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市场调查报告书
商品编码
1847312
2025年全球专属式网站市场报告Captive Portal Global Market Report 2025 |
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近年来,专属式网站市场发展迅速,预计从2024年的10.1亿美元成长到2025年的11.6亿美元,复合年增长率达14.1%。这一成长主要归功于互联网的发展、安全问题、监管合规、Wi-Fi网路的兴起以及行动装置的普及。
预计未来几年,专属式网站市场将快速成长,到2029年市场规模将达到18.6亿美元,复合年增长率(CAGR)为12.6%。预测期内的主要成长驱动因素包括访客访问需求、与身分提供者的整合、业务和组织变革、网路安全意识的增强、全球化以及远端办公趋势。预测期内的主要趋势包括技术创新、身份验证方法的进步、用户体验的提升、设备的广泛应用、技术升级、物联网设备整合、用于身份验证的区块链以及高级威胁防护。
专属式入口网站是一种网页,它透过要求使用者在访问互联网之前进行身份验证并同意某些条款来控制对网路(例如公共 Wi-Fi 网路)的存取。它通常部署在机场、酒店、咖啡馆和各种公共场所,用于管理和保护互联网访问,确保用户在使用网路之前遵守某些条件或登入要求。
专属式门户主要分为厂商自建专属式门户和外部专属式门户。厂商自建专属式网站是用户连接公共 Wi-Fi 网路前必须造访的客製化登入页面。这些服务进一步细分为针对不同场所(包括室内和室外场所)设计的平台和服务。专属式入口网站的最终用户涵盖饭店和休閒、旅游和交通、娱乐、共同工作空间、网路服务供应商 (ISP)、购物中心和零售商店等众多行业。
美国在2025年春季突然提高关税及其引发的贸易摩擦,对资讯科技产业,特别是硬体製造、资料基础设施和软体部署领域,产生了重大影响。进口半导体、电路基板和网路设备的关税上涨,推高了高科技公司、云端服务供应商和资料中心的生产和营运成本。在全球范围内采购笔记型电脑、伺服器和消费电子产品的公司面临更长的前置作业时间和价格压力。同时,对专用软体征收的关税以及主要国际市场的报復性措施,扰乱了全球IT供应链,并降低了海外对美国製造技术的需求。为了应对这些挑战,该产业正在加大对国内晶片生产的投资,扩大供应商网络,并利用人工智慧驱动的自动化技术来增强韧性,更有效地控製成本。
专属式网站研究报告》是商业研究公司最新报告系列的一部分,提供专属式网站市场统计数据,例如全球市场规模、区域份额、竞争对手专属式市场份额、详细的市场细分、市场趋势以及专属式专属式行业的商机。这份专属式网站市场研究报告对该行业的现状和未来发展趋势进行了详细分析,为您提供所需的一切全面观点。
未来五年12.6%的成长率预测较我们先前的预测略微下调了0.2%。这一下调主要是因为美国与其他国家之间的关税影响。由于对门户功能至关重要的网路交换器和网路基地台设备从台湾和墨西哥进口时需缴纳关税,美国专属式解决方案供应商可能会面临部署週期延长和价格上涨的问题。此外,相互关税以及日益加剧的贸易紧张局势和限制措施对全球经济和贸易的负面影响也将更为广泛。
预计未来几年,互联网普及率的不断提高将推动专属式网站市场的成长。网路普及率指的是能够上网的人口比例。在传统固网或行动宽频服务无法覆盖或昂贵的地区,专属式网站透过提供免费或补贴的网路连接,已成为管理网路接入的关键工具。例如,根据通讯2023年9月发布的数据,目前全球约有67%的人口(54亿人)接取互联网,高于2022年的66%(53亿人)。因此,网路普及率的提高已成为推动专属式网站市场发展的主要催化剂。
为了提升市场份额,专属式网站市场的关键参与者正致力于开发采用先进技术解决方案的创新产品,例如具备专属式网站功能的云端基础Wi-Fi平台。具备专属式网站功能的云端基础Wi-Fi平台是一种在云端运作的网路解决方案,它不仅提供Wi-Fi服务,还整合了专属式网站功能。例如,英国领先的无线网路服务供应商GlobalReach Technology于2023年5月推出了Trusted Wi-Fi。 Trusted Wi-Fi是一款尖端的云端基础Wi-Fi平台,旨在革新客製化、大规模Wi-Fi入口网站服务的快速部署方式。 Trusted Wi-Fi专为託管服务供应商(MSP)和宽频营运商设计,能够协助他们快速部署满足客户群多样化需求的客製化Wi-Fi服务。该平台的主要功能包括:可自订的调查方法(支援品牌选项)、多种身份验证方法、匿名资料收集功能以及强大的分析能力。 Trusted Wi-Fi旨在与来自不同供应商的Wi-Fi硬体无缝集成,确保提供全面的硬体支援和管理。透过统一的仪表板实现对数千项企业级服务的高效管理,该解决方案能够显着节省成本并简化上市流程,在推动专属式门户市场成长方面发挥关键作用。
2024年1月,总部位于美国的网路服务供应商Pavlov Media收购了NetExperience,具体金额未揭露。此次收购后,Pavlov Media的託管网路服务将专注于透过先进的网路管理工具(例如专属式入口网站技术)来提升使用者体验。 Pavlov Media希望藉助NetExperience的专业技术,增强其在酒店、教育和场馆等行业的服务能力,这些行业对可靠的互联网解决方案有着迫切的需求。 NetExperience Inc.总部位于加拿大,专注于专属式入口网站解决方案。
专属式入口网站市场报告中重点介绍的主要参与者包括:思科系统公司、瞻博网路公司、阿里斯塔网路公司、国际通讯卫星公司、阿鲁巴网路公司、极限网路公司、网路公司、Anuvu LLC、WatchGuard Technologies Inc.、Boingo Wireless Inc.、Grandstream Networks Inc.、Satcom Direct Inc.、Enea AB、Ray P Inc.、Godzone Wi-Fi LLC、Nexnet Solutions GmbH、IronWifi Inc.、Cloud4Wi Inc.、Performance Network Inc.、Cloud-Fi、WifiGem Inc. 和 Spotipo Inc.。
预计到2024年,北美将成为全球最大的专属式网站市场。亚太地区预计将成为预测期内成长最快的地区。专属式网站市场报告涵盖亚太地区、西欧、中东欧、北美、南美以及中东和非洲。
专属式门户市场报告涵盖的国家包括澳洲、巴西、中国、法国、德国、印度、印尼、日本、俄罗斯、韩国、英国、美国、加拿大、义大利和西班牙。
专属式网站市场由提供使用者身分验证、访客存取权限配置、使用条款核准、设备註册、收费和货币化以及法规规性等服务的营业单位所获得的收入构成。市场价值包括服务提供者销售或包含在服务产品中的相关产品的价值。它仅包括企业之间交易或销售给最终消费者的产品和服务。专属式网站市场还包括物联网设备、Wi-Fi 设备、网路设备和无线网路基地台的销售。此市场价值为“出厂价”,即商品製造商或生产商销售的商品价值,无论销售对像是其他营业单位(包括下游製造商、经销商、分销商和零售商)还是直接销售给最终消费者。该市场中的商品价值还包括商品製造商销售的任何相关服务。
