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市场调查报告书
商品编码
1732174
2026 年至 2032 年汤力水市场(依产品类型、应用、通路和地区划分)Tonic Water Market By Product Type, Application, Distribution Channel, & Region for 2026-2032 |
手工鸡尾酒和调酒术的日益普及推动了汤力水的普及。酒精饮料(尤其是金汤力)消费量的增加,推动市场规模在 2024 年超过 21.8 亿美元,到 2032 年达到约 37.7 亿美元的估值。
此外,都市化和蓬勃发展的社会饮酒文化也导致酒吧和餐厅中汤力水的消费量增加,从而刺激了汤力水的普及。预计从 2026 年到 2032 年,市场复合年增长率将达到 7.1%,这得益于主要企业有效的营销和品牌推广,从而提高了消费者对特定汤力水品牌的认知度和偏好。
汤力水市场定义/概述
汤力水是一种碳酸饮料,含有溶解的奎宁,这使其具有独特的苦味。它最初是作为治疗疟疾的药用饮料而开发的,现在作为一种鸡尾酒搅拌机而流行,尤其是与杜松子酒混合时。现代汤力水通常添加甜味剂、调味剂和/或植物成分来增强其风味特征。
汤力水主要用作酒精饮料的搅拌机,其中金酒和汤力水是最着名的组合之一。汤力水本身也是一种清爽、略带苦味的软性饮料。除了在饮料中的作用外,汤力水的独特风味还使其成为腌料和调味品等烹饪应用中用途广泛的成分。
手工鸡尾酒和顶级烈酒的日益普及为汤力水市场提供了巨大的推动力。消费者越来越寻求高品质的搅拌机来补充他们的优质杜松子酒和伏特加,从而推动了对手工和调味汤力水的需求。这种趋势导致了手工滋补品品牌和创新口味的激增。根据美国蒸馏酒委员会预测,2024年优质琴酒销量将成长13%,间接推动汤力水消费。最近,领先的汤力水品牌 Fever-Tree 宣布将于 2024 年 8 月推出一系列新的植物味汤力水,旨在满足特定的杜松子酒口味。
注重健康的消费者正在推动低热量和无糖汤力水类别的成长。随着人们越来越意识到含糖饮料对健康的影响,他们开始选择更健康的替代品,同时仍然可以享用自己喜欢的鸡尾酒。因此,饮食和天然甜味汤力水的选择越来越多。根据英国国家医疗服务体系的数据,到 2024 年,45% 的成年人将积极尝试减少糖的摄取量,这会影响他们对搅拌机的选择。
饮酒文化的全球化以及金汤力在新兴市场的日益流行,正在扩大汤力水市场。亚洲和拉丁美洲国家正在出现越来越多的西式酒吧,人们对琴酒鸡尾酒的热爱也日益增加。根据印度饮料协会的报告,受都市区酒吧业扩张的推动,2024 年该国汤力水销量将成长 28%。
经济衰退或消费者支出波动也可能影响汤力水市场。在经济不确定时期,消费者可能会减少对高檔和特色饮料(包括汤力水)的支出。这可能会导致销量下降和市场成长放缓,尤其是对于高价格分布和手工製作的产品。
来自替代饮料的竞争是一个主要障碍。健康饮料、调味水和其他非酒精饮料的兴起为消费者提供了更广泛的选择,并可能分散人们对汤力水的注意力。製造商需要不断创新,以在拥挤的市场中脱颖而出。
此外,奎宁和天然香料等关键原料的可得性和成本波动也可能影响生产。供应链中断或原物料价格上涨可能会导致生产成本上升和零售价格上涨,进而影响消费者需求和市场稳定。
The increasing trend towards craft cocktails and mixology is propelling the adoption of tonic water. Higher consumption of alcoholic beverages, particularly gin and tonic is driving the market size surpass USD 2.18 Billion valued in 2024 to reach a valuation of around USD 3.77 Billion by 2032.
In addition to this, urbanization and a thriving social drinking culture contribute to increased consumption of tonic water in bars and restaurants is spurring up the adoption of tonic water. Effective marketing and branding by leading companies enhance consumer awareness and preference for specific tonic water brands is enabling the market to grow at a CAGR of 7.1% from 2026 to 2032.
Tonic Water Market: Definition/ Overview
Tonic water is a carbonated beverage that contains dissolved quinine, which imparts a distinctive bitter taste. Originally developed as a medicinal drink to treat malaria, it has evolved into a popular mixer in cocktails, particularly with gin. Modern tonic water often includes added sweeteners, flavorings, and botanicals to enhance its taste profile.
Tonic water is primarily used as a mixer in alcoholic beverages, with the gin and tonic being one of the most well-known combinations. It is also enjoyed on its own as a refreshing, slightly bitter soft drink. In addition to its role in beverages, tonic water's unique flavor profile makes it a versatile ingredient in culinary applications, such as marinades and dressings.
The rising popularity of craft cocktails and premium spirits has significantly boosted the tonic water market. Consumers are increasingly seeking high-quality mixers to complement their premium gin and vodka, driving demand for artisanal and flavored tonic waters. This trend has led to a proliferation of craft tonic brands and innovative flavors. According to the Distilled Spirits Council of the United States, sales of premium gin increased by 13% in 2024, indirectly boosting tonic water consumption. In a recent development, Fever-Tree, a leading tonic water brand, announced in August 2024 the launch of a new line of botanical-infused tonic waters designed to pair with specific gin profiles.
Health-conscious consumers are driving growth in the low-calorie and sugar-free tonic water segment. As people become more aware of the health impacts of sugary drinks, they are opting for healthier alternatives that still allow them to enjoy their favorite cocktails. This has led to an increase in diet and naturally sweetened tonic water options. The UK's National Health Service reported that in 2024, 45% of adults were actively trying to reduce their sugar intake, influencing their choice of mixers.
