市场调查报告书
商品编码
1375073
2028 年亚太阻力带市场预测 - COVID-19 影响和区域分析 - 按类型、配销通路Asia Pacific Resistance Band Market Forecast to 2028 - COVID-19 Impact and Regional Analysis - by Type, Distribution Channel |
亚太阻力带市场预计将从2022年的1.7405亿美元成长到2028年的2.3715亿美元。预计2022年至2028年复合年增长率为5.3%。
社群媒体对健身活动的影响力日益增强,推动亚太阻力带市场的发展
社群媒体影响者是接触、影响和改变消费者身体活动和饮食相关行为的强大媒介之一。随着人们健身意识的不断增强,健身应用程式的渗透率也不断提高。 Google Play 和 Apple App Store 上下载次数最多的健身应用程式彙编显示,在 COVID-19 疫情爆发后,客户的兴趣出现了惊人的增长。
此外,虚拟平台上的健身运动可以帮助人们实现在面对面指导课程中可能无法实现的特定健身目标。透过数位平台进行的健身课程对于许多健身爱好者来说更加方便。线上健身课程最显着的好处是这些健身爱好者始终可以 24/7 随时在线。对于忙碌的人来说,抽出时间去健身房可能是一个真正的挑战,但如果健身爱好者有空间锻炼并可以参加线上课程,那么在家运动就很有效。因此,线上健身课程的不断普及预计将增加未来几年对阻力带的需求。
近年来,健身产业的发展得益于社群媒体健身影响者这一职业的出现。健身影响者使用的健身产品和进行的体育活动影响了很大一部分人群。阻力带受到健身影响者的推广,因为它们是更好的家庭力量训练健身设备,并且与其他设备相比更具成本效益。此外,市场上经营的各种品牌正在与社群媒体上的健身影响者建立伙伴关係和合作,以覆盖更大的消费者群。因此,社群媒体对健身活动的影响力越来越大,预计将对阻力带市场产生正面影响。
亚太阻力带市场概览
亚太地区的阻力带市场分为澳洲、中国、印度、日本、韩国和亚太其他地区。亚太地区是健身器材的重要市场。据世界卫生组织(WHO)东南亚称,由于不健康的饮食和缺乏身体活动,该地区各国的生活方式发生了变化。生活方式的改变,尤其是在 COVID-19 大流行爆发后,影响了个人的饮食,从而增加了肥胖和其他疾病的发病率。因此,遵循适当的健身製度的需要预计将为未来几年健身行业的成长创造有利可图的机会。因此,在预测期内,此类机会可能会增加阻力带等体能训练设备的销售量。
亚太地区阻力带市场收入及 2028 年预测(百万美元)
亚太地区阻力带市场区隔
亚太地区阻力带市场分为类型、配销通路和国家。
根据类型,亚太阻力带市场分为上拉带、管带、治疗带等。 2022 年,引体向上阻力带细分市场占据亚太地区最大的阻力带市场。
根据配销通路,亚太阻力带市场分为超市和大卖场、专卖店、线上零售等。 2022 年,专卖店细分市场占据亚太地区最大的阻力带市场。
依国家/地区划分,亚太地区阻力带市场分为中国、日本、印度、澳洲、韩国和亚太地区其他地区。亚太地区其他地区在 2022 年主导亚太阻力带市占率。
迪卡侬公司;灵活运动有限公司;奥普蒂贝尔特有限公司;表现更好;和 Serious Steel, LLC 是该地区阻力带市场的领先公司。
The Asia Pacific resistance band market is expected to grow from US$ 174.05 million in 2022 to US$ 237.15 million by 2028. It is estimated to grow at a CAGR of 5.3% from 2022 to 2028.
Increasing Influence of Social Media on Fitness Activities Fuels Asia Pacific Resistance Band Market
Social media influencers are one of the powerful mediums to reach, influence, and change the physical activity and diet-related behavior of consumers. With growing awareness about fitness, the penetration of fitness apps is also increasing. A compilation of the most-downloaded fitness apps on Google Play and Apple's App Store reveals an astonishing rise in customer interest after the onset of the COVID-19 pandemic.
Moreover, Fitness exercises on virtual platforms can help people target particular fitness goals they might not be able to achieve in a guided in-person class. Fitness classes conducted through digital platforms are more convenient for many fitness enthusiasts. The most significant benefit of online fitness classes is that these fitness enthusiasts are always available 24/7. Finding time to get to the gym can be a real challenge for busy people but exercising at home, works if fitness enthusiasts have a space to exercise and access to online classes. Thus, the rising penetration of online fitness classes is expected to increase the demand for resistance bands in the coming years.
In recent years, the growth of the fitness industry has been accomplished by the emergence of an occupation as a social media fitness influencer. The fitness products used by the fitness influencers and physical activities performed influence a large group of the population. Resistance bands are being promoted by fitness influencers as they are better at-home fitness equipment for strength training and are cost-effective compared to other equipment. In addition, various brands operating in the market are entering into partnerships and collaborations with fitness influencers on social media in order to reach a larger consumer base. Thus, the increasing influence of social media on fitness activities is expected to positively impact the resistance band market.
Asia Pacific Resistance Band Market Overview
The resistance bands market in Asia Pacific is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. Asia Pacific is a significant market for fitness equipment. According to the World Health Organization (WHO) South-East Asia, countries in the region led to lifestyle changes, due to unhealthy diets and lack of physical activity. Lifestyle changes, especially after the onset of the COVID-19 pandemic, have influenced the diet of individuals, which is increasing the incidence of obesity and other disorders. Hence, the need to follow proper fitness regimes is expected to create lucrative opportunities for the growth of the fitness industry in the coming years. Thus, such opportunities will likely increase the sales of physical training equipment, such as resistance bands, during the forecast period.
Asia Pacific Resistance Band Market Revenue and Forecast to 2028 (US$ Million)
Asia Pacific Resistance Band Market Segmentation
The Asia Pacific resistance band market is segmented into type, distribution channel, and country.
Based on type, the Asia Pacific resistance band market is segmented into pull-up bands, tube bands, therapy bands, and others. The pull-up bands segment held registered the largest Asia Pacific resistance band market share in 2022.
Based on distribution channel, the Asia Pacific resistance band market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest Asia Pacific resistance band market share in 2022.
Based on country, the Asia Pacific resistance band market has been categorized into China, Japan, India, Australia, South Korea and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific resistance band market share in 2022.
Decathlon SA; Flexible Sports GmbH; Optibelt GmbH; Perform Better; and Serious Steel, LLC are the leading companies operating in the resistance band market in the region.