Product Code: TIPRE00019248
The RTD cocktails market size is projected to grow from US$ 24.73 billion in 2022 to reach US$ 63.37 billion by 2030; it is expected to register a CAGR of 12.5% from 2022 to 2030.
RTD cocktails are ready-to-drink packaged drink meant for direct consumption. The drink involved pre-mixed and beverages, mocktails, spirit mixers, and others. It is typically a mixed drink containing alcohol. The growing demand for flavored drink with low alcohol content due to rising health concern is driving the market growth. Rising urbanization, growing trend of party culture, and changing consumers taste preferences are the factors driving the growth of RTD cocktails market.
The consumption of high-quality RTD cocktails is increasing worldwide, which is currently one of the biggest trends in the alcoholic beverage industry. The convenience offered by RTD alcoholic beverages, such as RTD cocktails, allows consumers to save time and effort associated with ingredient shopping, mixing, and preparing drinks. Due to hectic work schedules, consumers prefer to be efficient with their time rather than spending it on tedious tasks. Thus, they are more likely to spend their money on convenience, which dives into the popularity of RTD beverages such as cocktails and hard seltzers.
RTD cocktails featuring whiskey, vodka, gin, rum, and tequila have gained popularity in recent years. These beverages used as a base beverage in RTD cocktails, are catered to consumer's requirement who appreciate rich, complex flavors of these spirits and enjoy classic cocktails like 'Old Fashioned'. Consumers who enjoy the distinct taste and agave notes of tequila increasingly prefer tequila based RTD cocktails. Rum-based RTD cocktails, such as margaritas or pina coladas, have a tropical appeal and are often associated with summer and beach settings. Vodka-based RTD cocktails are quite popular due to vodka's versatility and neutral flavor profile. Gin-based RTD cocktails, particularly those with classic flavors like gin martinis, are favored by consumers who enjoy the distinct botanical notes and refreshing qualities of gin. Hence, the availability of a wide variety of base ingredients in the global marketplace and diverse consumer preferences for RTD cocktails are fueling the RTD cocktails market growth across the globe.
Based on base type, the RTD cocktails market is segmented into malt-based, tequila-based, vodka-based, whiskey-based, and others. The vodka-based segment is expected to register the highest CAGR during the forecast period. As a liquor, it works well in refreshing summer cocktails. Its supreme mixability has made it the base for some of the world's favorite cocktails, such as the vodka martini, cosmopolitan, vodka tonic, and Bloody Mary.
Geographically, the RTD cocktails market is segmented into North America, Europe, Asia Pacific (APAC), the Middle East & Africa (MEA), and South & Central America. In 2022, North America held the largest share of the RTD cocktails market, and Asia Pacific is estimated to register the highest CAGR over the forecast period. Consumers in the region are increasingly prioritizing convenience, taste, variety, and quality in their choice of beverages. Spirit-based RTD cocktails fit squarely into this trend, thus, the demand for such cocktails is increasing across the region. The alcoholic beverage industry has witnessed the growth of the ready-to-drink cocktails market in recent years due to increasing disposable income, changing consumer lifestyles, and growing demand for low-alcoholic drinks from the younger population. These factors are expected to boost the RTD cocktails market share in North America.
Bacardi Limited, Beam Suntory Inc, Boulevard Brewing Co, Bully Boy Distillers LLC, Constellation Brands Inc, Cutwater Spirits LLC, Five Drinks Co, New Holland Brewing Co LLC, Post Meridiem Spirit Co, The Crown Royal Co are among the key players operating in the RTD cocktails market. These companies offer a wide range of products for the RTD cocktails market. The huge presence of these companies across the globe is likely to provide them a growth opportunity to serve a large customer base and increase the market share. These market players are highly focused on developing innovative products to serve their customers better.
The overall RTD cocktails market size has been derived using primary and secondary sources. To begin the research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts such as VPs; business development managers; market intelligence managers; national sales managers; and external consultants, including valuation experts, research analysts, and key opinion leaders, specializing in the RTD cocktails market.
Reasons to Buy:
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the RTD cocktails market, thereby allowing players to develop effective long-term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth the market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.
Table Of Contents
1. Introduction
- 1.1 The Insight Partners Research Report Guidance
- 1.2 Market Segmentation
2. Executive Summary
- 2.1 Key Insights
- 2.2 Market Attractiveness
3. Research Methodology
- 3.1 Coverage
- 3.2 Secondary Research
- 3.3 Primary Research
4. RTD Cocktails Market Landscape
- 4.1 Overview
- 4.2 Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Competitive Rivalry
- 4.2.5 Threat of Substitutes
- 4.3 Ecosystem Analysis
- 4.3.1 Raw Material Suppliers
- 4.3.2 Manufacturers
- 4.3.3 Distribution Channel:
5. RTD Cocktails Market - Key Industry Dynamics
- 5.1 Market Drivers
- 5.1.1 Strong Preference for RTD Alcoholic Beverages Among Consumers
- 5.1.2 Strategic Development Initiatives by Manufacturers
- 5.2 Market Restraints
- 5.2.1 Complex and Diverse Regulations
- 5.3 Market Opportunities
- 5.3.1 Innovative Packaging Solutions
- 5.4 Future Trends
- 5.4.1 Influence of Social Media and Celebrities
- 5.5 Impact of Drivers and Restraints:
6. RTD Cocktails Market - Global Market Analysis
- 6.1 RTD Cocktails Market Revenue (US$ Million), 2022 - 2030
- 6.2 RTD Cocktails Market Forecast and Analysis
7. RTD Cocktails Market Analysis - Base Type
- 7.1 Malt Based
- 7.1.1 Overview
- 7.1.2 Malt Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
- 7.2 Tequila Based
- 7.2.1 Overview
- 7.2.2 Tequila Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
- 7.3 Vodka Based
- 7.3.1 Overview
- 7.3.2 Vodka Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
- 7.4 Whiskey Based
- 7.4.1 Overview
- 7.4.2 Whiskey Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
- 7.5 Others
- 7.5.1 Overview
- 7.5.2 Others Market Volume, Revenue and Forecast to 2030 (US$ Million)
8. RTD Cocktails Market Analysis - Packaging Type
- 8.1 Bottles
- 8.1.1 Overview
- 8.1.2 Bottles Market Value, Revenue and Forecast to 2030 (US$ Million)
- 8.2 Cans
- 8.2.1 Overview
- 8.2.2 Cans Market Value, Revenue and Forecast to 2030 (US$ Million)
- 8.3 Others
- 8.3.1 Overview
- 8.3.2 Others Market Value, Revenue and Forecast to 2030 (US$ Million)
9. RTD Cocktails Market Analysis - Distribution Channel
- 9.1 Supermarkets & Hypermarkets
- 9.1.1 Overview
- 9.1.2 Supermarkets & Hypermarkets Market Value, Revenue, and Forecast to 2030 (US$ Million)
- 9.2 Specialty Stores
- 9.2.1 Overview
- 9.2.2 Specialty Stores Market Value, Revenue, and Forecast to 2030 (US$ Million)
- 9.3 Online Retail
- 9.3.1 Overview
- 9.3.2 Online Retail Market Value, Revenue, and Forecast to 2030 (US$ Million)
- 9.4 Others
- 9.4.1 Overview
- 9.4.2 Others Market Value, Revenue, and Forecast to 2030 (US$ Million)
10. RTD Cocktails Market - Geographical Analysis
- 10.1 North America
- 10.1.1 North America RTD Cocktails Market Overview
- 10.1.2 North America RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
- 10.1.3 North America RTD Cocktails Market Breakdown by Base Type
- 10.1.3.1 North America RTD Cocktails Market Revenue and Forecasts and Analysis - By Base Type
- 10.1.4 North America RTD Cocktails Market Breakdown by Packaging Type
- 10.1.4.1 North America RTD Cocktails Market Revenue and Forecasts and Analysis - By Packaging Type
- 10.1.5 North America RTD Cocktails Market Breakdown by Distribution Channel
- 10.1.5.1 North America RTD Cocktails Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.1.6 North America RTD Cocktails Market Revenue and Forecasts and Analysis - By Countries
- 10.1.6.1 RTD cocktails market Breakdown by Country
- 10.1.6.2 US RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
- 10.1.6.2.1 US RTD Cocktails Market Breakdown by Base Type
- 10.1.6.2.2 US RTD Cocktails Market Breakdown by Packaging Type
- 10.1.6.2.3 US RTD Cocktails Market Breakdown by Distribution Channel
- 10.1.6.3 Canada RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
