市场调查报告书
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1420200
南美洲和中美洲防伪包装市场预测至 2030 年 - 区域分析 - 按技术和应用South & Central America Anti-Counterfeit Packaging Market Forecast to 2030 - Regional Analysis - by Technology and Application |
南美洲和中美洲防伪包装市场预计将从2022年的1,949万美元成长到2030年的4,620万美元。预计2022年至2030年CAGR为11.4%。
发展中国家防伪包装意识不断增强推动南美洲和中美洲防伪包装市场
根据国家打击盗版和非法行为论坛 (Forum Nacional de Combate a Pirataria ea Ilegalidade) 的数据,2021 年,假冒相关行为对巴西经济造成约 820 亿美元的损失。此外,在发展中国家,产业协会、贸易组织和消费者权益团体等利害关係人越来越多地合作共同解决假冒问题。这些合作提高了意识,分享最佳实践,并促进防伪包装解决方案的采用。产业参与者的共同努力为采取防伪措施创造了有利的环境。此外,发展中国家的消费者也越来越意识到假冒产品的风险,并且需要正品、安全和值得信赖的商品。随着消费者积极寻求可靠且经过认证的产品,这种意识推动了对具有适当防伪包装的产品的需求。优先考虑防伪措施的企业可以透过满足消费者对产品真实性的期望来获得竞争优势。因此,发展中国家对防伪包装意识的不断增强预计将为未来几年的市场成长提供有利可图的机会。
南美洲及中美洲防伪包装市场概况
南美洲和中美洲防伪包装市场分为巴西、阿根廷以及南美洲和中美洲其他地区。在南美洲和中美洲,对廉价商品的高需求正在创造一个假冒产品的市场,这些假冒产品的售价往往低于正品。智慧财产权执法不力、监管措施不力,进一步加剧了造假案件,让造假者有机可乘。据IPKEY称,南美洲和中美洲国家的玩具、游戏、珠宝、服装、香水、化妆品、皮革製品、手袋和鞋类等多种产品的业务受到严重影响。假冒产品可能有害、不合格或无效,对个人带来风险并损害品牌声誉。因此,公司越来越多地转向防伪包装解决方案,以保护其产品和消费者免于购买欺诈性仿製品。此外,国际贸易的扩大和供应链的全球化使该地区更容易受到假货的侵害。南美洲和中美洲是重要的製造和分销中心,造假者更容易用仿冒品渗透市场。电子商务平台和线上市场的成长进一步扩大,这增加了风险,因为造假者利用线上平台的匿名性和影响力来销售假冒商品。为此,企业正在寻求强而有力的防伪包装措施,以阻止造假者并在整个供应链中保持产品的完整性。根据巴西包装协会(ABRE)统计,2020年巴西包装总产值达172亿美元,较2019年增加22.3%。所有这些因素预计将推动中南部地区的成长预测期内南美洲和中美洲的美国防伪包装市场。
南美洲及中美洲防伪包装市场营收及 2030 年预测(百万美元)
南美洲和中美洲防伪包装市场细分
南美洲和中美洲防伪包装市场分为技术、应用和国家。
根据技术,南美洲和中美洲防伪包装市场分为安全油墨和涂料、无线射频识别(RFID)、法医标记、防篡改、全像图、条码等。 2022年,条码细分市场在中南美洲防伪包装市场中占据最大份额。
根据应用,南美洲和中美洲防伪包装市场分为食品和饮料;製药;个人护理和化妆品;电气和电子产品;纺织和服装;汽车;和别的。 2022年,食品和饮料领域在南美洲和中美洲防伪包装市场中占据最大份额。
依国家划分,南美洲和中美洲防伪包装市场分为巴西、阿根廷以及南美洲和中美洲其他地区。 2022年,巴西在南美洲和中美洲防伪包装市场中占据最大份额。
Antares Vision SpA、Arjo AB、Avery Dennison Corp、Brady Corp、CCL Industries Inc、Gestion Groupe Optel Inc 和 KURZ Transfer Products LP 是南美洲和中美洲防伪包装市场上的一些领先公司。
The South & Central America anti-counterfeit packaging market is expected to grow from US$ 19.49 million in 2022 to US$ 46.20 million by 2030. It is estimated to grow at a CAGR of 11.4% from 2022 to 2030.
