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欧洲即饮鸡尾酒市场预测至 2030 年 - 区域分析 - 按基料类型、包装类型和配销通路
市场调查报告书
商品编码
1420154

欧洲即饮鸡尾酒市场预测至 2030 年 - 区域分析 - 按基料类型、包装类型和配销通路

Europe RTD Cocktails Market Forecast to 2030 - Regional Analysis - by Base Type, Packaging Type, and Distribution Channel
出版日期: | 出版商: The Insight Partners | 英文 69 Pages | 订单完成后即时交付

价格

2022年欧洲即饮鸡尾酒市场价值为70.5643亿美元，预计到2030年将达到161.7837亿美元；预计2022年至2030年CAGR为10.9%。

社群媒体和名人的影响力推动了欧洲即饮鸡尾酒市场

社群媒体在改变人们的生活方式方面发挥着至关重要的作用。在过去的几年里，由于网路和智慧型手机的普及率不断提高，社群媒体用户的数量急剧增加。因此，全球主要製造商正在社交媒体平台上展示他们的产品，以产生更多收入。例如，着名的即饮鸡尾酒製造商之一帝亚吉欧公司 (Diageo plc) 加强了与 Facebook 数百万美元的合作伙伴关係，以行销其产品。

此外，人们深受社群媒体影响者和名人的影响，并试图追随他们。品牌受益于社群媒体和名人对人们日益增长的影响力。名人大力推广即饮鸡尾酒，也纷纷涉足这项业务。

欧洲即饮鸡尾酒市场概况

由于城市化程度的提高和消费者偏好的变化，欧洲即饮鸡尾酒市场正在蓬勃发展。德国、法国、英国、俄罗斯和义大利的即饮鸡尾酒消费者正在广泛寻找创新的饮料选择。 RTD 鸡尾酒提供多种口味和成分，可满足消费者对麦芽、龙舌兰酒、伏特加和威士忌 RTD 鸡尾酒不断变化的偏好。每场活动庆祝活动的成长趋势刺激了对即饮即饮鸡尾酒的需求。 RTD 鸡尾酒为那些想要享受鸡尾酒而无需混合配料的消费者提供了方便、便携的解决方案。行动生活方式的日益普及和对便利性的需求不断增加，是 RTD 鸡尾酒日益普及的主要原因。此外，欧洲人健康水准的提高也推动了对「低热量」即饮鸡尾酒的需求。因此，为了满足消费者对「低热量」的需求，主要区域产业参与者正逐步进行产品创新。例如，2020 年 12 月，苏格兰酿酒厂 Boe Gin 推出了低热量琴酒和柠檬水罐装。该公司提供的 Boe Violet with Rose Lemonade 和 Boe Passionfruit with Sicilian Lemonade RTD 鸡尾酒的酒精度 (ABV) 为 5.5%，每 250 毫升罐装的热量低于 80 卡路里。

欧洲即饮鸡尾酒市场收入及 2030 年预测（百万美元）

欧洲即饮鸡尾酒市场细分

欧洲即饮鸡尾酒市场根据基料类型、包装类型、配销通路和国家进行细分。依基酒类型，欧洲即饮鸡尾酒市场分为麦芽基鸡尾酒、龙舌兰基酒基酒、伏特加基酒、威士忌基酒等。 2022 年，麦芽细分市场占据最大的市场份额。

依包装类型，欧洲即饮鸡尾酒市场分为瓶装、罐装等。 2022 年，罐头细分市场占据最大的市场。

根据配销通路，欧洲即饮鸡尾酒市场分为超市和大卖场、专卖店、线上零售等。 2022 年，专卖店细分市场占据最大的市场份额。

根据国家/地区，欧洲即饮鸡尾酒市场分为德国、法国、义大利、英国、俄罗斯和欧洲其他地区。 2022 年，欧洲其他地区主导了欧洲即饮鸡尾酒市场份额。

Bacardi Limited、Beam Suntory Inc、Constellation Brands Inc 和 New Holland Brewing Co LLC 是欧洲 RTD 鸡尾酒市场的领先参与者。