- 10.1.6.3.1 Canada RTD Cocktails Market Breakdown by Base Type
- 10.1.6.3.2 Canada RTD Cocktails Market Breakdown by Packaging Type
- 10.1.6.3.3 Canada RTD Cocktails Market Breakdown by Distribution Channel
- 10.1.6.4 Mexico RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
- 10.1.6.4.1 Mexico RTD Cocktails Market Breakdown by Base Type
- 10.1.6.4.2 Mexico RTD Cocktails Market Breakdown by Packaging Type
- 10.1.6.4.3 Mexico RTD Cocktails Market Breakdown by Distribution Channel
- 10.2 Europe
- 10.2.1 Europe RTD Cocktails Market Overview
- 10.2.2 Europe RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
- 10.2.3 Europe RTD Cocktails Market Breakdown by Base Type
- 10.2.3.1 Europe RTD Cocktails Market Revenue and Forecasts and Analysis - By Base Type
- 10.2.4 Europe RTD Cocktails Market Breakdown by Packaging Type
- 10.2.4.1 Europe RTD Cocktails Market Revenue and Forecasts and Analysis - By Packaging Type
- 10.2.5 Europe RTD Cocktails Market Breakdown by Distribution Channel
- 10.2.5.1 Europe RTD Cocktails Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.2.6 Europe RTD Cocktails Market Revenue and Forecasts and Analysis - By Countries
- 10.2.6.1 RTD cocktails market Breakdown by Country
- 10.2.6.2 Germany RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
- 10.2.6.2.1 Germany RTD Cocktails Market Breakdown by Base Type
- 10.2.6.2.2 Germany RTD Cocktails Market Breakdown by Packaging Type
- 10.2.6.2.3 Germany RTD Cocktails Market Breakdown by Distribution Channel
- 10.2.6.3 France RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
- 10.2.6.3.1 France RTD Cocktails Market Breakdown by Base Type
- 10.2.6.3.2 France RTD Cocktails Market Breakdown by Packaging Type
- 10.2.6.3.3 France RTD Cocktails Market Breakdown by Distribution Channel
- 10.2.6.4 Italy RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
- 10.2.6.4.1 Italy RTD Cocktails Market Breakdown by Base Type
- 10.2.6.4.2 Italy RTD Cocktails Market Breakdown by Packaging Type
- 10.2.6.4.3 Italy RTD Cocktails Market Breakdown by Distribution Channel
- 10.2.6.5 UK RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
- 10.2.6.5.1 UK RTD Cocktails Market Breakdown by Base Type
- 10.2.6.5.2 UK RTD Cocktails Market Breakdown by Packaging Type
- 10.2.6.5.3 UK RTD Cocktails Market Breakdown by Distribution Channel
- 10.2.6.6 Russia RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
- 10.2.6.6.1 Russia RTD Cocktails Market Breakdown by Base Type
- 10.2.6.6.2 Russia RTD Cocktails Market Breakdown by Packaging Type
- 10.2.6.6.3 Russia RTD Cocktails Market Breakdown by Distribution Channel
- 10.2.6.7 Rest of Europe RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
- 10.2.6.7.1 Rest of Europe RTD Cocktails Market Breakdown by Base Type
- 10.2.6.7.2 Rest of Europe RTD Cocktails Market Breakdown by Packaging Type
- 10.2.6.7.3 Rest of Europe RTD Cocktails Market Breakdown by Distribution Channel
- 10.3 Asia Pacific RTD Cocktails Market
- 10.3.1 Overview
- 10.3.2 Asia Pacific RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
- 10.3.3 Asia Pacific RTD Cocktails Market Breakdown by Base Type
- 10.3.3.1 Asia Pacific RTD Cocktails Market Revenue and Forecasts and Analysis - By Base Type
- 10.3.4 Asia Pacific RTD Cocktails Market Breakdown by Packaging Type
- 10.3.4.1 Asia Pacific RTD Cocktails Market Revenue and Forecasts and Analysis - By Packaging Type
- 10.3.5 Asia Pacific RTD Cocktails Market Breakdown by Distribution Channel
- 10.3.5.1 Asia Pacific RTD Cocktails Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.3.6 Asia Pacific RTD Cocktails Market Breakdown by Country
- 10.3.6.1 RTD cocktails market Breakdown by Country
- 10.3.6.2 Australia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
- 10.3.6.2.1 Australia RTD Cocktails Market Breakdown by Base Type
