市场调查报告书
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1494533
欧洲鸡肉萃取物市场预测至 2030 年 - 区域分析 - 按产品类型、类别和配销通路Europe Chicken Extract Market Forecast to 2030 - Regional Analysis - by Product Type, Category, and Distribution Channel |
2022年欧洲鸡肉萃取物市场价值为6.6826亿美元,预计到2030年将达到8.9552亿美元;预计2022年至2030年复合年增长率为3.7%。
电子商务产业的激增推动欧洲鸡萃取物市场
近年来,有组织的零售业经历了巨大的转变。由于电子商务能够改变客户的购物体验,因此其接受度大幅提高。此外,新兴技术的便捷获取、人们购买力的增强、互联网和智慧型手机普及率的提高以及透过线上零售平台随时随地购物的便利性是推动电子商务成长的关键因素。根据欧盟委员会的数据,2021 年,欧盟 74% 的网路使用者在网路上购物。因此,随着电商平台在一些地区的渗透率不断上升,各种食品和饮料(例如鸡精)透过这些平台的销售正在增加。
人们更喜欢在线零售平台购买这些产品,因为这些产品可以以实惠的价格提供各种品牌、详细的产品描述、消费者评级和评论以及送货上门服务。此外,鸡肉萃取物製造商更喜欢透过电子商务平台向大客户销售产品,因为它需要的投资最少。鸡肉萃取物製造商正在采取主动,透过合作和伙伴关係在线上平台上推出他们的产品。在线提供产品的电子商务平台的激增,为鸡肉提取物製造商扩大产品范围、扩大其消费者基础和地理覆盖范围提供了有利可图的机会。
欧洲鸡萃取物市场概况
由于几个相互关联的原因,欧洲鸡肉萃取物市场正在大幅成长。首先,欧洲越来越重视烹饪多样性和对全球美食的探索。随着消费者对烹饪的追求变得更加富有冒险精神,他们寻求鸡肉提取物等成分来增加各种菜餚的深度和风味,无论是传统的欧洲食谱还是国际融合菜餚。
日益增长的健康意识推动了欧洲对鸡肉萃取物的需求。注重健康的消费者正在转向那些能够增强膳食味道而不添加过多热量、盐或人工添加剂的产品。鸡肉萃取物提供了一种天然、低脂肪的方式来增强风味,符合追求更健康饮食习惯的个人的喜好。
食品生产的可持续性和道德采购趋势是欧洲鸡肉萃取物市场激增的另一个重要因素。消费者越来越有兴趣了解他们的食物来自哪里以及如何生产。鸡肉萃取物,特别是那些由负责任饲养和采购的鸡肉製成的萃取物,吸引了具有生态意识的消费者群,使其越来越受欢迎。
最后,食品服务业在促进欧洲鸡肉萃取物的消费方面发挥关键作用。餐厅、咖啡馆和食品製造商将鸡肉萃取物融入他们的烹饪作品中,以提供一致且美味的风味。食品服务业采用鸡肉萃取物对消费市场产生了连锁反应,因为人们在外出用餐时会接触到这些味道,并试图在家中复製它们。总体而言,这些相互关联的因素正在推动欧洲鸡肉萃取物市场的激增。
欧洲鸡肉萃取物市场收入及 2030 年预测(百万美元)
欧洲鸡精市场细分
欧洲鸡肉萃取物市场根据产品类型、类别、配销通路和国家进行细分。
根据产品类型,欧洲鸡肉萃取物市场分为鸡粉、肉汤和鸡汤以及鸡肉酱。 2022 年,肉汤和高汤细分市场占据最大份额。
从类别来看,欧洲鸡肉萃取物市场分为有机和传统。 2022 年,传统细分市场将占据更大份额。
依配销通路划分,欧洲鸡肉萃取物市场分为超市和大卖场、便利商店、网路零售等。 2022 年,超市和大卖场细分市场占据最大份额。
根据国家/地区,欧洲鸡肉萃取物市场分为德国、法国、英国、义大利、西班牙和欧洲其他地区。 2022年,德国在欧洲鸡肉萃取物市场占据主导地位。
欧洲鸡肉萃取物市场的主要参与者包括金宝汤公司、卡夫亨氏公司、李锦记有限公司、Huegli Cenovis GmbH、Princes Ltd、联合利华公司和荷美尔食品公司等。
The Europe chicken extract market was valued at US$ 668.26 million in 2022 and is expected to reach US$ 895.52 million by 2030; it is estimated to record a CAGR of 3.7% from 2022 to 2030.
Proliferation of E-Commerce Industry Fuels Europe Chicken Extract Market
In recent years, the organized retail sector has undergone a massive transformation. The acceptance of e-commerce has increased considerably due to its ability to transform customers' shopping experience. Further, easy access to emerging technologies, increasing purchasing power of people, rising penetration of the internet and smartphones, and the convenience of shopping from anywhere at any time via online retail platforms are among the key factors propelling the growth of e-commerce. As per the European Commission, in 2021, 74% of internet users in the European Union shopped online. Thus, with the rising penetration of e-commerce platforms in several regions, the sale of various food and beverages, such as chicken extract, is increasing through these platforms.
People prefer online retail platforms to buy these products owing to the availability of various brands at affordable prices, detailed product descriptions, consumer ratings and reviews, and home delivery services. Moreover, chicken extract manufacturers prefer e-commerce platforms to sell their products to large customers as it requires minimal investments. Chicken extract manufacturers are taking initiatives through collaboration and partnership to launch their products on online platforms. The proliferation of e-commerce platforms to provide products online is a lucrative opportunity to expand products for chicken extract manufacturers to increase their consumer base and geographical reach.
Europe Chicken Extract Market Overview
The market for chicken extracts is experiencing substantial growth in Europe for several interconnected reasons. To begin with, there is an increasing emphasis on culinary diversity and the exploration of global cuisines in Europe. As consumers become more adventurous in their culinary pursuits, they seek ingredients such as chicken extracts to add depth and flavor to dishes from various cuisines, whether a traditional European recipe or an international fusion dish.
The growing health and wellness awareness drives the demand for chicken extracts in Europe. Health-conscious consumers are turning to products that can enhance the taste of their meals without adding excessive calories, salt, or artificial additives. Chicken extracts offer a natural and low-fat way to boost flavor, aligning with the preferences of individuals striving for healthier eating habits.
The trend toward sustainability and ethical sourcing in food production is another significant factor behind the surge in the chicken extract market in Europe. Consumers are increasingly interested in knowing where their food comes from and how it is produced. Chicken extracts, especially those made from responsibly raised and sourced chickens, appeal to the eco-conscious consumer base, contributing to their rising popularity.
Lastly, the food service industry is pivotal in catalyzing the consumption of chicken extracts in Europe. Restaurants, cafes, and food manufacturers incorporate chicken extracts into their culinary creations to deliver consistent and delicious flavors. The food service sector's adoption of chicken extracts has a ripple effect on the consumer market, as people are exposed to these flavors when dining out and seek to replicate them at home. Overall, these interconnected factors are driving the surge in the European chicken extract market.
Europe Chicken Extract Market Revenue and Forecast to 2030 (US$ Million)
Europe Chicken Extract Market Segmentation
The Europe chicken extract market is segmented based on product type, category, distribution channel, and country.
Based on product type, the Europe chicken extract market is segmented into chicken powder, broth and stock, and chicken paste. The broth and stock segment held the largest share in 2022.
In terms of category, the Europe chicken extract market is bifurcated into organic and conventional. The conventional segment held a larger share in 2022.
By distribution channel, the Europe chicken extract market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. The supermarkets and hypermarkets segment held the largest share in 2022.
Based on country, the Europe chicken extract market is categorized into Germany, France, the UK, Italy, Spain, and the Rest of Europe. Germany dominated the Europe chicken extract market in 2022.
Key players operating in the Europe chicken extract market are Campbell Soup Co, The Kraft Heinz Co, Lee Kum Kee Co Ltd, Huegli Cenovis GmbH, Princes Ltd, Unilever Plc, and Hormel Foods Corp, among others.