市场调查报告书
商品编码
1562440
2030 年北美儿童自行车市场预测 - 区域分析 - 按产品类型(电池供电和手动)和配销通路(超市和大卖场、专卖店、线上零售等)North America Kids Bicycle Market Forecast to 2030 - Regional Analysis - by Product Type (Battery Operated and Manual) and Distribution Channel (Supermarkets and Hypermarket, Specialty Stores, Online Retail, and Others) |
2022年北美儿童自行车市场价值为18.2729亿美元,预计到2030年将达到25.1533亿美元;预计2022年至2030年复合年增长率为4.1%。
对积极生活方式的日益重视推动了北美儿童自行车市场
对促进儿童积极生活方式的日益重视成为推动儿童自行车市场成长的关键驱动力。在当代社会,人们越来越意识到久坐的生活方式对儿童健康的不利影响。对儿童肥胖率上升和相关健康问题的担忧促使家长、教育工作者和卫生专业人员提倡更多的体能活动。根据世界卫生组织的数据,2020 年有 3900 万五岁以下儿童超重或肥胖。父母尤其认识到在孩子生命早期灌输健康习惯的重要性。骑自行车提供了一种令人愉悦的体育活动形式,有助于孩子们的整体健康。对积极生活方式的重视与更广泛的社会向健康和预防性健康措施的转变相一致。因此,儿童自行车不仅被视为娱乐用品,也被视为从小培养健康生活方式的重要工具。教育机构对于推动人们重视积极的生活方式至关重要。体育教育计画越来越多地将骑自行车视为一项基本活动,促进运动技能、协调性和心血管健康的发展。将自行车融入教育课程进一步巩固了这样的理念:自行车不仅是玩具,也是儿童身体发展不可或缺的一部分。数位时代也使人们对儿童的萤幕时间和久坐行为的担忧成为焦点。作为对策,家长积极寻找途径鼓励孩子花更多时间在户外并进行体育活动。骑自行车提供了一个完美的解决方案,让孩子们探索周围的环境,与同侪互动,体验运动的乐趣。因此,推动积极的生活方式已成为一种文化和社会规范,极大地促进了市场对儿童自行车的强劲需求。
北美儿童自行车市场概况
由于人们对儿童肥胖的认识不断提高,该地区对儿童自行车的需求不断增加。由于人们对儿童肥胖和久坐行为的认识不断提高,人们越来越重视促进儿童健康和积极的生活方式。随着父母和照顾者优先考虑体育活动,对自行车作为儿童运动和户外娱乐手段的需求不断增加。骑自行车可以燃烧卡路里、促进健康、增强肌肉和协调性,使其成为健康发展的有趣且有效的工具。 COVID-19 大流行也推动了儿童自行车需求的成长。由于封锁和限制限制了各种户外运动和娱乐活动,家长们寻找其他方法来让孩子们保持参与和活跃。骑自行车成为一种安全、愉快的户外活动,孩子们可以在保持社交距离的同时享受和活跃,这一因素导致了对儿童自行车的需求增加。过去二十年来,美国俄勒冈州科瓦利斯学区(CSD)鼓励学生步行和骑自行车上学。所有五年级学生都会参加为期一周的自行车安全课程,预计很快就会扩展到其他年级。根据安全上学路线 (SRTS) 计划,家长、学校、社区领袖以及地方、州和联邦政府正在支持和鼓励步行和骑自行车上学,以改善儿童的健康和福祉。更轻的车架、改进的齿轮和创新的安全功能使儿童自行车比以往任何时候都更加有趣和用户友好。因此,儿童自行车製造商不断推出新产品。例如,2023 年 6 月,最大的自行车製造商之一 Specialized 推出了 Turbo Levo SL Kids 硬尾电动登山车。 Specialized儿童电动登山车配备24吋车轮,主要设计适合身高122公分至152公分的骑士。此外,儿童人口的成长预计也将推动儿童自行车的需求。根据美国人口普查局估计,2022年美国6-11岁儿童人口约为2420万,预计到2030年将增长至2600万。
北美儿童自行车市场收入及 2030 年预测(百万美元)
北美儿童自行车市场细分
北美儿童自行车市场按产品类型、配销通路和国家分类。
根据产品类型,北美儿童自行车市场分为电池驱动型和手动型。 2022 年,手动细分市场将占据更大的市场份额。
从配销通路来看,北美儿童自行车市场分为超市及大卖场、专卖店、网路零售等。 2022 年,超市和大卖场细分市场占据最大市场份额。
按国家/地区划分,北美儿童自行车市场分为美国、加拿大和墨西哥。 2022年,美国在北美儿童自行车市场份额中占据主导地位。
SCOTT Sports SA、Cycling Sports Group Inc、Merida Industry Co Ltd、BikeCo LLC、Kona Bicycles Co、Specialized Bicycle Components Inc、Trek Bicycle Corp 和 Giant Manufacturing Co Ltd 是北美儿童自行车市场上的一些领先公司。
The North America kids bicycle market was valued at US$ 1,827.29 million in 2022 and is expected to reach US$ 2,515.33 million by 2030; it is estimated to register a CAGR of 4.1% from 2022 to 2030.
Increasing Emphasis on Active Lifestyles Fuels North America Kids Bicycle Market
The increased emphasis on promoting an active lifestyle for kids stands out as a pivotal driver propelling the growth of the kids bicycle market. In contemporary society, there is a growing awareness of the detrimental effects of sedentary lifestyles on children's health. Concerns about rising rates of childhood obesity and related health issues have prompted parents, educators, and health professionals to advocate for more physically active pursuits. According to the World Health Organization, 39 million children under the age of five were overweight or obese in 2020. Bicycling has emerged as a favored solution with its dual benefits of exercise and outdoor engagement. Parents, in particular, recognize the importance of instilling healthy habits early in a child's life. Riding bicycles provides an enjoyable form of physical activity and contributes to the overall well-being of kids. The emphasis on an active lifestyle aligns with a broader societal shift toward wellness and preventive health measures. As a result, bicycles for kids are not only seen as recreational items but as essential tools for fostering a healthy lifestyle from a young age. Educational institutions are crucial in driving this emphasis on an active lifestyle. Physical education programs increasingly incorporate cycling as a fundamental activity, promoting the development of motor skills, coordination, and cardiovascular fitness. This integration of cycling into educational curricula further cements the idea that bicycles are not just toys but integral components of a child's physical development. The digital age has also brought concerns about screen time and sedentary behaviors among children to the forefront. As a countermeasure, parents actively seek avenues to encourage kids to spend more time outdoors and engage in physical activities. Bicycling provides a perfect solution, allowing children to explore their surroundings, interact with peers, and experience the joy of movement. Therefore, the push for an active lifestyle has become a cultural and societal norm, significantly contributing to the robust demand for kids bicycles in the market.
North America Kids Bicycle Market Overview
The region is witnessing increasing demand for kids bicycles owing to rising awareness of childhood obesity. A growing emphasis on promoting a healthy and active lifestyle for children is being driven by increasing awareness of childhood obesity and sedentary behavior. As parents and caretakers prioritize physical activity, the demand for bicycles as a means of exercise and outdoor recreation for children has risen. Cycling burns calories, promotes fitness, and builds muscle and coordination, making it a fun and effective tool for healthy development. The COVID-19 pandemic has also played a role in rising demand for kids bicycles. With lockdowns and restrictions limiting various outdoor sports and recreational activities, parents sought alternative ways to keep their children engaged and active. Bicycling emerged as a safe and enjoyable outdoor activity, where kids can enjoy and be active while maintaining social distancing, this factor contributed to the heightened demand for kids bicycles. For the past two decades, the Corvallis School District (CSD) in Oregon, US has encouraged students to walk and bike to school. All fifth-grade students participate in a weeklong bicycle safety class, which is expected to be soon expanded to include other grades. Under the Safe Routes to School (SRTS) programs, parents, schools, community leaders, and local, state, and federal governments are enabling and encouraging the walk and bicycling to schools to improve the health and well-being of children. Lighter frames, improved gears, and innovative safety features make kids bikes more enjoyable and user-friendly than ever before. Thus, manufacturers of kids bikes are constantly launching new products. For instance, in June 2023, Specialized, one of the largest cycling manufacturers, launched the Turbo Levo SL Kids hardtail electric mountain bike. The Specialized kids electric mountain bike has 24-inch wheels and is mainly designed to accommodate riders with height of 122 centimeters to 152 centimeters. Furthermore, the growing children population is also expected to drive the demand for kids bicycles. According to an estimate by the US Census Bureau, in the US, the population of children aged between 6-11 years was ~24.2 million in 2022 and is expected to grow to 26.0 million by 2030. The rising population of children propels the demand for kids bicycles in North America.
North America Kids Bicycle Market Revenue and Forecast to 2030 (US$ Million)
North America Kids Bicycle Market Segmentation
The North America kids bicycle market is categorized into product type, distribution channel, and country.
Based on product type, the North America kids bicycle market is bifurcated into battery operated and manual. The manual segment held a larger market share in 2022.
In terms of distribution channel, the North America kids bicycle market is segmented into supermarkets and hypermarket, specialty stores, online retail, and others. The supermarkets and hypermarket segment held the largest market share in 2022.
By country, the North America kids bicycle market is segmented into the US, Canada, and Mexico. The US dominated the North America kids bicycle market share in 2022.
SCOTT Sports SA, Cycling Sports Group Inc, Merida Industry Co Ltd, BikeCo LLC, Kona Bicycles Co, Specialized Bicycle Components Inc, Trek Bicycle Corp, and Giant Manufacturing Co Ltd are some of the leading companies operating in the North America kids bicycle market.