市场调查报告书
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欧洲活动物流市场预测至 2031 年 - 区域分析 - 按类型和最终用户Europe Event Logistics Market Forecast to 2031 - Regional Analysis - by Type and End User |
2023年欧洲活动物流市场价值为291.3197亿美元,预计2031年将达到463.3674亿美元;预计2023年至2031年复合年增长率为6.0%。
关键参与者策略措施的增加推动欧洲活动物流市场
欧洲活动物流市场的主要参与者包括 DSV A/S; CH罗宾逊;库恩+内格尔;基华物流;德铁信克; DHL 国际有限公司;联邦快递; UPS; XPO 物流公司;和乔达;除其他外。这些参与者正在采取各种策略来保持市场竞争力,包括併购、合约协议和合作伙伴关係等。下面提到了此类策略的一些范例:
2024年3月,德迅与世界帆联签署了为期三年的物流合作关係。透过此次合作,Kuehne + Nagel 旨在控制世界帆船运动授权赛事的帆船设备、船隻和其他重要资源的运输。 2024 年 1 月,Kuehne + Nagel 与 Clarion Events 合作。根据这项合作关係,该公司的目标是成为官方全球物流合作伙伴,减少歌乐活动集团展览的碳足迹,同时为活动产业制定新标准。 2023 年 3 月,DHL 与国际有舵雪车和钢架雪车联合会 (IBSF) 合作。透过此次合作,DHL 旨在帮助 IBSF 满足与世界锦标赛相关的物流需求,包括使用骨架雪橇、赛车头盔、速度服、护肩、钉鞋和其他设备等体育和行销设备。因此,主要参与者措施数量的增加推动了欧洲活动物流市场的成长。
欧洲活动物流市场概况
欧洲活动物流市场规模主要得益于大量活动物流公司的存在,例如 Kuehne+Nagel、DHL、DEKRA、乔达、HEED-Logistics、Hamburg Messe + Congress、Target Motivation、Sport & Events Logistics Srl、Genius Eventi Srl、 WES Logistics 和Event Logistics Team srl。这些供应商持续满足该地区企业活动/贸易展览会、体育赛事、媒体和娱乐活动所产生的需求。在上述的活动物流供应商中,DHL、GEODIS、Kuehne+Nagel等公司都是全球物流业的顶尖公司,这使得欧洲地区成为活动物流产业的另一个大区域。
欧洲活动物流市场收入及 2031 年预测(百万美元)
欧洲活动物流市场细分
欧洲活动物流市场按类型、最终用户和国家分类。
根据类型,欧洲活动物流市场分为库存管理、交付管理、货运代理、托盘和包装服务等。 2023年,货运代理领域占据最大的市场份额。
就最终用户而言,欧洲活动物流市场分为媒体和娱乐、体育赛事、企业活动和贸易展览会、文化活动等。 2023 年,企业活动和贸易展览会细分市场占最大市场。
依国家划分,欧洲活动物流市场分为德国、法国、义大利、英国、俄罗斯和欧洲其他地区。 2023 年,德国在欧洲活动物流市场份额中占据主导地位。
CH Robinson Worldwide Inc、CEVA Logistics AG、DB Schenker、Deutsche Post AG、DSV AS、FedEx Corp、GEODIS SA、Kuehne + Nagel International AG、United Parcel Service Inc 和 XPO Inc 是参加欧洲活动的一些领先公司物流市场。
The Europe event logistics market was valued at US$ 29,131.97 million in 2023 and is expected to reach US$ 46,336.74 million by 2031; it is estimated to register a CAGR of 6.0% from 2023 to 2031.
Rise in Strategic Initiatives by Key Players Drives Europe Event Logistics Market
Key players operating in the Europe event logistics market include DSV A/S; CH Robinson; KUEHNE + NAGEL; CEVA Logistics; DB SCHENKER; DHL International GmbH; FedEx; UPS; XPO Logistics, Inc.; and GEODIS; among others. These players are adopting various strategies to stay competitive in the market, which include mergers & acquisitions, contract agreements, and partnerships, among others. A few examples of such strategies are mentioned below:
In March 2024, Kuehne + Nagel signed a three-year logistics partnership with World Sailing. Through this partnership, Kuehne + Nagel aims to control the transportation of sailing equipment, boats, and other essential resources for World Sailing-authorized events. In January 2024, Kuehne + Nagel partnered with Clarion Events. Under this partnership, the company has set a target to become the official global logistics partner and reduce the carbon footprint of the Clarion Events Group's exhibitions while setting new standards for the events industry. In March 2023, DHL partnered with the International Bobsleigh and Skeleton Federation (IBSF). Through this partnership, DHL aimed at helping IBSF fulfill logistics demands associated with the World Championships, including the use of sports and marketing equipment such as skeleton sled, racing helmet, speed suit, shoulder pads, spiked shoes, and other equipment. Thus, the rise in the number of initiatives by the key players fuels the Europe event logistics market growth.
Europe Event Logistics Market Overview
The European event logistics market size is mainly supported by the presence of large number of event logistics companies such as Kuehne+Nagel, DHL, DEKRA, GEODIS, HEED-Logistics, Hamburg Messe + Congress, Target Motivation, Sport & Events Logistics Srl, Genius Eventi Srl, WES Logistics, and Event Logistics Team srl. These vendors are constantly catering to the demand generated from corporate events/trade fairs, sport events, media & entertainment events in the region. Among the mentioned event logistics vendors, some of the companies such as DHL, GEODIS, and Kuehne+Nagel are top companies in the logistics industry worldwide which makes the European region another big region for event logistics industry.
Europe Event Logistics Market Revenue and Forecast to 2031 (US$ Million)
Europe Event Logistics Market Segmentation
The Europe event logistics market is categorized into type, end user, and country.
Based on type, the Europe event logistics market is segmented inventory management, delivery management, freight forwarding, pallets and packaging services, and others. The freight forwarding segment held the largest market share in 2023.
In terms of end user, the Europe event logistics market is categorized into media and entertainment, sports events, corporate events and trade fairs, cultural events, and others. The corporate events and trade fairs segment held the largest market share in 2023.
By country, the Europe event logistics market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. Germany dominated the Europe event logistics market share in 2023.
C H Robinson Worldwide Inc, CEVA Logistics AG, DB Schenker, Deutsche Post AG, DSV AS, FedEx Corp, GEODIS SA, Kuehne + Nagel International AG, United Parcel Service Inc, and XPO Inc are some of the leading companies operating in the Europe event logistics market.