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市场调查报告书
商品编码
1715224
2031年亚太地区碳酸软性饮料市场预测-区域分析-依口味类型、类别、包装类型和最终用户Asia Pacific Carbonated Soft Drinks Market Forecast to 2031 - Regional Analysis - by Flavor Type, Category, Packaging Type, and End User |
2023年亚太碳酸软性饮料市值为763.7209亿美元,预计到2031年将达到1221.5113亿美元;预计 2023 年至 2031 年的复合年增长率为 6.0%。
人们对无糖和零卡路里碳酸软性饮料的偏好日益增长,推动了亚太碳酸软性饮料市场的发展
健康已成为全球消费者的首要考虑,导致对功能性产品的需求激增。随着人们越来越意识到高糖摄取带来的健康风险,消费者正在积极寻找替代品,让他们可以尽情享用碳酸饮料,而又不会损害他们的健康目标。无糖和零卡路里碳酸软性饮料为那些希望减少糖摄取或控制卡路里消耗的人提供了一种无负担的选择。这些饮料使用阿斯巴甜、三氯蔗糖或甜菊糖等人工甜味剂来增甜,提供传统苏打水的甜味,但不添加糖。此外,注重健康的消费者和遵循特定饮食趋势(如生酮饮食或低碳水化合物饮食)的消费者的增加,刺激了对无糖和零卡路里食品的需求。这些消费者积极寻求符合他们的饮食偏好的饮料,同时满足他们对碳酸和口味的渴望。为了满足日益增长的需求,碳酸软性饮料市场的许多公司正在扩大其产品组合,以包括更广泛的无糖和零卡路里选择。这些产品通常具有多种口味,可满足不同的消费者喜好,并提供比以往更广泛的选择。例如,2023年10月,可口可乐公司在其Coca-Cola Creations平台下推出了可口可乐Y3000,包括限量版零糖和全糖版。此外,2021 年 4 月,Dr Pepper 推出了 Dr Pepper Zero Sugar,将其标誌性的 23 种口味混合在零糖汽水中。此外,饮料技术的进步使製造商能够改善无糖、零卡路里碳酸软性饮料的口感和质地,使其对先前的产品可能令消费者望而却步的消费者更具吸引力。
因此,政府的严格规范和消费者对零糖、零卡路里碳酸软性饮料日益增强的健康意识正在鼓励製造商开发新产品并推动市场创新。预计这一趋势将为碳酸软性饮料市场提供成长机会。
亚太碳酸软性饮料市场概况
该地区人口众多且多样化,包括中国、印度和东南亚 (SEA) 国家等新兴经济体,为碳酸饮料提供了庞大的消费群体。可支配收入的增加、都市化和生活方式的改变导致方便食品和饮料(包括碳酸软性饮料)的消费量增加。此外,人们对积极生活方式的必要性的认识不断提高,以及生活方式疾病的发病率不断上升,促使注重健康的消费者选择无糖碳酸软性饮料。由于市场上各製造商加强促销和广告策略,无糖饮料市场也预计将成长。根据国际糖尿病联盟(IDF)的预测,到2045年,东南亚糖尿病患者数量将增加68%,达到1.52亿人,糖尿病盛行率将增加30%,达到11.3%。由于亚洲糖尿病发生率极高,消费者越来越意识到健康饮食和积极生活方式的重要性。消费者喜欢在饮料中添加包括甜菊糖在内的天然甜味剂。百事可乐公司和可口可乐公司等公司已承诺消除人工添加剂并降低其产品中的糖含量。因此,製造商采取的此类措施刺激了亚太地区消费者对碳酸软性饮料的需求。碳酸软性饮料的可及性和可用性也推动了亚太地区市场的成长。超市、便利商店、网路平台等现代零售通路的拓展,使得城乡消费者能够轻鬆买到这些饮料。此外,公共场所的自动贩卖机和饮料分配机提高了碳酸软性饮料的知名度和分销量。
亚太碳酸软性饮料市场营收及预测(2031年)(百万美元)
亚太碳酸软性饮料市场区隔
亚太地区碳酸软性饮料市场分为口味类型、类别、包装类型、最终用户和国家。
根据口味类型,亚太碳酸软性饮料市场分为可乐、柳橙汁、柠檬水、姜汁和其他。 2023 年,可乐占据亚太地区碳酸软性饮料市场最大份额。
从类别来看,亚太碳酸软性饮料市场分为无糖和传统两大类。 2023 年,传统饮料在亚太碳酸软性饮料市场占有较大份额。
根据包装类型,亚太碳酸软性饮料市场分为瓶装和罐装。 2023 年,瓶装饮料在亚太碳酸软性饮料市场占有较大份额。
根据最终用户,亚太碳酸软性饮料市场分为现场消费和非现场消费。 2023 年,现场销售部分占据了亚太地区碳酸软性饮料市场的较大份额。
根据国家/地区,亚太碳酸软性饮料市场分为澳洲、中国、日本、印度、韩国和亚太其他地区。 2023 年,亚太其他地区占据了亚太地区碳酸软性饮料市场的主导份额。
可口可乐公司、百事可乐公司、红牛、Fevertree Drinks Plc、Monster Beverage Corp、Britvic Plc、Keurig Dr Pepper Inc、朝日集团控股有限公司和 Refresco Group 是亚太碳酸软性饮料市场的一些领先公司。
The Asia Pacific carbonated soft drinks market was valued at US$ 76,372.09 million in 2023 and is expected to reach US$ 1,22,151.13 million by 2031; it is estimated to register a CAGR of 6.0% from 2023 to 2031.
Increasing Preference for Sugar-Free and Zero-Calorie Carbonated Soft Drinks Boosts Asia Pacific Carbonated Soft Drinks Market
Health has become a top priority for consumers across the globe, leading to a boom in demand for functional products. With increasing awareness of the health risks associated with high sugar intake, consumers are actively seeking out alternatives that allow them to indulge in carbonated beverages without compromising their health goals. Sugar-free and zero-calorie carbonated soft drinks offer a guilt-free option for those looking to reduce their sugar intake or manage their calorie consumption. These beverages are sweetened with artificial sweeteners such as aspartame, sucralose, or stevia, providing the familiar sweetness of traditional sodas without the added sugars. Moreover, the rise of health-conscious consumers and those following specific dietary trends, such as keto or low-carb diets, has fueled the demand for sugar-free and zero-calorie options. These consumers actively seek beverages that align with their dietary preferences while satisfying their cravings for carbonation and flavors. In response to this growing demand, many companies in the carbonated soft drinks market are expanding their portfolios to include a wider range of sugar-free and zero-calorie options. These products often come in a variety of flavors, catering to diverse consumer preferences and offering a wider selection than ever before. For instance, in October 2023, The Coca-Cola Company launched Coca-Cola Y3000 under its Coca-Cola Creations platform, the limited-edition zero sugar and a full-sugar version. In addition, in April 2021, Dr Pepper launched Dr Pepper Zero Sugar, with the blend of its signature 23 flavors in a zero-sugar soda. Additionally, advancements in beverage technology have enabled manufacturers to improve the taste and texture of sugar-free, and zero-calorie carbonated soft drinks, making them more appealing to consumers who previous iterations may have deterred.
Thus, stringent government norms and growing health awareness among consumers toward zero-sugar and zero-calorie carbonated soft drinks is encouraging manufacturers to develop new products and boost innovation in the market. This trend is expected to provide growth opportunities to the carbonated soft drinks market.
Asia Pacific Carbonated Soft Drinks Market Overview
The region's large and diverse population, including emerging economies such as China, India, and Southeast Asian (SEA) countries, presents a vast consumer base for carbonated beverages. Rising disposable incomes, urbanization, and changing lifestyles contribute to increased consumption of convenience foods and beverages, including carbonated soft drinks. Further, growing awareness regarding the need for an active lifestyle and the rising rates of lifestyle diseases inspire health-oriented consumers to opt for sugar-free carbonated soft drinks. The sugar-free beverages market is also projected to grow due to increased promotional and advertisement strategies by various manufacturers operating in the market. According to the International Diabetes Federation (IDF), the number of people with diabetes in SEA is anticipated to increase by 68%, reaching 152 million by 2045, and the prevalence of diabetes will increase by 30%, reaching 11.3% in 2045. Consumers are becoming increasingly aware of the importance of a healthy diet and an active lifestyle due to the extreme occurrence of diabetes in Asia. Natural sweeteners, including stevia, are preferred by consumers in their beverages. Companies such as PepsiCo, Inc. and the Coca-Cola Company have pledged to eliminate artificial additives and lower the amount of sugar in their products. Thus, such initiatives taken by manufacturers boost the demand for carbonated soft drinks among consumers in Asia Pacific. The accessibility and availability of carbonated soft drinks are also driving market growth in Asia Pacific. The expansion of modern retail channels, including supermarkets, convenience stores, and online platforms, makes these beverages easily available to consumers across urban and rural areas. Additionally, vending machines and beverage dispensers in public spaces enhance the visibility and distribution of carbonated soft drinks.
Asia Pacific Carbonated Soft Drinks Market Revenue and Forecast to 2031 (US$ Million)
Asia Pacific Carbonated Soft Drinks Market Segmentation
The Asia Pacific carbonated soft drinks market is categorized into flavor type, category, packaging type, end user, and country.
Based on flavor type, the Asia Pacific carbonated soft drinks market is segmented into cola, orange, lemonade, ginger, and others. The cola segment held the largest Asia Pacific carbonated soft drinks market share in 2023.
In terms of category, the Asia Pacific carbonated soft drinks market is bifurcated into sugar-free and conventional. The conventional segment held a larger Asia Pacific carbonated soft drinks market share in 2023.
By packaging type, the Asia Pacific carbonated soft drinks market is bifurcated into bottles and cans. The bottles segment held a larger Asia Pacific carbonated soft drinks market share in 2023.
Based on end user, the Asia Pacific carbonated soft drinks market is categorized into on-trade and off-trade. The on-trade segment held a larger Asia Pacific carbonated soft drinks market share in 2023.
Based on country, the Asia Pacific carbonated soft drinks market is categorized into Australia, China, Japan, India, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific carbonated soft drinks market share in 2023.
The Coca-Cola Co, PepsiCo Inc, Red Bull, Fevertree Drinks Plc, Monster Beverage Corp, Britvic Plc, Keurig Dr Pepper Inc, Asahi Group Holdings Ltd, and Refresco Group are some of the leading companies operating in the Asia Pacific carbonated soft drinks market.