碳酸软性饮料市场－全球产业规模、份额、趋势、机会及预测（依产品、口味、销售管道、地区及竞争格局划分，2021-2031年）

全球碳酸饮料市场预计将从 2025 年的 4,391.5 亿美元成长到 2031 年的 5,962.9 亿美元，复合年增长率为 5.23%。

碳酸饮料是指注入二氧化碳气体以产生发泡口感的非酒精饮料，通常由水、甜味剂和香料组成。推动市场成长的关键因素包括新兴经济体可支配收入的增加和快速的都市化，这些因素都刺激了消费者对便利饮料的需求。此外，超级市场和电商平台等组织零售通路的扩张，也使全球消费者更容易购买这些产品，从而确保了稳定的销售量。

然而，由于人们日益关注健康问题以及对糖摄取日益严格的监管，市场面临着巨大的挑战。世界各国政府都在征收糖税以应对肥胖问题，迫使生产商重新设计产品以防止销售量下滑。根据欧洲软性饮料协会（UNESDA Soft Drinks Europe）的数据，到2024年，低卡路里和无卡路里产品将占欧洲软性饮料总销量的30%以上。这项数据凸显了该产业如何透过策略调整来应对健康意识日益增强的监管要求，从而保持市场竞争力。

市场驱动因素

低卡路里、无糖和机能饮料的成长是市场扩张的关键驱动力，直接回应了消费者对更健康生活方式日益增长的偏好。製造商正积极调整产品配方，降低糖分含量，并添加益生元等功能性成分，以吸引註重健康的消费者。这项策略使现有品牌能够透过提供既保留气泡带来的感官体验又无健康风险的替代品，来抵消传统含糖碳酸饮料销售量可能出现的下滑。例如，可口可乐在2024年2月发布的财报中宣布，2023年全年零糖可口可乐的销售量成长了5%，显示消费者正持续转向这些改良配方的产品。

同时，创新研发多元化、独具特色的口味对于维持消费者兴趣、扩大基本客群至关重要。饮料製造商正超越传统可乐的范畴，推出新颖的口味组合和限量版产品，以满足年轻消费群体日益增长的需求，并打造高端、手工风味的体验。这种对独特感官属性的关注，使新参与企业能够从现有企业中脱颖而出，并占据可观的市场份额。根据CNBC 2024年1月报道，注重健康的苏打水品牌Olipop凭藉其在功能性优势之外的口味创新，在2023年实现了超过2亿美元的年销售额。这类商业活动正在增强行业的财务韧性，Keurig Dr Pepper 2024年的报告便印证了这一点，该报告指出，2023年全年净销售额增长5.4%，达到148.1亿美元。

市场挑战

全球碳酸软性饮料市场持续受到日益增长的健康问题和严格的糖摄取量监管措施的限制。各国政府为因应不断上升的肥胖率，正越来越多地实施诸如糖税之类的财政政策，这直接推高了传统高热量饮料的零售价格，并降低了价格敏感型消费群体的销量。此外，日益严格的标籤要求也造成了严峻的商业环境，迫使製造商将资金从扩张计画中转移出来，转而投入成本高昂的配方改良和合规策略，以避免处罚。

这种监管压力迫使饮料业进行产品系列的根本性转变，甚至影响到业界最具代表性和盈利的高糖品牌。这种强制性的市场调整规模巨大，显着改变了产品结构，使其偏离传统配方。根据美国饮料协会2024年的数据，美国消费者购买的饮料中约有60%是零糖产品。这项数据凸显了饮料产业面临的巨大挑战：在法规环境积极抑制传统碳酸饮料消费的情况下，该产业被迫缩减其核心含糖产品线。

市场趋势

朝向永续包装解决方案的转变，特别是100%再生PET（rPET）和可生物降解的植物来源材料的使用，标誌着全球碳酸软性饮料市场结构发生了重大变革。为了减少对环境的影响并满足严格的监管标准，製造商正积极透过投资循环经济框架，推动成长与原生塑胶使用脱钩。这种业务转型并非只是对监管的回应，而是一项策略要务，旨在确保供应链的韧性，并吸引重视环境保护的环保相关人员。正如Curig Dr Pepper公司在2024年6月发布的《企业责任报告》中所述，该公司已于2023年在其包装中成功整合了27%的消费后再生材料，这充分展现了其在减少对塑胶依赖方面所取得的显着进展。

