市场调查报告书
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1420149
2030 年亚太地区即饮鸡尾酒市场预测 - 区域分析 - 按基料类型、包装类型和配销通路Asia Pacific RTD Cocktails Market Forecast to 2030 - Regional Analysis - by Base Type, Packaging Type, and Distribution Channel |
2022年亚太地区即饮鸡尾酒市场价值为54.9807亿美元,预计到2030年将达到206.1663亿美元;预计2022年至2030年CAGR为18.0%。
消费者对即饮酒精饮料的强烈偏好推动了亚太地区即饮鸡尾酒市场的发展
全球高品质即饮鸡尾酒的消费量正在不断增加,这是目前酒精饮料产业的最大趋势之一。即饮酒精饮料(例如即饮鸡尾酒)提供的便利性使消费者能够节省与原料购买、混合和准备饮料相关的时间和精力。由于繁忙的工作日程,消费者更愿意有效利用时间,而不是把时间花在乏味的任务上。因此,他们更有可能把钱花在便利上,这导致了鸡尾酒和硬苏打水等即饮饮料的流行。此外,全球消费者都倾向于 RTD,将其作为在大流行期间在家享用他们最喜欢的鸡尾酒的便捷方式。成年消费者强烈希望在市场上有更多机会获得以烈酒为基础的 RTD,包括餐厅和酒吧、杂货店和便利商店以及音乐会和体育赛事等娱乐场所。因此,消费者对即饮酒精饮料的日益青睐正在推动亚太地区即饮鸡尾酒市场的发展。近年来,以威士忌、伏特加、琴酒、兰姆酒和龙舌兰酒为特色的即饮鸡尾酒越来越受欢迎。这些饮料用作即饮鸡尾酒的基础饮料,满足消费者欣赏这些烈酒丰富、复杂的口味并享受“老式”等经典鸡尾酒的需求。喜欢龙舌兰酒独特口味和龙舌兰香气的消费者越来越喜欢以龙舌兰酒为基底的即饮鸡尾酒。以兰姆酒为基础的即饮鸡尾酒,例如玛格丽塔酒或冰镇果汁兰姆酒,具有热带风情,通常与夏季和海滩环境联繫在一起。由于伏特加的多功能性和中性风味特征,以伏特加为基础的即饮鸡尾酒非常受欢迎。以金酒为基底的即饮鸡尾酒,尤其是那些具有金酒马丁尼等经典口味的鸡尾酒,受到喜欢金酒独特的植物香调和清爽品质的消费者的青睐。因此,全球市场上各种基础成分的供应以及消费者对即饮鸡尾酒的不同偏好正在推动亚太地区即饮鸡尾酒市场的成长。
亚太地区即饮鸡尾酒市场概况
亚太地区的消费者越来越多地寻求具有独特风味和成分的优质即饮鸡尾酒,导致市场上出现了工艺和手工产品。透过新产品的推出,市场参与者正在满足即饮鸡尾酒新口味的需求。例如,2022 年 10 月,Radico Khaitan 在「Magic Moments」伏特加类别下推出了 RTD 鸡尾酒系列。这些即饮鸡尾酒属于「神奇时刻伏特加鸡尾酒」类别,含有酒精度为 4.8% 的伏特加基料,并以罐装形式出售。
更健康的生活方式的趋势影响了即饮鸡尾酒市场。製造商正在推出低热量、低糖和天然成分的产品,以满足注重健康的消费者的需求。环保包装和永续原料采购已成为亚太地区即饮鸡尾酒市场的重要趋势。消费者越来越倾向于优先考虑永续发展和环境责任的品牌。即饮鸡尾酒提供了方便、无忧的选择,让您无需进行大量的准备工作或调酒技巧即可享用鸡尾酒。因此,即饮鸡尾酒所提供的便利性推动了该地区即饮鸡尾酒市场的发展。不断发展的城市化和不断变化的生活方式导致对即饮鸡尾酒等即食产品的需求增加。随着中国、印度、澳洲和越南等亚太国家可支配收入持续成长,消费者愿意花更多钱购买优质和纵享产品,包括即饮鸡尾酒。此外,製造商有效的行销活动和促销策略在亚太地区提高认知度和推动即饮鸡尾酒的需求方面发挥了重要作用。
亚太地区即饮鸡尾酒市场收入及 2030 年预测(百万美元)
亚太地区即饮鸡尾酒市场细分
亚太地区即饮鸡尾酒市场根据基料类型、包装类型、配销通路和国家进行细分。依基酒类型,亚太地区即饮鸡尾酒市场分为麦芽基鸡尾酒、龙舌兰基酒基酒、伏特加基酒、威士忌基酒等。 2022 年,麦芽细分市场占据最大的市场份额。
依包装类型,亚太地区即饮鸡尾酒市场分为瓶装、罐装等。 2022 年,罐头细分市场占据最大的市场。
根据配销通路,亚太地区即饮鸡尾酒市场分为超市和大卖场、专卖店、线上零售等。 2022 年,专卖店细分市场占据最大的市场份额。
依国家/地区划分,亚太地区即饮鸡尾酒市场分为澳洲、中国、印度、日本、韩国和亚太地区其他地区。 2022 年,亚太地区其他地区主导了亚太地区即饮鸡尾酒市场份额。
Bacardi Limited、Beam Suntory Inc、Constellation Brands Inc 和 New Holland Brewing Co LLC 是亚太地区 RTD 鸡尾酒市场的领先参与者。
The Asia Pacific RTD cocktails market was valued at US$ 5,498.07 million in 2022 and is expected to reach US$ 20,616.63 million by 2030; it is estimated to grow at a CAGR of 18.0% from 2022 to 2030.
