Product Code: TIPRE00039001
The icing and frosting market size was valued at US$ 4.88 billion in 2022 and is expected to reach US$ 6.73 billion by 2030; it is estimated to register a CAGR of 4.1% from 2022 to 2030.
Icing and frosting is a dynamic segment in the bakery ingredients in the retail industry, as they are highly used to decorate and add flavors to cakes, pastries, and other baked goods. With a growing global consumer base interested in indulgent treats and specialty desserts, the icing and frosting market has witnessed steady expansion fueled by factors such as urbanization, changing consumer lifestyles, and the popularity of home baking. Product segmentation includes traditional options such as buttercream and royal icing, alongside newer innovations such as fondant and cream cheese frosting, catering to a wide range of tastes and preferences. Distribution channels vary from supermarkets, convenience stores, and specialty bakeries to online retail platforms, reflecting the diverse shopping habits of consumers. In recent years, there has been a growing demand for natural and organic icing and frosting products, driven by health-conscious consumers seeking cleaner and more transparent ingredients. This has led to the development of products made with plant-based alternatives, natural sweeteners such as maple syrup or honey, and traditional dairy-based frostings. Additionally, the rise of social media and baking shows has led to a growing desire for unique and visually appealing decorations for baked goods. Consumers seek customized and personalized icing and frosting options, creating opportunities for specialty companies offering creative designs and edible prints.
Major factors contributing to the growing icing and frosting market size are the rising interest in home baking, and culinary exploration and globalization. The growing interest in home baking has emerged as a significant driver for the icing and frosting market, catalyzing the demand for diverse, high-quality products. The rise of home baking is intricately tied to a broader cultural shift toward culinary creativity and do-it-yourself experiences. Inspired by popular baking shows and online tutorials, consumers are increasingly taking up baking as a recreational activity. This has led to a surge in demand for premium icing and frosting as home bakers seek to enhance their homemade treats' visual appeal and flavor complexity.
Based on type, the market is segmented into icing and frosting. The frosting segment holds a larger icing and frosting market share. Frosting is a sweet and creamy topping commonly used on baked goods. It is similar to icing but has some differences in ingredients and texture. It is often thicker and fluffier, focusing on creating a smooth and spreadable consistency. The increasing popularity of home baking, driven by the desire for homemade treats and creative culinary experiences, has led to a heightened demand for convenient and versatile frosting options.
In 2022, Asia Pacific dominated the global icing and frosting market share. In Asia Pacific, the upsurge in demand for icing and frosting is influenced by a combination of cultural shifts, evolving consumer tastes, and the growing popularity of Western-style desserts. There is a rise in the middle-class population with increasing disposable income in many Asian countries. This demographic shift has increased interest in premium and indulgent food experiences, including baked goods decorated with beautiful and flavorful icing. As lifestyles become more affluent, the demand for home-baked, visually appealing, and gourmet desserts has expanded, driving the icing and frosting market growth in the region.
Wilton Brands LLC, General Mills Inc, Conagra Brands Inc, Dr. Oetker (UK) Ltd, Dixie's Cakes and More Inc, Cake Craft Factory LLC, The Pillsbury Co LLC, Rich Products Corp, The Purple Mixer Inc, and The Simple Kitchen Oakville Inc are among the prominent players profiled in the icing and frosting market report. In addition, several other players have been studied and analyzed during the study to get a holistic view of the market and its ecosystem. The icing and frosting market study also includes company positioning and concentration to evaluate the performance of competitors/players operating in the market.
The overall global icing and frosting market size has been derived using both primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. Participants in this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers, along with external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the icing and frosting market.
