家庭用纸市场规模、份额、成长分析（按产品类型、按材料类型、按最终用户、按分销管道、按价格分布、按地区）- 行业预测，2025-2032

预计2023年家庭用纸市场规模将达到465.6亿美元，从2024年的483.3亿美元成长到2032年的651.3亿美元，预测期间（2025-2032年）的复合年增长率为3.8%。

由于人们对卫生和清洁的意识不断增强，尤其是在新冠疫情之后，美国家庭用纸市场正在经历强劲成长。随着消费者健康意识的增强以及对清洁和人身安全的重视，家庭用纸製品的需求正在飙升。这一趋势的背后是中阶可支配收入的增加、快速的都市化以及人们普遍转向环保和生物分解性的选择。由于製造商对永续产品开发的持续投资，市场前景依然乐观。然而，森林砍伐和严格的环境法规等潜在挑战对未来的成长构成了风险。鑑于这些动态，家庭用纸市场预计在整个预测期内将保持永续年增长率。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 客户和购买标准分析

家庭用纸市场规模（依产品类型及复合年增长率）(2025-2032)

• 市场概览
• 厕所用卫生纸
• 纸巾
• 棉纸
• 餐巾
• 擦拭巾

家庭用纸市场规模（按材料类型和复合年增长率） (2025-2032)

• 市场概览
• 原生纸浆
• 再生纸
• 竹纸
• 无化学纸
• 生物分解性纸

家庭用纸市场规模（依最终用户划分）及复合年增长率（2025-2032 年）

• 市场概览
• 家庭
• 商业设施
• 健康设定
• 教育机构
• 餐饮业

家庭用纸市场规模（依通路划分）及复合年增长率（2025-2032 年）

• 市场概览
• 超级市场和大卖场
• 便利商店
• 线上零售商
• 药局
• 批发商

家庭用纸市场规模（价格分布和复合年增长率） (2025-2032)

• 市场概览
• 预算
• 中阶
• 优质的
• 环保产品
• 豪华车市场

各地区家庭用纸市场规模及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Kimberly-Clark Corporation（United States）
• Procter & Gamble Co.（United States）
• Nippon Paper Industries Co., Ltd.（Japan）
• Mondi Group（United Kingdom）
• Smurfit Westrock plc（Ireland）
• DS Smith plc（United Kingdom）
• Svenska Cellulosa Aktiebolaget（SCA）（Sweden）
• UPM-Kymmene Corporation（Finland）
• Stora Enso Oyj（Finland）
• Oji Holdings Corporation（Japan）
• Nine Dragons Paper Holdings Limited（China）
• Lee & Man Paper Manufacturing Ltd.（China）
• International Paper Company（United States）
• Georgia-Pacific LLC（United States）
• Cascades Inc.（Canada）
• NTPM Holdings Berhad（Malaysia）
• CMPC Tissue SA（Chile）
• Hengan International Group Company Limited（China）
• Essity AB（Sweden）
• Metsa Group（Finland）

结论和建议

Household Paper Market size was valued at USD 46.56 billion in 2023 and is poised to grow from USD 48.33 billion in 2024 to USD 65.13 billion by 2032, growing at a CAGR of 3.8% during the forecast period (2025-2032).

The U.S. household paper market is experiencing robust growth driven by heightened awareness around hygiene and sanitation, particularly following the COVID-19 pandemic. Consumers are increasingly health-conscious, prioritizing cleanliness and personal safety, which has led to a surge in demand for household paper products. This trend is supported by rising disposable incomes within the middle class, rapid urbanization, and a collective shift towards eco-friendly and biodegradable options. The market outlook remains positive, bolstered by ongoing investments from manufacturers in sustainable product development. However, potential challenges such as deforestation and stringent environmental regulations pose a risk to future growth. With these dynamics in play, the household paper market is expected to continue its sustainable CAGR through the upcoming forecast period.

