2030 年欧洲移动威胁防御市场预测 - 区域分析 - 按作业系统、企业规模和最终用户
市场调查报告书
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1597139

2030 年欧洲移动威胁防御市场预测 - 区域分析 - 按作业系统、企业规模和最终用户

Europe Mobile Threat Defense Market Forecast to 2030 - Regional Analysis - by Operating System, Enterprise Size, and End User

出版日期: | 出版商: The Insight Partners | 英文 94 Pages | 订单完成后即时交付

价格

2022年欧洲移动威胁防御市场价值为7.3044亿美元,预计2030年将达到42.6812亿美元;预计2022年至2030年复合年增长率为24.7%。

BFSI 部门不断增长的需求推动欧洲移动威胁防御市场

近年来,银行、金融服务和保险 (BFSI) 产业已成为网路攻击者利用员工或企业拥有的行动装置漏洞的首要目标。随着该产业内行动装置使用量的持续上升,与网路威胁相关的风险也在上升。

由于 BFSI 领域内行动装置的广泛采用以及它们所持有的宝贵且关键的资料,网路攻击者逐渐将目标瞄准了 BFSI 领域内的行动装置。从恶意软体和网路钓鱼攻击到资料外洩和内部威胁,行动装置已成为针对 BFSI 公司的网路攻击的主要因素。

为了减轻行动装置网路攻击带来的风险,BFSI 产业的市场参与者可以利用行动威胁防御解决方案来增强安全性并保护敏感资料。行动威胁防御解决方案提供专为行动装置量身定制的进阶威胁侦测和防御功能。此解决方案分析设备行为、网路流量和应用程式活动,以即时识别和阻止恶意威胁。透过实施这些解决方案,BFSI 企业可以加强对新兴网路威胁的防御,并维持客户和利害关係人之间的信任和信心。

欧洲移动威胁防御市场概览

欧洲移动威胁防御市场分为德国、法国、义大利、英国、俄罗斯和欧洲其他地区。欧洲的网路威胁事件持续增加,针对欧盟 (EU) 多个机构的网路攻击。 2023 年 6 月,中国骇客入侵了西欧政府的电子邮件帐号。该骇客组织获得了影响约 25 个组织(包括政府机构)的电子邮件帐户以及与这些组织有关联的个人帐户的存取权。它在大约一个月的时间里未被发现,直到客户向微软投诉异常的电子邮件活动。为了防止此类攻击,欧洲广泛使用移动威胁防御等安全解决方案。

在欧洲,各产业参与者正在与行动威胁防御解决方案供应商合作,为行动装置提供资料保护解决方案。 2022 年 5 月,屡获殊荣的行动安全解决方案供应商 Corrata 与 Three UK 合作,为 Three UK 的企业客户带来 Corrata 的 MTD 解决方案。该解决方案透过易于部署、易于管理的解决方案,为组织提供全方位行动网路攻击的保护,包括简讯网路钓鱼、恶意软体和 Wi-Fi 骇客攻击。此次发布得到了他们的合作伙伴 CWSI 的支持。

欧洲移动威胁防御市场收入及 2030 年预测(百万美元)

欧洲移动威胁防御市场区隔

欧洲行动威胁防御市场按作业系统、企业规模、最终用户和国家/地区进行分类。

根据作业系统,欧洲移动威胁防御市场分为Android和iOS。 2022 年,Android 细分市场将占据更大的市场份额。

从企业规模来看,欧洲移动威胁防御市场分为大型企业和中小企业。 2022年,大型企业细分市场占据更大的市场份额。

按最终用户划分,欧洲行动威胁防御市场分为 IT 和电信、BFSI、製造业、零售和电子商务、政府等。 2022 年,IT 和电信领域占据最大的市场份额。

依国家划分,欧洲移动威胁防御市场分为德国、英国、法国、义大利、俄罗斯和欧洲其他地区。 2022 年,德国在欧洲移动威胁防御市场份额中占据主导地位。

Sophos Ltd、Lookout Inc、Microminder Cyber​​security、AO Kaspersky Lab、Ivanti、SentinelOne Inc、SAP SE、Cisco Systems Inc、Zimperium Inc 和 Broadcom Inc 都是欧洲行动威胁防御市场上的领先公司。