目录

第 1 章：简介

  • Insight Partners 研究报告指南
  • 市场区隔

第 2 章：执行摘要

  • 重要见解
  • 市场吸引力

第 3 章：研究方法

  • 覆盖范围
  • 二次研究
  • 初步研究

第 4 章：欧洲即饮鸡尾酒市场格局

  • 概述
  • 波特五力分析
    • 供应商的议价能力
    • 买家的议价能力
    • 新进入者的威胁
    • 竞争竞争
    • 替代品的威胁
  • 生态系分析
    • 原物料供应商
    • 製造商
    • 配销通路：

第 5 章：欧洲即饮鸡尾酒市场 - 主要产业动态

  • 市场驱动因素
    • 消费者对即饮酒精饮料的强烈偏好
    • 製造商的策略发展倡议
  • 市场限制
    • 法规复杂多元
  • 市场机会
    • 消费者对创新口味的倾向
  • 未来的趋势
    • 社群媒体和名人的影响
  • 驱动因素和限制的影响：

第 6 章：即饮鸡尾酒市场 - 欧洲市场分析

  • 即饮鸡尾酒市场收入，2020 - 2030
  • 欧洲即饮鸡尾酒市场预测与分析

第 7 章：欧洲 RTD 鸡尾酒市场分析 - 基础类型

  • 麦芽基
    • 概述
  • 基于龙舌兰酒
    • 概述
  • 以伏特加为基础
    • 概述
  • 威士忌为主
    • 概述
  • 其他的
    • 概述

第 8 章：欧洲即饮鸡尾酒市场分析 - 包装类型

  • 瓶子
    • 概述
  • 罐头
    • 概述
  • 其他的
    • 概述

第 9 章：欧洲即饮鸡尾酒市场分析 -配销通路

  • 超级市场和大卖场
    • 概述
    • 超市和大卖场市场价值、收入和 2030 年预测
  • 专卖店
    • 概述
    • 专卖店市场价值、收入与 2030 年预测
  • 网路零售
    • 概述
    • 2030 年线上零售市场价值、收入与预测
  • 其他的
    • 概述
    • 其他市场价值、收入和 2030 年预测

第 10 章：欧洲 RTD 鸡尾酒市场 - 国家分析

  • 欧洲
      • 即饮鸡尾酒市场按国家细分
      • 余下的

第 11 章：竞争格局

  • 关键参与者的热图分析
  • 公司定位与专注

第 12 章：RTD 鸡尾酒市场产业格局

  • 概述
  • 併购
  • 扩张
  • 产品发表会

第 13 章：公司简介

  • Bacardi Limited
  • Beam Suntory Inc
  • Constellation Brands Inc
  • New Holland Brewing Co LLC

第 14 章：附录

Product Code: BMIRE00029116

The Europe RTD cocktails market was valued at US$ 7,056.43 million in 2022 and is expected to reach US$ 16,178.37 million by 2030; it is estimated to grow at a CAGR of 10.9% from 2022 to 2030.

Influence of social media and Celebrities fuel the Europe RTD Cocktails Market

Social media is playing a crucial role in changing the lifestyles of people. Over the past few years, the number of social media users has increased dramatically, owing to the rising penetration of the internet and smartphones. Thus, major global manufacturers are showcasing their products on social media platforms to generate more revenue. For instance, Diageo plc, one of the prominent RTD cocktail manufacturers, stepped up its multi-million-dollar partnership with Facebook to market its products.

Moreover, people are heavily influenced by social media influencers and celebrities and try to follow them. Brands benefit from the growing influence of social media and celebrities on people. Celebrities heavily promote RTD cocktails and are also getting involved in the businesses.