Top-down and bottom-up approaches were used to estimate and validate the size of the Household Paper market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Household Paper Market Segments Analysis

Global Household Paper Market is segmented by Product Type, Material Type, End User, Distribution Channel, Pricing Range and region. Based on Product Type, the market is segmented into Toilet Paper, Paper Towels, Facial Tissue, Napkins and Wipes. Based on Material Type, the market is segmented into Virgin Pulp, Recycled Paper, Bamboo Paper, Chemicalfree Paper and Biodegradable Paper. Based on End User, the market is segmented into Households, Commercial Facilities, Healthcare Settings, Educational Institutions and Food Service Industry. Based on Distribution Channel, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Online Retailers, Pharmacies and Wholesale Distributors. Based on Pricing Range, the market is segmented into Budget, Midrange, Premium, Ecofriendly/Green Products and Luxury Segments. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Household Paper Market

The ongoing global population growth, coupled with increasing urban migration, significantly amplifies the demand for household paper products. As more individuals move to urban environments, they often face smaller living spaces, which heightens the emphasis on convenience and hygiene. This trend catalyzes a rising need for essential items like toilet paper, paper towels, and facial tissues, as these products become integral to daily life in densely populated areas. Consequently, the household paper market is experiencing robust growth, driven by the necessity for sanitary and practical solutions in contemporary urban living.

Restraints in the Household Paper Market

The household paper market is encountering significant challenges due to rising environmental concerns, particularly surrounding deforestation, climate change, and waste generation. The manufacturing processes associated with paper products often lead to deforestation and habitat destruction while contributing to greenhouse gas emissions. These environmental issues raise regulatory concerns that can impose restrictions on paper production. Furthermore, the disposal of used paper products adds to waste generation and pollution, further intensifying scrutiny over sustainability practices in the industry. Overall, these factors present considerable restraints to the growth and acceptance of the household paper market.

Market Trends of the Household Paper Market

The household paper market is witnessing a significant shift towards sustainability, driven by consumers' heightened demand for eco-friendly products. This trend manifests in the increasing popularity of items made from recycled paper, bamboo, and other sustainable materials that minimize environmental impact. Manufacturers are responding by prioritizing sustainable sourcing and implementing greener production processes, aimed at lowering carbon footprints. As environmental consciousness grows, consumers are not only seeking products that serve their household needs but also align with their values, prompting brands to innovate and enhance their offerings in order to capture this evolving market segment.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Customer & Buying Criteria Analysis

Global Household Paper Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Toilet Paper
• Paper Towels
• Facial Tissue
• Napkins
• Wipes

Global Household Paper Market Size by Material Type & CAGR (2025-2032)

• Market Overview
• Virgin Pulp
• Recycled Paper
• Bamboo Paper
• Chemicalfree Paper
• Biodegradable Paper

Global Household Paper Market Size by End User & CAGR (2025-2032)

• Market Overview
• Households
• Commercial Facilities
• Healthcare Settings
• Educational Institutions
• Food Service Industry

Global Household Paper Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Supermarkets and Hypermarkets
• Convenience Stores
• Online Retailers
• Pharmacies
• Wholesale Distributors

Global Household Paper Market Size by Pricing Range & CAGR (2025-2032)

• Market Overview
• Budget
• Midrange
• Premium
• Ecofriendly/Green Products
• Luxury Segments

Global Household Paper Market Size & CAGR (2025-2032)

• North America (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
  • US
  • Canada
• Europe (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Material Type, End User, Distribution Channel, Pricing Range)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Kimberly-Clark Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Procter & Gamble Co. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nippon Paper Industries Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Mondi Group (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smurfit Westrock plc (Ireland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• DS Smith plc (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Svenska Cellulosa Aktiebolaget (SCA) (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• UPM-Kymmene Corporation (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Stora Enso Oyj (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Oji Holdings Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nine Dragons Paper Holdings Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Lee & Man Paper Manufacturing Ltd. (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• International Paper Company (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Georgia-Pacific LLC (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Cascades Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• NTPM Holdings Berhad (Malaysia)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• CMPC Tissue S.A. (Chile)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Hengan International Group Company Limited (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Essity AB (Sweden)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Metsa Group (Finland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations