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市场调查报告书
商品编码
1715250
2031 年亚太地区汤力水市场预测 - 区域分析 - 按类型(原味和调味)、类别(低糖/无糖和普通)和最终用户(现场交易和非现场交易)Asia Pacific Tonic Water Market Forecast to 2031 - Regional Analysis - by Type (Plain and Flavored), Category (Low/No Sugar and Regular), and End User (On-Trade and Off-Trade) |
2023年亚太地区汤力水市值为3.9373亿美元,预计2031年将达到7.3622亿美元;预计2023年至2031年的复合年增长率为8.1%。
电子商务的蓬勃发展推动亚太汤力水市场
随着线上购物越来越受欢迎,尤其是在食品和饮料领域,汤力水品牌可以利用电子商务平台扩大其市场份额并扩大消费者群体。透过建立线上业务,这些品牌可以直接与消费者联繫,提供无缝的购物体验和便利的送货选择,这对忙碌的城市居民尤其有吸引力。专门提供酒精饮料和混合饮料的专用线上平台的推出为汤力水市场参与者创造了成长机会。 2022 年 7 月,拥有并生产 Malaki 品牌汤力水的公司 A1 Restaurants 宣布推出印度首个基于行动应用程式的饮料平台 BeverageCart。该应用程式旨在帮助顺利地向零售商、酒店、餐厅和餐饮服务商运送饮料,从而完成批发线上订单。此类平台提供精选的优质汤力水品牌,为消费者提供一站式满足其鸡尾酒需求的服务。此外,数位化环境使汤力水品牌能够展示其广泛的产品系列、分享鸡尾酒配方,并透过互动内容和个人化推荐与消费者互动。透过利用数位行销和分析的力量,品牌可以瞄准利基消费者群体,并客製化其讯息以满足不同的偏好和场合,从而提高知名度和忠诚度。
亚太地区汤力水市场概览
由于消费者偏好的转变和饮酒文化的演变,亚太地区对汤力水的需求正在激增。金汤力鸡尾酒在年轻人群中越来越受欢迎,这是推动市场成长的一个主要因素。随着西方饮酒潮流继续影响亚太市场,人们对杜松子酒类饮料的欣赏日益增长,导致对汤力水这种主要混合饮料的需求激增。此外,夜生活的蓬勃发展和旅游业的蓬勃发展也推动了酒吧、餐厅和酒馆对汤力水的需求。此外,随着鸡尾酒文化在该地区各个城市地区的兴起,消费者寻求在家中和酒吧复製精酿鸡尾酒的体验,对汤力水和其他高品质混合饮料的需求也随之增加。
亚太地区汤力水市场收入及预测(2031年)(百万美元)
亚太地区汤力水市场区隔
亚太地区汤力水市场按类型、类别、最终用户和国家进行分类。
根据类型,亚太地区汤力水市场分为原味汤力水和调味汤力水。 2023 年,调味品市场占有更大的份额。
从类别来看,亚太地区汤力水市场分为低糖/无糖汤力水和普通汤力水。 2023 年,常规细分市场将占据更大的市场份额。
根据最终用户,亚太地区汤力水市场分为现场销售市场和非现场销售市场。 2023 年,非贸易领域占了更大的市场份额。
根据国家/地区,亚太地区汤力水市场分为中国、日本、印度、澳洲、韩国和亚太其他地区。 2023 年,亚太其他地区占据了亚太地区汤力水市场的主导份额。
可口可乐公司、Fever-Tree Drinks Plc、Thomas Henry GmbH、East Imperial Beverage Corp、Britvic Plc 和 Bickford & Sons Ltd. 是亚太地区汤力水市场的一些领先公司。
The Asia Pacific tonic water market was valued at US$ 393.73 million in 2023 and is expected to reach US$ 736.22 million by 2031; it is estimated to register a CAGR of 8.1% from 2023 to 2031.
Proliferation of E-Commerce Boosts Asia Pacific Tonic Water Market
With the increasing popularity of online shopping, particularly in the food & beverages sector, tonic water brands can leverage e-commerce platforms to expand their market presence and reach an extended consumer base. By establishing an online presence, these brands can directly connect with consumers, offering seamless shopping experience and convenient delivery options, which is especially appealing to busy urban residents. The launch of a dedicated online platform specifically offering alcoholic beverages and mixers creates growth opportunities for the tonic water market players. In July 2022, A1 Cuisines, a company that owns and manufactures the Malaki brand of tonic water, announced the launch of BeverageCart, India's first mobile app-based beverage platform. The app aims to aid the smooth delivery of beverages to retailers, hotels, restaurants, and caterers, thereby fulfilling wholesale online orders. Such platforms provide a curated selection of premium tonic water brands, offering consumers a one-stop shop for their cocktail needs. In addition, the digital landscape allows tonic water brands to showcase their extensive product range, share cocktail recipes, and engage with consumers through interactive content and personalized recommendations. By harnessing the power of digital marketing and analytics, brands can target niche consumer segments and tailor their messaging to resonate with different preferences and occasions, driving awareness and loyalty.
Asia Pacific Tonic Water Market Overview
The demand for tonic water is surging in Asia Pacific due to shifting consumer preferences and evolving drinking culture. The increasing popularity of gin and tonic cocktails among young demographics is a major factor contributing to market growth. As Western drinking trends continue to influence the market in Asia Pacific, there's a growing appreciation for gin-based beverages, leading to a corresponding surge in demand for tonic water as a key mixer. Further, the surging nightlife and increasing tourism industry has propelled the demand for tonic water in bars, restaurants, and pubs. In addition, the rise of cocktail culture in urban areas across the region has created a demand for tonic water and other high-quality mixers as consumers seek to replicate the craft cocktail experience at home and in bars.
Asia Pacific Tonic Water Market Revenue and Forecast to 2031 (US$ Million)
Asia Pacific Tonic Water Market Segmentation
The Asia Pacific tonic water market is categorized into by type, category, end user, and country.
Based on type, the Asia Pacific tonic water market is bifurcated into plain and flavored. The flavored segment held a larger market share in 2023.
In terms of category, the Asia Pacific tonic water market is bifurcated into low/no sugar and regular. The regular segment held a larger market share in 2023.
By end user, the Asia Pacific tonic water market is bifurcated into on-trade and off-trade. The off-trade segment held a larger market share in 2023.
Based on country, the Asia Pacific tonic water market is segmented into China, Japan, India, Australia, South Korea, and the Rest of Asia Pacific. The Rest of Asia Pacific dominated the Asia Pacific tonic water market share in 2023.
The Coca-Cola Co, Fever-Tree Drinks Plc, Thomas Henry GmbH, East Imperial Beverage Corp, Britvic Plc, and Bickford & Sons Ltd. are some of the leading companies operating in the Asia Pacific tonic water market.