iPhone 17 Air:2025年的产品阵容和市场预测

iPhone 17 Air: 2025 Product Line Shift & Market Outlook

出版日期: 2025年09月02日 | 出版商:

TrendForce | 英文 6 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

iPhone 17 系列正式新增超薄旗舰机种。除基本款外，该系列所有机型在设计和硬体规格上均有显着升级。儘管整体智慧型手机市场在需求和定价方面面临越来越大的课题，但预计出货量将比去年略有成长。虽然 Pro 系列将继续成为销售主力，但新款 Air 的市场接受度和销售表现仍有待时间检验。

主要亮点

苹果将于 9 月发表四款旗舰 iPhone 机型，其中包括名为 "iPhone 17 Air（暂定名）" 的全新超薄系列。
iPhone 17 Air 超薄的设计备受市场关注，但其市场吸引力和销量表现仍不得而知，因为其更小的电池和更弱的摄影机可能无法满足主流用户的偏好。
今年，苹果专注于提升处理器、萤幕更新率、记忆体、相机系统和散热管理，显着提升了其设计辨识度。
新机型定价策略：iPhone 17 基本款将维持去年的价格水平，Air、Pro 和 Pro Max 机型将进行小幅调整，规格升级。
凭藉差异化的产品阵容、精细化的价格点和增强的软体生态系统，苹果将巩固其领先的品牌地位，并透过软体和云端服务寻求新的利润成长点。

The iPhone 17 lineup officially welcomes a new ultra-thin flagship model. Apart from the base variant, all models in the series feature notable upgrades in design and hardware specifications. Although the overall smartphone market faces increasing challenges, both in demand and pricing, shipments are still expected to see slight growth over last year. The Pro series will remain the primary sales driver, while the market acceptance and sales performance of the new Air model will require time to be validated.

Key Highlights:

In September, Apple will launch four flagship iPhone models, including a new ultra-thin series-the iPhone 17 Air (tentative name).
The iPhone 17 Air attracts market attention with its extremely slim design, but a smaller battery and downgraded camera may run counter to mainstream preferences; thus, its market acceptance and sales performance remain to be seen.
This year, Apple has focused on improvements in processors, display refresh rate, memory, camera systems, and thermal management, with much higher design recognition as well.
Pricing strategy for the new models: the iPhone 17 base edition will maintain last year's price level, while the Air, Pro, and Pro Max models will see modest adjustments due to upgraded specifications.
With a differentiated product lineup, refined pricing tiers, and strengthened software ecosystem, Apple aims to reinforce its leading brand position and drive new profit growth through software and cloud services.