市场调查报告书
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1494539
2030 年亚太地区家庭用品市场预测 - 区域分析 - 按产品类型和配销通路Asia Pacific Housewares Market Forecast to 2030 - Regional Analysis - by Product Type and Distribution Channel |
2022年亚太家庭用品市场价值为1206.2875亿美元,预计到2030年将达到1746.6916亿美元;预计2022年至2030年复合年增长率为4.7%。
电子商务渗透率不断上升推动亚太家庭用品市场
由于智慧型手机和互联网的日益普及和覆盖,消费者购买力不断增长,以及在线零售平台提供的便捷购物体验,方便地访问电子商务平台是推动家庭用品透过电子商务销售的主要因素。
消费者越来越喜欢透过网路零售平台购买家居用品,因为网路零售平台提供不同品牌的各种产品、价格实惠、详细的产品说明、消费者评级和评论以及送货上门服务。在 COVID-19 大流行期间,人们被迫留在家里,这导致了网上购物的倾向。因此,随着电子商务在不同地区的渗透率不断提高,家居用品製造商正致力于透过 Lidl、亚马逊和沃尔玛等知名电子商务平台销售最终产品来增强其线上影响力。此外,他们透过网站提供直接面向消费者(D2C)的销售服务,在线上销售产品。因此,电子商务渗透率的不断上升预计将在预测期内为家庭用品市场提供利润丰厚的机会。
亚太地区家庭用品市场概况
亚太地区的家庭用品市场分为澳洲、中国、印度、日本、韩国和亚太其他地区。都市化进程的加速和中产阶级可支配收入的成长是推动对现代便捷家居用品(包括先进厨房用具和时尚餐具)需求的主要因素。根据国际劳工组织(ILO)的数据,2021年亚太国家总收入成长3.5%,其中中国2021年占0.3%,2022年上半年占0.7%。此外,西方生活方式和烹饪趋势的影响是推动亚太地区对专业炊具和烘焙用具产品需求的另一个主要因素。儘管有成长机会,但消费者的价格敏感度对亚太地区家庭用品业务的发展构成了重大挑战。该地区的许多消费者倾向于选择价格实惠且基本的家居用品。此外,市场竞争非常激烈,本地和国际品牌都在争夺更好的市场地位。
亚太地区家庭用品市场收入及 2030 年预测(百万美元)
亚太地区家庭用品市场区隔
亚太地区家庭用品市场根据产品类型、配销通路和国家进行细分。根据产品类型,亚太地区家庭用品市场分为炊具和烘焙用具、餐具、厨房用具、浴室必需品等。 2022年,厨房电器领域占据最大的市场份额。
从配销通路来看,亚太家庭用品市场分为超市及大卖场、专卖店、网路零售等。 2022 年,超市和大卖场细分市场占据最大的市场份额。
依国家/地区划分,亚太地区家庭用品市场分为中国、澳洲、印度、日本、韩国和亚太地区其他地区。 2022 年,亚太地区其他地区主导亚太家庭用品市场。
Bradshaw Home Inc、Inter Ikea Holding Bv、Hutzler Manufacturing Co Inc、TTK Prestige Ltd、Newell Brands Inc、BSH Hausgerate Gmbh 和 Kohler Co 是亚太地区家居用品市场的一些领先参与者。
The Asia Pacific housewares market was valued at US$ 1,20,628.75 million in 2022 and is expected to reach US$ 1,74,669.16 million by 2030; it is estimated to record a CAGR of 4.7% from 2022 to 2030.
Rising Penetration of E-Commerce Fuels Asia Pacific Housewares Market
Easy access to e-commerce platforms owing to the rising adoption and reach of smartphones and the Internet, the growing purchasing power of consumers, and the convenient shopping experience provided by online retail platforms are among the major factors driving the sales of housewares through e-commerce platforms.
Consumers increasingly prefer buying housewares via online retail platforms due to the availability of various products of different brands at affordable prices with detailed product descriptions, consumer ratings & reviews, and home delivery services. During the COVID-19 pandemic, people were compelled to stay home, which resulted in an inclination toward online shopping. Thus, with the increasing penetration of e-commerce across different geographies, housewares manufacturers are focusing on enhancing their online presence by selling their end products through well-known e-commerce platforms, such as Lidl, Amazon, and Walmart. Moreover, they provide direct-to-consumer (D2C) sales services through their websites to sell products online. Hence, the rising penetration of e-commerce is expected to provide lucrative opportunities for the housewares market during the forecast period.
Asia Pacific Housewares Market Overview
The housewares market in Asia Pacific is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The growing urbanization and disposable income of the middle-class population is a prime factor that has propelled the demand for modern and convenient housewares, including advanced kitchen appliances and stylish tableware. According to the International Labour Organization (ILO), the total income of Asian and Pacific countries increased by 3.5% in 2021, wherein China accounted for 0.3% in 2021 and 0.7% in the first half of 2022. Similarly, total income grew by 12.4% in Central and Western Asia. Further, the influence of Western lifestyles and cooking trends is another major factor bolstering the demand for specialized cookware and bakeware products in Asia Pacific. Despite the growth opportunities, price sensitivity among consumers presents a significant challenge for the progress of housewares businesses in Asia Pacific. Many consumers in the region tend to opt for affordable and basic houseware products. Moreover, the market is highly competitive, with both local and international brands rivaling for better market positions.
Asia Pacific Housewares Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Housewares Market Segmentation
The Asia Pacific housewares market is segmented based on product type, distribution channel, and country. Based on product type, the Asia Pacific housewares market is segmented into cookware and bakeware, tableware, kitchen appliances, bathroom essentials, and others. The kitchen appliances segment held the largest market share in 2022.
In terms of distribution channel, the Asia Pacific housewares market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The supermarkets and hypermarkets segment held the largest market share in 2022.
By country, the Asia Pacific housewares market is segmented into China, Australia, India, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific housewares market share in 2022.
Bradshaw Home Inc, Inter Ikea Holding Bv, Hutzler Manufacturing Co Inc, TTK Prestige Ltd, Newell Brands Inc, BSH Hausgerate Gmbh, and Kohler Co are some of the leading players operating in the Asia Pacific housewares market.