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市场调查报告书
商品编码
1533116
欧洲视讯即服务市场预测至 2030 年 - 区域分析 - 按部署模式和产业垂直Europe Video as a Service Market Forecast to 2030 - Regional Analysis - by Deployment Mode and Industry Vertical |
2022年欧洲视讯即服务市值为11.4144亿美元,预计到2030年将达到45.2947亿美元;预计2022年至2030年复合年增长率为18.8%。
越来越多采用远距工作模式推动欧洲视讯即服务市场
远距工作正在成为许多组织的新常态,并成为近年来的现象,尤其是在冠状病毒大流行之后。根据 Gallup, Inc. 2022 年 6 月的报告,远距工作一直被认为是正面的,近 65% 的全职员工准备好远距工作。远端工作模式的采用增加了消费者对基于云端的视讯通讯服务的需求。这些服务提供上级和下级之间的互动参与,以安排会议、大会和网路研讨会,以实现业务目标并有效提高营运生产力。 Adobe Inc、德意志银行、Google LLC.、LinkedIn、微软公司、SAP SE、Verizon Communications Inc 和许多公司已经在其业务中采用远端工作模式,这增加了对基于云端的视讯解决方案以保持员工敬业度的需求。视讯即服务可让组织部署协作工具,透过最大限度地减少额外的差旅成本来增强业务沟通和客户体验,从而推动视讯即服务市场的发展。远距工作有助于员工减少出差并维持工作与生活的平衡。美国国家经济研究局2023年1月进行的一项研究表明,2021-2022年,远距办公平均为员工节省了72分钟的日常往返现场工作时间。员工喜欢使用视讯作为在家召开与工作相关的会议的服务。因此,远距工作模式的日益普及推动了视讯即服务市场的成长。
欧洲视讯即服务市场概览
德国、法国、英国和义大利是推动欧洲视讯即服务市场成长的主要国家。基于云端的视讯即服务在该地区的需求量很大,因为基于云端的系统更易于使用并且可以从任何地方 24/7 存取。此外,基于云端的视讯即服务的总成本低于本地视讯解决方案。基于云端的解决方案的成本效益使其受到中小企业的欢迎,这将在预测期内推动欧洲市场的成长。此外,政府为开发先进技术而增加的资金和采取的重大倡议将为未来几年欧洲的视讯即服务市场创造机会。 2023年8月,欧盟委员会宣布计画投资1.894亿美元用于尖端数位技术和研究。该地区还设立了“地平线欧洲计划”,以促进人工智慧、机器人和新材料的合作研究。基于人工智慧的视讯即服务解决方案的发展支持中小企业和大型企业提高效率和客户体验。人工智慧用于分析资料并预测趋势和客户的购买模式,帮助企业做出更好的决策。以人工智慧为基础的视讯即服务解决方案提供自动字幕、即时语言翻译和内容推荐等功能,支援企业改善整体客户体验。这些功能还使视讯内容能够广泛访问并吸引全球不同的受众。在欧洲,视讯即服务的最终用户对供应商选择有特定的要求。最终用户在选择合适的视讯即服务之前考虑的一些关键因素包括品牌名称、供应商提供的客製化等级、培训服务、技术支援和售后服务。因此,任何进入欧洲视讯即服务市场的供应商都需要加强和简化这些参数的业务以获得利润。
欧洲视讯即服务市场收入及 2030 年预测(百万美元)
欧洲视讯即服务市场细分
欧洲视讯即服务市场根据部署模式、垂直行业和国家/地区进行细分。根据部署模式,欧洲视讯即服务市场分为公有云、私有云和混合云端。 2022 年,公有云领域占据最大的市场份额。
从垂直产业来看,欧洲视讯即服务市场分为IT和电信、医疗保健和生命科学、零售和电子商务、BFSI、教育、媒体和娱乐、政府和公共部门等。 2022 年,IT 和电信领域占据最大的市场份额。
根据国家/地区,欧洲视讯即服务市场分为德国、法国、义大利、英国、俄罗斯和欧洲其他地区。 2022 年,德国在欧洲视讯即服务市场份额中占据主导地位。
Cisco Systems Inc、Zoom Video Communications Inc、Microsoft Corp、Amazon Web Services Inc、Avaya Holdings Corp、Google LLC、Adobe Inc、RingCentral Inc、Dekom AG 和 BlueJeans 是欧洲视讯即服务市场中的一些领先公司。
The Europe video as a service market was valued at US$ 1,141.44 million in 2022 and is expected to reach US$ 4,529.47 million by 2030; it is estimated to record a CAGR of 18.8% from 2022 to 2030.
Increasing Adoption of Remote Working Model Drives Europe Video as a Service Market
Remote work is becoming the new normal for many organizations and has become a phenomenon in the recent years, especially after the coronavirus pandemic. Remote work is continuously perceived as positive, with almost 65% of full-time employees ready to work remotely, according to Gallup, Inc. report of June 2022. To maintain flexibility in working conditions, organizations implement a remote working model. Adoption of the remote working model increases the demand for cloud-based video communication services among consumers. These services provide an interactive engagement between superiors and subordinates to schedule meetings, conferences, and webinars to achieve business goals and effectively increase operational productivity. Adobe Inc, Deutsche Bank, Google LLC., LinkedIn, Microsoft Corp, SAP SE, Verizon Communications Inc, and numerous companies have already adopted remote working model in their business, which increases the demand for cloud-based video solutions to maintain employee engagement. Video as a service allows organizations to deploy collaboration tools for enhancing their business communication and customer experience by minimizing additional travel costs, which drives the video as a service market. Remote working helps employees to reduce their traveling and maintain a work-life balance. A study conducted by the National Bureau of Economic Research in January 2023 represented that, remote working saved an average of 72 minutes spent by employees on their daily travel to and from their on-site jobs during 2021-2022. Employees prefer a video as a service to conduct work-related meetings at home. Thus, the increasing adoption of remote working models fuels the video as a service market growth.
Europe Video as a Service Market Overview
Germany, France, the UK, and Italy are among the major countries contributing to the growth of the Europe video as a service market. The cloud-based video as a service is in high demand in the region, as the cloud-based system is easier to use and can be accessed 24/7 from anywhere. Moreover, the total cost of cloud-based video as a service is lower than the on-premise video solutions. The cost-benefit of cloud-based solutions makes it popular among small and medium enterprises, which is would boost the market growth in Europe during the forecast period. Moreover, increasing funding and significant initiatives taken by the government toward the development of advanced technologies would create opportunities for the video as a service market in Europe in the coming years. In August 2023, the European Commission announced its plan to invest US$ 189.4 million in cutting-edge digital technologies and research. The region also established a Horizon Europe Program to boost collaborative research in artificial intelligence, robotics, and new materials. The evolution of AI-based video as a service solution supports SMEs and large enterprises to enhance efficiency and customer experience. AI is used to analyze data and predict trends and customers' buying patterns that help enterprises to make better decisions. AI-based video as a service solution offers features such as auto-caption, real-time language translation, and content recommendations that support enterprises to improve overall customer's experience. These features also make video content widely accessible and engaging to diverse audiences at the global level. In Europe, end users of video as a service are specific about vendor selection. A few of the key factors considered by end users before selecting suitable video as a service are brand name, customization level the vendor offers, training services, technical support, and after-sale services. Therefore, any vendor entering the Europe video as a service market needs to strengthen and streamline their business on these parameters to gain profits.
Europe Video as a Service Market Revenue and Forecast to 2030 (US$ Million)
Europe Video as a Service Market Segmentation
The Europe video as a service market is segmented based on deployment mode, industry vertical, and country. Based on deployment mode, the Europe video as a service market is categorized into public cloud, private cloud, and hybrid cloud. The public cloud segment held the largest market share in 2022.
In terms of industry vertical, the Europe video as a service market is categorized into IT & telecom, healthcare & life sciences, retail & e-commerce, BFSI, education, media & entertainment, government & public sector, and others. The IT & telecom segment held the largest market share in 2022.
Based on country, the Europe video as a service market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Germany dominated the Europe video as a service market share in 2022.
Cisco Systems Inc, Zoom Video Communications Inc, Microsoft Corp, Amazon Web Services Inc, Avaya Holdings Corp, Google LLC, Adobe Inc, RingCentral Inc, Dekom AG, and BlueJeans are some of the leading companies operating in the Europe video as a service market.