网路钓鱼防护市场规模和预测、全球和地区份额、趋势和成长机会分析报告范围：按产品、部署、类型、企业规模和垂直行业

Phishing Protection Market Size and Forecast, Global and Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Offering, Deployment, Type, Enterprise Size, and Vertical

出版日期: 2024年04月01日 | 出版商:

The Insight Partners | 英文 150 Pages | 商品交期: 1-5个工作天内

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简介目录

2022年网路钓鱼防护市场价值为23.9亿美元，预计到2030年将达到59.5亿美元；预计2022年至2030年复合年增长率为12.1%。

人们越来越认识到网路钓鱼防护解决方案和服务所带来的好处，包括即时保护、敏感资料保护、缓解技术和多因素身份验证 (MFA) 等，从而推动了网路钓鱼防护市场的发展。随着消费者采用更客製化和有效的网路钓鱼安全策略来保护其机密讯息，基于风险的身份验证越来越受欢迎。此方法会评估多个因素，例如装置类型、位置和使用者行为，以确定与每次登入尝试相关的风险等级。在高风险登入的情况下，需要额外的身份验证因素，例如多重身份验证（MFA）来验证使用者的身份并防止未经授权的存取。这种透过保证针对网路钓鱼攻击的强大保护而不干扰合法用户体验来平衡安全性和可用性的策略正在推动网路钓鱼防护市场的发展。

根据部署，网路钓鱼防护市场分为本地和云端。预计到 2030 年，云端细分市场将占据重要的网路资料防护市场。全球许多企业都在大力投资云端技术，以保护其资料和资讯免受网路钓鱼攻击。例如，网路钓鱼防护市场的主要参与者（例如 Mimecast Services Limited 和 Broadcom Inc）正在投资开发基于云端的电子邮件安全软体，以支援其客户防止网路钓鱼电子邮件，从而推动该细分市场的发展。基于云端的网路钓鱼防护软体可以轻鬆满足大型和小型企业以及快速发展的公司的需求。该软体支援企业适应不断变化的需求，并提供针对网路钓鱼攻击的即时保护。基于云端的网路钓鱼防护软体透过在电子邮件、文字和其他通讯管道到达用户邮箱之前对其进行过滤来主动监控和阻止网路钓鱼尝试，预计这将有利于云端细分市场在预测期内的成长。

由于对人工智慧、机器学习、深度学习、云端等尖端技术开发的投资不断增加，预计北美的网路钓鱼防护市场在预测期内将录得显着的复合年增长率。解决方案将实现自动化回应并改善企业的整体网路安全状况，从而增加了对网路钓鱼防护解决方案和服务的需求。

网路钓鱼防护市场分析是透过识别和评估市场中的主要参与者来进行的，例如Microsoft Corp、Barracuda Networks Inc、SlashNext Inc、IRONSCALES LTD、Proofpoint Inc、Mimecast Services Limited、Open Text Corp、Paubox Inc、Trustwave Holdings Inc、也分析了其他几家网路钓鱼防护市场参与者，以全面了解市场及其生态系统。市场预测可以帮助该市场的利害关係人规划他们的成长策略。

整体网路钓鱼防护市场规模是使用主要和次要来源得出的。为了开始市场研究过程，我们利用内部和外部来源进行了详细的次要研究，以获得与市场相关的定性和定量资讯。该过程还旨在获得所有细分市场的网路钓鱼防护市场成长概况和市场预测。此外，我们还与行业参与者和评论员进行了多次主要访谈，以验证资料并获得有关该主题的更多分析见解。该流程的参与者包括副总裁、业务开发经理、市场情报经理和国家销售经理等行业专家，以及专门从事网路钓鱼防护市场的外部顾问，如估值专家、研究分析师和关键意见领袖。

The phishing protection market is being driven by the rising awareness about the benefits provided by phishing protection solutions and services, including real-time protection, sensitive data protection, mitigation techniques, and multi-factor authentication (MFA), among others. Risk-based authentication is gaining traction as consumers adopt more customized and effective phishing security tactics for protecting their confidential information. This method evaluates several factors, such as device type, location, and user behavior, to determine the level of risk linked with each login attempt. In the case of high-risk logins, additional authentication factors, such as multi-factor authentication (MFA) are required to verify the user's identity and prevent unauthorized access. This strategy balancing security and usability by guaranteeing robust protection against phishing assaults without interfering with legitimate users' experience is boosting the phishing protection market.

On the basis of deployment, the phishing protection market is divided into on-premise and cloud. The cloud segment is anticipated to hold a significant phishing protection market share by 2030. The cloud platform plays a major role in the protection of information and data in any organization. Many businesses across the globe are heavily investing in cloud technology to protect their data and information from phishing attacks. For instance, key players in the phishing protection market such as Mimecast Services Limited and Broadcom Inc are investing in the development of cloud-based email security software to support their customers in preventing phishing emails, which is driving the segment. Cloud-based phishing protection software can easily accommodate the needs of large and small businesses as well as rapidly growing companies. This software supports the business to adapt to changing requirements and provides real-time protection against phishing attacks. Cloud-based phishing protection software actively monitors and blocks phishing attempts by filtering emails, texts, and other communication channels before they reach the user's mailbox, which is expected to favor the growth of the cloud segment during the forecast period.

The phishing protection market in North America is projected to record a notable CAGR during the forecasted period due to growing investments in the development of cutting-edge technologies such as AI, ML, deep learning, cloud, etc. AI-enabled phishing protection solutions automate response and improve the overall cybersecurity posture of businesses, boosting the demand for phishing protection solutions and services.

The phishing protection market analysis is carried out by identifying and evaluating key players in the market such as Microsoft Corp, Barracuda Networks Inc, SlashNext Inc, IRONSCALES LTD, Proofpoint Inc, Mimecast Services Limited, Open Text Corp, Paubox Inc, Trustwave Holdings Inc, and Cisco Systems Inc. Several other phishing protection market players were also analyzed for a holistic view of the market and its ecosystem. The market forecast can help stakeholders in this marketplace plan their growth strategies.

The overall phishing protection market size has been derived using both primary and secondary sources. To begin the market research process, exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the market. The process also serves the purpose of obtaining an overview and market forecast of the phishing protection market growth with respect to all market segments. Also, multiple primary interviews have been conducted with industry participants and commentators to validate the data and gain more analytical insights about the topic. Participants of this process include industry experts such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants such as valuation experts, research analysts, and key opinion leaders-specializing in the phishing protection market.

1. Introduction

1.1 Scope of the Study
1.2 Market Definition, Assumptions and Limitations
1.3 Market Segmentation

2. Executive Summary

2.1 Key Insights
2.2 Market Attractiveness Analysis

3. Research Methodology

4. Phishing Protection Market Landscape

4.1 Overview
4.2 PEST Analysis
4.3 Ecosystem Analysis
- 4.3.1 List of Vendors in the Value Chain

5. Phishing Protection Market - Key Market Dynamics

5.1 Key Market Drivers
5.2 Key Market Restraints
5.3 Key Market Opportunities
5.4 Future Trends
5.5 Impact Analysis of Drivers and Restraints

6. Phishing Protection Market - Global Market Analysis

6.1 Phishing Protection - Global Market Overview
6.2 Phishing Protection - Global Market and Forecast to 2030

7. Phishing Protection Market - Revenue Analysis (USD Million) - By Offering, 2020-2030

7.1 Overview
7.2 Solution
7.3 Service

8. Phishing Protection Market - Revenue Analysis (USD Million) - By Deployment, 2020-2030

8.1 Overview
8.2 On-premise
8.3 Cloud

9. Phishing Protection Market - Revenue Analysis (USD Million) - By Type, 2020-2030

9.1 Overview
9.2 Email-based Phishing
9.3 Non-email-based Phishing

10. Phishing Protection Market - Revenue Analysis (USD Million) - By Enterprise Size, 2020-2030

10.1 Overview
10.2 Large Enterprise
10.3 Small and Medium Enterprise (SMEs)

11. Phishing Protection Market - Revenue Analysis (USD Million) - By Vertical, 2020-2030

11.1 Overview
11.2 BFSI
11.3 Media and Entertainment
11.4 IT and Telecom
11.5 Retail and E-Commerce
11.6 Government and Public Sector
11.7 Others

12. Phishing Protection Market - Revenue Analysis (USD Million), 2020-2030 - Geographical Analysis

13. Industry Landscape

13.1 Mergers and Acquisitions
13.2 Agreements, Collaborations, Joint Ventures
13.3 New Product Launches
13.4 Expansions and Other Strategic Developments

14. Competitive Landscape

14.1 Heat Map Analysis by Key Players
14.2 Company Positioning and Concentration

15. Phishing Protection Market - Key Company Profiles

15.1 Microsoft Corp
- 15.1.1 Key Facts
- 15.1.2 Business Description
- 15.1.3 Products and Services
- 15.1.4 Financial Overview
- 15.1.5 SWOT Analysis
- 15.1.6 Key Developments

Note - Similar information would be provided for below list of companies