目录

第 1 章:简介

第 2 章:执行摘要

  • 主要见解
  • 市场吸引力

第 3 章:研究方法

  • 覆盖范围
  • 二次研究
  • 初步研究

第 4 章:欧洲移动威胁防御市场格局

  • 概述
  • PEST分析
  • 生态系分析
    • 价值链供应商名单

第 5 章:欧洲移动威胁防御市场 - 主要市场动态

  • 市场驱动因素
    • 市场参与者的策略性倡议
    • BFSI 产业的需求不断增加
    • 增加BYOD概念
  • 市场限制
    • 移动威胁防御的缺点
  • 市场机会
    • 新兴中小企业
    • 不断发展的云端技术
  • 未来趋势
    • 人工智慧与其他先进技术的融合
  • 驱动因素和限制的影响:

第 6 章:移动威胁防御市场 - 欧洲市场分析

  • 移动威胁防御市场收入,2022 - 2030
  • 移动威胁防御市场预测分析

第 7 章:欧洲移动威胁防御市场分析 - 按作业系统

  • 安卓
  • iOS系统

第 8 章:欧洲移动威胁防御市场分析 - 按企业规模

  • 大型企业
  • 中小企业

第 9 章:欧洲移动威胁防御市场分析 - 按最终用户

  • 资讯科技和电信
  • BFSI
  • 製造业
  • 零售及电子商务
  • 政府
  • 其他的

第 10 章:欧洲移动威胁防御市场 - 国家分析

  • 欧洲市场概况
    • 欧洲
      • 德国
      • 英国
      • 法国
      • 义大利
      • 俄罗斯
      • 欧洲其他地区

第 11 章:竞争格局

  • 关键参与者的热图分析
  • 公司定位与专注

第 12 章:产业格局

  • 概述
  • 市场主动性
  • 新产品开发

第 13 章:公司简介

  • Sophos Ltd.
  • Lookout, Inc.
  • SentinelOne Inc
  • Microminder Cybersecurity
  • AO Kaspersky Lab
  • Ivanti
  • SAP SE
  • Cisco Systems Inc
  • Zimperium Inc
  • Broadcom Inc

第 14 章:附录

Product Code: BMIRE00030899

The Europe mobile threat defense market was valued at US$ 730.44 million in 2022 and is projected to reach US$ 4,268.12 million by 2030; it is estimated to record a CAGR of 24.7% from 2022 to 2030.

Increasing Demand from BFSI Sector Drives Europe Mobile Threat Defense Market

In recent years, the banking, financial services, and insurance (BFSI) sector has become a foremost target for cyber attackers to exploit vulnerabilities in employee or corporate-owned mobile devices. As mobile usage continues to rise within the sector, the risks associated with cyber threats are also rising.

Cyber attackers are progressively targeting mobile devices within the BFSI sector due to their widespread adoption and the valuable and critical data they hold. From malware and phishing attacks to data breaches and insider threats, mobile devices have become a leading factor for cyberattacks against BFSI companies.

To mitigate the risks posed by cyberattacks on mobile devices, the BFSI sector's market players can leverage mobile threat defense solutions to augment their security and protect sensitive data. Mobile threat defense solutions provide advanced threat detection and prevention capabilities specifically tailored for mobile devices. The solution analyzes device behavior, network traffic, and application activity to identify and block malicious threats in real time. By implementing these solutions, BFSI enterprises can strengthen their defenses against emerging cyber threats and maintain trust and confidence among customers and stakeholders.

Europe Mobile Threat Defense Market Overview

The Europe mobile threat defense market is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. The incidents of cyber threats continue to grow in Europe, with cyberattacks targeting multiple institutions across the European Union (EU). In June 2023, China-based hackers breached the Western European Government's email accounts. The group of hackers gained access to email accounts affecting about 25 organizations that included government agencies and to accounts of individuals that are linked to these organizations. It had gone undetected for about a month until customers complained to Microsoft about abnormal email activity. To prevent such attacks, security solutions such as mobile threat defense are used widely in Europe.

In Europe, various industry players are partnering and collaborating with mobile threat defense solution providers to offer data protection solutions for mobile devices. In May 2022, Corrata, an award-winning mobile security solution provider, partnered with Three UK to bring Corrata's MTD solution to Three UK's business customers. The solution provides organizations protection against the full range of mobile cyberattacks, including SMS phishing, malware, and Wi-Fi hacks, in a simple-to-deploy, easy-to-manage solution. This launch was supported by their partner CWSI.

Europe Mobile Threat Defense Market Revenue and Forecast to 2030 (US$ Million)

Europe Mobile Threat Defense Market Segmentation

The Europe mobile threat defense market is categorized into operating system, enterprise size, end user and country.

Based on operating system, the Europe mobile threat defense market is bifurcated into android and iOS. The android segment held a larger market share in 2022.

In terms of enterprise size, the Europe mobile threat defense market is segmented into large enterprise and SMEs. The large enterprise segment held a larger market share in 2022.

By end user, the Europe mobile threat defense market is categorized into IT and telecom, BFSI, manufacturing, retail and E-commerce, government and others. The IT and telecom segment held the largest market share in 2022.

By country, the Europe mobile threat defense market is segmented into Germany, the UK, France, Italy, Russia, and the Rest of Europe. Germany dominated the Europe mobile threat defense market share in 2022.

Sophos Ltd, Lookout Inc, Microminder Cybersecurity, AO Kaspersky Lab, Ivanti, SentinelOne Inc, SAP SE, Cisco Systems Inc, Zimperium Inc, and Broadcom Inc are among the leading companies operating in the Europe mobile threat defense market.

Table Of Contents

1. Introduction

  • 1.1 The Insight Partners Research Report Guidance
  • 1.2 Market Segmentation

2. Executive Summary

  • 2.1 Key Insights
  • 2.2 Market Attractiveness

3. Research Methodology

  • 3.1 Coverage
  • 3.2 Secondary Research
  • 3.3 Primary Research

4. Europe Mobile Threat Defense Market Landscape

  • 4.1 Overview
  • 4.2 PEST Analysis
  • 4.3 Ecosystem Analysis
    • 4.3.1 List of Vendors in Value Chain

5. Europe Mobile Threat Defense Market - Key Market Dynamics

  • 5.1 Market Drivers
    • 5.1.1 Strategic Initiatives by Market Players
    • 5.1.2 Increasing Demand from BFSI Sector
    • 5.1.3 Increasing BYOD Concept
  • 5.2 Market Restraints
    • 5.2.1 Drawbacks of mobile threat defense
  • 5.3 Market Opportunities
    • 5.3.1 Rising Small and Medium Enterprises
    • 5.3.2 Growing Cloud Technology
  • 5.4 Future Trends
    • 5.4.1 Integration of AI and Other Advanced Technologies
  • 5.5 Impact of Drivers and Restraints:

6. Mobile Threat Defense Market - Europe Market Analysis

  • 6.1 Mobile Threat Defense Market Revenue (US$ Million), 2022 - 2030
  • 6.2 Mobile Threat Defense Market Forecast Analysis

7. Europe Mobile Threat Defense Market Analysis - by Operating System

  • 7.1 Android
    • 7.1.1 Overview
    • 7.1.2 Android: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • 7.2 iOS
    • 7.2.1 Overview
    • 7.2.2 iOS: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)

8. Europe Mobile Threat Defense Market Analysis - by Enterprise Size

  • 8.1 Large Enterprise
    • 8.1.1 Overview
    • 8.1.2 Large Enterprise: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • 8.2 SMEs
    • 8.2.1 Overview
    • 8.2.2 SMEs: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)

9. Europe Mobile Threat Defense Market Analysis - by End User

  • 9.1 IT and Telecom
    • 9.1.1 Overview
    • 9.1.2 IT and Telecom: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • 9.2 BFSI
    • 9.2.1 Overview
    • 9.2.2 BFSI: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • 9.3 Manufacturing
    • 9.3.1 Overview
    • 9.3.2 Manufacturing: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • 9.4 Retail and E-commerce
    • 9.4.1 Overview
    • 9.4.2 Retail and E-commerce: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • 9.5 Government
    • 9.5.1 Overview
    • 9.5.2 Government: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • 9.6 Others
    • 9.6.1 Overview
    • 9.6.2 Others: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)