Europe RTD Cocktails Market Overview

The Europe RTD cocktails market is thriving because of increasing urbanization and changing consumer preferences. The RTD cocktail consumers in Germany, France, the UK, Russia, and Italy are extensively looking for innovative beverage options. RTD cocktails provide a wide range of flavors and ingredients catering to the evolving preferences of consumers for malt-based, tequila-based, vodka-based, and whiskey-based RTD cocktails. The growing trend of celebrations at every event encourages the demand for on-the-go RTD cocktails. RTD cocktails offer a convenient and portable solution for consumers who want to enjoy cocktails without the hassle of mixing ingredients. Rising adoption of on-the-go lifestyles and increasing demand for convenience have primarily contributed to the increasing popularity of RTD cocktails. Moreover, the growing health and wellness among Europeans surged the demand for "low calories" RTD cocktails. Hence, to cater to the consumers' requirement for "low calories," key regional industry participants are progressively innovating the products. For instance, in December 2020, Boe Gin, a distiller based in Scotland, launched low-calorie gin and lemonade cans. The Boe Violet with Rose Lemonade and Boe Passionfruit with Sicilian Lemonade RTD cocktails offered by the company have 5.5% alcohol by volume (ABV) and contain less than 80 calories per 250 ml can.

Europe RTD Cocktails Market Revenue and Forecast to 2030 (US$ Million)

Europe RTD Cocktails Market Segmentation

The Europe RTD cocktails market is segmented based on base type, packaging type, distribution channel, and country. Based on base type, the Europe RTD cocktails market is segmented into malt based, tequila based, vodka based, whiskey based, and others. The malt based segment held the largest market share in 2022.

Based on packaging type, the Europe RTD cocktails market is segmented into bottles, cans, and others. The cans segment held the largest market share in 2022.

Based on distribution channel, the Europe RTD cocktails market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.

Based on country, the Europe RTD cocktails market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe RTD cocktails market share in 2022.

Bacardi Limited, Beam Suntory Inc, Constellation Brands Inc, and New Holland Brewing Co LLC are some of the leading players operating in the Europe RTD cocktails market.

Reasons to Buy:

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  • Develop/modify business expansion plans by using substantial growth offering developed and emerging markets
  • Scrutinize in-depth Europe market trends and outlook coupled with the factors driving the Europe RTD cocktails market, as well as those hindering it
  • Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to client products, segmentation, pricing, and distribution

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. Europe RTD Cocktails Market Landscape

  • 4.1 Overview
  • 4.2 Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Ecosystem Analysis
    • 4.3.1 Raw Material Suppliers
    • 4.3.2 Manufacturers
    • 4.3.3 Distribution Channel:

5. Europe RTD Cocktails Market - Key Industry Dynamics

  • 5.1 Market Drivers
    • 5.1.1 Strong Preference for RTD Alcoholic Beverages Among Consumers
    • 5.1.2 Strategic Development Initiatives by Manufacturers
  • 5.2 Market Restraints
    • 5.2.1 Complex and Diverse Regulations
  • 5.3 Market Opportunities
    • 5.3.1 Consumer Inclination Towards Innovative Flavors
  • 5.4 Future Trends
    • 5.4.1 Influence of social media and Celebrities
  • 5.5 Impact of Drivers and Restraints:

6. RTD Cocktails Market - Europe Market Analysis

  • 6.1 RTD Cocktails Market Revenue (US$ Million), 2020 - 2030
  • 6.2 Europe RTD Cocktails Market Forecast and Analysis

7. Europe RTD Cocktails Market Analysis - Base Type

  • 7.1 Malt Based
    • 7.1.1 Overview
    • 7.1.2 Malt Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
  • 7.2 Tequila Based
    • 7.2.1 Overview
    • 7.2.2 Tequila Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
  • 7.3 Vodka Based
    • 7.3.1 Overview
    • 7.3.2 Vodka Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
  • 7.4 Whiskey Based
    • 7.4.1 Overview
    • 7.4.2 Whiskey Based Market Volume, Revenue and Forecast to 2030 (US$ Million)
  • 7.5 Others
    • 7.5.1 Overview
    • 7.5.2 Others Market Volume, Revenue and Forecast to 2030 (US$ Million)

