市场调查报告书
商品编码
1420137
到 2030 年北美即饮鸡尾酒市场预测 - 区域分析 - 按基料类型、包装类型和配销通路North America RTD Cocktails Market Forecast to 2030 - Regional Analysis - by Base Type, Packaging Type, and Distribution Channel |
2022年北美即饮鸡尾酒市值为97.2473亿美元,预计到2030年将达到191.2371亿美元;预计2022年至2030年CAGR为8.8%。
製造商的策略发展倡议推动了北美即饮鸡尾酒市场
即饮鸡尾酒製造商正大力投资于产品创新、併购和业务扩张等策略发展倡议,以吸引更多消费者并增强其市场地位。此外,由于 RTD 产品提供的便利性,消费者对 RTD 产品的需求不断增加。因此,Beam Suntory Inc、Diageo plc 和 Constellation Brands Inc 等製造商正在推出不同口味和品种的各种 RTD 鸡尾酒,以满足不断增长的需求。例如,2021年3月,帝亚吉欧公司为威士忌鸡尾酒爱好者推出了「皇冠皇家即饮鸡尾酒」。它们有经典、标誌性的皇冠皇家口味,如苹果、蔓越莓、可乐和桃子茶。此外,2020 年 8 月,帝亚吉欧 (Diageo) 在美国推出了一系列其 Ketel One 品牌的调味、低热量即饮鸡尾酒。该产品由伏特加与植物、天然水果和苏打水混合配製而成。它包含三种浓郁的口味:桃子和橙花、黄瓜和薄荷、以及葡萄柚和玫瑰。此类产品创新有助于企业扩大国内市场的影响力并在国际市场上获得竞争优势。主要製造商正在采取收购、扩张和扩大产能等策略,以更好地服务客户并满足他们不断增长的需求。 2021 年 3 月,帝亚吉欧投资 8,000 万美元,扩大在伊利诺州普兰菲尔德新厂的 RTD 业务。该项目包括安装两条高速製罐生产线,每年生产超过 2500 万罐 RTD 箱。製造商的此类倡议正在推动北美即饮鸡尾酒市场的发展。
北美即饮鸡尾酒市场概况
北美即饮鸡尾酒市场分为美国、加拿大和墨西哥。由于该地区即饮酒精饮料的消费量迅速增加,北美是市场成长的主要地区之一。随着忙碌的生活方式越来越多地转向在家享受纵享体验,即饮鸡尾酒为消费者提供了一种便捷的方式来享受他们选择的酒精饮料,而无需前往餐厅或酒吧。该地区的消费者在选择饮料时越来越注重便利性、口味、品种和品质。以烈酒为基础的即饮鸡尾酒正好符合这一趋势,因此,该地区对此类鸡尾酒的需求正在增加。近年来,由于可支配收入的增加、消费者生活方式的改变以及年轻人口对低酒精饮料的需求不断增长,酒精饮料行业见证了即饮鸡尾酒市场的增长。加拿大酒品商店货架上最知名的即饮鸡尾酒是斯米诺冰酒、棕榈湾酒和麦克硬柠檬水。它们在青少年和新手饮酒者中最受欢迎。然而,政府当局对酒精饮料的销售及其酒精含量製定了一些规定,这在一定程度上限制了市场的成长。例如,自 2019 年 5 月起,加拿大对罐装鸡尾酒中的 ABV 实施了限制。此前,568 毫升饮料的酒精含量最高可达 11.9%。现在,473 毫升罐装鸡尾酒的酒精含量可能为 5.4%,而 568 毫升罐装鸡尾酒的酒精含量仅为 4.5%。政府造成的这种不可预见的情况对製造商的顺利运作造成了障碍。
北美即饮鸡尾酒市场收入及 2030 年预测(百万美元)
北美即饮鸡尾酒市场细分
北美即饮鸡尾酒市场根据基料类型、包装类型、配销通路和国家进行细分。依基酒类型,北美即饮鸡尾酒市场分为麦芽基鸡尾酒、龙舌兰基酒基酒、伏特加基酒、威士忌基酒等。 2022 年,麦芽细分市场占据最大的市场份额。
依包装类型,北美即饮鸡尾酒市场分为瓶装、罐装等。 2022 年,罐头细分市场占据最大的市场。
根据配销通路,北美即饮鸡尾酒市场分为超市和大卖场、专卖店、线上零售等。 2022 年,专卖店细分市场占据最大的市场份额。
根据国家/地区,北美即饮鸡尾酒市场分为美国、加拿大和墨西哥。 2022 年,美国在北美即饮鸡尾酒市场份额中占据主导地位。
Bacardi Limited、Beam Suntory Inc、Boulevard Brewing Co、Bully Boy Distillers LLC、Constellation Brands Inc、Cutwater Spirits LLC、Five Drinks Co、New Holland Brewing Co LLC、Post Meridiem Spirit Co 和 The Crown Royal Co 是一些领先的参与者在北美即饮鸡尾酒市场开展业务。
The North America RTD cocktails market was valued at US$ 9,724.73 million in 2022 and is expected to reach US$ 19,123.71 million by 2030; it is estimated to grow at a CAGR of 8.8% from 2022 to 2030.