Table Of Contents
1. Introduction
- 1.1 The Insight Partners Research Report Guidance
- 1.2 Market Segmentation
2. Executive Summary
- 2.1 Key Market Insights
- 2.2 Market Attractiveness
3. Research Methodology
- 3.1 Coverage
- 3.2 Secondary Research
- 3.3 Primary Research
4. Icing and Frosting Market Landscape
- 4.1 Overview
- 4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
- 4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distributors or Suppliers
- 4.3.4 Distribution Channel
- 4.4 List of Vendors in the Value Chain
5. Icing and Frosting Market - Key Market Dynamics
- 5.1 Icing and Frosting Market - Key Market Dynamics
- 5.2 Market Drivers
- 5.2.1 Rise in Interest in Home Baking
- 5.2.2 Culinary Exploration and Globalization
- 5.3 Market Restraints
- 5.3.1 Increase in Sales of Bakery Products from Restaurants and Bakery Stores
- 5.4 Market Opportunities
- 5.4.1 Expansion of E-Commerce
- 5.5 Future Trends
- 5.5.1 Rise of Premium and Artisanal Offerings
- 5.6 Impact of Drivers and Restraints:
6. Icing and Frosting Market - Global Market Analysis
- 6.1 Icing and Frosting Market Revenue (US$ Million), 2022-2030
- 6.2 Icing and Frosting Market Forecast Analysis
7. Icing and Frosting Market Analysis - by Type
- 7.1 Icing
- 7.1.1 Overview
- 7.1.2 Icing: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 7.2 Frosting
- 7.2.1 Overview
- 7.2.2 Frosting: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
8. Icing and Frosting Market Analysis - by Category
- 8.1 Gluten-Free
- 8.1.1 Overview
- 8.1.2 Gluten-Free: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 8.2 Conventional
- 8.2.1 Overview
- 8.2.2 Conventional: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
9. Icing and Frosting Market Analysis - by Distribution Channel
- 9.1 Supermarkets and Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets and Hypermarkets: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 9.2 Convenience Stores
- 9.2.1 Overview
- 9.2.2 Convenience Stores: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 9.4 Others
- 9.4.1 Overview
- 9.4.2 Others: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
10. Icing and Frosting Market - Geographical Analysis
- 10.1 Overview
- 10.2 North America
- 10.2.1 North America Icing and Frosting Market Overview
- 10.2.2 North America: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.2.3 North America: Icing and Frosting Market Breakdown, by Type
- 10.2.3.1 North America: Icing and Frosting Market - Revenue and Forecast Analysis - by Type
- 10.2.4 North America: Icing and Frosting Market Breakdown, by Category
- 10.2.4.1 North America: Icing and Frosting Market - Revenue and Forecast Analysis - by Category
- 10.2.5 North America: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.2.5.1 North America: Icing and Frosting Market - Revenue and Forecast Analysis - by Distribution Channel
- 10.2.6 North America: Icing and Frosting Market - Revenue and Forecast Analysis - by Country
- 10.2.6.1 North America: Icing and Frosting Market - Revenue and Forecast Analysis - by Country
- 10.2.6.2 United States: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.2.6.2.1 United States: Icing and Frosting Market Breakdown, by Type
- 10.2.6.2.2 United States: Icing and Frosting Market Breakdown, by Category
- 10.2.6.2.3 United States: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.2.6.3 Canada: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.2.6.3.1 Canada: Icing and Frosting Market Breakdown, by Type
- 10.2.6.3.2 Canada: Icing and Frosting Market Breakdown, by Category
- 10.2.6.3.3 Canada: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.2.6.4 Mexico: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.2.6.4.1 Mexico: Icing and Frosting Market Breakdown, by Type
- 10.2.6.4.2 Mexico: Icing and Frosting Market Breakdown, by Category
- 10.2.6.4.3 Mexico: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.3 Europe
- 10.3.1 Europe Icing and Frosting Market Overview
- 10.3.2 Europe: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.3.3 Europe: Icing and Frosting Market Breakdown, by Type
- 10.3.3.1 Europe: Icing and Frosting Market - Revenue and Forecast Analysis - by Type
- 10.3.4 Europe: Icing and Frosting Market Breakdown, by Category
- 10.3.4.1 Europe: Icing and Frosting Market - Revenue and Forecast Analysis - by Category
- 10.3.5 Europe: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.3.5.1 Europe: Icing and Frosting Market - Revenue and Forecast Analysis - by Distribution Channel
- 10.3.6 Europe: Icing and Frosting Market - Revenue and Forecast Analysis - by Country
- 10.3.6.1 Europe: Icing and Frosting Market - Revenue and Forecast Analysis - by Country
- 10.3.6.2 Germany: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.3.6.2.1 Germany: Icing and Frosting Market Breakdown, by Type
- 10.3.6.2.2 Germany: Icing and Frosting Market Breakdown, by Category
- 10.3.6.2.3 Germany: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.3.6.3 France: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.3.6.3.1 France: Icing and Frosting Market Breakdown, by Type
- 10.3.6.3.2 France: Icing and Frosting Market Breakdown, by Category
- 10.3.6.3.3 France: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.3.6.4 Italy: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.3.6.4.1 Italy: Icing and Frosting Market Breakdown, by Type
- 10.3.6.4.2 Italy: Icing and Frosting Market Breakdown, by Category
- 10.3.6.4.3 Italy: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.3.6.5 Spain: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.3.6.5.1 Spain: Icing and Frosting Market Breakdown, by Type
- 10.3.6.5.2 Spain: Icing and Frosting Market Breakdown, by Category
- 10.3.6.5.3 Spain: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.3.6.6 United Kingdom: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.3.6.6.1 United Kingdom: Icing and Frosting Market Breakdown, by Type
- 10.3.6.6.2 United Kingdom: Icing and Frosting Market Breakdown, by Category
- 10.3.6.6.3 United Kingdom: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.3.6.7 Rest of Europe: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.3.6.7.1 Rest of Europe: Icing and Frosting Market Breakdown, by Type
- 10.3.6.7.2 Rest of Europe: Icing and Frosting Market Breakdown, by Category
- 10.3.6.7.3 Rest of Europe: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.4 Asia Pacific
- 10.4.1 Asia Pacific Icing and Frosting Market Overview
- 10.4.2 Asia Pacific: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.4.3 Asia Pacific: Icing and Frosting Market Breakdown, by Type
- 10.4.3.1 Asia Pacific: Icing and Frosting Market - Revenue and Forecast Analysis - by Type
- 10.4.4 Asia Pacific: Icing and Frosting Market Breakdown, by Category
- 10.4.4.1 Asia Pacific: Icing and Frosting Market - Revenue and Forecast Analysis - by Category
- 10.4.5 Asia Pacific: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.4.5.1 Asia Pacific: Icing and Frosting Market - Revenue and Forecast Analysis - by Distribution Channel
- 10.4.6 Asia Pacific: Icing and Frosting Market - Revenue and Forecast Analysis - by Country
- 10.4.6.1 Asia Pacific: Icing and Frosting Market - Revenue and Forecast Analysis - by Country
- 10.4.6.2 Australia: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.4.6.2.1 Australia: Icing and Frosting Market Breakdown, by Type
- 10.4.6.2.2 Australia: Icing and Frosting Market Breakdown, by Category
- 10.4.6.2.3 Australia: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.4.6.3 China: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.4.6.3.1 China: Icing and Frosting Market Breakdown, by Type
- 10.4.6.3.2 China: Icing and Frosting Market Breakdown, by Category
- 10.4.6.3.3 China: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.4.6.4 India: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.4.6.4.1 India: Icing and Frosting Market Breakdown, by Type
- 10.4.6.4.2 India: Icing and Frosting Market Breakdown, by Category
- 10.4.6.4.3 India: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.4.6.5 Japan: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.4.6.5.1 Japan: Icing and Frosting Market Breakdown, by Type
- 10.4.6.5.2 Japan: Icing and Frosting Market Breakdown, by Category
- 10.4.6.5.3 Japan: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.4.6.6 South Korea: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.4.6.6.1 South Korea: Icing and Frosting Market Breakdown, by Type
- 10.4.6.6.2 South Korea: Icing and Frosting Market Breakdown, by Category
- 10.4.6.6.3 South Korea: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.4.6.7 Rest of APAC: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.4.6.7.1 Rest of APAC: Icing and Frosting Market Breakdown, by Type
- 10.4.6.7.2 Rest of APAC: Icing and Frosting Market Breakdown, by Category
- 10.4.6.7.3 Rest of APAC: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.5 Middle East and Africa
- 10.5.1 Middle East and Africa Icing and Frosting Market Overview
- 10.5.2 Middle East and Africa: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.5.3 Middle East and Africa: Icing and Frosting Market Breakdown, by Type
- 10.5.3.1 Middle East and Africa: Icing and Frosting Market - Revenue and Forecast Analysis - by Type
- 10.5.4 Middle East and Africa: Icing and Frosting Market Breakdown, by Category
- 10.5.4.1 Middle East and Africa: Icing and Frosting Market - Revenue and Forecast Analysis - by Category
- 10.5.5 Middle East and Africa: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.5.5.1 Middle East and Africa: Icing and Frosting Market - Revenue and Forecast Analysis - by Distribution Channel
- 10.5.6 Middle East and Africa: Icing and Frosting Market - Revenue and Forecast Analysis - by Country
- 10.5.6.1 Middle East and Africa: Icing and Frosting Market - Revenue and Forecast Analysis - by Country
- 10.5.6.2 South Africa: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.5.6.2.1 South Africa: Icing and Frosting Market Breakdown, by Type
- 10.5.6.2.2 South Africa: Icing and Frosting Market Breakdown, by Category
- 10.5.6.2.3 South Africa: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.5.6.3 Saudi Arabia: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.5.6.3.1 Saudi Arabia: Icing and Frosting Market Breakdown, by Type
- 10.5.6.3.2 Saudi Arabia: Icing and Frosting Market Breakdown, by Category
- 10.5.6.3.3 Saudi Arabia: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.5.6.4 United Arab Emirates: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.5.6.4.1 United Arab Emirates: Icing and Frosting Market Breakdown, by Type
- 10.5.6.4.2 United Arab Emirates: Icing and Frosting Market Breakdown, by Category
- 10.5.6.4.3 United Arab Emirates: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.5.6.5 Rest of Middle East and Africa: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.5.6.5.1 Rest of Middle East and Africa: Icing and Frosting Market Breakdown, by Type
- 10.5.6.5.2 Rest of Middle East and Africa: Icing and Frosting Market Breakdown, by Category
- 10.5.6.5.3 Rest of Middle East and Africa: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.6 South and Central America
- 10.6.1 South and Central America Icing and Frosting Market Overview
- 10.6.2 South and Central America: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.6.3 South and Central America: Icing and Frosting Market Breakdown, by Type
- 10.6.3.1 South and Central America: Icing and Frosting Market - Revenue and Forecast Analysis - by Type