Strong Preference for RTD Alcoholic Beverages Among Consumers fuel the Asia Pacific RTD Cocktails Market
The consumption of high-quality RTD cocktails is increasing worldwide, which is currently one of the biggest trends in the alcoholic beverage industry. The convenience offered by RTD alcoholic beverages, such as RTD cocktails, allows consumers to save time and effort associated with ingredient shopping, mixing, and preparing drinks. Due to hectic work schedules, consumers prefer to be efficient with their time rather than spending it on tedious tasks. Thus, they are more likely to spend their money on convenience, which dives into the popularity of RTD beverages such as cocktails and hard seltzers. Moreover, the consumers worldwide gravitated toward RTDs as a convenient way to enjoy their favorite cocktail at home during the pandemic. Adult consumers strongly want greater access to spirit-based RTDs in the marketplace, including at restaurants and bars, grocery and convenience stores, and entertainment venues such as concerts and sporting events. Thus, a surging preference for RTD alcoholic beverages among consumers is driving the RTD cocktail market across the Asia Pacific. RTD cocktails featuring whiskey, vodka, gin, rum, and tequila have gained popularity in recent years. These beverages used as a base beverage in RTD cocktails, are catered to consumer's requirement who appreciate rich, complex flavors of these spirits and enjoy classic cocktails like 'Old Fashioned'. Consumers who enjoy the distinct taste and agave notes of tequila increasingly prefer tequila based RTD cocktails. Rum-based RTD cocktails, such as margaritas or pina coladas, have a tropical appeal and are often associated with summer and beach settings. Vodka-based RTD cocktails are quite popular due to vodka's versatility and neutral flavor profile. Gin-based RTD cocktails, particularly those with classic flavors like gin martinis, are favored by consumers who enjoy the distinct botanical notes and refreshing qualities of gin. Hence, the availability of a wide variety of base ingredients in the global marketplace and diverse consumer preferences for RTD cocktails are fueling the RTD cocktails market growth across the Asia Pacific.
Asia Pacific RTD Cocktails Market Overview
Consumers in Asia Pacific are increasingly seeking premium and high-quality RTD cocktails with unique flavors and ingredients, leading to the emergence of craft and artisanal offerings in the market. Through new product launches, the market players are fulfilling the requirements of new flavors in RTD cocktails. For instance, October 2022, Radico Khaitan launched RTD cocktails range under the 'Magic Moments' vodka category. These RTD cocktails' category of 'Magic Moments Vodka Cocktails' contain a vodka base with 4.8% alcohol and are being sold in cans.
The trend of healthier lifestyles has influenced the RTD cocktail market. Manufacturers are introducing low-calorie, low-sugar, and natural ingredients-based options to cater to health-conscious consumers. Eco-friendly packaging and sustainable sourcing of ingredients have become important trends in the RTD cocktails market in Asia Pacific. Consumers are increasingly showing a preference for brands that prioritize sustainability and environmental responsibility. RTD cocktails offer convenient and hassle-free options to enjoy cocktails without the need for extensive preparation or bartending skills. Hence, the convenience offered by the RTD cocktails drives the RTD cocktails market in the region. Growing urbanization and changing lifestyle patterns have led to an increased demand for on-the-go and ready-to-consume products, including RTD cocktails. As disposable income continues to rise in countries of Asia Pacific, such as China, India, Australia, and Vietnam, consumers are willing to spend more on premium and indulgent products, including RTD cocktails. Moreover, manufacturers' effective marketing campaigns and promotional strategies have played a significant role in creating awareness and driving the demand for RTD cocktails in Asia Pacific.
Asia Pacific RTD Cocktails Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific RTD Cocktails Market Segmentation
The Asia Pacific RTD cocktails market is segmented based on base type, packaging type, distribution channel, and country. Based on base type, the Asia Pacific RTD cocktails market is segmented into malt based, tequila based, vodka based, whiskey based, and others. The malt based segment held the largest market share in 2022.
Based on packaging type, the Asia Pacific RTD cocktails market is segmented into bottles, cans, and others. The cans segment held the largest market share in 2022.
Based on distribution channel, the Asia Pacific RTD cocktails market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
Based on country, the Asia Pacific RTD cocktails market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific RTD cocktails market share in 2022.
Bacardi Limited, Beam Suntory Inc, Constellation Brands Inc, and New Holland Brewing Co LLC are some of the leading players operating in the Asia Pacific RTD cocktails market.