- 10.3.6.2.2 Australia RTD Cocktails Market Breakdown by Packaging Type
- 10.3.6.2.3 Australia RTD Cocktails Market Breakdown by Distribution Channel
- 10.3.6.3 China RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
- 10.3.6.3.1 China RTD Cocktails Market Breakdown by Base Type
- 10.3.6.3.2 China RTD Cocktails Market Breakdown by Packaging Type
- 10.3.6.3.3 China RTD Cocktails Market Breakdown by Distribution Channel
- 10.3.6.4 India RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
- 10.3.6.4.1 India RTD Cocktails Market Breakdown by Base Type
- 10.3.6.4.2 India RTD Cocktails Market Breakdown by Packaging Type
- 10.3.6.4.3 India RTD Cocktails Market Breakdown by Distribution Channel
- 10.3.6.5 Japan RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
- 10.3.6.5.1 Japan RTD Cocktails Market Breakdown by Base Type
- 10.3.6.5.2 Japan RTD Cocktails Market Breakdown by Packaging Type
- 10.3.6.5.3 Japan RTD Cocktails Market Breakdown by Distribution Channel
- 10.3.6.6 South Korea RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
- 10.3.6.6.1 South Korea RTD Cocktails Market Breakdown by Base Type
- 10.3.6.6.2 South Korea RTD Cocktails Market Breakdown by Packaging Type
- 10.3.6.6.3 South Korea RTD Cocktails Market Breakdown by Distribution Channel
- 10.3.6.7 Rest of Asia Pacific RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
- 10.3.6.7.1 Rest of Asia Pacific RTD Cocktails Market Breakdown by Base Type
- 10.3.6.7.2 Rest of Asia Pacific RTD Cocktails Market Breakdown by Packaging Type
- 10.3.6.7.3 Rest of Asia Pacific RTD Cocktails Market Breakdown by Distribution Channel
- 10.4 Middle East & Africa
- 10.4.1 Middle East & Africa RTD Cocktails Market Overview
- 10.4.2 Middle East & Africa RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Million)
- 10.4.3 Middle East & Africa RTD Cocktails Market Breakdown by Base Type
- 10.4.3.1 Middle East & Africa RTD Cocktails Market and Forecasts and Analysis - By Base Type
- 10.4.4 Middle East & Africa RTD Cocktails Market Breakdown by Packaging Type
- 10.4.4.1 Middle East & Africa RTD Cocktails Market and Forecasts and Analysis - By Packaging Type
- 10.4.5 Middle East & Africa RTD Cocktails Market Breakdown by Distribution Channel
- 10.4.5.1 Middle East & Africa RTD Cocktails Market and Forecasts and Analysis - By Distribution Channel
- 10.4.6 Middle East & Africa RTD Cocktails Market Revenue and Forecasts and Analysis - By Countries
- 10.4.6.1 RTD Cocktails Market Breakdown by Country
- 10.4.6.2 South Africa RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Million)
- 10.4.6.2.1 South Africa RTD Cocktails Market Breakdown by Base Type
- 10.4.6.2.2 South Africa RTD Cocktails Market Breakdown by Packaging Type
- 10.4.6.2.3 South Africa RTD Cocktails Market Breakdown by Distribution Channel
- 10.4.6.3 UAE RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Million)
- 10.4.6.3.1 UAE RTD Cocktails Market Breakdown by Base Type
- 10.4.6.3.2 UAE RTD Cocktails Market Breakdown by Packaging Type
- 10.4.6.3.3 UAE RTD Cocktails Market Breakdown by Distribution Channel
- 10.4.6.4 Rest of Middle East & Africa RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Million)
- 10.4.6.4.1 Rest of Middle East & Africa RTD Cocktails Market Breakdown by Base Type
- 10.4.6.4.2 Rest of Middle East & Africa RTD Cocktails Market Breakdown by Packaging Type
- 10.4.6.4.3 Rest of Middle East & Africa RTD Cocktails Market Breakdown by Distribution Channel
- 10.5 South & Central America
- 10.5.1 South & Central America RTD Cocktails Market Overview
- 10.5.2 South & Central America RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Million)
- 10.5.3 South & Central America RTD Cocktails Market Breakdown by Base Type
- 10.5.3.1 South & Central America RTD Cocktails Market and Forecasts and Analysis - By Base Type
