市场调查报告书
商品编码
1562443
2030 年亚太地区儿童自行车市场预测 - 区域分析 - 按产品类型(电池供电和手动)和配销通路(超市和大卖场、专卖店、线上零售等)Asia Pacific Kids Bicycle Market Forecast to 2030 - Regional Analysis - by Product Type (Battery Operated and Manual) and Distribution Channel (Supermarkets and Hypermarket, Specialty Stores, Online Retail, and Others) |
2022年亚太地区儿童自行车市场价值为21.677亿美元,预计到2030年将达到33.7402亿美元;预计2022年至2030年复合年增长率为5.7%。
电子商务产业蓬勃发展推动亚太儿童自行车市场
电子商务产业的蓬勃发展为儿童自行车市场提供了重大机会,改变了产品的行销、销售和分销方式。线上平台已成为消费者探索、比较、购买商品的首选管道,儿童自行车市场也不例外。电子商务平台提供的便利性和可及性扩大了市场范围,让父母可以在舒适的家中浏览各种儿童自行车、阅读评论并做出明智的购买决定。电子商务的一大显着优势是消除地理限制。无论身在何处,父母都可以选择多种儿童自行车,提供比当地实体店更广泛的选择。这种增加的可及性使消费者受益,并使製造商和零售商能够利用全球客户群,从而将其市场份额扩展到传统界限之外。电子商务平台促进无缝比较购物,使父母能够在购买前评估各种型号、功能和价位。这种透明度鼓励製造商之间的良性竞争,促进创新和产品改进。此外,线上平台通常具有客户评论和评级,为潜在买家提供有价值的见解。这种透明的回馈循环有助于建立消费者信任,并有助于做出明智的选择,从而提高儿童自行车品牌在数位市场上的可信度。电子商务产业也为有针对性的行销策略提供了平台。製造商可以利用资料分析来了解消费者的偏好并相应地调整他们的行销工作。这种个人化的方法可以与家长进行更有效的沟通,解决他们对儿童自行车的需求和担忧。随着电子商务生态系统的不断发展,儿童自行车市场的公司可以利用这些机会来增强其线上影响力,简化分销管道,并最终推动数位零售领域的成长。
亚太地区儿童自行车市场概况
亚太地区拥有全球60%的人口,近43亿人口,其中包括世界上人口最多的国家中国和印度。随着人们越来越重视促进儿童健康的生活方式以及中产阶级人口的不断增长,近年来对儿童自行车的需求日益增长。在中国和印度等城市化和生活方式变化突出的国家,家长越来越意识到孩子户外活动的重要性。这种意识已经转化为对儿童自行车的需求增加,作为鼓励身体活动和提供一种娱乐方式的手段。经济繁荣也转化为该地区家庭消费能力的增强。再加上不断增长的中产阶级人口,刺激了对骑自行车等娱乐活动的需求,为更多家庭拥有儿童自行车铺平了道路。此外,随着城市的扩张,家庭寻求替代拥挤的道路和污染的空气。骑自行车成为一种健康且具成本效益的解决方案,促进儿童的身体健康和户外探索。认识到这一趋势,各国政府正在投资自行车基础设施,进一步支持市场成长。据雅加达交通局称,雅加达省政府计划于 2022 年将印尼首都的自行车道或自行车道总长度扩大至 309.5 公里,新增车道 195 公里。景观。电动自行车越来越受欢迎,为孩子们提供了一种有趣且轻鬆的方式来探索周围的环境。此外,GPS 追踪和家长控制等智慧功能正在鼓励精通科技的父母购买此类产品。此外,电子商务平台已成为重要的分销管道,特别是在数位渗透率较高的国家。这一趋势使城市和偏远地区的消费者更容易获得各种儿童自行车,从而促进了市场的成长。
亚太地区儿童自行车市场收入及 2030 年预测(百万美元)
亚太地区儿童自行车市场细分
亚太地区儿童自行车市场按产品类型、配销通路和国家分类。
根据产品类型,亚太地区儿童自行车市场分为电池驱动型和手动型。 2022 年,手动细分市场将占据更大的市场份额。
从配销通路来看,亚太地区儿童自行车市场分为超市及大卖场、专卖店、网路零售等。 2022 年,专卖店细分市场占据最大的市场份额。
依国家/地区划分,亚太地区儿童自行车市场分为中国、日本、印度、澳洲、韩国和亚太地区其他地区。 2022 年,亚太地区其他地区主导了亚太地区儿童自行车市场份额。
SCOTT Sports SA、Cycling Sports Group Inc、GT Bicycles LLC、Merida Industry Co Ltd、Paco Bike Co Ltd、Specialized Bicycle Components Inc、Trek Bicycle Corp 和 Giant Manufacturing Co Ltd 是亚太地区儿童自行车领域的一些领先公司市场。
The Asia Pacific kids bicycle market was valued at US$ 2,167.70 million in 2022 and is expected to reach US$ 3,374.02 million by 2030; it is estimated to register a CAGR of 5.7% from 2022 to 2030.
Proliferation of E-Commerce Industry Boosts Asia Pacific Kids Bicycle Market
The proliferation of the e-commerce industry presents a significant opportunity for the kids bicycle market, transforming how products are marketed, sold, and distributed. Online platforms have become a preferred channel for consumers to explore, compare, and purchase goods, and the kids bicycle market is no exception. The convenience and accessibility offered by e-commerce platforms have broadened the market reach, allowing parents to browse a diverse range of kids bicycles, read reviews, and make informed purchasing decisions from the comfort of their homes. One notable advantage of e-commerce is the elimination of geographical constraints. Parents can access several kids bicycle options, regardless of location, providing a more extensive selection than what might be available in local brick-and-mortar stores. This increased accessibility benefits consumers and allows manufacturers and retailers to tap into a global customer base, expanding their market presence beyond traditional boundaries. E-commerce platforms facilitate seamless comparison shopping, enabling parents to evaluate various models, features, and price points before purchasing. This transparency encourages healthy competition among manufacturers, fostering innovation and product improvement. Additionally, online platforms often feature customer reviews and ratings, offering valuable insights to potential buyers. This transparent feedback loop contributes to building consumer trust and aids in making well-informed choices, boosting the credibility of kids bicycle brands in the digital marketplace. The e-commerce industry also provides a platform for targeted marketing strategies. Manufacturers can leverage data analytics to understand consumer preferences and tailor their marketing efforts accordingly. This personalized approach allows more effective communication with parents, addressing their needs and concerns about kids bicycles. As the e-commerce ecosystem continues to evolve, companies in the kids bicycle market can harness these opportunities to enhance their online presence, streamline distribution channels, and ultimately drive growth in a digital retail landscape.
Asia Pacific Kids Bicycle Market Overview
Asia Pacific is home to 60% of the world's population, nearly 4.3 billion people, and includes the world's most populous countries, China and India. With a rising emphasis on promoting healthy lifestyles for children and a growing middle-class population, the demand for kids bicycles has witnessed significant traction in recent years. In countries such as China and India, where urbanization and changing lifestyles are prominent, there is a heightened awareness among parents about the importance of outdoor activities for children. This awareness has translated into an increased demand for kids bicycles as a means to encourage physical activity and provide a mode of recreation. Economic prosperity is also translating into increased spending power for families across the region. This, coupled with a growing middle-class population, fuels the demand for recreational activities such as cycling, paving the way for more kids bicycles in homes. In addition, as cities sprawl, families seek alternatives to crowded roads and polluted air. Cycling emerged as a healthy and cost-effective solution, promoting both physical fitness and outdoor exploration for children. Recognizing this trend, governments are investing in cycling infrastructure, further supporting the market growth. According to the Jakarta Transportation Agency, the Jakarta provincial government expanded the capital city of Indonesia's bicycle lane or bike lanes to a total length of 309.5 kilometers with the expansion of 195 kilometers of new lanes in 2022. Innovations in the kids bicycle industry are transforming the kids bicycle landscape. E-bikes are gaining traction, offering a fun and effortless ways for children to explore their surroundings. Additionally, smart features such as GPS tracking and parental controls are encouraging tech-savvy parents to buy such products. In addition, e-commerce platforms have emerged as significant distribution channels, particularly in countries with a high digital penetration rate. This trend has facilitated easier access to a wide range of kids bicycles for consumers in urban and remote areas alike, contributing to the market growth.
Asia Pacific Kids Bicycle Market Revenue and Forecast to 2030 (US$ Million)
Asia Pacific Kids Bicycle Market Segmentation
The Asia Pacific kids bicycle market is categorized into product type, distribution channel, and country.
Based on product type, the Asia Pacific kids bicycle market is bifurcated into battery operated and manual. The manual segment held a larger market share in 2022.
In terms of distribution channel, the Asia Pacific kids bicycle market is segmented into supermarkets and hypermarket, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2022.
By country, the Asia Pacific kids bicycle market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific kids bicycle market share in 2022.
SCOTT Sports SA, Cycling Sports Group Inc, GT Bicycles LLC, Merida Industry Co Ltd, Paco Bike Co Ltd, Specialized Bicycle Components Inc, Trek Bicycle Corp, and Giant Manufacturing Co Ltd are some of the leading companies operating in the Asia Pacific kids bicycle market.