即饮 (RTD) 鸡尾酒市场规模、份额和成长分析（按产品类型、包装类型、分销管道、风味和地区）- 2025-2032 年产业预测

2023 年全球即饮 (RTD) 鸡尾酒市场规模为 8.532 亿美元，预计将从 2024 年的 9.6753 亿美元增长到 2032 年的 26.4587 亿美元，预测期内（2025-2032 年）的复合年增长率为 13.4%。

即饮（RTD）鸡尾酒市场正在经历强劲成长，这得益于消费者对低酒精、低热量和无麸质饮料的偏好增加。可支配收入的增加和在酒精饮料上消费的意愿进一步推动了这一趋势。社群媒体行销宣传活动有效地将即饮鸡尾酒定位为一种「更健康」的酒精选择，提高了其在註重健康的消费者中的受欢迎程度。新参与企业的快速增加和产品的频繁推出也支持了市场扩张。其中一个例子是 Kopparberg 于 2020 年 5 月在英国推出了多种 RTD 鸡尾酒。因此，预计美国RTD 鸡尾酒市场将在预测期内持续成长并呈现正复合年增长率。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和资料资料
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分市场机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 客户和购买标准分析
• 原料分析
• Start-Ups分析
• 专利分析

即饮 (RTD) 鸡尾酒市场规模（依产品类型）

• 市场概况
• 烈酒鸡尾酒
  • 伏特加酒基
  • 以威士忌为基础
  • 兰姆酒
  • 龙舌兰酒基底
• 以葡萄酒为基酒的鸡尾酒
  • 桑格利亚酒
  • 葡萄酒汽水
• 麦芽鸡尾酒
  • 硬苏打水
  • 调味麦芽饮料

即饮 (RTD) 鸡尾酒市场规模（依包装类型）

• 市场概况
• 瓶子
• 能
• 其他的
  • 小袋
  • 纸盒

即饮 (RTD) 鸡尾酒市场规模（依分销管道划分）

• 市场概况
• 超级市场和大卖场
• 便利商店
• 网路零售商
• 专卖店
• 其他的
  • 酒吧和餐厅

即饮 (RTD) 鸡尾酒市场规模（依口味）

• 市场概况
• 果味
  • 柑橘
  • 莓果
  • 热带
• 草本和辛辣
  • 薄荷
  • 姜
  • 肉桂
• 其他的
  • 巧克力
  • 咖啡

即饮 (RTD) 鸡尾酒市场规模

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较（2022-2024 年）

主要企业简介

• Diageo plc（United Kingdom）
• Bacardi Limited（Bermuda）
• Pernod Ricard SA（France）
• Brown-Forman Corporation（United States）
• Asahi Group Holdings Ltd.（Japan）
• Suntory Holdings Ltd.（Japan）
• Beam Suntory Inc.（United States）
• Campari Group（Italy）
• Remy Cointreau SA（France）
• The Coca-Cola Company（United States）
• Anheuser-Busch InBev SA/NV（Belgium）
• Constellation Brands Inc.（United States）
• Keurig Dr Pepper Inc.（United States）
• Molson Coors Beverage Company（United States）
• The Boston Beer Company Inc.（United States）
• Heineken NV（Netherlands）
• Carlsberg A/S（Denmark）
• ABG Sundal Collier Holding ASA（Norway）
• Pabst Brewing Company（United States）

结论和建议

Global Ready To Drink Cocktail Market size was valued at USD 853.2 million in 2023 and is poised to grow from USD 967.53 million in 2024 to USD 2645.87 million by 2032, growing at a CAGR of 13.4% during the forecast period (2025-2032).

The ready-to-drink (RTD) cocktail market is experiencing robust growth, driven by a rising consumer preference for low-alcohol, low-calorie, and gluten-free options. Increased disposable income and a willingness to spend on alcoholic beverages are further fueling this trend. Social media marketing campaigns have effectively positioned RTD cocktails as a "healthier" alcohol choice, enhancing their popularity among health-conscious consumers. The market's expansion is also supported by a surge in new entrants and frequent product launches, exemplified by Kopparberg's introduction of a diverse RTD cocktail range in the UK in May 2020. As a result, the US RTD cocktail market is set for sustainable growth, trending towards a positive CAGR in the upcoming forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Ready To Drink Cocktail market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Ready To Drink Cocktail Market Segmental Analysis

Global Ready To Drink Cocktail Market is segmented by Product Type, Packaging Type, Distribution Channel, Flavor and Region. Based on Product Type, the market is segmented into Spirit-Based Cocktails, Wine-Based Cocktails and Malt-Based Cocktails. Based on Packaging Type, the market is segmented into Bottles, Cans and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Convenience Stores, Online Retailers, Specialty Stores and Others. Based on Flavor, the market is segmented into Fruity, Herbal & Spicy and Others. Based on Region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Ready To Drink Cocktail Market

The global Ready to Drink Cocktail market is experiencing significant growth due to a surge in consumer demand for convenient and innovative beverage options. Shifting taste preferences among consumers, coupled with a growing inclination to explore new flavors, has positively influenced this market. Manufacturers have responded by developing trendy flavors such as passion fruit, ginger beer, and even pickle juice, appealing to adventurous drinkers. The rise of health-consciousness, particularly among millennials, has further fueled this trend, as many gluten-free cocktails offer lower calorie counts and carbohydrate content compared to traditional beer. Additionally, brands are effectively breaking gender stereotypes, attracting diverse consumer groups and expanding the overall market.

Restraints in the Global Ready To Drink Cocktail Market

The growth of the Ready to Drink Cocktail market is somewhat hindered by consumer perceptions about convenience and cost-effectiveness. Many individuals believe these cocktails do not offer the convenience they promise. Often, the price point is higher than purchasing individual ingredients, making them less appealing for budget-conscious buyers. Furthermore, the portability and storage of these pre-mixed drinks can be less straightforward compared to homemade options. Additionally, taste plays a crucial role; many consumers feel that ready to drink cocktails fall short of the flavor and quality found in freshly prepared beverages. This combination of factors contributes to the market's restrained expansion.

Market Trends of the Global Ready To Drink Cocktail Market

The global ready-to-drink cocktail market is witnessing a significant trend driven by the growing popularity of flavored alcoholic beverages, particularly among millennials. This demographic's preference for convenience and unique flavor experiences is fueling demand for innovative and diverse cocktail options that cater to their taste for adventurous and premium offerings. Brands are responding by launching an array of ready-to-drink cocktails infused with exotic ingredients and natural flavors, aligning with health-conscious consumption patterns. Additionally, the rise of social media influence is elevating brand visibility and encouraging experimentation, ultimately propelling market growth and reshaping the landscape of alcoholic beverages.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Customer & Buying Criteria Analysis
• Raw Material Analysis
• Startup Analysis
• Patent Analysis

Global Ready To Drink Cocktail Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Spirit-Based Cocktails
  • Vodka-Based
  • Whiskey-Based
  • Rum-Based
  • Tequila-Based
• Wine-Based Cocktails
  • Sangria
  • Wine Spritzers
• Malt-Based Cocktails
  • Hard Seltzers
  • Flavored Malt Beverages

Global Ready To Drink Cocktail Market Size by Packaging Type & CAGR (2025-2032)

• Market Overview
• Bottles
• Cans
• Others
  • Pouches
  • Cartons

Global Ready To Drink Cocktail Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets & Hypermarkets
• Convenience Stores
• Online Retailers
• Specialty Stores
• Others
  • Bars & Restaurants

Global Ready To Drink Cocktail Market Size By Flavor & CAGR (2025-2032)

• Market Overview
• Fruity
  • Citrus
  • Berry
  • Tropical
• Herbal & Spicy
  • Mint
  • Ginger
  • Cinnamon
• Others
  • Chocolate
  • Coffee

Global Ready To Drink Cocktail Market Size & CAGR (2025-2032)

• North America (Product Type, Packaging Type, Distribution Channel, By Flavor)
  • US
  • Canada
• Europe (Product Type, Packaging Type, Distribution Channel, By Flavor)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Packaging Type, Distribution Channel, By Flavor)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Packaging Type, Distribution Channel, By Flavor)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Packaging Type, Distribution Channel, By Flavor)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Diageo plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Bacardi Limited (Bermuda)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pernod Ricard SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Brown-Forman Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Asahi Group Holdings Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory Holdings Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beam Suntory Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Campari Group (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Remy Cointreau SA (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Anheuser-Busch InBev SA/NV (Belgium)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Constellation Brands Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Keurig Dr Pepper Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Molson Coors Beverage Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Boston Beer Company Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Heineken N.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carlsberg A/S (Denmark)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ABG Sundal Collier Holding ASA (Norway)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pabst Brewing Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations