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市场调查报告书
商品编码
1347198
欧洲干香草市场预测至 2030 年 - 按类型进行区域分析(马郁兰、罗勒、香菜/芫荽、欧芹、百里香、牛至、月桂叶、莳萝、留兰香、薄荷、洋甘菊、木槿等)Europe Dried Herbs Market Forecast to 2030 - Regional Analysis by Type (Marjoram, Basil, Cilantro/Coriander, Parsley, Thyme, Oregano, Bay Leaves, Dill, Spearmint, Peppermint, Chamomile, Hibiscus, and Others) |
欧洲干香草市场规模预计将从2022年的6.289亿美元增长到2030年的8.9402亿美元;预计2022年至2030年復合年增长率为4.5%。
欧洲是干药草的主要进口国之一。欧洲进口的大部分草药来自印度、印尼、巴西和越南等发展中国家。草药种植是一个复杂、具有挑战性和劳动密集型的过程。每种药草需要不同的气候条件、土壤类型、需水量和收穫时间。例如,罗勒需要肥沃湿润的土壤、充足的阳光和70至75天的收穫期。另一方面,香菜需要肥沃的沙子、充足或部分阳光以及 21 至 28 天的收穫期。草药的种植需要持续的监测和监督,因为这些植物很脆弱,极端的气候条件可能会破坏产量。由于人们对家庭烹饪的兴趣日益浓厚,加上人们对健康和保健的担忧日益增加,欧洲对干香草的需求正在快速增长。近年来,亚马逊、Tesco、ASDA 和 Sainsbury's 等在线零售平台的客流量很高,因为这些网站以实惠的价格出售各种干香草品牌。顾客在网购平台购买产品后,还可享受干药材送货上门服务,提高顾客满意度。通过在线购物平台干药草销量的不断增长正在推动欧洲干药草市场的增长。
在过去的几年里,可持续发展已成为欧洲食品工业的重要方面之一。消费者越来越多地寻求能够体现对农民和工人的道德待遇和公平补偿的产品。此外,他们正在寻找对环境影响较小的产品。消费者还关注可生物降解或可回收的包装、整个过程的低碳排放以及从当地农民采购的原材料。
欧盟的香草和香料製造商需要获得有机、公平贸易和雨林联盟认证,才能以可持续的方式营销其产品。据欧盟委员会称,到2022年,欧洲将有超过500家获得公平贸易认证的药草和香料公司。 2021 年 11 月,麦考密克公司旗下品牌 Schwartz 转向使用完全可回收的香草和香料包装,以减少近三分之二的塑料使用量,同时减少碳排放。预计这些倡议将在预测期内为欧洲干香草製造商提供强劲的增长潜力。因此,可持续采购的药草和香料的日益普及预计将为预测期内的欧洲干药草市场提供强大的潜力。
由于家庭烹饪和民族美食的采用日益流行,法国成为欧洲干香草的主要市场之一。法国主要从印度、斯里兰卡、越南、印尼、巴西和中国等国家进口药草和香料。据斯里兰卡出口发展委员会称,法国是月桂叶、罗勒、生姜和百里香的主要进口国之一。近年来,由于香草作为家庭烹饪中的健康成分越来越受欢迎,法国的干香草市场大幅增长。该国人民也越来越注重健康,并且更喜欢既有益健康又不影响口味的成分。因此,家庭烹饪对干香草的日益青睐正在推动该地区的需求,从而推动欧洲干香草市场。
Koninklijke Euroma BV、Sonnentor Krauterhandels GmbH、McCormick & Co Inc、Kotanyi GmbH、Verstegen Spices & Sauces UK Ltd、Steenbergs Ltd、Shender Group Ltd、Country Products Ltd、Tongmaster Seasonings Ltd 和 Forest Whole Foods Ltd 是该领域的主要参与者欧洲干香草市场。这些市场参与者专注于提供高质量的创新产品,以满足客户的需求并增加其欧洲干香草市场份额。他们还投资于研发和质量分析,以满足欧洲干草本销售的相关法规。例如,根据欧盟农药法规的最大残留水平(MRL),农药残留量超过允许范围的产品将被从欧洲市场丢弃。因此,为了满足这一规定,製造商遵循严格的农业实践。预计此类尝试将在预测期内促进欧洲干药草市场的增长。
欧洲干药草市场的总体规模是通过主要和次要来源得出的。为了开始研究过程,我们利用内部和外部来源进行了详尽的二次研究,以获得有关市场的定性和定量信息。此外,我们还与行业参与者进行了多次初步访谈,以验证数据并获得对该主题的分析见解。此过程的参与者包括行业专家,如副总裁、业务开发经理、市场情报经理和国家销售经理,以及专门研究欧洲干药草市场的外部顾问,如估值专家、研究分析师和关键意见领袖。
The Europe dried herbs market size is expected to grow from US$ 628.90 million in 2022 to US$ 894.02 million by 2030; it is expected to register a CAGR of 4.5% from 2022 to 2030.
