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2030 年亚太地区运动太阳眼镜市场预测 - 区域分析 - 按类型、类别和配销通路Asia Pacific Sports Sunglasses Market Forecast to 2030 - Regional Analysis - by Type, Category, and Distribution Channel |
亚太地区运动太阳眼镜市场预计将从2022年的13.1413亿美元成长到2030年的19.8796亿美元。
对技术进步的日益关注推动亚太运动太阳眼镜市场
技术进步提供了各种好处,可以满足消费者不断变化的需求和偏好。技术进步的一个关键方面是镜头技术的改进。运动太阳眼镜具有先进的镜片镀膜,例如偏光和光致变色技术。偏光镜片可减少眩光并增强对比度,这使其成为水上运动、滑雪和驾驶活动的理想选择。光致变色镜片可适应不断变化的光线条件,为从事各种户外运动的使用者提供多功能性。这些技术改进提高了视觉舒适度和整体体验,使运动太阳眼镜对消费者俱有吸引力。
另一个创新领域是在运动太阳眼镜中使用轻盈耐用的材料。 TR-90 和碳纤维等先进材料使运动太阳眼镜的镜框坚固且轻便,为运动员提供舒适性和耐用性。对于每盎司都很重要的运动(例如骑自行车或跑步)来说,轻质镜架至关重要。由轻质材料製成的运动太阳眼镜适合在体育活动期间长时间使用,有助于减少不适或疲劳的风险。
此外,客製化和智慧功能已成为运动太阳眼镜技术进步的一部分。一些品牌提供可自订的选项,允许客户选择镜框颜色、镜片色调和其他设计元素。此外,平视显示器整合蓝牙连接和健身追踪等智慧功能正在运动太阳眼镜中出现。这些功能透过提供有价值的资料和连接来增强用户体验,从而吸引精通技术的消费者。
技术进步增强了客户的功能性、舒适度和风格。这些创新满足了运动员的特定需求,并吸引了寻求最新眼镜技术的更广泛的消费者群体。随着技术的进步,运动太阳眼镜可以提供不断改进的性能和风格组合,从而促进市场的成长和发展。
亚太运动太阳眼镜市场概况
人们对体育和其他娱乐活动的兴趣和参与度不断提高,推动了整个地区对运动太阳眼镜的需求。该地区举办了许多国际体育赛事,预计将推动市场成长。例如,日本主办了2023年奥运会,印度主办了2023年板球世界杯。
线上零售平台的激增让人们可以轻鬆购买各种运动太阳眼镜,进一步促进了其销售。此外,亚太地区正在见证智慧太阳眼镜的采用趋势,该太阳眼镜与健身追踪器和扩增实境等技术相结合。製造商越来越关注环保材料和永续製造工艺,这引起了具有环保意识的消费者的共鸣。客製化、个人化的运动太阳眼镜也越来越受到亚太地区运动爱好者的欢迎,以满足个人喜好和需求。与运动员和名人合作代言产品以及推出限量版系列是运动太阳眼镜行销的常见趋势,这进一步刺激了该地区对运动太阳眼镜的需求。
亚太地区运动太阳眼镜市场收入及 2030 年预测(百万美元)
亚太地区运动太阳眼镜市场细分
亚太地区运动太阳眼镜市场按类型、类别、配销通路和国家/地区进行细分。
根据类型,亚太运动太阳眼镜市场分为偏光和非偏光。 2022 年,非偏光部分在亚太运动太阳眼镜市场中占据更大份额。
根据类别,亚太地区运动太阳眼镜市场分为男士、女士、男女通用和儿童。 2022 年,男士细分市场在亚太运动太阳眼镜市场中占据最大份额。
根据配销通路,亚太运动太阳眼镜市场分为超市和大卖场、专卖店、线上零售等。 2022年,专卖店细分市场在亚太运动太阳眼镜市场中占据最大份额。
依国家/地区划分,亚太地区运动太阳眼镜市场分为澳洲、中国、印度、日本、韩国和亚太其他地区。 2022年,中国在亚太运动太阳眼镜市场占据主导地位。
Adidas AG、Columbia Sportswear Co、Decathlon SE、EssilorLuxottica SA、Nike Inc、Puma SE、Rapha Racing Ltd、Safilo Group SpA 和 Under Armour Inc 是亚太运动太阳眼镜市场上的一些领先公司。
The Asia Pacific sports sunglasses market is expected to grow from US$ 1,314.13 million in 2022 to US$ 1,987.96 million by 2030. It is estimated to grow at a CAGR of 5.3% from 2022 to 2030.
Rising Focus on Technological Advancements Drive Asia Pacific Sports Sunglasses Market
Technological advancements offer various benefits that cater to consumers' evolving needs and preferences. One crucial aspect of technological advancements is the improvement in lens technology. Sports sunglasses have advanced lens coatings, such as polarized and photochromic technology. Polarized lenses reduce glare and enhance contrast, which makes them ideal for water sports, skiing, and driving activities. Photochromic lenses adapt to changing light conditions that provides versatility for users engaged in various outdoor sports. These technological enhancements improve visual comfort and the overall experience, making sports sunglasses attractive to consumers.
Another area of innovation is the use of lightweight and durable materials in sports sunglasses. Advanced materials such as TR-90 and carbon fiber make the frames of sports sunglasses robust and lightweight, offering comfort and durability for athletes. Lightweight frames are essential for sports where every ounce matters, such as cycling or running. Sports sunglasses made of lightweight materials are suitable for extended use during physical activities and can help reduce the risk of discomfort or fatigue.
Additionally, customization and smart features have become a part of the technological advancement in sports sunglasses. Some brands offer customizable options, allowing customers to choose frame colors, lens tints, and other design elements. Furthermore, smart features such as heads-up display integrated Bluetooth connectivity, and fitness tracking are emerging in sports sunglasses. These features enhance the user experience by providing valuable data and connectivity, making them appealing to tech-savvy consumers.
Technological advancements enhance functionality, comfort, and style of customers. These innovations cater to the specific needs of athletes and attract a broader consumer base looking for the latest in eyewear technology. As technology advances, sports sunglasses can offer an ever-improving combination of performance and style, contributing to the growth and evolution of the market.
Asia Pacific Sports Sunglasses Market Overview
Rising interest and participation in sports and other recreational activities drive the demand for sports sunglasses across the region. The region hosts a number of international sports events, which is expected to drive the market growth. For instance, Japan was the host of Olympics in 2023, and India hosted the Cricket world cup in 2023. A number of global companies are launching exclusive stores in the emerging economies of Asia Pacific to increase their customer base, which will drive the regional market further.
A surge in online retail platforms that provide easy access to a wide variety of sports sunglasses further boosts their sales. Moreover, Asia Pacific is witnessing a trend of the adoption of smart sunglasses, integrated with technologies such as fitness trackers and augmented reality. Manufacturers increasingly focus on eco-friendly materials and sustainable manufacturing processes, which resonates with environmentally conscious consumers. Customized and personalized sports sunglasses are also gaining popularity among sports enthusiasts in Asia Pacific, catering to individual preferences and needs. Collaborations with athletes and celebrities for product endorsements and offerings in limited-edition collections are common trends in the marketing of sports sunglasses, which further fuels the demand for sports sunglasses across the region.
Asia Pacific Sports Sunglasses Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Sports Sunglasses Market Segmentation
The Asia Pacific sports sunglasses market is segmented into type, category, distribution channel, and country.
Based on type, the Asia Pacific sports sunglasses market is bifurcated into polarized and non-polarized. The non-polarized segment held a larger share of the Asia Pacific sports sunglasses market in 2022.
Based on category, the Asia Pacific sports sunglasses market is segmented into men, women, unisex, and kids. The men segment held the largest share of the Asia Pacific sports sunglasses market in 2022.
Based on distribution channel, the Asia Pacific sports sunglasses market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest share of the Asia Pacific sports sunglasses market in 2022.
Based on country, the Asia Pacific sports sunglasses market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. China dominated the Asia Pacific sports sunglasses market in 2022.
Adidas AG, Columbia Sportswear Co, Decathlon SE, EssilorLuxottica SA, Nike Inc, Puma SE, Rapha Racing Ltd, Safilo Group SpA, and Under Armour Inc are some of the leading companies operating in the Asia Pacific sports sunglasses market.