- 10.6.4 South and Central America: Icing and Frosting Market Breakdown, by Category
- 10.6.4.1 South and Central America: Icing and Frosting Market - Revenue and Forecast Analysis - by Category
- 10.6.5 South and Central America: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.6.5.1 South and Central America: Icing and Frosting Market - Revenue and Forecast Analysis - by Distribution Channel
- 10.6.6 South and Central America: Icing and Frosting Market - Revenue and Forecast Analysis - by Country
- 10.6.6.1 South and Central America: Icing and Frosting Market - Revenue and Forecast Analysis - by Country
- 10.6.6.2 Brazil: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.6.6.2.1 Brazil: Icing and Frosting Market Breakdown, by Type
- 10.6.6.2.2 Brazil: Icing and Frosting Market Breakdown, by Category
- 10.6.6.2.3 Brazil: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.6.6.3 Argentina: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.6.6.3.1 Argentina: Icing and Frosting Market Breakdown, by Type
- 10.6.6.3.2 Argentina: Icing and Frosting Market Breakdown, by Category
- 10.6.6.3.3 Argentina: Icing and Frosting Market Breakdown, by Distribution Channel
- 10.6.6.4 Rest of South and Central America: Icing and Frosting Market - Revenue and Forecast to 2030 (US$ Million)
- 10.6.6.4.1 Rest of South and Central America: Icing and Frosting Market Breakdown, by Type
- 10.6.6.4.2 Rest of South and Central America: Icing and Frosting Market Breakdown, by Category
- 10.6.6.4.3 Rest of South and Central America: Icing and Frosting Market Breakdown, by Distribution Channel
11. Icing and Frosting Market - Impact of COVID-19 Pandemic
- 11.1 Pre & Post COVID-19 Impact
12. Competitive Landscape
- 12.1 Heat Map Analysis by Key Players
- 12.2 Company Positioning & Concentration
13. Industry Landscape
- 13.1 Overview
- 13.2 New Product Development
- 13.3 Partnerships
14. Company Profiles
- 14.1 Wilton Brands LLC
- 14.1.1 Key Facts
- 14.1.2 Business Description
- 14.1.3 Products and Services
- 14.1.4 Financial Overview
- 14.1.5 SWOT Analysis
- 14.1.6 Key Developments
- 14.2 General Mills Inc
- 14.2.1 Key Facts
- 14.2.2 Business Description
- 14.2.3 Products and Services
- 14.2.4 Financial Overview
- 14.2.5 SWOT Analysis
- 14.2.6 Key Developments
- 14.3 Conagra Brands Inc
- 14.3.1 Key Facts
- 14.3.2 Business Description
- 14.3.3 Products and Services
- 14.3.4 Financial Overview
- 14.3.5 SWOT Analysis
- 14.3.6 Key Developments
- 14.4 Dr. Oetker (UK) Ltd
- 14.4.1 Key Facts
- 14.4.2 Business Description
- 14.4.3 Products and Services
- 14.4.4 Financial Overview
- 14.4.5 SWOT Analysis
- 14.4.6 Key Developments
- 14.5 Dixie's Cakes and More Inc
- 14.5.1 Key Facts
- 14.5.2 Business Description
- 14.5.3 Products and Services
- 14.5.4 Financial Overview
- 14.5.5 SWOT Analysis
- 14.5.6 Key Developments
- 14.6 Cake Craft Factory LLC
- 14.6.1 Key Facts
- 14.6.2 Business Description
- 14.6.3 Products and Services
- 14.6.4 Financial Overview
- 14.6.5 SWOT Analysis
- 14.6.6 Key Developments
- 14.7 The Pillsbury Co LLC
- 14.7.1 Key Facts
- 14.7.2 Business Description
- 14.7.3 Products and Services
- 14.7.4 Financial Overview
- 14.7.5 SWOT Analysis
- 14.7.6 Key Developments
- 14.8 Rich Products Corp
- 14.8.1 Key Facts
- 14.8.2 Business Description
- 14.8.3 Products and Services
- 14.8.4 Financial Overview
- 14.8.5 SWOT Analysis
- 14.8.6 Key Developments
- 14.9 The Purple Mixer Inc
- 14.9.1 Key Facts
- 14.9.2 Business Description
- 14.9.3 Products and Services
- 14.9.4 Financial Overview
- 14.9.5 SWOT Analysis
- 14.9.6 Key Developments
- 14.10 The Simple Kitchen Oakville Inc
- 14.10.1 Key Facts
- 14.10.2 Business Description
- 14.10.3 Products and Services
- 14.10.4 Financial Overview
- 14.10.5 SWOT Analysis
- 14.10.6 Key Developments
15. Appendix
- 15.1 About The Insight Partners