市场调查报告书
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1564131
LED电视墙的全球市场预测,价格成本分析(2025年)2025 Global LED Video Wall Market Outlook and Price Cost Analysis |
TrendForce 观察到,欧洲和北美的 LED 拼接显示市场将持续成长,尤其是 LED 户外显示器。然而,由于激烈的价格竞争,室内显示市场的成长已经放缓。总体而言,预计到 2024 年这些地区的需求将保持稳定。相较之下,中国市场正经历需求下降、政府预算削减以及社会投资胃口下降,定价竞争加剧,促使2024年LED显示器市场规模预计出现下滑。包括中东和东南亚在内的亚洲地区对LED视讯墙的需求持续快速成长,并将在2024年成为最强劲的地区。非洲、拉丁美洲和大洋洲等其他市场预计也会成长,儘管规模较小。 LED视讯墙的使用,加上对高解析度显示器的需求,在全球范围内继续以更高的渗透率成长,预计2025年全球LED视讯墙市场规模将达到79.91亿美元。室内/室外小间距显示器将继续成为市场成长的主要驱动力,预计2023年至2028年复合年增长率分别为10%和4%。
室内显示:由于对高解析度和 HDR 功能的需求不断增加,企业/教育、虚拟製作、家庭剧院和电影院等市场预计将稳定成长。一体式LED显示器规格朝向135-146吋2K、16:9解析度迈进,欧美视讯会议用21:9显示器、讲座用32:9显示器需求增加。在东南亚,虚拟製作正在蓬勃发展,音乐会电影拍摄(例如泰勒丝的音乐会电影院)推动了优质虚拟製作市场机会。自推出以来,Micro LED电视已应用于家庭剧院、展览、企业和教育领域。 Micro LED透明显示器非常适合零售空间、艺术场馆(画廊、博物馆、水族馆)和饭店业,提供补充产品展示。 Micro LED电视和透明显示器都将在2025年普及。
户外显示器:由于现场活动、体育和教育应用,对户外显示器的需求正在稳步增长。此外,球体、裸眼3D装置等创新展示可显着提升城市景观,吸引人们的注意力,产生视觉衝击。 LED户外小间距显示器主要用于街道设施显示器和公车候车亭显示屏,在美国和欧洲(如英国、荷兰、德国)需求不断增长。特别值得一提的是,NBC 正在选择利亚德的 LUO-1.5 LED 户外小间距显示器用于 2024 年巴黎奥运会的转播。
2025年,2025年Micro LED电视市场规模将达到1.85亿美元,三星、LG出货量将稳定成长,京东方、Vistar、天马、海信也计画进入该市场。成长率将达到119%。
受惠于市场需求增加及品牌推广,预计2024年Mini LED显示器市场规模将达6.76亿美元。 P1.2显示器将成为主流,三星110吋The Wall将是P0.625以下机型的主力产品。随着Mini LED技术的成熟和产能的增加,Mini LED显示器预计将从P1.2型号扩展到P1.5~P1.6及以上和P0.625及以下产品。
本报告提供全球LED电视墙市场相关调查,提供2025年的市场预测与用途市场趋势,主要LED电视墙企业的收益与产品开发,LED电视墙的价格和成本的分析等资讯。
According to TrendForce's observations, the LED video wall market in Europe and North America, particularly for LED outdoor displays, will continue to grow. However, the indoor display market's growth has slowed coupled with intense price competition. Overall, the demand in these regions is expected to remain stable throughout 2024. In contrast, the Chinese market is experiencing declining demand, reduced government budgets, and weakened social investment intentions, exacerbating competitive pricing, which is likely to lead to a downturn in the LED video wall market value in 2024. In Asia, including the Middle East and Southeast Asia, the demand for LED video walls continues to grow rapidly, making it the best-performing region in 2024. Other markets, such as Africa, Latin America, and Oceania, are expected to grow, albeit on a smaller scale. As the applications for LED video walls continue to expand with higher penetration rates throughout the world, coupled with high-resolution display requirements, the global LED video wall market scale is expected to reach USD 7.991 billion in 2025. Indoor and outdoor fine pitch displays will remain the main drivers of market growth, with a CAGR of 10% and 4% respectively, from 2023 to 2028.
Indoor Displays: Benefiting from the rising demand for high-resolution and HDR capabilities, markets such as corporation & education, virtual production, home theaters, and cinemas are expected to experience steady growth. The specifications for all-in-one LED displays are moving towards 135-146 inches with a 2K 16:9 resolution, while the demand for 21:9 displays for video conferencing and 32:9 displays for lectures is rising in Europe and North America. In Southeast Asia, virtual production is booming, and the filming of concert movies (e.g., Taylor Swift's concert film) is driving opportunities in the premium virtual production market. After their debut, Micro LED TVs are being applied to home theaters, exhibitions, and the corporation & education sector. Micro LED transparent displays are highly suitable for retail spaces, art venues (galleries, museums, and aquariums), and the hospitality industry, providing auxiliary product presentations. Both Micro LED TVs and transparent displays will start to take off in 2025.
Outdoor Displays: Driven by live events and sports / education applications, the demand for outdoor displays is steadily growing. Moreover, innovative displays such as spheres and glasses-free 3D installations significantly enhance urban landscapes and attract public attention, providing visual impact. LED outdoor fine pitch displays are primarily used for street furniture displays and bus shelter displays, with growing demand in the United States and Europe (e.g., the UK, Netherlands, and Germany). Notably, NBC has adopted Leyard's LUO-1.5 LED outdoor fine pitch display for broadcasting the 2024 Paris Olympics.
In 2025, with stable growth in shipments from Samsung and LG as well as plans of BOE, Vistar, Tianma, and Hisense to enter the market, the Micro LED TV market value in 2025 is expected to reach USD 185 million, with a 119% CAGR from 2023 to 2028.
Benefiting from increasing market demand and brand promotion, the Mini LED video wall market scale is expected to reach USD 676 million in 2024. P1.2 displays will be the mainstream, accounting for up to >55% of the total, and Samsung's 110-inch The Wall will be the major product for less than or equal to P0.625 models. With the annual maturity of Mini LED technology and increased production capacity, the Mini LED video wall is expected to extend from P1.2 models to greater than or equal to P1.5-P1.6 and less than or equal to P0.625 products.
With price reductions, the penetration rate of fine pitch displays will increase not only in Europe and North America but also in Asia, Africa, and Latin America in 2024. Overall, despite a lackluster demand in the Chinese market, overseas markets are expected to maintain growth. Looking ahead to 2025, the penetration rate of LED fine pitch displays is expected to further increase in overseas, particularly in Asia. The increased penetration is expected to drive the global market value of LED fine pitch displays to USD 4.866 billion in 2025. As TrendForce analyzes, top 10 LED fine pitch display manufacturers in 2023 include Unilumin, Leyard, Absen, Qiangli Jucai, Hikvision, Samsung, Cai Liang, GKGD, LG, and Dahua.
According to TrendForce's analysis of the less than or equal to P1.0 ultra-fine pitch display market, in 2024, the penetration rates for less than or equal to P0.625 and P0.7-P0.8 LED displays are expected to reach 20% and 25%, respectively. As Micro/Mini LED technology matures annually and applications expand, the market value for less than or equal to P0.625 LED displays is expected to reach USD 334 million by 2028, with a CAGR of 66% from 2023 to 2028.
According to TrendForce, the LED video wall market scale for Entertainment & Cinema is estimated to grow by 18%. Applications in this sector include virtual production, home theaters, and cinemas, emphasizing high resolution, high grayscale, high refresh rates, and HDR imaging, making it a competitive market for LED display manufacturers.
Looking ahead to the development of the virtual production market in 2024, the Thai government has announced a certain rebate for foreign film production companies conducting location shoots in Thailand. Therefore, growth in virtual production in Southeast Asian countries is expected to flourish. The production of concert films (such as the Taylor Swift concert film) is also driving opportunities in the high-end virtual production market, extending the industry into movies, television, theater, music, and advertising production. In brief, TrendForce estimates the market value of virtual production LED displays in 2024 to reach USD 311 million.
With budget concerns, mainstream specifications for general background displays are typically >P2.1, such as P2.3, P2.6, and P2.8. However, premium film and television production demands higher brightness and display quality. For close-up shots, P1.2-P1.6 Mini LED video walls are used. The specifications for floor displays are mostly P2-P4, with the adoption of Mini LED video walls for better immersive experiences, while ceiling screens typically range from P3.9 to P6, emphasizing high brightness. Combining Mini LED video walls with common-cathode drive ICs can help enhance brightness (+30-40%), and display effect (wide viewing angle, high contrast, moire-free), and offer significant energy savings up to 50-60%.
All-in-One LED displays are controller-integrated standardized products, mainly applied to corporate meeting rooms, event, retail and exhibition, lecture halls, control rooms, gaming events, and even home theaters. In 2023, all-in-one LED display manufacturers ramped up their efforts in overseas market promotion. In addition to the Chinese market, shipments to Europe, America, and Asia also continued to increase. Overall, the global shipments of all-in-one LED displays grew by 34% in 2023, with significant increases from Leyard and Samsung. As more manufacturers enter the all-in-one LED display market, global shipments are expected to reach 6,400 sets in 2024.
TrendForce's analysis focuses on 2025 LED video wall market outlook and application market trends; major LED video wall players' revenue and product development; LED video wall price and cost analysis; suppliers' technology and product specification cost development of the Micro/Mini LED and less than or equal to P1.0 ultra-fine pitch display markets, etc. TrendForce aims to provide readers with a comprehensive understanding of marketing and sales in the LED video wall market.