freelance platforms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for freelance platforms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The freelance platforms market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.