- 10.5.4 South & Central America RTD Cocktails Market Breakdown by Packaging Type
- 10.5.4.1 South & Central America RTD Cocktails Market Revenue and Forecasts and Analysis - By Packaging Type
- 10.5.5 South & Central America RTD Cocktails Market Breakdown by Distribution Channel
- 10.5.5.1 South & Central America RTD Cocktails Market Revenue and Forecasts and Analysis - By Distribution Channel
- 10.5.6 South & Central America RTD Cocktails Market Revenue and Forecasts and Analysis - By Countries
- 10.5.6.1 RTD Cocktails Market Breakdown by Country
- 10.5.6.2 Brazil RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Million)
- 10.5.6.2.1 Brazil RTD Cocktails Market Breakdown by Base Type
- 10.5.6.2.2 Brazil RTD Cocktails Market Breakdown by Packaging Type
- 10.5.6.2.3 Brazil RTD Cocktails Market Breakdown by Distribution Channel
- 10.5.6.3 Argentina RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Million)
- 10.5.6.3.1 Argentina RTD Cocktails Market Breakdown by Base Type
- 10.5.6.3.2 Argentina RTD Cocktails Market Breakdown by Packaging Type
- 10.5.6.3.3 Argentina RTD Cocktails Market Breakdown by Distribution Channel
- 10.5.6.4 Rest of South & Central America RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Million)
- 10.5.6.4.1 Rest of South & Central America RTD Cocktails Market Breakdown by Base Type
- 10.5.6.4.2 Rest of South & Central America RTD Cocktails Market Breakdown by Packaging Type
- 10.5.6.4.3 Rest of South & Central America RTD Cocktails Market Breakdown by Distribution Channel
11. RTD Cocktails Market - Impact of COVID-19 Pandemic
- 11.1 Pre & Post Covid-19 Impact
12. Competitive Landscape
- 12.1 Heat Map Analysis by Key Players
- 12.2 Company Positioning & Concentration
13. RTD Cocktails Market Industry Landscape
- 13.1 Overview
- 13.2 Merger and Acquisitions
- 13.3 Expansion
- 13.4 Product Launch
14. Company Profiles
- 14.1 Bacardi Limited
- 14.1.1 Key Facts
- 14.1.2 Business Description
- 14.1.3 Products and Services
- 14.1.4 Financial Overview
- 14.1.5 SWOT Analysis
- 14.1.6 Key Developments
- 14.2 Beam Suntory Inc
- 14.2.1 Key Facts
- 14.2.2 Business Description
- 14.2.3 Products and Services
- 14.2.4 Financial Overview
- 14.2.5 SWOT Analysis
- 14.2.6 Key Developments
- 14.3 Boulevard Brewing Co
- 14.3.1 Key Facts
- 14.3.2 Business Description
- 14.3.3 Products and Services
- 14.3.4 Financial Overview
- 14.3.5 SWOT Analysis
- 14.3.6 Key Developments
- 14.4 Bully Boy Distillers LLC
- 14.4.1 Key Facts
- 14.4.2 Business Description
- 14.4.3 Products and Services
- 14.4.4 Financial Overview
- 14.4.5 SWOT Analysis
- 14.4.6 Key Developments
- 14.5 Constellation Brands Inc
- 14.5.1 Key Facts
- 14.5.2 Business Description
- 14.5.3 Products and Services
- 14.5.4 Financial Overview
- 14.5.5 SWOT Analysis
- 14.5.6 Key Developments
- 14.6 Cutwater Spirits LLC
- 14.6.1 Key Facts
- 14.6.2 Business Description
- 14.6.3 Products and Services
- 14.6.4 Financial Overview
- 14.6.5 SWOT Analysis
- 14.6.6 Key Developments
- 14.7 Five Drinks Co
- 14.7.1 Key Facts
- 14.7.2 Business Description
- 14.7.3 Products and Services
- 14.7.4 Financial Overview
- 14.7.5 SWOT Analysis
- 14.7.6 Key Developments
- 14.8 New Holland Brewing Co LLC
- 14.8.1 Key Facts
- 14.8.2 Business Description
- 14.8.3 Products and Services
- 14.8.4 Financial Overview
- 14.8.5 SWOT Analysis
- 14.8.6 Key Developments
- 14.9 Post Meridiem Spirit Co
- 14.9.1 Key Facts
- 14.9.2 Business Description
- 14.9.3 Products and Services
- 14.9.4 Financial Overview
- 14.9.5 SWOT Analysis
- 14.9.6 Key Developments
- 14.10 The Crown Royal Co
- 14.10.1 Key Facts
- 14.10.2 Business Description
- 14.10.3 Products and Services
- 14.10.4 Financial Overview
- 14.10.5 SWOT Analysis
- 14.10.6 Key Developments
15. Appendix