10. Europe Mobile Threat Defense Market - Country Analysis

  • 10.1 Europe Market Overview
    • 10.1.1 Europe: Mobile Threat Defense Market - Revenue and Forecast Analysis - by Country
      • 10.1.1.1 Europe: Mobile Threat Defense Market - Revenue and Forecast Analysis - by Country
      • 10.1.1.2 Germany: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
        • 10.1.1.2.1 Germany: Mobile Threat Defense Market Breakdown, by Operating System
        • 10.1.1.2.2 Germany: Mobile Threat Defense Market Breakdown, by Enterprise Size
        • 10.1.1.2.3 Germany: Mobile Threat Defense Market Breakdown, by End User
      • 10.1.1.3 United Kingdom: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
        • 10.1.1.3.1 United Kingdom: Mobile Threat Defense Market Breakdown, by Operating System
        • 10.1.1.3.2 United Kingdom: Mobile Threat Defense Market Breakdown, by Enterprise Size
        • 10.1.1.3.3 United Kingdom: Mobile Threat Defense Market Breakdown, by End User
      • 10.1.1.4 France: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
        • 10.1.1.4.1 France: Mobile Threat Defense Market Breakdown, by Operating System
        • 10.1.1.4.2 France: Mobile Threat Defense Market Breakdown, by Enterprise Size
        • 10.1.1.4.3 France: Mobile Threat Defense Market Breakdown, by End User
      • 10.1.1.5 Italy: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
        • 10.1.1.5.1 Italy: Mobile Threat Defense Market Breakdown, by Operating System
        • 10.1.1.5.2 Italy: Mobile Threat Defense Market Breakdown, by Enterprise Size
        • 10.1.1.5.3 Italy: Mobile Threat Defense Market Breakdown, by End User
      • 10.1.1.6 Russia: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
        • 10.1.1.6.1 Russia: Mobile Threat Defense Market Breakdown, by Operating System
        • 10.1.1.6.2 Russia: Mobile Threat Defense Market Breakdown, by Enterprise Size
        • 10.1.1.6.3 Russia: Mobile Threat Defense Market Breakdown, by End User
      • 10.1.1.7 Rest of Europe: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
        • 10.1.1.7.1 Rest of Europe: Mobile Threat Defense Market Breakdown, by Operating System
        • 10.1.1.7.2 Rest of Europe: Mobile Threat Defense Market Breakdown, by Enterprise Size
        • 10.1.1.7.3 Rest of Europe: Mobile Threat Defense Market Breakdown, by End User

11. Competitive Landscape

  • 11.1 Heat Map Analysis by Key Players
  • 11.2 Company Positioning & Concentration

12. Industry Landscape

  • 12.1 Overview
  • 12.2 Market Initiative
  • 12.3 New Product Development

13. Company Profiles

  • 13.1 Sophos Ltd.
    • 13.1.1 Key Facts
    • 13.1.2 Business Description
    • 13.1.3 Products and Services
    • 13.1.4 Financial Overview
    • 13.1.5 SWOT Analysis
    • 13.1.6 Key Developments
  • 13.2 Lookout, Inc.
    • 13.2.1 Key Facts
    • 13.2.2 Business Description
    • 13.2.3 Products and Services
    • 13.2.4 Financial Overview
    • 13.2.5 SWOT Analysis
    • 13.2.6 Key Developments
  • 13.3 SentinelOne Inc
    • 13.3.1 Key Facts
    • 13.3.2 Business Description
    • 13.3.3 Products and Services
    • 13.3.4 Financial Overview
    • 13.3.5 SWOT Analysis
    • 13.3.6 Key Developments
  • 13.4 Microminder Cybersecurity
    • 13.4.1 Key Facts
    • 13.4.2 Business Description
    • 13.4.3 Products and Services
    • 13.4.4 Financial Overview
    • 13.4.5 SWOT Analysis
    • 13.4.6 Key Developments
  • 13.5 AO Kaspersky Lab
    • 13.5.1 Key Facts
    • 13.5.2 Business Description
    • 13.5.3 Products and Services
    • 13.5.4 Financial Overview
    • 13.5.5 SWOT Analysis
    • 13.5.6 Key Developments
  • 13.6 Ivanti
    • 13.6.1 Key Facts
    • 13.6.2 Business Description
    • 13.6.3 Products and Services
    • 13.6.4 Financial Overview
    • 13.6.5 SWOT Analysis
    • 13.6.6 Key Developments
  • 13.7 SAP SE
    • 13.7.1 Key Facts
    • 13.7.2 Business Description
    • 13.7.3 Products and Services
    • 13.7.4 Financial Overview
    • 13.7.5 SWOT Analysis
    • 13.7.6 Key Developments
  • 13.8 Cisco Systems Inc
    • 13.8.1 Key Facts
    • 13.8.2 Business Description
    • 13.8.3 Products and Services
    • 13.8.4 Financial Overview
    • 13.8.5 SWOT Analysis
    • 13.8.6 Key Developments
  • 13.9 Zimperium Inc
    • 13.9.1 Key Facts
    • 13.9.2 Business Description
    • 13.9.3 Products and Services
    • 13.9.4 Financial Overview
    • 13.9.5 SWOT Analysis
    • 13.9.6 Key Developments
  • 13.10 Broadcom Inc
    • 13.10.1 Key Facts
    • 13.10.2 Business Description
    • 13.10.3 Products and Services
    • 13.10.4 Financial Overview
    • 13.10.5 SWOT Analysis
    • 13.10.6 Key Developments

14. Appendix

  • 14.1 About The Insight Partners
  • 14.2 Word Index

List Of Tables

  • Table 1. Europe Mobile Threat Defense Market Segmentation
  • Table 2. Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • Table 3. Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million) - by Operating System
  • Table 4. Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million) - by Enterprise Size
  • Table 5. Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million) - by End User
  • Table 6. Europe: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by Country
  • Table 7. Germany: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by Operating System
  • Table 8. Germany: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by Enterprise Size
  • Table 9. Germany: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by End User
  • Table 10. United Kingdom: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by Operating System
  • Table 11. United Kingdom: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by Enterprise Size
  • Table 12. United Kingdom: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by End User
  • Table 13. France: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by Operating System
  • Table 14. France: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by Enterprise Size
  • Table 15. France: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by End User
  • Table 16. Italy: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by Operating System
  • Table 17. Italy: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by Enterprise Size
  • Table 18. Italy: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by End User
  • Table 19. Russia: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by Operating System
  • Table 20. Russia: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by Enterprise Size
  • Table 21. Russia: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by End User
  • Table 22. Rest of Europe: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by Operating System
  • Table 23. Rest of Europe: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by Enterprise Size
  • Table 24. Rest of Europe: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million) - by End User
  • Table 25. Heat Map Analysis by Key Players
  • Table 26. List of Abbreviation

List Of Figures

  • Figure 1. Europe Mobile Threat Defense Market Segmentation, by Country
  • Figure 2. PEST Analysis
  • Figure 3. Ecosystem: Mobile Threat Defense Market
  • Figure 4. Mobile Threat Defense Market - Key Market Dynamics
  • Figure 5. Impact Analysis of Drivers and Restraints
  • Figure 6. Mobile Threat Defense Market Revenue (US$ Million), 2022 - 2030
  • Figure 7. Mobile Threat Defense Market Share (%) - by Operating System (2022 and 2030)
  • Figure 8. Android: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 9. iOS: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 10. Mobile Threat Defense Market Share (%) - by Enterprise Size (2022 and 2030)
  • Figure 11. Large Enterprise: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 12. SMEs: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 13. Mobile Threat Defense Market Share (%) - by End User (2022 and 2030)
  • Figure 14. IT and Telecom: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 15. BFSI: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 16. Manufacturing: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 17. Retail and E-commerce: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 18. Government: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 19. Others: Mobile Threat Defense Market - Revenue and Forecast to 2030 (US$ Million)
  • Figure 20. Europe Mobile Threat Defense Market, by Key Countries - Revenue (2022) (US$ Million)
  • Figure 21. Europe: Mobile Threat Defense Market Breakdown, by Key Countries, 2022 and 2030 (%)
  • Figure 22. Germany: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million)
  • Figure 23. United Kingdom: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million)
  • Figure 24. France: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million)
  • Figure 25. Italy: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million)
  • Figure 26. Russia: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million)
  • Figure 27. Rest of Europe: Mobile Threat Defense Market - Revenue and Forecast to 2030(US$ Million)
  • Figure 28. Company Positioning & Concentration