市场调查报告书
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1463635
南美洲和中美洲即饮鸡尾酒市场预测至 2030 年 - 区域分析 - 按基料类型、包装类型和配销通路South & Central America RTD Cocktails Market Forecast to 2030 - Regional Analysis - by Base Type, Packaging Type, and Distribution Channel |
2022年,中南美洲即饮鸡尾酒市场价值为17.2715亿美元,预计到2030年将达到54.0708亿美元;预计2022年至2030年CAGR为15.3%。
消费者对创新口味的偏好推动了南美洲和中美洲即饮鸡尾酒市场
近年来,消费者在饮料选择上的追求发生了明显的变化。这种转变主要围绕着对优质和工艺体验的渴望。
消费者不再只优先考虑便利性,还要求即饮鸡尾酒的品质和真实性。他们寻求的饮料不仅能提神醒脑,还能增强感官体验。这包括探索超越传统鸡尾酒产品的独特和手工风味。
因此,即饮鸡尾酒市场见证了高品质、手工製作的即饮鸡尾酒产量的激增,通常注重天然成分和创意组合。由于渴望获得精緻且难忘的饮用体验,消费者愿意为这些产品支付溢价。
不断变化的偏好与饮料行业更广泛的趋势一致,消费者越来越重视优质和工艺产品中的工艺和风味复杂性。因此,製造商有机会创新、尝试口味并提升其即饮鸡尾酒产品的质量,以满足这一挑剔的消费者群体的需求,最终为市场提供繁荣的机会。
南美洲和中美洲即饮鸡尾酒市场概况
根据世界卫生组织(WHO)的数据,在拉丁美洲和加勒比海地区,2018年人均酒精消费总量为6.3公升,城市人口对酒精消费的贡献显着。南美洲和中美洲不断增长的城市人口已将消费者的偏好转向即饮酒精饮料,包括鸡尾酒。自 COVID-19 大流行以来,在家社交和娱乐的趋势不断上升,消费者越来越多地享受预调鸡尾酒,而无需专业调酒师。
与传统酒精饮料相比,即饮鸡尾酒的价格通常较高,这极大地限制了对价格敏感的消费者的即饮鸡尾酒消费。然而,消费者愿意花更多的钱购买使用优质烈酒和天然成分提供精緻饮用体验的优质即饮鸡尾酒。在南美洲和中美洲,兰姆酒、龙舌兰、卡查卡、皮斯可酒和梅斯卡尔酒是很受欢迎的即饮酒精饮料,这些饮料经常被饮用,并且是根据各种由当地原料製成的,例如甘蔗(卡查卡酒和兰姆酒)、龙舌兰(梅斯卡尔酒和龙舌兰酒) )、茴香(哥伦比亚 aguardiente)和葡萄(皮斯可)。因此,即饮鸡尾酒中天然成分的流行和真实性进一步为製造商在其即饮鸡尾酒中融入独特的风味和天然成分提供了巨大的机会。
南美洲和中美洲 RTD 鸡尾酒市场收入及 2030 年预测(百万美元)
南美洲和中美洲即饮鸡尾酒市场细分
南美洲和中美洲即饮鸡尾酒市场根据基料类型、包装类型、配销通路和国家进行细分。
依基酒类型,南美洲和中美洲即饮鸡尾酒市场分为麦芽基鸡尾酒、龙舌兰基酒基酒、伏特加基酒、威士忌基酒等。 2022 年,麦芽细分市场占据最大的市场份额。
依包装类型,南美洲和中美洲即饮鸡尾酒市场分为瓶装、罐装等。 2022 年,罐头细分市场占据最大的市场。
根据配销通路,南美洲和中美洲即饮鸡尾酒市场分为超市和大卖场、专卖店、线上零售等。 2022 年,专卖店细分市场占据最大的市场份额。
根据国家/地区,南美洲和中美洲即饮鸡尾酒市场分为巴西、阿根廷以及南美洲和中美洲其他地区。 2022 年,南美洲和中美洲其他地区主导了南美洲和中美洲即饮鸡尾酒市场份额。
Bacardi Limited、Beam Suntory Inc、Bom Dia Imports LLC 和 Cepas Argentinas SA 是南美洲和中美洲 RTD 鸡尾酒市场的一些领先参与者。
The South & Central America RTD cocktails market was valued at US$ 1,727.15 million in 2022 and is expected to reach US$ 5,407.08 million by 2030; it is estimated to grow at a CAGR of 15.3% from 2022 to 2030 .
Consumer Inclination Towards Innovative Flavors Fuel the South & Central America RTD Cocktails Market
Over the recent years, there has been a noticeable shift in what consumers seek in their beverage choices. This shift primarily revolves around a desire for premium and craft experiences.
Consumers no longer solely prioritize convenience but also demand quality and authenticity in their RTD cocktails. They are seeking beverages that offer not just refreshment but a heightened sensory experience. This includes the exploration of unique and artisanal flavor profiles that go beyond traditional cocktail offerings.
As a result, the RTD cocktail market has witnessed a surge in the production of high-quality, handcrafted RTD cocktails, often with a focus on natural ingredients and creative combinations. Consumers are willing to pay a premium for these products, driven by the desire for sophisticated and memorable drinking experiences.
The changing preferences align with a broader trend in the beverage industry, where consumers are increasingly valuing the craftsmanship and flavor complexity found in premium and craft offerings. As such, manufacturers have the opportunity to innovate, experiment with flavors, and elevate their RTD cocktail products to cater to this discerning consumer base, ultimately offering prosperous opportunities to the market.
South & Central America RTD Cocktails Market Overview
According to the World Health Organization (WHO), in Latin America and the Caribbean, total alcohol consumption per capita was 6.3 liters in 2018, and the urban population has contributed significantly to alcohol consumption. The growing urban population in South & Central America has shifted consumer preferences toward RTD alcoholic beverages, including cocktails. Since the COVID-19 pandemic, there has been a rising trend of socializing and entertaining at home, where consumers increasingly enjoy pre-mixed cocktails without needing a professional bartender.
RTD cocktails are often priced higher compared to traditional alcoholic beverages, which is significantly limiting RTD cocktails consumption for price-sensitive consumers. However, consumers are willing to pay more for premium RTD cocktails that offers a sophisticated drinking experience, using premium spirits and natural ingredients. In South & Central America, rum, tequila, cachaca, pisco, and mezcal are popular RTD alcoholic beverages that are often consumed and are manufactured based on a variety of regional ingredients such as sugar cane (cachaca and rum), agave (mezcal and tequila), anise (Colombian aguardiente), and grape (pisco). Hence, the popularity of natural ingredients and authenticity in RTD cocktails further provides a massive opportunity for manufacturers to incorporate unique flavors and natural ingredients in their RTD cocktails.
South & Central America RTD Cocktails Market Revenue and Forecast to 2030 (US$ Million)
South & Central America RTD Cocktails Market Segmentation
The South & Central America RTD cocktails market is segmented based on base type, packaging type, distribution channel, and country.
Based on base type, the South & Central America RTD cocktails market is segmented into malt-based, tequila-based, vodka-based, whiskey-based, and others. The malt-based segment held the largest market share in 2022.
Based on packaging type, the South & Central America RTD cocktails market is segmented into bottles, cans, and others. The cans segment held the largest market share in 2022.
Based on distribution channel, the South & Central America RTD cocktails market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
Based on country, the South & Central America RTD cocktails market is segmented into Brazil, Argentina, and the Rest of South & Central America. The Rest of South & Central America dominated the South & Central America RTD cocktails market share in 2022.
Bacardi Limited, Beam Suntory Inc, Bom Dia Imports LLC, and Cepas Argentinas SA are some of the leading players operating in the South & Central America RTD cocktails market.