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欧洲除毛产品市场预测至 2028 年 - 按产品类型最终用户和配销通路进行区域分析

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欧洲除毛产品市场预测至 2028 年 - 按产品类型最终用户和配销通路进行区域分析

Europe Hair Removal Products Market Forecast to 2028 - Regional Analysis By Product type End User, and Distribution Channel

出版日期: 2023年09月14日 | 出版商:

The Insight Partners | 英文 125 Pages | 订单完成后即时交付

价格

简介目录图表

欧洲除毛产品市场预计将从2022年的22.2438亿美元成长到2028年的29.4608亿美元。预计2022年至2028年复合年增长率为4.8%。

男士除毛产品需求的成长推动欧洲除毛产品市场

个人除毛产品促销活动的兴起已将客户的视角从沙龙造型转向家庭个人护理。此外，男性脸部剃鬚和身体除毛的频率高于女性。男性通常使用剃刀和刀片来去除或修剪脸部毛髮，并且更喜欢使用除毛膏或喷雾来去除不需要的体毛。例如，2019年，Reckitt Benckiser Group plc推出了Veet男士除毛膏系列，包括Veet Men Normal和Veet Men Sensitive。此外，各种公司向客户提供剃刀或除毛套件订阅，其中，公司按照客户指定的定期间隔将脱毛套件送货上门。例如，Harry's、Dollar Shave Club 和宝洁公司等公司提供除毛订阅盒。理髮器、电动刮鬍刀、刮鬍刀、刀片和除毛膏等男士个人美容产品需求的成长正在推动除毛产品市场的发展。

欧洲除毛产品市场概况

欧洲除毛产品市场大致分为德国、法国、义大利、英国、俄罗斯和欧洲其他国家。欧洲男性对干净刮鬍子、修剪整齐的鬍鬚和个人仪表的偏好预计将在未来几年为该地区的主要市场参与者创造利润丰厚的机会。此外，客户购买行为的变化和对豪华剃须产品的需求不断增长预计将在预测期内推动欧洲除毛产品市场的成长。欧洲拥有多家成熟的除毛产品公司，包括 Edwin Jagger、Wilde & Harte、Bolin Webb、Procter & Gamble Company 和 Reckitt Benckiser Group plc。製造商在欧洲推出除毛产品，并辅以有效的行销活动，以提高产品知名度并扩大客户群。 2019年，宝洁公司旗下品牌吉列在英国推出了奢侈品零售和美容类别的优质「吉列实验室」系列加热刮鬍刀。此外，2021年，BIC在欧洲市场推出了混合刮鬍刀——男士Hybrid 5 Flex和女士Click 3 Soleil。欧洲各地推出的创新产品预计将在预测期内推动除毛产品市场的成长。

欧洲除毛产品市场收入及 2028 年预测（百万美元）

欧洲除毛产品市场细分

欧洲除毛产品市场按类型、应用、个人护理和国家细分。

根据产品类型，欧洲除毛产品市场分为除毛膏、除毛蜡条、刮鬍刀和刀片、除毛器等。 2022 年，刮鬍刀和刀片细分市场在欧洲除毛产品市场中占据更大份额。

根据最终用户，欧洲除毛产品市场分为男性和女性。 2022 年，女性细分市场在欧洲除毛产品市场中占据最大份额。

根据配销通路，欧洲除毛产品市场分为超市和大卖场、便利商店、线上零售等。 2022年，超市和大卖场占据欧洲除毛产品市场的最大份额。

根据国家/地区，欧洲除毛产品市场分为德国、法国、义大利、英国、俄罗斯和欧洲其他地区。 2022年，欧洲其他地区主导了欧洲除毛产品市场。

America International Inc、Church & Dwight Co Inc、Koninklijke Philips NV、Oriflame Holding AG、Reckitt Benckiser Group Pls 和 The Procter & Gamble Co 是欧洲除毛产品市场上的一些领先公司。

The rise in promotional campaigns regarding personal hair removal products has shifted the customer perspective from salon styling to at-home personal care. Moreover, the frequency of facial shaving and undesired body hair removal among men is higher than among women. Men generally use razors and blades for facial hair removal or trimming and prefer hair removal creams or sprays for removing undesired body hair. For instance, in 2019, Reckitt Benckiser Group plc launched the Veet hair removal cream range for men, featuring Veet Men Normal and Veet Men Sensitive. Moreover, various companies offer razor or hair removal kit subscriptions to customers, wherein, the company delivers hair removal kits to their doorstep on a regular interval specified by the customer. For instance, companies such as Harry's, Dollar Shave Club, and The Procter & Gamble Company offer hair removal subscription boxes. Rise in demand for men's personal grooming products such as hair clippers, electric shavers, razors, blades, and hair removal creams is driving the hair removal products market.

Europe Hair Removal Products Market Overview

The Europe hair removal products market is broadly segmented into Germany, France, Italy, the UK, Russia, the Rest of Europe. The preference of men in Europe for clean shaves, well-trimmed beards, and personal grooming is expected to create lucrative opportunities for major market players in the region over the coming years. Moreover, a changing customer buying behavior and rising demand for luxury shaving products are expected to boost the hair removal products market growth in Europe during the forecast period. Europe has several well-established hair removal product companies, including Edwin Jagger, Wilde & Harte, Bolin Webb, the Procter & Gamble Company, and Reckitt Benckiser Group plc. The manufacturers launch hair removal products in Europe, supported by effective marketing campaigns, to increase product awareness and widen customer base. In 2019, the Procter & Gamble Company's brand Gillette launched heated razors in the UK under the premium "Gillette labs" range in the luxury retail and grooming category. Moreover, in 2021, BIC launched hybrid razors-Hybrid 5 Flex for men and Click 3 Soleil for women-in the European market. Innovative product launches across Europe are expected to drive the growth of the hair removal products market during the forecast period.

Europe Hair Removal Products Market Revenue and Forecast to 2028 (US$ Million)

Europe Hair Removal Products Market Segmentation

The Europe hair removal products market is segmented into type, application, personal care, and country.

Based on product type, the Europe hair removal products market is segmented into creams, wax strips, razors and blades, epilators, and others. The razors and blades segment held a larger share of the Europe hair removal products market in 2022.

Based on end user, the Europe hair removal products market is segmented into men and women. The women segment held the largest share of the Europe hair removal products market in 2022.

Based on distribution channel, the Europe hair removal products market is segmented into supermarket and hypermarket, convenience store, online retail, and others. The supermarket and hypermarket segment held the largest share of the Europe hair removal products market in 2022.

Based on country, the Europe hair removal products market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the share of the Europe hair removal products market in 2022.

America International Inc, Church & Dwight Co Inc, Koninklijke Philips NV, Oriflame Holding AG, Reckitt Benckiser Group Pls, and The Procter & Gamble Co are some of the leading companies operating in the Europe hair removal products market.

Reasons to Buy:

Save and reduce time carrying out entry-level research by identifying the growth, size, leading players, and segments in the Europe Hair Removal Products Market.
Highlights key business priorities in order to assist companies to realign their business strategies.
The key findings and recommendations highlight crucial progressive industry trends in Europe Hair Removal Products Market, thereby allowing players across the value chain to develop effective long-term strategies.
Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
Scrutinize in-depth Europe Market trends and outlook coupled with the factors driving the market, as well as those hindering it.
Enhance the decision-making process by understanding the strategies that underpin security interest with respect to client products, segmentation, pricing and distribution.

1. Introduction

1.1 Study Scope
1.2 The Insight Partners Research Report Guidance
1.3 Market Segmentation
- 1.3.1 Europe Hair Removal Products Market, by Product Type
- 1.3.2 Europe Hair Removal Products Market, by End User
- 1.3.3 Europe Hair Removal Products Market, by Distribution Channel
- 1.3.4 Europe Hair Removal Products Market, by Country

2. Key Takeaways

3. Research Methodology

3.1 Scope of the Study
3.2 Research Methodology
- 3.2.1 Data Collection:
- 3.2.2 Primary Interviews:
- 3.2.3 Hypothesis formulation:
- 3.2.4 Macro-economic factor analysis:
- 3.2.5 Developing base number:
- 3.2.6 Data Triangulation:
- 3.2.7 Country level data:

4. Europe Hair Removal Products Market Landscape

4.1 Market Overview
4.2 Porter's Five Forces Analysis
4.3 Ecosystem Analysis
4.4 Expert Opinion

5. Europe Hair Removal Products Market - Key Market Dynamics

5.1 Market Drivers
- 5.1.1 Rise in Demand for Men's Hair Removal Products
- 5.1.2 Increased Spending on Personal Grooming Products
5.2 Market Restraints
- 5.2.1 Adoption of Permanent Hair Removal Methods
5.3 Market Opportunities
- 5.3.1 Development of Smart Hair Removal Devices
5.4 Future Trends
- 5.4.1 Preference for Natural and Clean-Label Hair Removal Products
5.5 Impact Analysis of Drivers and Restraints

6. Hair Removal Products - Europe Market Analysis

6.1 Europe Hair Removal Products Market Overview
6.2 Europe Hair Removal Products Market Forecast and Analysis

7. Europe Hair Removal Products Market Analysis - By Product Type

7.1 Overview
7.2 Europe Hair Removal Products Market, By Product Type (2021 and 2028)
7.3 Creams
- 7.3.1 Overview
- 7.3.2 Creams: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Wax Strips
- 7.4.1 Overview
- 7.4.2 Wax Strips: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Razors and Blades:
- 7.5.1 Overview
- 7.5.2 Razors and Blades: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
7.6 Epilators:
- 7.6.1 Overview
- 7.6.2 Epilators: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
7.7 Others:
- 7.7.1 Overview
- 7.7.2 Others: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)

8. Europe Hair Removal Products Market Analysis - By End User

8.1 Overview
8.2 Europe Hair Removal Products Market, By End User (2021 and 2028)
8.3 Men
- 8.3.1 Overview
- 8.3.2 Men: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Women
- 8.4.1 Overview
- 8.4.2 Women: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)

9. Europe Hair Removal Products Market Analysis - By Distribution Channel

9.1 Overview
9.2 Europe Hair Removal Products Market, By Distribution Channel (2021 and 2028)
9.3 Supermarkets and Hypermarkets
- 9.3.1 Overview
- 9.3.2 Supermarkets and Hypermarkets: Europe Hair Removal Products Market- Revenue and Forecast to 2028 (US$ Million)
9.4 Convenience Stores
- 9.4.1 Overview
- 9.4.2 Convenience Stores: Europe Hair Removal Products Market- Revenue and Forecast to 2028 (US$ Million)
9.5 Online Retail
- 9.5.1 Overview
- 9.5.2 Online Retail: Europe Hair Removal Products Market- Revenue and Forecast to 2028 (US$ Million)
9.6 Others
- 9.6.1 Overview
- 9.6.2 Others: Europe Hair Removal Products Market- Revenue and Forecast to 2028 (US$ Million)

10. Europe Hair Removal Products Market - Country Analysis

10.1 Overview

11. Industry Landscape

11.1 Overview
11.2 New Product Development
11.3 Merger and Acquisition

12. Company Profiles

12.1 Church & Dwight Co Inc
- 12.1.1 Key Facts
- 12.1.2 Business Description
- 12.1.3 Products and Services
- 12.1.4 Financial Overview
- 12.1.5 SWOT Analysis
- 12.1.6 Key Developments
12.2 Reckitt Benckiser Group Plc
- 12.2.1 Key Facts
- 12.2.2 Business Description
- 12.2.3 Products and Services
- 12.2.4 Financial Overview
- 12.2.5 SWOT Analysis
- 12.2.6 Key Developments
12.3 Oriflame Holding AG
- 12.3.1 Key Facts
- 12.3.2 Business Description
- 12.3.3 Products and Services
- 12.3.4 Financial Overview
- 12.3.5 SWOT Analysis
- 12.3.6 Key Developments
12.4 The Procter & Gamble Co
- 12.4.1 Key Facts
- 12.4.2 Business Description
- 12.4.3 Products and Services
- 12.4.4 Financial Overview
- 12.4.5 SWOT Analysis
- 12.4.6 Key Developments
12.5 Koninklijke Philips NV
- 12.5.1 Key Facts
- 12.5.2 Business Description
- 12.5.3 Products and Services
- 12.5.4 Financial Overview
- 12.5.5 SWOT Analysis
- 12.5.6 Key Developments
12.6 American International Inc
- 12.6.1 Key Facts
- 12.6.2 Business Description
- 12.6.3 Products and Services
- 12.6.4 Financial Overview
- 12.6.5 SWOT Analysis
- 12.6.6 Key Developments

13. Appendix

13.1 About The Insight Partners
13.2 Glossary of Terms

简介目录图表

List Of Tables

Table 1. Europe Hair Removal Products Market Revenue Forecast to 2028 (US$ Mn)
Table 2. Germany Europe Hair Removal Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 3. Germany Europe Hair Removal Products Market, by End User - Revenue and Forecast to 2028 (US$ Million)
Table 4. Germany Europe Hair Removal Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 5. France Europe Hair Removal Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 6. France Europe Hair Removal Products Market, by End User - Revenue and Forecast to 2028 (US$ Million)
Table 7. France Europe Hair Removal Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 8. Italy Europe Hair Removal Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 9. Italy Europe Hair Removal Products Market, by End User - Revenue and Forecast to 2028 (US$ Million)
Table 10. Italy Europe Hair Removal Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 11. UK Europe Hair Removal Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 12. UK Europe Hair Removal Products Market, by End User - Revenue and Forecast to 2028 (US$ Million)
Table 13. UK Europe Hair Removal Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 14. Russia Europe Hair Removal Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 15. Russia Europe Hair Removal Products Market, by End User - Revenue and Forecast to 2028 (US$ Million)
Table 16. Russia Europe Hair Removal Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 17. Rest of Europe Hair Removal Products Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 18. Rest of Europe Hair Removal Products Market, by End User - Revenue and Forecast to 2028 (US$ Million)
Table 19. Rest of Europe Hair Removal Products Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 20. Glossary of Terms, Europe Hair Removal Products Market

List Of Figures

Figure 1. Europe Hair Removal Products Market Segmentation
Figure 2. Europe Hair Removal Products Market Segmentation - By Country
Figure 3. Europe Hair Removal Products Market Overview
Figure 4. Europe Hair Removal Products Market, By Product Type
Figure 5. Europe Hair Removal Products Market, by Country
Figure 7. Porter's Five Forces Analysis
Figure 8. Ecosystem: Europe Hair Removal Products Market
Figure 9. Expert Opinion
Figure 10. Europe Hair Removal Products Market Impact Analysis of Drivers and Restraints
Figure 11. Europe Hair Removal Products Market Forecast and Analysis, 2020-2028 (US$ Mn)
Figure 12. Europe Hair Removal Products Market Revenue Share, By Product Type (2021 and 2028)
Figure 13. Creams: Europe Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
Figure 14. Wax Strips: Europe Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
Figure 15. Razors and Blades: Europe Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
Figure 16. Epilators: Europe Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
Figure 17. Others: Europe Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
Figure 18. Europe Hair Removal Products Market Revenue Share, By End User (2021 and 2028)
Figure 19. Men: Europe Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
Figure 20. Women: Europe Hair Removal Products Market - Revenue and Forecast To 2028 (US$ Million)
Figure 21. Europe Hair Removal Products Market Revenue Share, By Distribution Channel (2021 and 2028)
Figure 22. Supermarkets and Hypermarkets: Europe Hair Removal Products Market- Revenue and Forecast To 2028 (US$ Million)
Figure 23. Convenience Stores: Europe Hair Removal Products Market- Revenue and Forecast To 2028 (US$ Million)
Figure 24. Online Retail: Europe Hair Removal Products Market- Revenue and Forecast To 2028 (US$ Million)
Figure 25. Others: Europe Hair Removal Products Market- Revenue and Forecast To 2028 (US$ Million)
Figure 26. Europe Hair Removal Products Market, by Key Country - Revenue (2021) (US$ Million)
Figure 27. Europe Hair Removal Products Market Share Revenue, by Key Country (2021 and 2028)
Figure 28. Germany: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 29. France: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 30. Italy: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 31. UK: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 32. Russia: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)
Figure 33. Rest of Europe: Europe Hair Removal Products Market - Revenue and Forecast to 2028 (US$ Million)