全球家居用品产业的机会（2024 年）

Opportunities in the Global Household Products Sector 2024

出版日期: 2024年04月29日 | 出版商:

GlobalData | 英文 155 Pages | 订单完成后即时交付

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简介目录

2023 年全球家居用品产业市场规模为 3,140 亿美元，预计到 2028 年将达到 3,962 亿美元，2023 年至 2028 年复合年增长率为 4.8%。到 2023 年，该行业最大的地区将是美洲，价值占有率为 36.5%，其次是亚太地区，占有率为 31.3%。 2023年，生活用纸和卫生用品将成为最大的类别，占全球销售额的42.1%，其次是纺织清洁产品，占28.6%。在所有类别中，通用清洁剂预计 2023 年至 2028 年复合年增长率最快，达到 6.4%。

随着消费者越来越关注自己的健康，对具有健康和养生功能的家居产品的需求不断增加。消费者也在寻找具有多种优点的家居产品。出于健康考虑，消费者优先考虑成分使用的透明度。因此，品牌致力于将安全成分引入家居产品中以吸引消费者。

本报告审视了全球家居用品产业，并提供了成分、产品展示、标籤、分销、包装等方面的未来展望。它还涵盖了每个地区的行业规模、成长动力、最新趋势和未来限制。

执行摘要
部门概览
世界概览
亚太地区概览
中东和非洲概览
美国概况
西欧概况
东欧概况
家用产品：全球课题
类别货币占有率模式的变化
消费水准变化：亚太地区（2018-2028 年）
消费水准变化：中东和非洲（2018-2028 年）
消费水准变化：美洲（2018-2028 年）
消费水准变化：西欧（2018-2028 年）
消费水准变化：东欧（2018-2028 年）
确定未来潜力大的国家：依地区
确定未来潜力大的国家：依地区
研究方法 - 识别具有良好未来前景的国家
国家/地区详细信息
未来前景良好的国家分析
未来展望
竞争环境
主要公司 - 全球（数量）
主要公司和品牌的占有率分析 - 全球
主要公司和品牌的占有率分析：依地区
竞争格局 - 市场分析
自有品牌市占率
自有品牌占有率分析：依地区划分
自有品牌占有率分析：依类别
主要分销管道
主要通路的占有率 - 全球/区域层面
主要包装格式
成长分析：主要包装材料和包装类型
成长分析：依封闭类型和主要外部类型
工业指标
世界专利申请
世界就业分析
世界贸易
附录
定义
关于环球数据

简介目录

Product Code: GDCG240028GS

The global household products sector was valued at $314 billion in 2023 and is forecast to record a compound annual growth rate (CAGR) of 4.8% during 2023-28, to reach $396.2 billion in 2028. The Americas represented the largest region in the sector in 2023, with a value share of 36.5%, followed by Asia-Pacific with 31.3%. In 2023, tissue & hygiene was the largest category, accounting for 42.1% of overall global value sales, distantly followed by textile washing products at 28.6%. Among all the categories, general purpose cleaners is set to record the fastest value CAGR during 2023-28, at 6.4%.

Provides an overview of current household products scenario regarding the future outlook in terms of ingredients, product claims, labeling, distribution, and packaging. The analysis also covers regional overview across five regions - Asia-Pacific, Middle East and Africa, Americas, Western Europe, and Eastern Europe - highlighting industry size, growth drivers, latest developments, and future inhibitors for the regions.

With growing wellbeing concerns among consumers, there has been an increase in demand for household products with health and wellness aspects. Consumers are also seeking household products with multiple benefits as they perceive them to be of good value for money. Consumers are prioritizing transparency regarding the ingredient usage owing to health concerns. Therefore, brands are focusing on introducing safe ingredients in household products to attract consumers.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the global household products sector, analyzing data from 108 countries. It includes analysis on the following -

Sector overview: Provides an overview of the current sector scenarios in terms of ingredients, manufacturer claims, labeling, and packaging. The analysis also provides a regional overview across five regions-Asia-Pacific, Middle East and Africa (MEA), the Americas, Western Europe, and Eastern Europe-highlighting sector size, growth drivers, the latest developments, and future challenges for each region. This data includes both on-trade and off-trade data.
Change in consumption: Provides an overview of consumption changes in the household products categories over 2018-28 at global and regional levels.
High-potential countries: Provides risk-reward analysis of the top high-potential countries in each region based on market assessment, economic development, governance indicators, sociodemographic factors, and technological infrastructure.
Country and regional analysis: Provides a deep-dive analysis of 10 high-potential countries covering value growth during 2023-28 and key trends. It also includes regional analysis covering the future outlook for each region.
Competitive environment and brand shares: Provides an overview of the leading companies and brands at global and regional levels. Market shares of brands and private labels in each region are also detailed.
Key distribution channels: Provides an analysis of the leading distribution channels in the global household products sector in 2023. It covers "dollar stores", variety stores and general merchandise retailers, B-2-B supply, cash & carries and warehouse clubs, chemists/pharmacies, convenience stores, department stores, direct sellers, e-retailers, health & beauty stores, hypermarkets & supermarkets, parapharmacies/drugstores, and others.
Packaging analysis*: The report provides percentage share (in 2023) and growth analysis (during 2023-28) for various pack materials, pack types, closures, and primary outer types based on volume sales of household products.

Reasons to Buy

Manufacturers and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region
The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates