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市场调查报告书

商品编码

1647500

家庭护理市场规模、份额和成长分析（按产品类型、成分类型、应用、分销管道和地区）- 2025-2032 年行业预测

Household Care Market Size, Share, and Growth Analysis, By Product Type (Laundry Detergents, Laundry Additives), By Ingredient Type (Natural, Synthetic), By Application, By Distribution Channe, By Region - Industry Forecast 2025-2032

出版日期: 2025年01月31日 | 出版商:

SkyQuest | 英文 198 Pages | 商品交期: 3-5个工作天内

价格

简介目录

预计到 2023 年全球家庭护理市场规模将达到 1103.4 亿美元，并从 2024 年的 1143.1 亿美元增长到 2032 年的 1516.9 亿美元，预测期内（2025-2032 年）的复合年增长率为 3.6%。

由于健康意识的增强、都市化和消费者生活方式的改变，全球家庭护理市场正在经历强劲增长。这个包括清洗产品、洗衣精和空气清新剂的市场越来越受到人们日益增强的卫生意识的影响，尤其是在人口密集的都市区，这些地区的细菌暴露程度更高。此外，忙碌的消费者希望以最少的努力保持家中的清洁，因此对方便、省时的清洁解决方案的需求也在增加。技术进步和日益增强的环保意识也在影响消费者的偏好，迫使企业提供创新产品。适应这些趋势的公司将能够抓住这个动态发展的市场中的获利机会。

北美洲
- 美国
- 加拿大
欧洲
- 德国
- 西班牙
- 法国
- 英国
- 义大利
- 其他欧洲国家地区
亚太地区
- 中国
- 印度
- 日本
- 韩国
- 其他亚太地区
拉丁美洲
- 巴西
- 其他拉丁美洲国家
中东和非洲
- 海湾合作委员会国家
- 南非
- 其他中东和非洲地区

竞争资讯

前 5 家公司对比
主要企业市场定位（2024年）
主要市场参与者所采用的策略
近期市场趋势
公司市场占有率分析（2024 年）
主要企业简介
- 公司简介
- 产品系列分析
- 按细分市场分析市场份额
- 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

Procter & Gamble（USA）
Unilever（UK）
Reckitt Benckiser（UK）
Henkel AG & Co. KGaA（Germany）
The Clorox Company（USA）
SC Johnson & Son, Inc.（USA）
Church & Dwight Co., Inc.（USA）
Colgate-Palmolive Company（USA）
Kao Corporation（Japan）
L'Oreal SA（France）
Johnson & Johnson（USA）
Kimberly-Clark Corporation（USA）
Ecolab Inc.（USA）
Amway Corporation（USA）
Lion Corporation（Japan）
The Honest Company, Inc.（USA）
Key Developments
Godrej Consumer Products Limited（India）
Dabur India Ltd.（India）
Earth Corporation（Japan）

结论和建议

简介目录

Product Code: SQMIG30K2052

Global Household Care Market size was valued at USD 110.34 billion in 2023 and is poised to grow from USD 114.31 billion in 2024 to USD 151.69 billion by 2032, growing at a CAGR of 3.6% during the forecast period (2025-2032).

The global household care market is experiencing robust growth driven by rising health concerns, urbanization, and shifting consumer lifestyles. This market, which includes cleaning agents, laundry detergents, and air fresheners, is increasingly influenced by a heightened awareness of hygiene, especially in densely populated urban areas where the risk of germ exposure is elevated. Moreover, the demand for convenient, time-saving cleaning solutions is on the rise as busy consumers seek to maintain clean homes with minimal effort. Technological advancements and increasing environmental awareness are also shaping consumer preferences, prompting companies to innovate and adapt their offerings. Firms that align with these trends are well-positioned to seize profitable opportunities within this dynamic and evolving market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Household Care market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Household Care Market Segments Analysis

Global Household Care Market is segmented by Product Type, Ingredient Type, Application, Distribution Channel and region. Based on Product Type, the market is segmented into Laundry Detergents, Laundry Additives, Dishwashing Products, Hard Surface Cleaners, Toilet Care, Air Care, Surface Cleaners, Air Fresheners and Others. Based on Ingredient Type, the market is segmented into Natural and Synthetic. Based on Application, the market is segmented into Residential and Commercial. Based on Distribution Channel, the market is segmented into Supermarkets/Hypermarkets, Convenience Stores, Online Stores, Specialty Stores and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Household Care Market

Increasingly, consumers are becoming more conscious of environmental concerns, including pollution, climate change, and resource scarcity. This growing awareness drives a demand for household care products that demonstrate a reduced environmental footprint across their entire lifecycle, from production to disposal. Consequently, consumers are actively seeking products that align with sustainable practices and eco-friendly standards, prompting manufacturers to innovate and develop green alternatives. The shift towards environmentally responsible choices reflects a broader trend in the global household care market, where sustainability is now a critical factor influencing purchasing decisions and shaping industry practices.

Restraints in the Global Household Care Market

The Global Household Care market faces significant constraints due to the necessity of regulatory compliance and adherence to strict standards. Manufacturers are challenged by varying regulations related to product safety, ingredient transparency, environmental impact, and packaging requirements across different regions. Meeting these diverse regulations often demands substantial investments in research, development, testing, and comprehensive documentation, leading to increased production costs. Consequently, these financial burdens can hinder market access and competitiveness, particularly for smaller companies, which may struggle to keep pace with the demands of compliance, ultimately affecting their ability to operate effectively within the marketplace.

Market Trends of the Global Household Care Market

The Global Household Care market is witnessing a significant trend towards health and wellness, as consumers prioritize products that minimize chemical exposure to safeguard their well-being. This rising health consciousness is prompting increased demand for hypoallergenic, toxin-free, and eco-friendly cleaning solutions, catering to individuals with allergies and sensitivities. Major players, including P&G, Unilever, and The Clorox Company, are responding by reformulating their offerings and launching innovative products that align with consumer preferences for safe, cruelty-free, and environmentally responsible options. Coupled with attractive packaging and robust marketing campaigns, this shift toward health and hygiene is driving revenue growth in the household care sector.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2024
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis
Case Studies
Customer & Buying Criteria Analysis
Raw Material Analysis
Patent Analysis

Global Household Care Market Size by Product Type & CAGR (2025-2032)

Market Overview
Laundry Detergents
Laundry Additives
Dishwashing Products
Hard Surface Cleaners
Toilet Care
Air Care
Surface Cleaners
Air Fresheners
Others

Global Household Care Market Size by Ingredient Type & CAGR (2025-2032)

Market Overview
Natural
Synthetic

Global Household Care Market Size by Application & CAGR (2025-2032)

Market Overview
Residential
Commercial

Global Household Care Market Size by Distribution Channel & CAGR (2025-2032)

Market Overview
Supermarkets/Hypermarkets
Convenience Stores
Online Stores
Specialty Stores
Others

Global Household Care Market Size & CAGR (2025-2032)

North America (Product Type, Ingredient Type, Application, Distribution Channel)
- US
- Canada
Europe (Product Type, Ingredient Type, Application, Distribution Channel)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Ingredient Type, Application, Distribution Channel)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Ingredient Type, Application, Distribution Channel)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Ingredient Type, Application, Distribution Channel)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2024
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2024
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

Procter & Gamble (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Unilever (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Reckitt Benckiser (UK)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Henkel AG & Co. KGaA (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Clorox Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
S.C. Johnson & Son, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Church & Dwight Co., Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Colgate-Palmolive Company (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kao Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
L'Oreal S.A. (France)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson & Johnson (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Kimberly-Clark Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Ecolab Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amway Corporation (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lion Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
The Honest Company, Inc. (USA)
- Company Overview
- Business Segment Overview
- Financial Updates
Key Developments
Godrej Consumer Products Limited (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dabur India Ltd. (India)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Earth Corporation (Japan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments