市场调查报告书
商品编码
1394026
北美冷冻华夫饼市场预测至 2030 年 - 区域分析 - 按类型、类别和配销通路North America Frozen Waffle Market Forecast to 2030 - Regional Analysis - by Type, Category, and Distribution Channel |
北美冷冻华夫饼市场预计将从2023年的13.5387亿美元成长到2030年的20.3658亿美元。预计2023年至2030年CAGR为6.0%。
北美冷冻和方便食品需求激增 冷冻华夫饼市场
在过去的几年里,全球人们的生活方式发生了巨大的变化。由于繁忙的工作日程,人们正在寻找节省时间和精力的产品。消费者喜欢即食、可微波加热和即食食品,因为它们非常适合在旅途中食用并且需要最少的准备时间。这些因素大大增加了消费者对方便食品的需求。此外,女性人口的增加、人均收入的增加以及中产阶级人口的增加是推动全球方便食品消费成长的关键因素。
在美国和加拿大等已开发国家,单人或两人家庭的数量正在增加。根据美国人口普查局的数据,2022年美国有3,790万个单身家庭,占所有家庭的29%。由于核心家庭数量不断增加,对即食、份量控制食品的需求增加。根据美国冷冻食品研究所和食品工业发布的《冷冻的力量》报告,冷冻食品的市场也在成长,因为它们的保质期更长,适合单人食用,并且可以快速准备。协会预测,2022 年美国冷冻食品销售将成长21%。煎饼、华夫饼和早餐麦片等冷冻早餐产品因其製作和食用的便利性而受到消费者的广泛关注。因此,对方便食品和冷冻食品的需求不断增长正在推动北美冷冻华夫饼市场的成长。
北美冷冻华夫饼市场概况
由于人们越来越多地采用零食产品,北美成为冷冻华夫饼市场最重要的地区之一。不断增加的行销活动是推动美国市场扩张的关键因素。製造商广泛依靠广告和产品促销等行销策略来增加销售量。製造商使用电子和印刷媒体来宣传他们的品牌和产品。例如,2017 年,Netflix 影集《怪奇物语》以家乐氏公司的 Eggo 品牌冷冻华夫饼为特色。这使得该公司冷冻华夫饼的销量大幅增加。所有年龄层的需求激增推动了该地区的市场成长。
北美冷冻华夫饼市场收入及 2030 年预测(百万美元)
北美冷冻华夫饼市场细分
北美冷冻华夫饼市场按类型、类别、配销通路和国家/地区进行细分。
根据类型,北美冷冻华夫饼市场分为调味和无味/原味。 2023 年,风味细分市场在北美冷冻华夫饼市场中占据更大份额。
根据最终类别,北美冷冻华夫饼市场分为无麸质华夫饼和传统华夫饼。 2023 年,传统细分市场占据北美冷冻华夫饼市场的最大份额。
根据配销通路,北美冷冻华夫饼市场分为超市和大卖场、便利商店、线上零售等。 2023年,超市和大卖场占据北美冷冻华夫饼市场的最大份额。
根据国家/地区,北美冷冻华夫饼市场分为美国、加拿大和墨西哥。 2023年,美国主导北美冷冻华夫饼市占率。
AVIETA SA、B Boys LLC DBA Belgian Boys、Dely Wafels SRL、Julian's Recipe LLC、Kellogg's Company、Kodiak Cakes, LLC、Make Every Day Delicious LLC、Nature's Path Foods 和 Van's Foods 是在北美运营的一些领先公司冷冻华夫饼市场。
The North America frozen waffle market is expected to grow from US$ 1,353.87 million in 2023 to US$ 2,036.58 million by 2030. It is estimated to grow at a CAGR of 6.0% from 2023 to 2030.
Surging Demand for Frozen and Convenience Food in North America Frozen Waffles Market
Over the past few years, the lifestyle of people globally evolved dramatically. Due to hectic work schedules, people are looking for products that save time and effort. Consumers prefer ready-to-eat, microwavable, and ready-to-prepare food products as they are highly suitable for on-the-go consumption and require minimal preparation time. These factors are significantly boosting the demand for convenience food among consumers. Moreover, the increasing women's population, high per capita income, and rising middle-class population are key factors driving the growth of convenience food consumption globally.
The number of single or two-person households is growing in various developed nations such as the US and Canada. According to The United States Census Bureau, there were 37.9 million single-person households in the US in 2022, accounting for 29% of all households. Due to the growing number of nuclear families, the demand for ready-to-eat, portion-controlled food increased. The market for frozen food products is also growing as they have extended shelf-life, are suitable for single-person consumption, and can be prepared quickly, according to the 'Power of Frozen' report published by the American Frozen Food Institute and Food Industry Association, frozen food sales in the US increased by 21% in 2022. Frozen breakfast products such as pancakes, waffles, and breakfast cereals are gaining massive traction among consumers owing to the convenience of these products related to preparation and consumption. Thus, the rising demand for convenience food and frozen food products is driving the growth of the North America frozen waffles market.
North America Frozen Waffle Market Overview
North America is one of the most significant regions for the frozen waffles market due to the populace's increasing adoption of snack products. The rising marketing campaigns are the key factor driving the market's expansion in the US. Manufacturers rely extensively on marketing strategies such as advertising and product promotions to increase sales. Manufacturers use electronic and print media to promote their brands and products. For example, in 2017, the Netflix series Stranger Things featured Kellogg Company's Eggo brand frozen waffles. This has resulted in a considerable increase in sales of frozen waffles for the company. An upsurge in demand among all age groups drives the market growth in this region.
North America Frozen Waffle Market Revenue and Forecast to 2030 (US$ Million)
North America Frozen Waffle Market Segmentation
The North America frozen waffle market is segmented into type, category, and distribution channel, and country.
Based on type, the North America frozen waffle market is segmented into flavored and unflavored/plain. The flavored segment held a larger share of the North America frozen waffle market in 2023.
Based on end category, the North America frozen waffle market is segmented into gluten free and conventional. The conventional segment held the largest share of the North America frozen waffle market in 2023.
Based on distribution channel, the North America frozen waffle market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share of the North America frozen waffle market in 2023.
Based on country, the North America frozen waffle market is segmented into the US, Canada, and Mexico. The US dominated the share of the North America frozen waffle market in 2023.
AVIETA S.A., B Boys LLC DBA Belgian Boys, Dely Wafels SRL, Julian's Recipe LLC, Kellogg's Company, Kodiak Cakes, LLC, Make Each Day Delicious LLC, Nature's Path Foods, and Van's Foods are some of the leading companies operating in the North America frozen waffles market.