市场调查报告书
商品编码
1452515
南美洲和中美洲女性卫生产品市场预测至 2030 年 - 区域分析 - 按产品类型;和配销通路(超市和大卖场、药局和药局、保健和美容店、线上零售等)South & Central America Feminine Hygiene Products Market Forecast to 2030 - Regional Analysis - by Product Type ; and Distribution Channel (Supermarkets and Hypermarkets, Drug Stores and Pharmacies, Health and Beauty Stores, Online Retail, and Others) |
南美洲和中美洲女性卫生用品市场预计将从2022年的12.232亿美元增长到2030年的18.0348亿美元。预计2022年至2030年CAGR为5.0%。
政府和组织的倡议推动南美洲和中美洲女性卫生产品市场
由于税收增加,女性卫生用品价格不断上涨,消费者不敢购买。因此,他们寻找可能损害他们健康的替代品。然而,随着人们对女性卫生意识的不断增强,全球各国政府正在采取各种倡议,例如降低女性卫生产品的税收并免费分发这些产品。巴西于 2022 年通过一项法案,为低收入学生、无家可归的妇女和囚犯提供卫生棉和其他月经产品。这是必要的,因为 25% 的女学生在经期缺课,而且 600 万巴西人很难获得卫生用品。
因此,政府机构和组织采取的措施进一步为市场创造了利润丰厚的成长机会。
南美洲和中美洲女性卫生用品市场概况
南美洲和中美洲女性卫生用品市场分为巴西、阿根廷以及南美洲和中美洲其他地区。对女性卫生和月经健康的认识不断提高、与月经和女性卫生相关的文化规范不断变化、可支配收入的增加以及职业女性人口的增加是推动该地区女性卫生产品市场增长的几个因素。该地区各国政府以及一些组织正在采取措施促进经期健康和卫生。他们正在实施政策,以改善获得负担得起的优质女性卫生用品的机会,特别是在学校和公共场所,这推动了该地区女性卫生用品市场的成长。 2021 年 10 月,巴西总统宣布向经济困难的妇女、在校青少年和监狱囚犯免费分发卫生棉。
此外,製造商不断推出满足南美洲和中美洲客户需求的创新女性卫生产品。这些创新包括改进的吸收性、更好的舒适度、环保材料的使用以及谨慎的包装,吸引了更多的消费者。所有这些特征都影响着该地区对女性卫生产品的需求。 2022年10月,Essity宣布在英国和巴西推出新的更年期电商平台Issviva。该平台将为更年期女性提供知识、解决方案和产品。
南美洲及中美洲女性卫生用品市场收入及 2030 年预测(百万美元)
南美洲和中美洲女性卫生用品市场区隔
南美洲和中美洲女性卫生用品市场按产品类型、配销通路和国家细分。
根据产品类型,南美洲和中美洲女性卫生用品市场分为经期护理产品、清洁和除臭产品以及女性卫生内衣。 2022 年,经期护理产品领域在南美洲和中美洲女性卫生用品市场占有率最大。
根据配销通路,南美洲和中美洲女性卫生用品市场分为超市和大卖场、药局和药房、保健和美容店、线上零售等。 2022 年,其他细分市场占据最大市场份额。
依国家划分,南美洲和中美洲女性卫生用品市场分为巴西、阿根廷以及南美洲和中美洲其他地区。 2022 年,巴西将主导南美洲和中美洲女性卫生用品市场。
Edgewell Personal Care Co、Kimberly-Clark Corp、Lune Group Oy Ltd、Mooncup Ltd、Ontex BV、Essity AB 和 The Procter & Gamble Co 是该地区女性卫生用品市场的一些领先公司。
The South & Central America feminine hygiene products market is expected to grow from US$ 1,223.20 million in 2022 to US$ 1,803.48 million by 2030. It is estimated to grow at a CAGR of 5.0% from 2022 to 2030.
Initiatives by Governments and Organizations Fuels South & Central America Feminine Hygiene Products Market
The increasing prices of feminine hygiene products owing to higher taxes prevent consumers from buying them. Thus, they search for alternatives, which can hamper their health. However, with increasing awareness about feminine hygiene, governments globally are taking various initiatives, such as reducing taxes on feminine hygiene products and distributing them free of cost. Brazil passed a bill in 2022 granting access to sanitary pads and other menstrual products to low-income students, homeless women, and prisoners. This was necessary because 25% of schoolgirls miss school during their periods and 6 million Brazilians do not have easy access to sanitary products.
Thus, initiatives taken by government bodies and organizations further create lucrative growth opportunities for the market.
South & Central America Feminine Hygiene Products Market Overview
The South & Central America feminine hygiene products market is segmented into Brazil, Argentina, and the Rest of South & Central America. Increasing awareness regarding feminine hygiene and menstrual health, changing cultural norms associated with menstruation and feminine hygiene, rising disposable income, and increasing working women population are a few factors driving the growth of the feminine hygiene products market in the region. Governments of various countries in the region, as well as several organizations, are taking steps to promote menstrual health and hygiene. They are implementing policies to improve access to affordable and quality feminine hygiene products, especially in schools and public places, which has propelled the growth of the feminine hygiene products market in the region. In October 2021, the President of Brazil announced the distribution of free sanitary pads to women in economically vulnerable situations, teenagers in school, and prison inmates.
In addition, manufacturers are continuously introducing innovative feminine hygiene products tailored to customer's needs in South & Central America. These innovations include improved absorbency, better comfort, use of eco-friendly materials, and discreet packaging, which attracts more consumers. All these features are influencing the demand for feminine hygiene products in the region. In October 2022, Essity announced the launch of Issviva, a new menopause e-commerce platform, in the UK and Brazil. The platform will provide knowledge, solutions, and products to women during menopause.
South & Central America Feminine Hygiene Products Market Revenue and Forecast to 2030 (US$ Million)
South & Central America Feminine Hygiene Products Market Segmentation
The South & Central America feminine hygiene products market is segmented into product type, distribution channel, and country.
Based on product type, the South & Central America feminine hygiene products market is segmented into menstrual care products, cleaning and deodorizing products, and feminine hygiene underwear. The menstrual care products segment registered the largest South & Central America feminine hygiene products market share in 2022.
Based on distribution channel, the South & Central America feminine hygiene products market is segmented into supermarkets and hypermarkets, drug stores and pharmacies, health and beauty stores, online retail, and others. The others segment held the largest market share in 2022.
Based on country, the South & Central America feminine hygiene products market has been categorized into Brazil, Argentina, and the Rest of South & Central America. Brazil dominated South & Central America feminine hygiene products market in 2022.
Edgewell Personal Care Co, Kimberly-Clark Corp, Lune Group Oy Ltd, Mooncup Ltd, Ontex BV, Essity AB, and The Procter & Gamble Co are some of the leading companies operating in the feminine hygiene products market in the region.