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市场调查报告书
商品编码
1510763
2030 年亚太地区月亮杯市场预测 - 区域分析 - 按类型、材料和配销通路Asia Pacific Menstrual Cups Market Forecast to 2030 - Regional Analysis - by Type, Material, and Distribution Channel |
2022年亚太地区月亮杯市场价值为2.7477亿美元,预计2030年将达到4.5573亿美元;预计2022年至2030年复合年增长率为6.5%。
政府措施推动亚太月经杯市场
政府措施对于透过提高意识、促进永续实践和解决经期卫生挑战为月亮杯市场创造机会至关重要。在许多地区,政府认识到经期健康的重要性,并实施了一些计划,以教育和授权个人使用替代和可持续的经期卫生产品,例如月经杯。例如,印度政府根据《Swachh Bharat Abhiyan》制定的「经期卫生计画」旨在向农村地区的妇女提供有补贴的经期卫生用品,包括月亮杯,提高可及性和可负担性。在欧洲,一些政府已采取措施解决经期产品对环境的影响。例如,苏格兰政府在学校和学院提供免费的月经产品,包括月亮杯,作为其减少一次性塑胶废物承诺的一部分。这些措施不仅促进了月经杯的采用,而且还有助于使月经的对话正常化并减少与月经相关的耻辱。各国政府越来越认识到推广可重复使用和可持续经期产品的经济效益。总体而言,世界各地的政府倡议正在透过解决负担能力和永续性问题、为製造商开闢新的机会以及促进经期卫生习惯的积极变化,为亚太地区月亮杯市场创造有利的环境。
亚太地区月亮杯市场概况
亚太地区对月亮杯的需求激增可归因于多种因素,包括文化转变的加剧、意识的提高以及女性健康日益重要。在许多亚洲国家,打破月经禁忌的运动不断兴起。随着社会对月经健康的讨论变得更加开放,人们正在探索替代性和更可持续的选择,例如月亮杯,它提供舒适和便利,同时挑战与经期卫生相关的传统规范。例如,2023 年 9 月,印度金奈启动了一项旨在向女性提供月亮杯的试点计画。 2023年9月,根据「Thinkal」项目,大钦奈公司南钦奈病房下属12个地区的约1,500名经济贫困家庭的育龄妇女将在未来三个月内获得月经杯。因此,此类倡议的兴起提高了整个地区对月亮杯的认识和需求。此外,亚太地区经历了快速的城市化和生活方式的改变,越来越多的女性加入劳动力队伍并过着忙碌的生活。月经杯经久耐用且可靠,作为实用的解决方案,对于那些寻求方便、低维护的经期卫生选择的人来说越来越受欢迎。月经杯对不同生活方式(包括旅行和户外活动)的适应性有助于其越来越受到亚洲女性的接受。此外,经济因素在亚太地区对月亮杯的需求不断增长中发挥着重要作用。在该地区的许多国家,一次性月经产品可能很昂贵,每月费用很高。考虑到月亮杯的可重复使用性,其成本效益使其对寻求负担得起且可持续解决方案的个人具有吸引力。随着经济状况的改善和可支配收入的增加,更多的亚洲人可能会使用月亮杯作为经期卫生的实用且节省成本的选择。
亚太地区月亮杯市场收入及 2030 年预测(百万美元)
亚太地区月亮杯市场细分
亚太地区月亮杯市场按类型、材料、配销通路和国家分类。
根据类型,亚太地区月亮杯市场分为可重复使用型和一次性型。到 2022 年,可重复使用的细分市场将占据更大的市场份额。
从材质来看,亚太地区月亮杯市场分为医用级硅胶、橡胶和热塑性弹性体。 2022年,医疗级硅细分市场将占据更大的市场份额。
依配销通路划分,亚太地区月亮杯市场分为超市及大卖场、专卖店、线上零售等。 2022 年,专卖店细分市场占据最大的市场份额。
依国家/地区划分,亚太地区月亮杯市场分为澳洲、中国、印度、日本、韩国和亚太地区其他地区。 2022 年,亚太地区其他地区主导了亚太地区月亮杯市场份额。
Flex Co、Pixie Cup LLC、Saalt LLC、Diva International Inc、Lena Cup LLC 和 Lune Group Oy Ltd 是亚太地区月亮杯市场的领先公司。
The Asia Pacific menstrual cups market was valued at US$ 274.77 million in 2022 and is expected to reach US$ 455.73 million by 2030; it is estimated to register a CAGR of 6.5% from 2022 to 2030.
Government Initiatives Drive Asia Pacific Menstrual Cups Market
Government initiatives are crucial in creating opportunities for the menstrual cup market by fostering awareness, promoting sustainable practices, and addressing menstrual hygiene challenges. In many regions, governments recognize the importance of menstrual health and have implemented programs to educate and empower individuals about alternative and sustainable menstrual hygiene products like menstrual cups. For example, the Indian government's "Menstrual Hygiene Scheme" under the Swachh Bharat Abhiyan aims to provide subsidized menstrual hygiene products, including menstrual cups, to women in rural areas, enhancing accessibility and affordability. In Europe, several governments have taken steps to address the environmental impact of menstrual products. The Scottish government, for instance, provides free menstrual products in schools and colleges, including menstrual cups, as part of their commitment to reducing single-use plastic waste. These initiatives not only promote the adoption of menstrual cups but also contribute to normalizing conversations around menstruation and reducing the stigma associated with it. Governments increasingly recognize the economic benefits of promoting reusable and sustainable menstrual products. Overall, government initiatives worldwide are creating a conducive environment for the Asia Pacific menstrual cups market by addressing affordability and sustainability concerns, opening up new opportunities for manufacturers, and fostering positive changes in menstrual hygiene practices.
Asia Pacific Menstrual Cups Market Overview
The surge in demand for menstrual cups in Asia Pacific can be attributed to various factors, including rising cultural shifts, increasing awareness, and the growing importance of women's health. There has been a rising movement toward breaking taboos surrounding menstruation in many Asian countries. As societies become more open to discussing menstrual health, individuals are exploring alternative and more sustainable options such as menstrual cups, which offer comfort and convenience while challenging traditional norms associated with menstrual hygiene. For instance, in September 2023, a pilot program with an aim to provide menstrual cups to women was launched in Chennai, India. In September 2023, under the "Thinkal" project, ~1,500 women in the reproductive age group from economically poor households in 12 localities under the Greater Chennai Corporation's wards in South Chennai will receive menstrual cups in the next three months. Hence, the rise in such initiatives increases the awareness and demand for menstrual cups across the region. Moreover, Asia Pacific has witnessed rapid urbanization and changing lifestyles, with more women joining the workforce and leading busy lives. Menstrual cups, being long-lasting and reliable, are gaining popularity as a practical solution for those seeking a convenient, low-maintenance menstrual hygiene option. The adaptability of menstrual cups to different lifestyles, including travel and outdoor activities, contributes to their increasing acceptance among women in Asia. Additionally, the economic factor plays a significant role in the growing demand for menstrual cups in Asia Pacific. In many countries across the region, disposable menstrual products can be expensive and contribute to a significant monthly expense. The cost-effectiveness of menstrual cups, considering their reusable nature, makes them attractive for individuals seeking an affordable and sustainable solution. As economic conditions improve and disposable incomes rise, more people in Asia are likely to use menstrual cups as a practical and cost-saving choice for menstrual hygiene.
Asia Pacific Menstrual Cups Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Menstrual Cups Market Segmentation
The Asia Pacific menstrual cups market is categorized into type, material, distribution channel, and country.
Based on type, the Asia Pacific menstrual cups market is bifurcated into reusable and disposable. The reusable segment held a larger market share in 2022.
In terms of material, the Asia Pacific menstrual cups market is categorized into medical grade silicon, rubber, and thermoplastic elastomer. The medical grade silicon segment held a larger market share in 2022.
By distribution channel, the Asia Pacific menstrual cups market is segmented into supermarkets and hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
By country, the Asia Pacific menstrual cups market is segmented into Australia, China, India, Japan, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific menstrual cups market share in 2022.
The Flex Co, Pixie Cup LLC, Saalt LLC, Diva International Inc, Lena Cup LLC, and Lune Group Oy Ltd are among the leading companies operating in the Asia Pacific menstrual cups market.