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2028年中东和北非教育技术市场预测 - COVID-19影响和区域分析,按领域(K-12、高等教育、学前教育及其他)和终端用户(个人、学术机构及其他)划分。MENA Edtech Market Forecast to 2028 - Regional Analysis by Sector (K-12, Higher Education, Pre-School, and Others) and End User (Individual, Academic Institutions, and Others) |
中东和北非教育技术市场预计将从2022年的25亿美元增长到2028年的55亿美元;估计从2023年到2028年的复合年增长率为14.2%。
自COVID-19爆发以来,对在线学习项目的需求一直在增加。取代传统的教育方式,人们正倾向于促进远程学习的教育平台。此外,为了应对这一流行病,该地区政府对在线教育平台的接受程度也在增加。可以看到,中东和北非地区各国政府正在采取多种倡议来加强在线学习。例如,在2023年2月举行的2023年世界政府峰会期间,阿联酋政府与阿联酋红新月会合作建立了数字学校基金,投资额为2722万美元(1亿澳元)。通过这种伙伴关系,政府旨在从财政上支持数字学校的项目,并在受灾害和危机影响的不同国家提供智能、灵活的远程教育系统,与正规教育有关。因此,政府的这些倡议将在预测期内推动中东和北非教育技术市场的增长。
此外,各种主要的全球市场参与者正在该地区推出在线学习项目。例如,2023年1月,KITMEK推出了中东第一所互动数字学校,该学校由基于人工智能的导师授课。幼儿园到五年级的学生可以通过这个平台每月只花1美元就能获得全球课程。同时,通过这一倡议,孩子们可以按照自己的节奏学习和复习,并在自己方便的时候重温任何话题。同样,在2022年3月,BYJU's和卡塔尔投资局(QIA)共同签署了一份谅解备忘录(MoU),在多哈启动一个新的教育技术商业、研究和开发中心。这个新中心将从事研究和创新项目,为中东和北非地区的学生提供定制的学习解决方案。总之,市场参与者推出的这种新的学习解决方案将进一步推动中东和北非教育技术市场的增长。
个性化学习是一种以学习者为中心的方法,旨在根据学生的需求和能力创造一个量身定做的学习体验,以提高参与度,提供动力和学习成果。这种学习方式鼓励学生发挥积极作用,因为它有助于设定目标,跟踪进展,并反思他们的学习。这个过程也提供了更好的学习成果,如更高的保留率和更好的评估表现,因为课程是根据学习者的兴趣设计的。此外,个性化学习允许学习者按照自己的节奏和日程安排来学习课程,这有助于在繁忙的工作中学习不同的科目。由于上述所有的好处,各种市场参与者向客户提供个性化的学习体验。2023年4月,Coursera宣布推出新的平台工具和功能,帮助为客户提供个性化和互动的在线学习。这些新工具和功能是Coursera Coach Powered by Generative AI, ML-Powered Translations, and Flexible Viewing in Guided Projects,这将为客户提供更加个性化的学习。因此,对个性化学习的需求不断增长以及市场参与者越来越多地采用这种方法,将在预测期内推动中东和北非教育技术市场的增长。
Udemy公司、Coursera公司、Blackboard公司、Duolingo和edX LLC是本市场研究中介绍的几个中东和北非教育技术市场参与者。Almentor FZCO、Sololearn Inc、Zendy Institute、Noon Academy和Beams International LLC(Baims)是报告中介绍的其他几个知名的中东和北非教育技术市场参与者。
教育技术市场的主要终端用户包括个人、学术机构和其他。2022年,个人部分占有最大份额,是教育技术市场中增长最快的部分。高效的学习、更高的参与度和全天候的在线材料访问,推动了终端用户对教育技术需求的增长。
COVID-19大流行对中东和北非教育技术市场的影响
COVID大流行对中东和北非的教育技术市场有积极影响。在中东和北非,一些高等教育机构增加了在线学位平台和课程,因为自COVID-19大流行的初始阶段,对在线教育的需求急剧上升。根据Al-Fanar Media的报告,自2020年3月中旬以来,Coursera见证了来自中东和北非的在线学习者增加了500%。目前,Coursera在中东和北非拥有约340万学员。此外,在2020年3月,在线课程供应商FutureLearn报告称,来自中东和北非的参与人数增加了500%。同样,自2020年3月以来,edX的区域入学率也升级了200%以上。惠普公司也在2021年5月推出了其数字教学、综合和学习计划。这些电子学习项目有助于提高学生的评估结果和整体表现。因此,在线教育在2021年中期在中东和北非国家出现了大幅上升,表明该地区教育技术市场的巨大潜力。
The MENA edtech market is expected to grow from US$ 2.5 billion in 2022 to US$ 5.5 billion by 2028; it is estimated to register a CAGR of 14.2% from 2023 to 2028.
Since the COVID-19 outbreak, the demand for online learning programs has been increasing. Instead of the conventional ways of education, the population is inclining toward educational platforms facilitating remote learning. Furthermore, the government acceptance of online education platforms has increased in the region in response to the pandemic. It is seen that the governments of various countries in MENA are taking multiple initiatives to enhance online learning. For instance, the UAE government partnered with the Emirates Red Crescent to establish the Digital School Fund with a US$ 27.22 million (AED100 million) investment during the World Government Summit 2023 in February 2023. Through this partnership, the government aims to financially support the Digital School's programs and provide smart, flexible distance education systems in different countries affected by disasters and crises, relating to formal education. Thus, such initiatives by the government will fuel the MENA edtech market growth during the forecasted period.
Moreover, various key global market players are launching online learning projects in the region. For instance, in January 2023, KITMEK launched the Middle East's first interactive digital school, which is taught by an AI-based tutor. Students in kindergarten up to grade 5 can access a global curriculum for just US$ 1 per month via this platform. Also, through this initiative, children can learn and revise at their own pace and revisit any topic at their convenience. Similarly, in March 2022, BYJU's and Qatar Investment Authority (QIA) countersigned a memorandum of understanding (MoU) to launch a new edtech business, research, and development center in Doha. The new center will engage in research and innovation programs to offer customized learning solutions to pupils in MENA. In all, such new learning solutions introduced by market players will further fuel the MENA edtech market growth.
Personalized learning is a learner-centred approach intending to create a learning experience tailored as per student's needs and abilities to improve engagement and provide motivation and learning outcomes. This way of learning encourages students to take an active role, as it helps set goals, track progress, and reflect on their learning. This process also provides better learning outcomes, such as higher retention rates and better assessment performance, as the courses are designed according to the learner's interest. Furthermore, personalized learning allows learners to access their courses at their own pace and schedule, which helps in learning different subjects even with busy schedules. Owing to all the above benefits, various market players offer personalized learning experiences to customers. In April 2023, Coursera announced the launch of new platform tools and features to help provide customers with personalized and interactive online learning. These new tools and features are Coursera Coach Powered by Generative AI, ML-Powered Translations, and Flexible Viewing in Guided Projects, which will provide more personalized learning to the customers. Thus, the growing demand for personalized learning and the increasing adoption of the approach by the market players will fuel the growth of the MENA edtech market during the forecast period.
Udemy, Inc.; Coursera Inc.; Blackboard Inc.; Duolingo; and edX LLC are a few MENA edtech market players profiled in this market study. Almentor FZCO, Sololearn Inc, Zendy Institute, Noon Academy, and Beams International LLC (Baims) are few other notable MENA edtech market players profiled in the report.
The major end-users of the edtech market include individuals, academic institutions, and others. In 2022, the individual segment held the largest share, and is the fastest-growing segment in the edtech market. Efficient learning, greater engagement, and round-the-clock access to online material drive the growing demand for edtech among end users.
Impact of COVID-19 Pandemic on MENA Edtech Market
The COVID pandemic has a positive impact of the MENA edtech market. In MENA, several higher education providers increased online degree platforms and courses because the demand for online education has risen sharply since the initial phase of COVID-19 pandemic. Coursera witnessed a 500% increase in online learners from MENA since mid-March of 2020, according to the report of Al-Fanar Media. Currently, Coursera has ~3.4 million learners in MENA. Besides, in March 2020, FutureLearn, an online courses provider, reported a 500% increase in participation from MENA. Similarly, edX's regional enrolments have escalated by more than 200% since March 2020. HP Inc also launched its digital teaching, comprehensive, and learning program in May 2021. These e-learning programs help improve the student's assessment results and overall performance. Thus, online education has seen a significant rise in the mid of 2021 in the MENA countries, indicating immense potential for the edtech market in the region.