同时，含咖啡因的气泡水市场需求激增，这类产品已成为传统能量饮料和咖啡的强力替代品。消费者越来越倾向于选择口感较轻盈的机能饮料，这类饮料既能提供咖啡因带来的认知提升功效，又避免了传统能量饮料中常见的高糖和人工添加剂。这一趋势正在重塑机能饮料市场，推动那些成功将补水与提升运动表现相结合的品牌销售量显着成长。例如，Celsius Holdings在2024年3月发布的报告显示，其2023财年的销售额将成长102%，达到13.2亿美元，显示消费者对这类碳酸机能饮料混合型产品接受度迅速提高。

目录

第一章概述

第二章调查方法

第三章执行摘要

第四章：客户评价

第五章 全球碳酸饮料市场展望

• 市场规模及预测
  • 按金额
• 市占率及预测
  • 依产品类型（软性饮料、运动及能量饮料、其他）
  • 依口味（可乐味、水果味、其他）
  • 依销售管道（百货公司、大卖场/超级市场、食品服务商店、线上、其他）
  • 按地区
  • 按公司（2025 年）
• 市场地图

第六章：北美碳酸饮料市场展望

• 市场规模及预测
• 市占率及预测
• 北美洲：国家分析
  • 我们
  • 加拿大
  • 墨西哥

第七章：欧洲碳酸饮料市场展望

• 市场规模及预测
• 市占率及预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太地区碳酸饮料市场展望

• 市场规模及预测
• 市占率及预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲碳酸饮料市场展望

• 市场规模及预测
• 市占率及预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 南非

第十章：南美碳酸饮料市场展望

• 市场规模及预测
• 市占率及预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第十一章 市场动态

• 司机
• 任务

第十二章 市场趋势与发展

• 併购
• 产品发布
• 最新进展

第十三章 全球碳酸饮料市场：SWOT分析

第十四章：波特五力分析

• 产业竞争
• 新进入者的可能性
• 供应商电力
• 顾客权力
• 替代品的威胁

第十五章 竞争格局

• Britvic plc
• Jones Soda Co.
• Keurig Dr Pepper Inc.
• Monster Energy Company
• National Beverage Corp.
• PepsiCo
• Refresco Group
• Sodastream International Ltd.
• Suntory Beverage & Food Limited.
• The Coca-Cola Company

第十六章 策略建议

第十七章：关于研究公司及免责声明

The Global Carbonated Beverages Market is projected to expand from USD 439.15 Billion in 2025 to USD 596.29 Billion by 2031, reflecting a CAGR of 5.23%. Carbonated beverages, characterized as non-alcoholic liquids infused with carbon dioxide to produce effervescence, typically consist of water, sweeteners, and flavoring agents. Key factors propelling market growth include rising disposable incomes in emerging economies and rapid urbanization, which drives the demand for convenient beverage options. Furthermore, the broadening of organized retail channels, such as supermarkets and e-commerce platforms, enhances global consumer access to these products, thereby ensuring consistent sales volumes.

Conversely, the market encounters significant obstacles due to heightening health concerns and regulatory actions regarding sugar consumption. Governments around the world are enacting sugar taxes to combat obesity, compelling manufacturers to reformulate their products to prevent volume declines. According to UNESDA Soft Drinks Europe, low and no-calorie variants accounted for over 30% of soft drink sales across Europe in 2024. This statistic underscores how the industry is strategically adapting to health-focused regulatory constraints to preserve its market relevance.

Market Driver

The growth of low-calorie, sugar-free, and functional variants acts as a major catalyst for market expansion, directly catering to shifting consumer preferences for healthier lifestyles. Manufacturers are actively reformulating their product lines to lower sugar levels while adding functional ingredients like prebiotics to attract health-conscious groups. This strategy enables legacy brands to offset potential volume losses in traditional sugary sodas by providing alternatives that retain the sensory experience of carbonation without the associated health risks. For instance, The Coca-Cola Company reported in its February 2024 results that Coca-Cola Zero Sugar saw a 5% increase in unit case volume for the full year of 2023, illustrating the enduring consumer transition toward these reformulated options.

Simultaneously, innovation in diverse and exotic flavor profiles is crucial for maintaining consumer interest and expanding the customer base. Beverage companies are moving beyond standard colas to launch novel taste combinations and limited-edition products that appeal to younger demographics and the rising demand for premium, craft-style experiences. This focus on unique sensory attributes allows new entrants to gain significant market share by distinguishing themselves from established giants. As reported by CNBC in January 2024, the healthy soda brand Olipop exceeded $200 million in annual sales in 2023 by leveraging flavor innovation alongside functional benefits. This commercial activity strengthens the industry's financial resilience, as evidenced by Keurig Dr Pepper's 2024 report, which noted a 5.4% increase in net sales to $14.81 billion for the full year 2023.

Market Challenge

The Global Carbonated Beverages Market is persistently hindered by escalating health concerns and strict regulatory measures concerning sugar intake. Governments are increasingly implementing fiscal policies, such as sugar taxes, to address rising obesity rates, which directly inflates the retail prices of traditional full-calorie drinks and reduces sales volumes among price-sensitive consumers. Moreover, the constant threat of more rigorous labeling requirements creates a difficult operating environment, obliging manufacturers to redirect capital from expansion initiatives toward costly reformulation and compliance strategies to avoid financial penalties.

This regulatory pressure necessitates a fundamental shift in product portfolios, often impacting the industry's most iconic and profitable high-sugar brands. The magnitude of this forced market correction is significant, moving the production baseline away from classic formulations. Data from the American Beverage Association in 2024 indicates that nearly 60% of beverages purchased by consumers in the United States contained zero sugar. This statistic highlights the severity of the challenge, as the industry is forced to contract its core sugary segment to maintain relevance in a regulatory climate that actively discourages the consumption of traditional carbonated soft drinks.

Market Trends

The shift toward sustainable packaging solutions, particularly 100% Recycled PET (rPET) and biodegradable plant-based materials, marks a critical structural evolution in the global carbonated beverages market. Manufacturers are actively working to separate growth from virgin plastic usage by investing in circular economy frameworks to lower environmental liabilities and satisfy strict regulatory standards. This operational change is a strategic necessity rather than just a compliance measure, aiming to ensure supply chain resilience and attract eco-conscious stakeholders who prioritize environmental stewardship. As noted in Keurig Dr Pepper's June 2024 Corporate Responsibility Report, the company successfully integrated 27% post-consumer recycled content across its packaging portfolio in 2023, demonstrating the significant scale of this transition toward reduced plastic dependency.

At the same time, the market is witnessing a surge in the popularity of caffeinated sparkling water, positioning these products as strong alternatives to traditional energy drinks and coffee. Consumers are increasingly choosing lighter, functional beverage formats that provide the cognitive benefits of caffeine without the high sugar content or artificial ingredients found in legacy energy brands. This trend is reshaping the functional beverage landscape, driving substantial volume growth for brands that effectively blend hydration with performance energy. For example, Celsius Holdings, Inc. reported in March 2024 that its revenue increased by 102% to $1.32 billion for the fiscal year 2023, highlighting the rapid consumer adoption of these sparkling energy hybrids.

Key Market Players

• Britvic plc
• Jones Soda Co.
• Keurig Dr Pepper Inc.
• Monster Energy Company
• National Beverage Corp.
• PepsiCo
• Refresco Group
• Sodastream International Ltd.
• Suntory Beverage & Food Limited.
• The Coca-Cola Company

Report Scope

In this report, the Global Carbonated Beverages Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Carbonated Beverages Market, By Product

• Soft Drinks
• Sports & Energy Drinks
• Others

Carbonated Beverages Market, By Flavor

• Cola
• Fruit Based
• Others

Carbonated Beverages Market, By Sales Channel

• Departmental Stores
• Hypermarkets/Supermarkets
• Foodservice Outlets
• Online
• Others

Carbonated Beverages Market, By Region

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • France
  • United Kingdom
  • Italy
  • Germany
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
• South America
  • Brazil
  • Argentina
  • Colombia
• Middle East & Africa
  • South Africa
  • Saudi Arabia
  • UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Carbonated Beverages Market.

Available Customizations:

Global Carbonated Beverages Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Product Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Carbonated Beverages Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Product (Soft Drinks, Sports & Energy Drinks, Others)
  • 5.2.2. By Flavor (Cola, Fruit Based, Others)
  • 5.2.3. By Sales Channel (Departmental Stores, Hypermarkets/Supermarkets, Foodservice Outlets, Online, Others)
  • 5.2.4. By Region
  • 5.2.5. By Company (2025)
• 5.3. Market Map

6. North America Carbonated Beverages Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Product
  • 6.2.2. By Flavor
  • 6.2.3. By Sales Channel
  • 6.2.4. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Carbonated Beverages Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Product
      • 6.3.1.2.2. By Flavor
      • 6.3.1.2.3. By Sales Channel
  • 6.3.2. Canada Carbonated Beverages Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Product
      • 6.3.2.2.2. By Flavor
      • 6.3.2.2.3. By Sales Channel
  • 6.3.3. Mexico Carbonated Beverages Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Product
      • 6.3.3.2.2. By Flavor
      • 6.3.3.2.3. By Sales Channel

7. Europe Carbonated Beverages Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Product
  • 7.2.2. By Flavor
  • 7.2.3. By Sales Channel
  • 7.2.4. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Carbonated Beverages Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Product
      • 7.3.1.2.2. By Flavor
      • 7.3.1.2.3. By Sales Channel
  • 7.3.2. France Carbonated Beverages Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Product
      • 7.3.2.2.2. By Flavor
      • 7.3.2.2.3. By Sales Channel
  • 7.3.3. United Kingdom Carbonated Beverages Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Product
      • 7.3.3.2.2. By Flavor
      • 7.3.3.2.3. By Sales Channel
  • 7.3.4. Italy Carbonated Beverages Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Product
      • 7.3.4.2.2. By Flavor
      • 7.3.4.2.3. By Sales Channel
  • 7.3.5. Spain Carbonated Beverages Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Product
      • 7.3.5.2.2. By Flavor
      • 7.3.5.2.3. By Sales Channel

8. Asia Pacific Carbonated Beverages Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Product
  • 8.2.2. By Flavor
  • 8.2.3. By Sales Channel
  • 8.2.4. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Carbonated Beverages Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Product
      • 8.3.1.2.2. By Flavor
      • 8.3.1.2.3. By Sales Channel
  • 8.3.2. India Carbonated Beverages Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Product
      • 8.3.2.2.2. By Flavor
      • 8.3.2.2.3. By Sales Channel
  • 8.3.3. Japan Carbonated Beverages Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Product
      • 8.3.3.2.2. By Flavor
      • 8.3.3.2.3. By Sales Channel
  • 8.3.4. South Korea Carbonated Beverages Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Product
      • 8.3.4.2.2. By Flavor
      • 8.3.4.2.3. By Sales Channel
  • 8.3.5. Australia Carbonated Beverages Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Product
      • 8.3.5.2.2. By Flavor
      • 8.3.5.2.3. By Sales Channel

9. Middle East & Africa Carbonated Beverages Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Product
  • 9.2.2. By Flavor
  • 9.2.3. By Sales Channel
  • 9.2.4. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Carbonated Beverages Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Product
      • 9.3.1.2.2. By Flavor
      • 9.3.1.2.3. By Sales Channel
  • 9.3.2. UAE Carbonated Beverages Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Product
      • 9.3.2.2.2. By Flavor
      • 9.3.2.2.3. By Sales Channel
  • 9.3.3. South Africa Carbonated Beverages Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Product
      • 9.3.3.2.2. By Flavor
      • 9.3.3.2.3. By Sales Channel

10. South America Carbonated Beverages Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Product
  • 10.2.2. By Flavor
  • 10.2.3. By Sales Channel
  • 10.2.4. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Carbonated Beverages Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Product
      • 10.3.1.2.2. By Flavor
      • 10.3.1.2.3. By Sales Channel
  • 10.3.2. Colombia Carbonated Beverages Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Product
      • 10.3.2.2.2. By Flavor
      • 10.3.2.2.3. By Sales Channel
  • 10.3.3. Argentina Carbonated Beverages Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Product
      • 10.3.3.2.2. By Flavor
      • 10.3.3.2.3. By Sales Channel

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends & Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Global Carbonated Beverages Market: SWOT Analysis

14. Porter's Five Forces Analysis

• 14.1. Competition in the Industry
• 14.2. Potential of New Entrants
• 14.3. Power of Suppliers
• 14.4. Power of Customers
• 14.5. Threat of Substitute Products

15. Competitive Landscape

• 15.1. Britvic plc
  • 15.1.1. Business Overview
  • 15.1.2. Products & Services
  • 15.1.3. Recent Developments
  • 15.1.4. Key Personnel
  • 15.1.5. SWOT Analysis
• 15.2. Jones Soda Co.
• 15.3. Keurig Dr Pepper Inc.
• 15.4. Monster Energy Company
• 15.5. National Beverage Corp.
• 15.6. PepsiCo
• 15.7. Refresco Group
• 15.8. Sodastream International Ltd.
• 15.9. Suntory Beverage & Food Limited.
• 15.10. The Coca-Cola Company

16. Strategic Recommendations

17. About Us & Disclaimer