8. Europe RTD Cocktails Market Analysis - Packaging Type

  • 8.1 Bottles
    • 8.1.1 Overview
    • 8.1.2 Bottles Market Value, Revenue and Forecast to 2030 (US$ Million)
  • 8.2 Cans
    • 8.2.1 Overview
    • 8.2.2 Cans Market Value, Revenue and Forecast to 2030 (US$ Million)
  • 8.3 Others
    • 8.3.1 Overview
    • 8.3.2 Others Market Value, Revenue and Forecast to 2030 (US$ Million)

9. Europe RTD Cocktails Market Analysis - Distribution Channel

  • 9.1 Supermarkets & Hypermarkets
    • 9.1.1 Overview
    • 9.1.2 Supermarkets & Hypermarkets Market Value, Revenue, and Forecast to 2030 (US$ Million)
  • 9.2 Specialty Stores
    • 9.2.1 Overview
    • 9.2.2 Specialty Stores Market Value, Revenue, and Forecast to 2030 (US$ Million)
  • 9.3 Online Retail
    • 9.3.1 Overview
    • 9.3.2 Online Retail Market Value, Revenue, and Forecast to 2030 (US$ Million)
  • 9.4 Others
    • 9.4.1 Overview
    • 9.4.2 Others Market Value, Revenue, and Forecast to 2030 (US$ Million)

10. Europe RTD Cocktails Market - Country Analysis

  • 10.1 Europe
    • 10.1.1 Europe RTD Cocktails Market Overview
    • 10.1.2 Europe RTD Cocktails Market Revenue and Forecasts and Analysis - By Countries
      • 10.1.2.1 RTD cocktails market Breakdown by Country
      • 10.1.2.2 Germany RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
        • 10.1.2.2.1 Germany RTD Cocktails Market Breakdown by Base Type
        • 10.1.2.2.2 Germany RTD Cocktails Market Breakdown by Packaging Type
        • 10.1.2.2.3 Germany RTD Cocktails Market Breakdown by Distribution Channel
      • 10.1.2.3 France RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
        • 10.1.2.3.1 France RTD Cocktails Market Breakdown by Base Type
        • 10.1.2.3.2 France RTD Cocktails Market Breakdown by Packaging Type
        • 10.1.2.3.3 France RTD Cocktails Market Breakdown by Distribution Channel
      • 10.1.2.4 Italy RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
        • 10.1.2.4.1 Italy RTD Cocktails Market Breakdown by Base Type
        • 10.1.2.4.2 Italy RTD Cocktails Market Breakdown by Packaging Type
        • 10.1.2.4.3 Italy RTD Cocktails Market Breakdown by Distribution Channel
      • 10.1.2.5 UK RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
        • 10.1.2.5.1 UK RTD Cocktails Market Breakdown by Base Type
        • 10.1.2.5.2 UK RTD Cocktails Market Breakdown by Packaging Type
        • 10.1.2.5.3 UK RTD Cocktails Market Breakdown by Distribution Channel
      • 10.1.2.6 Russia RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
        • 10.1.2.6.1 Russia RTD Cocktails Market Breakdown by Base Type
        • 10.1.2.6.2 Russia RTD Cocktails Market Breakdown by Packaging Type
        • 10.1.2.6.3 Russia RTD Cocktails Market Breakdown by Distribution Channel
      • 10.1.2.7 Rest of Europe RTD Cocktails Market Revenue and Forecasts to 2030 (US$ Mn)
        • 10.1.2.7.1 Rest of Europe RTD Cocktails Market Breakdown by Base Type
        • 10.1.2.7.2 Rest of Europe RTD Cocktails Market Breakdown by Packaging Type
        • 10.1.2.7.3 Rest of Europe RTD Cocktails Market Breakdown by Distribution Channel