Growing Awareness of Anti-Counterfeit Packaging in Developing Countries Drive South & Central America Anti-Counterfeit Packaging Market
According to the National Forum to Combat Piracy and Illegality (Forum Nacional de Combate a Pirataria e a Ilegalidade), in 2021, counterfeiting-related practices cost the Brazilian economy ~US$ 82 billion. Furthermore, in developing countries, stakeholders such as industry associations, trade organizations, and consumer advocacy groups are increasingly collaborating to address counterfeiting issues collectively. These collaborations raise awareness, share best practices, and promote the adoption of anti-counterfeit packaging solutions. Joint efforts by industry players create a conducive environment for the adoption of anti-counterfeit measures. Moreover, consumers in developing countries are becoming more aware of the risks associated with counterfeit products and are demanding genuine, safe, and trusted goods. This awareness drives the demand for products with proper anti-counterfeit packaging as consumers actively seek reliable and authenticated products. Businesses prioritizing anti-counterfeit measures can gain a competitive advantage by meeting consumer expectations for product authenticity. Thus, the growing awareness of anti-counterfeit packaging in developing countries is expected to offer lucrative opportunities for market growth in the coming years.
South & Central America Anti-Counterfeit Packaging Market Overview
The South & Central America anti-counterfeit packaging market is segmented into Brazil, Argentina, and the Rest of South & Central America. In South & Central America, the high demand for inexpensive goods is creating a market for counterfeit products, which are often sold at lower prices than genuine items. Weak intellectual property rights enforcement and insufficient regulatory measures further exacerbate counterfeiting cases, allowing counterfeiters to operate easily. According to the IPKEY, several businesses of various products such as toys, games, jewelry, clothes, perfumery, cosmetics, leather articles, handbags, and footwear have been severely affected in South & Central American countries. Counterfeit products can be harmful, substandard, or ineffective, posing risks to individuals and damaging the reputation of brands. Consequently, companies are increasingly turning to anti-counterfeit packaging solutions to protect their products and consumers from purchasing fraudulent imitations. In addition, the expansion of international trade and globalization of supply chains have made the region more vulnerable to counterfeit goods. South & Central America is an important manufacturing and distribution hub, making it easier for counterfeiters to infiltrate the market with fake products. The growth of e-commerce platforms and online marketplaces has further amplified, this increases risk, as counterfeiters exploit the anonymity and reach of online platforms to sell their counterfeit goods. In response, businesses are seeking robust anti-counterfeit packaging measures to deter counterfeiters and maintain the integrity of their products throughout the supply chain. According to the Brazilian Packaging Association (ABRE), Brazil reached a gross value of US$ 17.2 billion in packaging production in 2020, and registered growth of 22.3% compared to 2019. All these factors are expected to propel the growth of the South & Central America anti-counterfeit packaging market in South & Central America during the forecast period.
South & Central America Anti-Counterfeit Packaging Market Revenue and Forecast to 2030 (US$ Million)
South & Central America Anti-Counterfeit Packaging Market Segmentation
The South & Central America anti-counterfeit packaging market is segmented into technology, application, and country.
Based on technology, the South & Central America anti-counterfeit packaging market is segmented into security inks and coatings, radio frequency identification (RFID), forensic markers, tamper evident, holograms, barcode, and others. In 2022, the barcode segment registered the largest share in the South & Central America anti-counterfeit packaging market.
Based on application, the South & Central America anti-counterfeit packaging market is segmented into food and beverage; pharmaceutical; personal care and cosmetics; electrical and electronics; textile and apparel; automotive; and others. In 2022, the food and beverage segment registered the largest share in the South & Central America anti-counterfeit packaging market.
Based on country, the South & Central America anti-counterfeit packaging market is segmented into Brazil, Argentina, and the Rest of South & Central America. In 2022, Brazil registered the largest share in the South & Central America anti-counterfeit packaging market.
Antares Vision SpA, Arjo AB, Avery Dennison Corp, Brady Corp, CCL Industries Inc, Gestion Groupe Optel Inc, and KURZ Transfer Products LP are some of the leading companies operating in the South & Central America anti-counterfeit packaging market.