市场调查报告书
商品编码
1591435
北美猫砂产品市场规模和预测、区域份额、趋势和成长机会分析报告范围:按产品类型、原材料、配销通路和国家/地区North America Cat Litter Products Market Size and Forecast, Regional Share, Trend, and Growth Opportunity Analysis Report Coverage: By Product Type, Raw Material, Distribution Channel, and Country |
北美猫砂产品市场预计将从2023年的41.6亿美元成长到2031年的53.6亿美元;预计2023年至2031年复合年增长率为3.2%。
在旨在提高便利性、永续性和宠物健康的持续产品创新的推动下,北美猫砂产品市场有望大幅成长。随着该地区宠物拥有量的不断增加,製造商越来越注重开发新的和改进的猫砂解决方案,以满足猫及其主人不断变化的需求。该领域的产品创新正在透过为消费者提供更多选择和功能来改变市场格局,最终提供显着的成长机会。製造商投资研发以创造可持续的垃圾产品可能会吸引越来越多的消费者群体,特别是千禧世代和 Z 世代,他们优先考虑环保购买。 2024 年2 月,PetSafe 推出了优质猫砂系列,推出了PetSafe ScoopFree 优质天然猫砂,这是同类猫砂中的高性能,能够以天然配方提供卓越的气味控制效果,不添加化学品、香料或染料。产品创新的另一个重要领域在于增强的气味控制技术。气味管理仍然是猫主人的首要任务,该领域的创新可以大大改善用户体验。先进的气味中和配方和更好的结块能力正在融入新产品中,以提供更持久的新鲜度。含有抗菌剂和活性碳的猫砂对于减少与猫尿相关的氨气味、改善家庭空气品质特别有效。这些创新满足了猫主人的实际需求,并在竞争日益激烈的市场中使产品脱颖而出,为品牌提供了吸引客户的优势。这些创新预计将满足不断变化的消费者需求,并为这个蓬勃发展的市场中的公司提供利润丰厚的成长机会。
这些人群中的宠物主人愿意投资永续产品,即使它们的价格更高,作为他们减少碳足迹的更广泛承诺的一部分。消费者偏好的这种转变促使製造商专注于产品开发的创新,创造出不仅能有效控制气味和结块,而且可生物降解且源自永续材料的垃圾选择。例如,具有环保意识的宠物护理公司 SoyKitty 在美国推出了猫砂。他们的植物配方可生物降解、可堆肥,不含有害化学物质,具有卓越的气味控制和结块作用。 SoyKitty 因其永续发展得到了联合大豆委员会和普瑞纳的认可,致力于全面的猫护理和永续发展。天然、可生物降解和永续的猫砂产品越来越受到具有生态意识的消费者的青睐,尤其是更倾向于优先考虑环境责任的年轻一代。这一趋势反映了消费者行为的转变,并为愿意投资永续创新的製造商提供了重大的成长机会。因此,对永续产品不断增长的需求推动了北美猫砂产品市场的发展。
北美猫砂产品市场的一些主要参与者包括 The Clorox Co、Nestle SA、Church & Dwight Co Inc、Oil-Dri Corp of America、Kent Corporation、Dr. Elsey's、Eco-Shell LP、Intersand Group、和宠物安全品牌。市场上的参与者高度专注于开发高品质和创新的产品以满足客户的需求。
北美猫砂产品的整体市场规模是透过主要和次要来源得出的。我们利用内部和外部来源进行了详细的次要研究,以获得与北美猫砂产品市场相关的定性和定量资讯。此外,我们还与行业参与者进行了多次初步访谈,以验证资料并获得对该主题的更多分析见解。该流程的参与者包括行业专家,如副总裁、业务开发经理、市场情报经理和全国销售经理,以及外部顾问,如估值专家、研究分析师和关键意见领袖,专门研究北美猫垃圾产品市场。
The North America cat litter products market is anticipated to grow from US$ 4.16 billion in 2023 to US$ 5.36 billion by 2031; it is expected to register a CAGR of 3.2% from 2023 to 2031.
The North America cat litter products market is poised for substantial growth, driven by ongoing product innovations aimed at enhancing convenience, sustainability, and pet health. As pet ownership continues to rise across the region, manufacturers are increasingly focusing on developing new and improved litter solutions that cater to the evolving needs of both cats and their owners. Product innovation in this space is transforming the market landscape by offering consumers more choice and functionality, ultimately providing significant growth opportunities. Manufacturers investing in research and development to create sustainable litter products are likely to attract a growing consumer base, particularly among millennials and Gen Z, who prioritize eco-friendly purchases. In February 2024, PetSafe launched its premium cat litter lineup with the introduction of PetSafe ScoopFree Premium Natural Litter, the high-performance litter of its kind, able to deliver superior odor control in a natural formula with no added chemicals, fragrance, or dyes. Another important area of product innovation lies in enhanced odor control technology. Odor management remains a top priority for cat owners, and innovations in this field can greatly improve the user experience. Advanced odor-neutralizing formulas and better clumping abilities are being integrated into new products to offer longer-lasting freshness. Cat litter incorporating antimicrobial agents and activated carbon has been particularly effective in reducing the ammonia smell associated with cat urine, improving air quality in homes. Such innovations meet cat owners' practical needs and differentiate products in an increasingly competitive market, offering brands an edge in attracting customers. These innovations are expected to meet the evolving consumer demands and present lucrative growth opportunities for companies in this thriving market.
Pet owners within these demographics are willing to invest in sustainable products, even if they come at a higher price point, as part of their broader commitment to reducing their carbon footprint. This shift in consumer preference has led manufacturers to focus on innovation in product development, creating litter options that are not only effective in terms of odor control and clumping but also biodegradable and sourced from sustainable materials. For instance, eco-conscious pet care company SoyKitty launched its cat litter in the US. Their plant-based formula is biodegradable, compostable, and free from harmful chemicals, offering superior odor control and clumping. Recognized for its sustainability by the United Soybean Board and Purina, SoyKitty is committed to holistic cat care and sustainability. Natural, biodegradable, and sustainable cat litter products are gaining traction among eco-conscious consumers, particularly younger generations who are more inclined to prioritize environmental responsibility. This trend reflects a shift in consumer behavior and presents a significant growth opportunity for manufacturers willing to invest in sustainable innovation. Thus, the rising demand for sustainable products propels the North America cat litter products market.
Some of the key players operating in the North America cat litter products market are The Clorox Co, Nestle SA, Church & Dwight Co Inc, Oil-Dri Corp of America, Kent Corporation, Dr. Elsey's, Eco-Shell LP, Intersand Group, and PetSafe Brands. Players operating in the market are highly focused on developing high-quality and innovative product offerings to fulfill customers' requirements.
The overall North America cat litter products market size has been derived using both primary and secondary sources. Exhaustive secondary research has been conducted using internal and external sources to obtain qualitative and quantitative information related to the North America cat litter products market. Also, multiple primary interviews have been conducted with industry participants to validate the data and gain more analytical insights into the topic. The participants of this process include industry experts, such as VPs, business development managers, market intelligence managers, and national sales managers-along with external consultants, such as valuation experts, research analysts, and key opinion leaders-specializing in the North America cat litter products market.