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市场调查报告书
商品编码
1393995
亚太地区绿粉市场预测至 2030 年 - 区域分析 - 按产品类型(发酵绿粉、海洋来源、草源等)和配销通路(线上销售和线下销售)Asia Pacific Greens Powder Market Forecast to 2030 - Regional Analysis - by Product Type (Fermented Greens, Marine Sources, Grass Sources, and Others) and Distribution Channel (Online Sales and Offline Sales) |
亚太地区绿色粉末市场预计将从2023年的7,332万美元成长到2030年的1.2967亿美元。预计2023年至2030年CAGR为8.5%。
全球素食主义的上升趋势推动亚太绿色粉末市场
消费者非常倾向于植物性产品,因为他们认为植物性产品比传统产品更健康。此外,动物保护活动的增加和环境永续意识的提高也促进了纯素产品的普及。全球素食主义的兴起极大地影响了消费者消费植物性纯素膳食补充剂。根据鼓励人们成为素食主义者的非营利组织Veganuary公布的资料,2021年全年约有580万人报名参加「素食一月运动」。下图为全球参与人数2015 年至2021 年期间,该活动的註册人数在过去几年中急剧增加。绿色粉末补充剂由天然成分製成,如香草、水果、蔬菜和其他植物来源。这些补充剂富含维生素、抗氧化剂、矿物质和其他增强整体健康的必需营养素。因此,由于素食主义的日益普及,人们对植物性产品的兴趣日益增长,预计将在预测期内为亚太地区绿色粉末市场带来新趋势。
亚太地区绿粉市场概况
亚太地区 亚太绿色粉末市场由中国、印度、日本、韩国、澳洲等多个已开发和发展中经济体组成,亚太其他地区绿色粉末自古以来就已成为许多亚洲国家常规饮食的一部分。例如,绿色粉末是印度阿育吠陀治疗中不可或缺的一部分,而草药和药用蘑菇粉在中国、日本和其他东南亚国家已被消费。近年来,市场上出现了各种产品创新和多样化的产品供应。因此,随着生活方式和消费者喜好的变化,人们越来越多地获得多样化的产品,这也归因于该地区对绿色粉末的需求不断增加。膳食补充剂(尤其是粉状补充剂)需求的增加以及消费者健康意识的增强也推动了市场的成长。身体吸收粉末形式的补充剂比药丸形式的补充剂更快。因此,该地区的消费者更喜欢粉状补充剂,该地区对绿色粉末的需求正在增加。此外,可支配收入水准的不断上升以及该地区消费者生活水准的提高也增加了他们的购买力。这些关键因素正在推动该地区对绿色粉末的需求。
亚太地区绿粉市场收入及 2030 年预测(百万美元)
亚太地区绿粉市场细分
亚太地区绿色粉末市场按产品类型、配销通路和国家/地区进行细分。
依产品类型,亚太地区绿色蔬菜粉末市场分为发酵绿色蔬菜、海洋来源、草源等。 2023 年,其他细分市场在亚太地区绿色粉末市场中占据最大份额。
根据配销通路,亚太绿叶粉市场分为线上销售和线下销售。 2023年,线下销售领域在亚太绿叶粉市场中占据更大份额。
依国家/地区划分,亚太地区绿色粉末市场分为中国、印度、日本、韩国、澳洲和亚太地区其他地区。 2023 年,亚太地区其他地区将主导亚太绿色蔬菜粉市场。
Athletic Greens (USA) Inc、Martin & Pleasance Wholesale Pty Ltd、Iovate Health Sciences International Inc、Synergy Natural Products Pty Ltd 和 WelleCo Pty Ltd 是亚太地区绿色粉末市场的一些领先公司。
The Asia Pacific greens powder market is expected to grow from US$ 73.32 million in 2023 to US$ 129.67 million by 2030. It is estimated to grow at a CAGR of 8.5% from 2023 to 2030.
Rising Trend of Veganism Worldwide Fuel Asia Pacific Greens Powder Market
Consumers are highly inclining toward plant-based products as they perceive them as healthier than conventional ones. Further, increasing activities for animal protection and rising awareness regarding environmental sustainability bolster the popularity of vegan products. The global proliferation of veganism among people is highly influencing consumers to consume plant-based, vegan dietary supplements. According to data published by Veganuary, a non-profit organization encouraging people to become vegan for the whole month of January, ~5.8 million people signed up for the "Veganuary Campaign" in 2021. The following figure shows the number of participants across the world in this campaign from 2015 to 2021. Registrations for the Veganuary Campaign have increased dramatically over the past few years. The greens powder supplement is made with natural ingredients such as herbs, fruits, vegetables, and other plant-based sources. These supplements are rich in vitamins, antioxidants, minerals, and other essential nutrients that enhance overall health. Thus, the growing inclination toward plant-based products due to the rising popularity of veganism is expected to bring new trends to the Asia Pacific greens powder market during the forecast period.
Asia Pacific Greens Powder Market Overview
The Asia Pacific Asia Pacific greens powder market comprises several developed and developing economies such as China, India, Japan, South Korea, Australia, and the Rest of Asia Pacific green powders have been part of the regular diet for many Asian countries since ancient times. For example, greens powders are an integral part of Ayurvedic treatments in India, whereas herbs and medicinal mushroom powders have been consumed in countries such as China, Japan, and other Southeast Asian countries. Recently the market has been experiencing various product innovations with diversified product offerings. Hence, the growing access to diversified products according to the changing lifestyle and consumers' preferences is also attributed to the increasing demand for greens powder across the region. The market growth is also driven by the increasing demand for dietary supplements, especially powdered supplements, and the growing awareness of health and wellness among consumers. The body more quickly absorbs the supplements in powder form than in pill form. Thus, consumers in the region prefer powdered supplements, and the demand for greens powder is increasing in the region. In addition, the rising disposable income levels, and the high living standards of consumers in the region have increased their purchasing power. These key factors are boosting the demand for greens powder in the region.
Asia Pacific Greens Powder Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Greens Powder Market Segmentation
The Asia Pacific Greens Powder Market is segmented into product type, distribution channel and country.
Based on product type, the Asia Pacific greens powder market is segmented into fermented greens, marine sources, grass sources, and others. The others segment held a largest share of the Asia Pacific greens powder market in 2023.
Based on distribution channel, the Asia Pacific greens powder market is segmented into online sales and offline sales. The offline sales segment held a larger share of the Asia Pacific greens powder market in 2023.
Based on country, the Asia Pacific greens powder market is segmented into China, India, Japan, South Korea, Australia, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific greens powder market in 2023.
Athletic Greens (USA) Inc, Martin & Pleasance Wholesale Pty Ltd, Iovate Health Sciences International Inc, Synergy Natural Products Pty Ltd, and WelleCo Pty Ltd are some of the leading companies operating in the Asia Pacific greens powder market.