Strategic Development Initiatives by Manufacturers fuel the North America RTD Cocktails Market
RTD cocktail manufacturers are investing significantly in strategic development initiatives such as product innovation, merger & acquisition, and expansion of their businesses to attract many consumers and enhance their market position. Moreover, the demand for RTD products is increasing among consumers owing to the convenience offered by such products. Thus, manufacturers such as Beam Suntory Inc, Diageo plc, and Constellation Brands Inc are launching various RTD cocktails in different flavors and varieties to cater to the increasing demand. For instance, in March 2021, Diageo plc launched "Crown Royal ready-to-drink cocktails" for whiskey-based cocktail enthusiasts. They are available in classic, signature Crown Royal flavors such as apple, cranberry, cola, and peach tea. Additionally, in August 2020, Diageo plc launched a range of flavored, low-calorie, RTD cocktails under its Ketel One brand in the US. The product is formulated with vodka blended with botanicals, natural fruits, and sparkling water. It comprises three strong flavors: peach & orange blossom, cucumber & mint, and grapefruit & rose. Such product innovations help companies extend their reach in domestic markets and gain a competitive edge in international markets. Major manufacturers are employing strategies such as acquisition, expansion, and production capacity scaleup to serve their customers better and satisfy their growing demands. In March 2021, Diageo invested US$ 80 million into expanding its RTD operations at its new Plainfield, Illinois, site. The project includes installing two high-speed can lines that produce over 25 million RTD cases per year. Such initiatives by manufacturers are driving the North America RTD cocktails market.
North America RTD Cocktails Market Overview
The North America RTD cocktails market is segmented into the US, Canada, and Mexico. North America is one of the prominent regions for the market growth owing to the rapidly increasing consumption of RTD alcoholic beverages across the region. As busy lifestyles increasingly shift toward indulgent experiences at home, RTD cocktails provide consumers with a convenient way to enjoy their choice of alcoholic beverages without visiting a restaurant or bar. Consumers in the region are increasingly prioritizing convenience, taste, variety, and quality in their choice of beverages. Spirit-based RTD cocktails fit squarely into this trend, thus, the demand for such cocktails is increasing across the region. The alcoholic beverage industry has witnessed the growth of the ready-to-drink cocktails market in recent years due to increasing disposable income, changing consumer lifestyles, and growing demand for low-alcoholic drinks from the younger population. The biggest names in RTD cocktails on Canadian liquor store shelves were Smirnoff Ice, Palm Bay, and Mike's Hard Lemonade. They were most popular among teenagers and novice drinkers. However, government authorities have set some regulations on selling of alcoholic beverages and their alcohol content which restricts the growth of the market to some extent. For instance, As of May 2019, Canada set in place restrictions on ABV in canned cocktails. Previously a 568 mL beverage could contain up to 11.9% ABV. Now, a 473 mL canned cocktail may contain 5.4% ABV, while a 568 mL can is limited to just 4.5% ABV. Such unforeseen situations created by the government creates a hurdle in the smooth functioning of the manufacturers.
North America RTD Cocktails Market Revenue and Forecast to 2030 (US$ Million)
North America RTD Cocktails Market Segmentation
The North America RTD cocktails market is segmented based on base type, packaging type, distribution channel, and country. Based on base type, the North America RTD cocktails market is segmented into malt based, tequila based, vodka based, whiskey based, and others. The malt based segment held the largest market share in 2022.
Based on packaging type, the North America RTD cocktails market is segmented into bottles, cans, and others. The cans segment held the largest market share in 2022.
Based on distribution channel, the North America RTD cocktails market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
Based on country, the North America RTD cocktails market is segmented into the US, Canada, and Mexico. The US dominated the North America RTD cocktails market share in 2022.
Bacardi Limited, Beam Suntory Inc, Boulevard Brewing Co, Bully Boy Distillers LLC, Constellation Brands Inc, Cutwater Spirits LLC, Five Drinks Co, New Holland Brewing Co LLC, Post Meridiem Spirit Co, and The Crown Royal Co are some of the leading players operating in the North America RTD cocktails market.