Europe is one of the major importers of dried herbs. The majority of the herbs imported in Europe are from developing countries such as India, Indonesia, Brazil, and Vietnam. The cultivation of herbs is a complex, challenging, and labor-intensive process. Each herb requires different climatic conditions, soil types, water requirements, and harvest time. For instance, basil requires rich and moist soil, full sunlight, and 70 to 75 days of harvest time. On the other hand, cilantro requires loamy sand, full to partial sunlight, and 21 to 28 days of harvest time. The cultivation of herbs requires constant monitoring and supervision as these plants are delicate, and extreme climatic conditions can destroy the yield. The demand for dried herbs is increasing at a rapid pace in Europe due to rising interest in home cooking coupled with increasing health and wellness concerns. In the recent years, online retail platforms such as Amazon.com, Tesco, ASDA, and Sainsbury's have reported high customer footfall as these websites stock a wide variety of dried herbs brands at affordable prices. Customers also get home delivery of dried herbs after buying the products from online shopping platforms, which increases customer satisfaction. The rising sales of dried herbs through online shopping platforms is driving the Europe dried herbs market growth.
Over the past few years, sustainability has become one of the important aspects of the Europe food industry. Consumers increasingly seek products that reflect ethical treatment and fair compensation for the farmers and workers. Moreover, they are looking for products with a low environmental impact. Consumers also focus on biodegradable or recyclable packaging, low carbon emissions throughout the process, and raw material procurement from local farmers.
The manufacturers of herbs and spices in the European Union need Organic, Fairtrade, and Rainforest Alliance certifications to market their products as sustainable. According to the European Commission, in 2022, there were more than 500 Fairtrade-certified herbs and spices companies in Europe. In November 2021, Schwartz, the McCormick and Company Inc brand, moved to fully recyclable packaging for herbs and spices to reduce plastic usage by almost two-thirds while saving on carbon emissions. Such initiatives are expected to provide strong growth potential to the manufacturers of dried herbs in Europe during the forecast period. Thus, the increasing popularity of sustainably sourced herbs and spices is expected to provide strong potential for the Europe dried herbs market over the forecast period.
France is one of the major markets for dried herbs in Europe due to increasing trend of home cooking and adoption of ethnic cuisines. France majorly imports herbs and spices from countries such as India, Sri Lanka, Vietnam, Indonesia, Brazil, and China. According to the Sri Lanka Export Development Board, France is among the major importers of bay leaf, basil, ginger, and thyme. The dried herbs market in France has grown considerably in recent years owing to the increasing popularity of herbs as healthy ingredients in home cooking. People in the country are also becoming health conscious and prefer ingredients that provide health benefits without compromising taste. Thus, the rising preference for dried herbs for home cooking is driving its demand in the region, thereby driving the Europe dried herbs market.
Koninklijke Euroma BV, Sonnentor Krauterhandels GmbH, McCormick & Co Inc, Kotanyi GmbH, Verstegen Spices & Sauces UK Ltd, Steenbergs Ltd, Shender Group Ltd, Country Products Ltd, Tongmaster Seasonings Ltd, and Forest Whole Foods Ltd are the key players operating in the Europe dried herbs market. These market players are focusing on providing high-quality, innovative products to fulfill customers' demands and increase their Europe dried herbs market share. They are also investing in research & development and quality analysis to meet the regulations pertaining to the sales of dried herbs in Europe. For instance, according to the EU's Maximum Residue Levels (MRLs) of pesticides regulation, products containing more pesticide residues than permitted are discarded from the European market. Thus, for meeting this regulation, manufacturers follow stringent agricultural practices. Such attempts are expecte to boost the Europe dried herbs market growth over the forecast period.
The overall Europe dried herbs market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information about the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain analytical insights into the topic. Participants in this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants, such as valuation experts, research analysts, and key opinion leaders, specializing in the Europe dried herbs market.