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市场调查报告书
商品编码
1715223
2031年北美碳酸软性饮料市场预测—区域分析—依口味类型、类别、包装类型和最终用户North America Carbonated Soft Drinks Market Forecast to 2031 - Regional Analysis - by Flavor Type, Category, Packaging Type, and End User |
2023年北美碳酸软性饮料市值为1035.9373亿美元,预计到2031年将达到1592.2803亿美元;预计 2023 年至 2031 年的复合年增长率为 5.5%。
千禧世代和 Z 世代族群碳酸软性饮料消费量不断成长,推动北美碳酸软性饮料市场发展
根据世界经济论坛统计,全球千禧世代人数达18亿,占全球人口的23%。这些年轻人不仅将碳酸软性饮料视为一种提神饮料,也将其视为一种生活方式的选择和社交方式。饮料公司提供各种口味和选择,从经典苏打水到创新口味的饮料,迎合千禧世代和 Z 世代的多样化口味,这是推动碳酸软性饮料需求的主要因素。此外,社群媒体的兴起在推动碳酸软性饮料在这些人群中的流行方面发挥了至关重要的作用。此外,品牌越来越多地利用 Instagram 和 TikTok 等社交媒体平台以创意和吸引力的方式展示其产品,有效地接触并引起在这些平台上高度活跃的年轻消费者的共鸣。例如,2024 年 2 月,可口可乐公司推出了限量版饮料 Happy Tears Zero Sugar,仅透过 TikTok 新兴的电子商务平台 TikTok Shop 购买。这种方法培养了一种连结感和社区感,推动了千禧世代和 Z 世代的参与度和忠诚度。与这些发布相关的创意和可分享的内容激发了对话并推动了口碑宣传,进一步刺激了对碳酸软性饮料的需求。
碳酸软性饮料在超市、便利商店和自动贩卖机中也随处可见,这让在快节奏的生活方式中註重便利的千禧世代和 Z 世代可以轻鬆买到它们。透过口味创新、社群媒体影响力、便利性和文化共鸣,这些碳酸饮料巩固了其作为当今年轻一代生活中必需品的地位,推动市场迈向新的成长高度。
北美碳酸软性饮料市场概况
北美是全球最大的市场之一,其中美国和加拿大的消费率最高。碳酸软性饮料有多种形式,包括瓶装、罐装和汽水,方便消费者在旅途中轻鬆饮用。北美拥有许多标誌性品牌,如可口可乐公司、百事可乐、Keurig Dr Pepper、Refresco 和国家饮料公司,以及各种口味,可满足不同消费者的喜好。此外,多种口味和品牌满足了不同消费者的喜好,有助于持续需求。
碳酸软性饮料通常是消费者负担得起的享受或款待,提供清爽和愉快的饮料选择,特别是在社交聚会或用餐期间。这种可负担的因素使它们成为各个年龄层消费者(包括家庭、青少年和年轻人)的热门选择。此外,各大饮料公司积极的行销和促销策略有助于维持甚至增加碳酸软性饮料的需求。
这些公司大力投资广告活动、赞助和代言,以保持其品牌的领先地位并推动消费者参与。此外,北美户外用餐的日益普及为碳酸软性饮料市场带来了巨大的机会。随着该地区餐厅、咖啡馆、快餐连锁店和其他餐饮服务机构的不断发展,对佐餐饮料的需求也不断增加。根据美国餐饮协会预测,2024年美国餐饮业的销售额将达到1兆美元。此外,52%的消费者(包括67%的千禧世代和63%的Z世代成年人)倾向于在餐厅订外卖,并将其作为生活方式的重要组成部分,进一步表明餐厅对消费者生活的深远影响。碳酸软性饮料用途广泛、口味多元、吸引力大,非常适合利用此趋势。
北美碳酸软性饮料市场收入及预测(2031年)(百万美元)
北美碳酸软性饮料市场细分
北美碳酸软性饮料市场分为口味类型、类别、包装类型、最终用户和国家。
根据口味类型,北美碳酸软性饮料市场分为可乐、柳橙汁、柠檬水、姜汁和其他。 2023 年,可乐占据北美碳酸软性饮料市场的最大份额。
从类别来看,北美碳酸软性饮料市场分为无糖和传统两大类。 2023 年,传统饮料将占据北美碳酸软性饮料市场的较大份额。
根据包装类型,北美碳酸软性饮料市场分为瓶装和罐装。 2023 年,瓶装饮料占据了北美碳酸软性饮料市场的较大份额。
根据最终用户,北美碳酸软性饮料市场分为现场消费和非现场消费。 2023 年,即饮饮料占了北美碳酸软性饮料市场的较大份额。
根据国家,北美碳酸软性饮料市场分为美国、加拿大和墨西哥。 2023 年,美国占据北美碳酸软性饮料市场的主导地位。
可口可乐公司、百事可乐公司、红牛、Fevertree Drinks Plc、Monster Beverage Corp、Britvic Plc、Keurig Dr Pepper Inc、Refresco Group 和朝日集团控股有限公司是北美碳酸软性饮料市场的一些领先公司。
The North America carbonated soft drinks market was valued at US$ 1,03,593.73 million in 2023 and is expected to reach US$ 1,59,228.03 million by 2031; it is estimated to register a CAGR of 5.5% from 2023 to 2031.
Rising Consumption of Carbonated Soft Drinks Among the Millennial and Gen Z Population Fuels North America Carbonated Soft Drinks Market
According to the World Economic Forum, there are 1.8 billion millennials around the world, equal to 23% of the global population. These younger demographics have embraced carbonated soft drinks not just as a refreshment but also as a lifestyle choice and a means of socializing. The variety of flavors and options, from classic sodas to innovative flavored variants, offered by beverage companies, catering to the diverse tastes of millennials and Gen Z, is a major factor driving demand for carbonated soft drinks. Moreover, the rise of social media has played a crucial role in fueling the popularity of carbonated soft drinks among these demographics. Further, brands increasingly leverage social media platforms such as Instagram and TikTok to showcase their products in creative and engaging ways, effectively reaching and resonating with younger consumers who are highly active on these platforms. For instance, in February 2024, The Coca-Cola Company launched Happy Tears Zero Sugar, a limited-edition beverage available solely through TikTok's emerging e-commerce platform, TikTok Shop. This approach fosters a sense of connection and community, driving engagement and loyalty among millennials and Gen Z. The creative and sharable content associated with these launches sparks conversations and drives word-of-mouth promotion, further fueling the demand for carbonated soft drinks.
Carbonated soft drinks are also readily available in supermarkets, convenience stores, and vending machines, making them easily accessible to millennials and Gen Z, who value convenience in their fast-paced lifestyles. Through a combination of flavor innovation, social media influence, convenience, and cultural resonance, these fizzy beverages have cemented their status as staples in the lives of today's younger generations, driving the market to new heights of growth.
North America Carbonated Soft Drinks Market Overview
North America is one of the largest markets globally, with the US and Canada leading in consumption rates. Carbonated soft drinks are readily available in various formats, including bottles, cans, and fountain drinks, making them easily accessible for consumers on the go. North America encompasses a wide range of iconic brands such as Coca-Cola Company, PepsiCo, Keurig Dr Pepper, Refresco, and National Beverage Corporation and flavors, catering to diverse consumer preferences. Additionally, the variety of flavors and brands appeals to diverse consumer preferences, contributing to sustained demand.
Carbonated soft drinks often serve as affordable indulgences or treats for consumers, providing a refreshing and enjoyable beverage option, particularly during social gatherings or meals. This affordability factor makes them popular choices among consumers of all demographics, including families, teenagers, and young adults. Furthermore, aggressive marketing and promotional strategies by major beverage companies help maintain and even increase demand for carbonated soft drinks.
These companies are heavily investing in advertising campaigns, sponsorships, and endorsements to keep their brands top-of-mind and drive consumer engagement. Furthermore, the growing popularity of outdoor dining in North America presents a significant opportunity for the carbonated soft drinks market. As the region experiences continuous growth in restaurants, cafes, fast-food chains, and other food service establishments, the demand for beverages to accompany meals is also on the rise. According to the National Restaurant Association, the US's food service industry is forecast to reach US$ 1 trillion in sales in 2024. Additionally, 52% of consumers-including 67% of millennials and 63% of Gen Z adults-prefer ordering takeout from a restaurant as an essential part of their lifestyle, further showing restaurants' profound impact on consumers' lives. Carbonated soft drinks, with their versatility, variety of flavors, and widespread appeal, are well-positioned to capitalize on this trend.
North America Carbonated Soft Drinks Market Revenue and Forecast to 2031 (US$ Million)
North America Carbonated Soft Drinks Market Segmentation
The North America carbonated soft drinks market is categorized into flavor type, category, packaging type, end user, and country.
Based on flavor type, the North America carbonated soft drinks market is segmented into cola, orange, lemonade, ginger, and others. The cola segment held the largest North America carbonated soft drinks market share in 2023.
In terms of category, the North America carbonated soft drinks market is bifurcated into sugar-free and conventional. The conventional segment held a larger North America carbonated soft drinks market share in 2023.
By packaging type, the North America carbonated soft drinks market is bifurcated into bottles and cans. The bottles segment held a larger North America carbonated soft drinks market share in 2023.
Based on end user, the North America carbonated soft drinks market is categorized into on-trade and off-trade. The on-trade segment held a larger North America carbonated soft drinks market share in 2023.
Based on country, the North America carbonated soft drinks market is categorized into the US, Canada, and Mexico. The US dominated the North America carbonated soft drinks market share in 2023.
The Coca-Cola Co, PepsiCo Inc, Red Bull, Fevertree Drinks Plc, Monster Beverage Corp, Britvic Plc, Keurig Dr Pepper Inc, Refresco Group, and Asahi Group Holdings Ltd are some of the leading companies operating in the North America carbonated soft drinks market.