The globalization of drinking cultures and the growing popularity of gin and tonic in emerging markets are expanding the Tonic Water Market. Countries in Asia and Latin America are experiencing a surge in Western-style bars and a growing appreciation for gin-based cocktails. The Indian Beverage Association reported that tonic water sales in the country grew by 28% in 2024, driven by the expanding urban bar scene.
Economic downturns and fluctuating consumer spending can also affect the tonic water market. During periods of economic uncertainty, consumers may reduce their expenditure on premium and specialty beverages, including tonic water. This can lead to decreased sales and slower market growth, particularly for higher-priced or artisanal options.
Competition from alternative beverages poses a significant restraint. The rise of health drinks, flavored waters, and other non-alcoholic beverages offers consumers a wide range of choices, which can divert attention away from tonic water. Manufacturers need to continually innovate to differentiate their products in a crowded market.
Additionally, fluctuations in the availability and cost of key ingredients, such as quinine and natural flavorings, can impact production. Supply chain disruptions or price increases for these ingredients can lead to higher production costs and potentially higher retail prices, which may affect consumer demand and market stability.
Regular tonic water continues to dominate the Tonic Water Market, driven by its classic appeal and versatility in cocktails. Despite the growth of flavored and low-calorie alternatives, traditional tonic water remains the go-to choice for many consumers and bartenders. Its balanced bitterness and sweetness provide the perfect complement to a wide range of spirits, particularly gin. According to the U.S. Food and Drug Administration, regular tonic water accounted for 68% of all tonic water sales in 2024. In a recent development, Fever-Tree announced in August 2024 the launch of a new premium regular tonic water, featuring a blend of quinine sources from around the world, aimed at elevating the classic gin and tonic experience.
The popularity of regular tonic water is further bolstered by the craft cocktail movement, which often emphasizes traditional and authentic ingredients. Mixologists and home bartenders alike appreciate the consistent flavor profile of regular tonic water, which allows them to showcase the nuances of premium spirits. The UK Beverage Association reported that in 2024, 75% of bars and restaurants listed classic gin and tonic made with regular tonic water on their menus.
Supermarkets and hypermarkets continue to dominate the tonic water market, offering consumers a wide variety of brands and flavors in one convenient location. These retail giants leverage their extensive shelf space and high foot traffic to showcase an array of tonic water options, from premium craft brands to more affordable alternatives. Their ability to buy in bulk allows them to offer competitive pricing, further attracting consumers. According to the U.S. Census Bureau, supermarkets and hypermarkets accounted for 65% of all tonic water sales in 2024. In a recent development, Walmart announced in August 2024 the expansion of its tonic water selection, introducing 20 new craft and international brands across its U.S. stores.
The dominance of supermarkets and hypermarkets in the tonic water market is reinforced by their strategic partnerships with major beverage companies. These collaborations often result in exclusive product launches and promotions, driving customer loyalty and repeat purchases. Additionally, the one-stop-shop nature of these stores allows consumers to conveniently pair their tonic water with spirits and other cocktail ingredients. The UK's Office for National Statistics reported that in 2024, 72% of consumers purchased tonic water alongside spirits in supermarkets and hypermarkets. Capitalizing on this trend, Tesco partnered with Fever-Tree in July 2024 to launch an exclusive line of seasonal tonic waters, available only in their stores.
The tonic water market in North America has been experiencing significant growth, driven by the rising popularity of gin and tonic cocktails and an increasing consumer preference for premium mixers. The United States, in particular, has seen a surge in demand for craft and artisanal tonic waters, with consumers seeking unique flavors and high-quality ingredients. According to the U.S. Bureau of Labor Statistics, the price index for carbonated drinks, including tonic water, increased by 7.3% from February 2022 to February 2024, reflecting the growing demand and value placed on these products.
Canada and Mexico have also contributed to the region's dominance in the tonic water market, with both countries experiencing a rise in cocktail culture and premium spirit consumption. The trend towards healthier beverage options has further bolstered the market, as many tonic water brands now offer low-calorie and naturally sweetened alternatives. Statistics Canada reported that the average household spending on non-alcoholic beverages, including mixers like tonic water, increased by 2.7% in 2021 compared to the previous year, indicating a growing interest in these products.
The Asia Pacific region is experiencing rapid growth in the tonic water market, driven by urbanization, rising disposable incomes, and a growing cocktail culture. Countries like China, Japan, and India are leading this trend, with consumers increasingly embracing Western-style alcoholic beverages and premium mixers. The popularity of gin and tonic cocktails has surged, particularly among young urban professionals seeking sophisticated drink options. According to the National Bureau of Statistics of China, the country's beverage manufacturing industry saw a 14.2% year-on-year increase in total profits in 2024, indicating a strong market for various beverages, including tonic water.
Southeast Asian countries such as Thailand, Vietnam, and Singapore are also contributing to the region's tonic water market growth. The rising number of bars, restaurants, and hotels catering to both locals and tourists has created a robust demand for high-quality mixers. Additionally, the trend towards healthier lifestyles has led to an increased interest in low-sugar and natural tonic water options. In Japan, the Ministry of Health, Labour and Welfare reported a 5.8% increase in the consumption of non-alcoholic beverages, including mixers, among adults aged 20-39 in 2022 compared to the previous year.
The tonic water market is a dynamic and competitive space, characterized by a diverse range of players vying for market share. These players are on the run for solidifying their presence through the adoption of strategic plans such as collaborations, mergers, acquisitions, and political support.
The organizations are focusing on innovating their product line to serve the vast population in diverse regions. Some of the prominent players operating in the tonic water market include: