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市场调查报告书
商品编码
1482012
欧洲钢笔市场预测至 2030 年 - 区域分析 - 按类别、产品类型和配销通路Europe Pens Market Forecast to 2030 - Regional Analysis - By Category, Product Type, and Distribution Channel |
2022年欧洲钢笔市场价值为38.2356亿美元,预计到2030年将达到44.7048亿美元;预计 2022 年至 2030 年复合年增长率为 2.0%。
环保钢笔推动欧洲钢笔市场
环保钢笔的兴起为欧洲钢笔市场带来了重大机会。随着环保意识的增强,消费者在购买决策中越来越多地寻求可持续且具有生态意识的替代品。环保笔通常由回收材料或可生物降解材料製成,并透过提供更环保的选择来满足这一需求。因此,这些钢笔吸引了具有环保意识的消费者,使製造商能够进入优先考虑永续发展的利基市场领域。市场上许多公司都提供环保钢笔,例如 Ingli Scotland、Pilot 和 Wagtail Industries。
环保笔符合许多企业和组织采用的企业社会责任 (CSR) 措施。公司越来越注重减少生态足迹和促进永续发展。选择环保笔用于企业赠品、品牌推广和促销目的可以让这些实体展示他们对环保实践的承诺。这为钢笔製造商提供了一个机会,可以与希望将环保产品纳入其行销策略、扩大客户群并增加销售额的企业合作。各国政府和机构正在实施法规和政策,以减少一次性塑胶并推广环保替代方案。环保笔是一种可持续的书写工具,完全可以从此类法规中受益。在具有严格环境准则的地区运作的公共机构、教育组织和企业可能会发现环保笔是遵守这些法规的一个令人信服的选择。这为製造商供应满足这些不断变化的要求的笔创造了潜在的市场机会。
欧洲钢笔市场概况
由于德国、法国、义大利、英国和俄罗斯等许多欧洲国家对艺术、文学和手写交流有着强烈的文化欣赏,欧洲钢笔市场正经历激增。欧洲人有着重视书写文字的悠久传统,并将书写工具视为功能性工具和创造力的象征。这种对手写的文化尊重促进了对传统钢笔的持续需求,即使在数位时代也是如此。欧洲消费者越来越意识到环境的可持续性。许多欧洲钢笔製造商已透过生产由环保材料製成的钢笔、使用可填充墨盒并实施负责任的製造实践来满足这一需求。这种具有生态意识的方法引起了具有环保意识的消费者的共鸣,促使他们选择传统钢笔而不是一次性替代品。例如,瑞典 INGLI 是一家促销和礼品钢笔供应商,提供各种环保钢笔。在这个系列中,该公司拥有多种由比传统新生产塑胶对环境影响更小的材料製成的笔。例如,该公司提供由 Ingeo PLA、再生 ABS、PET 塑胶、含有 40% 麦秆的小麦混合塑胶和再生纸製成的笔。欧洲对手工艺和手工产品的兴趣重新兴起。钢笔製造商通常优先考虑手工设计和高品质材料,这符合欧洲人对精緻工艺品的欣赏。消费者愿意投资能够提供流畅书写体验并体现该地区工艺技能和传统的钢笔,进一步推动欧洲钢笔市场的成长。例如,成立于 1905 年的 Conway Stewart 提供手工製作的精美书写工具,颂扬书法艺术并激发创造力。该公司提供将传统工艺与现代设计和材料相结合的钢笔。欧洲不断成长的教育部门也促进了该地区欧洲钢笔市场的成长。根据欧盟统计局的数据,25-64岁人口中受教育程度较高的人口比例从2010年的24.6增至2020年的32.8。 。因此,教育部门的成长最终会增加对笔的需求。
欧洲钢笔市场收入及 2030 年预测(百万美元)
欧洲钢笔市场细分
欧洲钢笔市场根据类别、产品类型、配销通路和国家进行细分。
根据类别,欧洲钢笔市场分为可填充钢笔和一次性钢笔。 2022 年,可再填充细分市场将占据更大份额。
依产品类型划分,欧洲钢笔市场分为原子笔、钢笔、中性笔等。 2022 年,原子笔细分市场占最大份额。
依配销通路,欧洲钢笔市场分为超市及大卖场、专卖店、线上零售等。 2022 年,专卖店细分市场占最大份额。
根据国家/地区,欧洲钢笔市场分为德国、英国、法国、义大利、俄罗斯和欧洲其他地区。 2022 年,欧洲其他地区主导了欧洲钢笔市场。
AT Cross Co LLC、C Josef Lamy GmbH、Flairwriting Industries Ltd、Montblanc-Simplo GmbH、Pelikan International Corp、PILOT Corp、Sailor Pen Co Ltd、STAEDTLER Mars GmbH & Co KG 和 The Parker Pen Co 是一些领先公司经营欧洲钢笔市场。
The Europe pens market was valued at US$ 3,823.56 million in 2022 and is expected to reach US$ 4,470.48 million by 2030; it is estimated to grow at a CAGR of 2.0% from 2022 to 2030.
Eco-Friendly Pens Fuel the Europe Pens Market
The rise of eco-friendly pens presents a significant opportunity within the Europe pens market. As environmental awareness grows, consumers increasingly seek sustainable and eco-conscious alternatives in their purchasing decisions. Eco-friendly pens, often made from recycled or biodegradable materials, cater to this demand by offering a more environmentally responsible option. As a result, these pens appeal to environmentally conscious consumers, allowing manufacturers to tap into a niche market segment that prioritizes sustainability. Many companies in the market offer eco-friendly pens, such as Ingli Sweden, Pilot, and Wagtail Industries.
Eco-friendly pens align with corporate social responsibility (CSR) initiatives many businesses and organizations adopt. Companies are increasingly focused on reducing their ecological footprint and promoting sustainability. Choosing eco-friendly pens for corporate giveaways, branding, and promotional purposes allows these entities to showcase their commitment to environmentally friendly practices. This presents an opportunity for pen manufacturers to partner with businesses looking to incorporate eco-friendly products into their marketing strategies, expanding their customer base and increasing sales. Governments and institutions are implementing regulations and policies to reduce single-use plastics and promote eco-friendly alternatives. Eco-friendly pens, a sustainable writing instrument, are well-positioned to benefit from such regulations. Public institutions, educational organizations, and businesses operating within regions with strict environmental guidelines may find eco-friendly pens a compelling choice to comply with these regulations. This creates a potential market opportunity for manufacturers to supply pens that meet these evolving requirements.
Europe Pens Market Overview
The Europe pens market is experiencing a surge in Europe as there is a robust cultural appreciation for art, literature, and handwritten communication across many European countries, such as Germany, France, Italy, the UK, and Russia. Europeans have a long-standing tradition of valuing the written word and view writing instruments as functional tools and symbols of creativity. This cultural reverence for handwriting has contributed to a sustained demand for traditional pens, even in the digital age. European consumers are increasingly conscious of environmental sustainability. Many European pen manufacturers have responded to this demand by producing pens made from eco-friendly materials, using refillable ink cartridges, and implementing responsible manufacturing practices. This eco-conscious approach has resonated with environmentally aware consumers, driving them to choose traditional pens over disposable alternatives. For instance, INGLI Sweden, a promotional and gift pens supplier, offers a wide range of eco pens. In this range, the company has a variety of pens made of materials with less environmental impact than traditional, newly-produced plastic. For example, the company offers pens made of Ingeo PLA, recycled ABS, PET plastic, wheat hybrid plastic with 40% wheat straw, and recycled paper. Europe has witnessed a resurgence of interest in craftsmanship and artisanal products. Pen makers often prioritize handcrafted designs and high-quality materials, aligning with the European appreciation for finely crafted goods. Consumers are willing to invest in pens that offer a smooth writing experience and reflect the artisanal skills and heritage of the region, further fueling the growth of the Europe pens market. For instance, Conway Stewart, founded in 1905, offers handcrafted exquisite writing instruments that celebrate the art of penmanship and inspire creativity. The company offers pens that combine traditional craftsmanship with modern design and materials. The increasing education sector in Europe is also contributing to the growth of the Europe pens market in the region. According to Eurostat, the proportion of the population aged 25-64 years with a high level of education attainment increased from 24.6 in 2010 to 32.8 in 2020. The growth of education sector leads to an increase in schools and universities, creating the demand for pens. Thus, an increase in the education sector ultimately increases the need for pens.
Europe Pens Market Revenue and Forecast to 2030 (US$ Million)
Europe Pens Market Segmentation
The Europe pens market is segmented based on category, product type, distribution channel, and country.
Based on category, the Europe pens market is bifurcated into refillable and single-use. The refillable segment held a larger share in 2022.
By product type, the Europe pens market is segmented into ballpoint, fountain, gel, and others. The ball point segment held the largest share in 2022.
By distribution channel, the Europe pens market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share in 2022.
Based on country, the Europe pens market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. The Rest of Europe dominated the Europe pens market in 2022.
A T Cross Co LLC, C Josef Lamy GmbH, Flair Writing Industries Ltd, Montblanc-Simplo GmbH, Pelikan International Corp, PILOT Corp, Sailor Pen Co Ltd, STAEDTLER Mars GmbH & Co KG, and The Parker Pen Co are some of the leading companies operating in the Europe pens market.