A captive portal is a web page that regulates access to a network by necessitating users to authenticate or agree to specified terms before gaining access to the internet through a public Wi-Fi or other network. This is commonly implemented in public spaces such as airports, hotels, coffee shops, and various venues to manage and secure internet access, ensuring that users adhere to specific conditions or login requirements before utilizing the network.
The primary types of captive portals include vendor-native captive portals and external captive portals. Vendor-native captive portals refer to customized login pages that users must interact with before connecting to a public Wi-Fi network. These offerings are further categorized into platforms and services designed for various locations, including indoor and outdoor settings. The end users of captive portals encompass sectors such as hospitality and leisure, travel and transportation, entertainment, coworking spaces, internet service providers (ISPs), shopping malls and retail outlets, and various other end-users.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a significant impact on the information technology sector, especially in hardware manufacturing, data infrastructure, and software deployment. Increased duties on imported semiconductors, circuit boards, and networking equipment have driven up production and operating costs for tech companies, cloud service providers, and data centers. Firms that depend on globally sourced components for laptops, servers, and consumer electronics are grappling with extended lead times and mounting pricing pressures. At the same time, tariffs on specialized software and retaliatory actions by key international markets have disrupted global IT supply chains and dampened foreign demand for U.S.-made technologies. In response, the sector is ramping up investments in domestic chip production, broadening its supplier network, and leveraging AI-powered automation to improve resilience and manage costs more effectively.
The captive portal research report is one of a series of new reports from The Business Research Company that provides captive portal market statistics, including the captive portal industry's global market size, regional shares, competitors with an Captive portal market share, detailed captive portal market segments, market trends and opportunities, and any further data you may need to thrive in the captive portal industry. This captive portal market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The captive portal market size has grown rapidly in recent years. It will grow from $1.01 billion in 2024 to $1.16 billion in 2025 at a compound annual growth rate (CAGR) of 14.1%. The growth in the historic period can be attributed to internet growth, security concerns, regulatory compliance, emergence of wi-fi networks, mobile device adoption.
The captive portal market size is expected to see rapid growth in the next few years. It will grow to $1.86 billion in 2029 at a compound annual growth rate (CAGR) of 12.6%. The growth in the forecast period can be attributed to guest access requirements, integration with identity providers, business and organizational changes, increased awareness of cybersecurity, globalization and remote work trends. Major trends in the forecast period include technological innovations, advancements in authentication methods, user experience improvements, device proliferation, technology upgrades, IoT device integration, blockchain for identity verification, advanced threat protection.
The forecast of 12.6% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. U.S. providers of captive portal solutions may face slower deployment cycles and rising prices as network switches and access point devices crucial to portal functionality are subject to tariffs when imported from Taiwan or Mexico. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The expanding reach of the internet is anticipated to be a driving force behind the growth of the captive portal market in the coming years. Internet penetration denotes the percentage of the population with access to online connectivity. Captive portals serve as pivotal tools in managing internet access by providing complimentary or subsidized internet connectivity in regions where conventional fixed-line or mobile broadband services are either unavailable or economically inaccessible. For instance, data from the International Telecommunication Union in September 2023 revealed that approximately 67% of the global population, equivalent to 5.4 billion individuals, are presently connected to the internet-an increase from 66% (5.3 billion people) recorded in 2022. Consequently, the escalating penetration of internet connectivity emerges as a primary catalyst propelling the captive portal market forward.
Key players in the captive portal market are channeling their efforts toward developing innovative products equipped with advanced technological solutions, such as cloud-based Wi-Fi platforms featuring captive portal functionalities, to fortify their market presence. A cloud-based Wi-Fi platform with captive portal capability denotes a network solution operating in the cloud realm, delivering Wi-Fi services while integrating a captive portal feature. For instance, in May 2023, GlobalReach Technology, a prominent wireless internet service provider headquartered in the UK, unveiled Trusted Wi-Fi-a state-of-the-art cloud-based Wi-Fi platform designed to revolutionize the rapid deployment of tailored, large-scale Wi-Fi portal services. Tailored for managed service providers (MSPs) and broadband carriers, Trusted Wi-Fi facilitates swift rollouts of Wi-Fi services customized to meet the diverse needs of its client base. Notable features of the platform encompass a customizable captive portal boasting branding options, diverse authentication methodologies, anonymized data capture capabilities, and robust analytics functionalities. Engineered to seamlessly integrate with Wi-Fi hardware from various vendors, Trusted Wi-Fi ensures comprehensive hardware support and management. By empowering enterprises to efficiently administer thousands of enterprise-grade services through a unified dashboard, the solution enables significant cost savings and streamlines the time-to-market process, underscoring its pivotal role in propelling the captive portal market's growth trajectory.
In January 2024, Pavlov Media, a U.S.-based Internet service provider, acquired NetExperience for an undisclosed amount. This acquisition enhances Pavlov Media's managed network services, focusing on improved user experiences through advanced network management tools such as captive portal technology. By utilizing NetExperience's expertise, Pavlov Media aims to strengthen its offerings in sectors like hospitality, education, and venues where reliable Internet solutions are essential. NetExperience Inc., a Canada-based company, specializes in captive portal solutions.
Major companies operating in the captive portal market report are Cisco Systems Inc., Juniper Networks Inc., Arista Networks Inc., Intelsat S.A., Aruba Networks, Extreme Networks Inc., NETGEAR Inc., Anuvu LLC, WatchGuard Technologies Inc., Boingo Wireless Inc., Grandstream Networks Inc., Satcom Direct Inc., Enea AB, Ray Corporation, Purple Wi-Fi Ltd., GlobalReach Technology Ltd., Skyfii Limited, Aventra Communications Inc., Godzone Wi-Fi LLC, Nexnet Solutions GmbH, IronWifi Inc., Cloud4Wi Inc., Performance Network Inc., Cloudi-Fi, WifiGem Inc., Spotipo Inc.
North America was the largest region in the captive portal market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the captive portal market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the captive portal market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The captive portal market consists of revenues earned by entities by providing services such as user authentication, guest access provisioning, terms and conditions acceptance, device onboarding, billing and monetization, and legal compliance. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The captive portal market also includes sales of IoT devices, Wi-Fi-based devices, networking equipment, and wireless access points. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Captive Portal Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on captive portal market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for captive portal ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The captive portal market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.