11. Competitive Landscape

  • 11.1 Heat Map Analysis by Key Players
  • 11.2 Company Positioning & Concentration

12. RTD Cocktails Market Industry Landscape

  • 12.1 Overview
  • 12.2 Merger and Acquisitions
  • 12.3 Expansion
  • 12.4 Product Launch

13. Company Profiles

  • 13.1 Bacardi Limited
    • 13.1.1 Key Facts
    • 13.1.2 Business Description
    • 13.1.3 Products and Services
    • 13.1.4 Financial Overview
    • 13.1.5 SWOT Analysis
    • 13.1.6 Key Developments
  • 13.2 Beam Suntory Inc
    • 13.2.1 Key Facts
    • 13.2.2 Business Description
    • 13.2.3 Products and Services
    • 13.2.4 Financial Overview
    • 13.2.5 SWOT Analysis
    • 13.2.6 Key Developments
  • 13.3 Constellation Brands Inc
    • 13.3.1 Key Facts
    • 13.3.2 Business Description
    • 13.3.3 Products and Services
    • 13.3.4 Financial Overview
    • 13.3.5 SWOT Analysis
    • 13.3.6 Key Developments
  • 13.4 New Holland Brewing Co LLC
    • 13.4.1 Key Facts
    • 13.4.2 Business Description
    • 13.4.3 Products and Services
    • 13.4.4 Financial Overview
    • 13.4.5 SWOT Analysis
    • 13.4.6 Key Developments

14. Appendix

List Of Tables

  • Table 1. Europe RTD Cocktails Market Segmentation
  • Table 2. Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Million)
  • Table 3. Germany RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
  • Table 4. Germany RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
  • Table 5. Germany RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
  • Table 6. France RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
  • Table 7. France RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
  • Table 8. France RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
  • Table 9. Italy RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
  • Table 10. Italy RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
  • Table 11. Italy RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
  • Table 12. UK RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
  • Table 13. UK RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
  • Table 14. UK RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
  • Table 15. Russia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
  • Table 16. Russia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
  • Table 17. Russia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
  • Table 18. Rest of Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Base Type
  • Table 19. Rest of Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Packaging Type
  • Table 20. Rest of Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn) - By Distribution Channel
  • Table 21. Company Positioning & Concentration

List Of Figures

  • Figure 1. Europe RTD Cocktails Market Segmentation, By Country
  • Figure 2. Porter's Five Forces Analysis
  • Figure 3. Ecosystem: Europe RTD Cocktails Market
  • Figure 4. Europe RTD Cocktails Market - Key Industry Dynamics
  • Figure 5. Impact Analysis of Drivers and Restraints
  • Figure 6. Europe RTD Cocktails Market Revenue (US$ Million), 2020 - 2030
  • Figure 7. Europe RTD Cocktails Market Share (%) - Base Type, 2022 and 2030
  • Figure 8. Malt Based Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 9. Tequila Based Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 10. Vodka Based Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 11. Whiskey Based Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 12. Others Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 13. Europe RTD Cocktails Market Share (%) - Packaging Type, 2022 and 2030
  • Figure 14. Bottles Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 15. Cans Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 16. Others Based Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 17. Europe RTD Cocktails Market Share (%) - Distribution Channel, 2022 and 2030
  • Figure 18. Supermarkets & Hypermarkets Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 19. Specialty Stores Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 20. Online Retail Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 21. Others Market Revenue and Forecasts To 2030 (US$ Million)
  • Figure 22. Europe RTD Cocktails Market, by Country - Revenue (2022) (US$ Million)
  • Figure 23. RTD cocktails market Breakdown by Key Countries, 2022 and 2030 (%)
  • Figure 24. Germany RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
  • Figure 25. France RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
  • Figure 26. Italy RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
  • Figure 27. UK RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
  • Figure 28. Russia RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
  • Figure 29. Rest of Europe RTD Cocktails Market Revenue and Forecasts To 2030 (US$ Mn)
  • Figure 30. Heat Map Analysis By Key Players