![]() |
市场调查报告书
商品编码
1375218
北美除毛产品市场预测至 2028 年 - 按产品类型最终用户和配销通路进行区域分析North America Hair Removal Products Market Forecast to 2028 - Regional Analysis By Product type End User, and Distribution Channel |
北美除毛产品市场预计将从2022年的18.556亿美元成长到2030年的24.9727亿美元。预计2022年至2028年复合年增长率为5.1%。
永久性除毛方法的采用推动了北美除毛产品市场的发展
人们越来越关注个人毛髮的高生长週期以及脸部和身体的重复除毛程序,这促使製造商将重点放在永久性除毛方法上。因此,除毛解决方案在过去几年中从穿线、打蜡、剃须和修剪等临时方法发展到永久性除毛解决方案。雷射除毛治疗是一种用于除毛的永久性解决方案。该方法涉及利用高度集中的光脉衝来瞄准毛囊中的黑色素,从而消除特定区域的毛髮。例如,2022年,Sensus Healthcare Inc推出了Silk Laser除毛系统。该产品是一款轻型手机,配备便携式二极管雷射。
雷射除毛疗程具有多种优点,例如无痛过程和永久效果;然而,它非常耗时,并且需要频繁治疗(总共 8-12 次就诊)才能获得更好的效果。这是一种非侵入性、非手术的美容治疗方法,越来越受欢迎,因为这种方法适合所有皮肤类型和肤色。然而,雷射除毛治疗成本较高,这可能会阻碍雷射除毛市场。然而,越来越多地采用永久性除毛方法(例如雷射除毛程序)可能会抑制除毛产品市场。
北美除毛产品市场概况
北美除毛产品市场大致分为加拿大、墨西哥和美国。人均收入的成长和个人美容产品支出的增加推动了北美除毛产品市场的发展。因此,该地区的主要市场参与者专注于创新和新产品开发,例如除毛膏和喷雾剂,以满足该地区客户不断变化的需求。 2021年,宝洁公司旗下吉列品牌在美国推出了刮鬍子和护肤系列Planet KIND。该产品组合包括刮鬍刀和刀片、保湿霜、洗面乳和刮鬍膏,其中刮鬍刀手柄由 60% 的再生塑胶製成。此外,许多除毛产品公司提供订阅计划,其中他们定期将产品送到顾客家门口。因此,个人护理行业的发展和个人美容意识的提高正在推动北美除毛产品市场的发展。
美国的个人护理产品製造商正在开发价格实惠的有机除毛产品,以满足特定客户的要求。
北美除毛产品市场收入及 2028 年预测(百万美元)
北美除毛产品市场细分
北美除毛产品市场分为产品类型、最终用户、配销通路和国家。
根据产品类型,北美除毛产品市场分为除毛膏、除毛蜡条、刮鬍刀和刀片、除毛器等。 2022 年,刮鬍刀和刀片细分市场在北美除毛产品市场中占据更大份额。
根据最终用户,北美除毛产品市场分为男性和女性。 2022 年,女性细分市场在北美除毛产品市场中占据最大份额。
根据配销通路,北美除毛产品市场分为超市和大卖场、便利商店、线上零售等。 2022年,超市和大卖场占据北美除毛产品市场的最大份额。
根据国家/地区,北美除毛产品市场分为美国、加拿大和墨西哥。 2022年,美国在北美除毛产品市场占有率中占据主导地位。
美国国际公司;教堂德怀特公司; GiGiSpa国际公司;皇家飞利浦公司;欧瑞莲控股公司;利洁时集团股份有限公司;雷维托公司;莎莉汉森公司;和宝洁公司是北美除毛产品市场上的一些领先公司。
The North America Hair Removal Products Market is expected to grow from US$ 1,855.60 million in 2022 to US$ 2,497.27 million by 2030. It is estimated to grow at a CAGR of 5.1% from 2022 to 2028.
Adoption of Permanent Hair Removal Methods Fuel North America Hair Removal Products Market
The increased concern about the high hair growth cycle among individuals and repetitive hair removal procedures from face and body have encouraged manufacturers to focus on permanent hair removal methods. Therefore, hair removal solutions have evolved over the past few years from temporary methods such as threading, waxing, shaving, and trimming to permanent hair removal solutions. Laser hair removal treatment is one such permanent solution used for hair removal. This method involves the utilization of a highly concentrated light pulse to target melanin in hair follicles, thus, eliminating hair in specific areas. For instance, in 2022, Sensus Healthcare Inc launched the Silk Laser hair removal system. The product is a lightweight handpiece that features a portable diode laser.
Laser hair removal treatment has several advantages, such as a painless procedure and permanent results; however, it is time-consuming and requires frequent treatments (total of 8-12 visits) for better results. It is a non-invasive and non-surgical cosmetic treatment gaining popularity, as this method is suitable for all skin types and complexions. However, the laser hair removal treatment cost is high, which can potentially hinder laser hair removal market. Nevertheless, increasing adoption of permanent hair removal methods such as laser hair removal procedures can restrain the hair removal products market.
North America Hair Removal Products Market Overview
The North America hair removal products market is broadly segmented into Canada, Mexico, and the US. The rising per capita income and increasing spending on personal grooming products boost the hair removal products market in North America. Therefore, major market players in the region focus on innovation and new product development, such as hair removal creams and sprays, to meet the changing needs of regional customers. In 2021, the Procter & Gamble Company's Gillette brand launched a shaving and skincare line, Planet KIND, in the US. The product portfolio includes razor and blades, moisturizer, face wash, and shave cream, of which the razor handle is made from 60% recycled plastic. Moreover, many hair removal product companies provide subscription plans wherein they regularly deliver products to the doorstep of a customer. Thus, the growing personal care industry and increasing awareness regarding personal grooming are driving the hair removal products market in North America.
Personal care product manufacturers in the US are developing affordable and organic hair removal products to meet specific customer requirements.
North America Hair Removal Products Market Revenue and Forecast to 2028 (US$ Million)
North America Hair Removal Products Market Segmentation
The North America hair removal products market is segmented into product type, end user, distribution channel, and country.
Based on product type, the North America hair removal products market is segmented into creams, wax strips, razors and blades, epilators, and others. The razors and blades segment held a larger share of the North America hair removal products market in 2022.
Based on end user, the North America hair removal products market is segmented into men and women. The women segment held the largest share of the North America hair removal products market in 2022.
Based on distribution channel, the North America hair removal products market is segmented into supermarket and hypermarket, convenience store, online retail, and others. The supermarket and hypermarket segment held the largest share of the North America hair removal products market in 2022.
Based on country, the North America hair removal products market is segmented into the US, Canada, and Mexico. The US dominated the share of the North America hair removal products market in 2022.
American International Inc; Church Dwight Co Inc; GiGiSpa International Inc; Koninklijke Philips NV; Oriflame Holding AG; Reckitt Benckiser Group Plc; Revitol Corp; Sally Hansen Inc; and The Procter & Gamble Co, are some of the leading companies operating in the North America hair removal products market.