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市场调查报告书
商品编码
1765007
2031年亚太家用风扇市场预测-区域分析-依产品类型及配销通路Asia Pacific Household Fans Market Forecast to 2031 - Regional Analysis - by Product Type and Distribution Channel |
2023 年亚太家用风扇市场价值为 57.7926 亿美元,预计到 2031 年将达到 89.9495 亿美元;预计 2023 年至 2031 年的复合年增长率为 5.7%。
家用电器透过电子商务通路的销售成长推动了亚太家用风扇市场的发展
电商网站、线上市场和社群媒体等线上管道是消费者寻求各种家用风扇的主要平台。消费者可以透过电商网站便利地浏览和购买家用风扇。线上通路使製造商和零售商能够接触全球客户群并扩大市场覆盖范围。电商网站透过提供家用风扇的详细产品资讯、规格和安装指南,确保向客户提供技术资讯。电商平台上的用户评论和评分为了解产品性能和客户满意度提供了宝贵的见解。
许多电商平台强调家用风扇与智慧家庭生态系统的兼容性,以吸引精通科技的消费者。智慧型手机和网路的普及扩大了电商平台的覆盖范围。物流和配送服务的进步使电商平台能够提供可靠的配送服务。网上购物提供了便利的体验,让消费者能够在家中舒适地浏览、比较和购买产品。由于网上购物的便利性,透过电商和线上销售管道销售家用电器的销售正在增长,预计在预测期内,这将为家用风扇市场创造丰厚的利润。
亚太家用风扇市场概况
亚太地区的家用风扇市场分为澳洲、中国、印度、日本、韩国、印尼、新加坡、越南和亚太其他地区。都市化进程的加速和中产阶级人口可支配收入的增加推动了对现代便捷家居用品的需求,包括吊扇、落地扇、檯扇、壁扇、排气扇等家用风扇。根据国际劳工组织 (ILO) 的数据,2021 年亚太地区国家的总收入成长了 3.5%,其中中国在 2021 年成长了 0.3%,2022 年上半年成长了 0.7%。此外,中亚和西亚的总收入成长了 12.4%。此外,该地区家庭数量的成长是推动亚太地区家用风扇需求的关键因素。亚太地区拥有全球近三分之二的人口,超过 22 亿人居住在大城市。在该地区,许多消费者倾向于选择价格实惠的基本款家用风扇。近年来,多种趋势塑造了中国、日本、韩国、印度和澳洲等新兴国家的家用风扇市场。其中之一就是消费者对多功能家用风扇的偏好日益增长。消费者寻求能够执行多种任务的多功能产品,以提高家庭效率和节能效果。因此,製造商透过开发创新家用风扇来满足这些需求。 2021年5月,印度吊扇市场领导者Crompton Greaves Consumer Electricals Ltd.推出了一系列支援物联网的先进SilentPro智慧吊扇。这款全新的空气力学设计采用ActivBLDC技术,使其静音效果提高了两倍,并节省高达50%的电力成本。此外,智慧技术整合已成为家用风扇製造商的关键趋势。这一趋势反映出亚太地区消费者对家用风扇的兴趣日益浓厚。
亚太家用风扇市场收入及预测(2031年)(百万美元)
亚太家用风扇市场细分
亚太家用风扇市场按产品类型、配销通路和国家分类。
依产品类型,亚太家用风扇市场细分为吊扇、落地扇、檯扇、排气扇、壁扇等。吊扇在2023年占据了最大的市场。
就配销通路而言,亚太家用风扇市场分为超市及大卖场、专卖店、线上零售及其他通路。 2023年,专卖店占了最大的市占率。
依国家/地区划分,亚太家用风扇市场分为澳洲、中国、印度、日本、韩国、越南、印尼、新加坡和亚太其他地区。 2023年,中国占据了亚太家用风扇市场份额的主导地位。
Crompton Greaves Consumer Electricals Ltd、Honeywell International Inc、Vornado Air, LLC、Panasonic Holdings Corp、SEB SA 和 TOSHIBA CORPORATION 是亚太地区家用风扇市场的一些领先公司。
The Asia Pacific household fans market was valued at US$ 5,779.26 million in 2023 and is expected to reach US$ 8,994.95 million by 2031; it is estimated to register a CAGR of 5.7% from 2023 to 2031.
Growing Sales of Home Appliances Through E-Commerce Channel Boost Asia Pacific Household Fans Market
Online channels such as e-commerce sites, online marketplace, and social media are major platforms for consumers seeking a wide range of household fans. Customers can browse and buy household fans through e-commerce websites conveniently. Online channels enable manufacturers and retailers to reach a global customer base and expand market reach. E-commerce websites ensure the provision of technical information to customers by offering detailed product information, specifications, and installation guides for household fans. User reviews and ratings on e-commerce platforms provide valuable insights into product performance and customer satisfaction.
Many e-commerce platforms highlight the compatibility of household fans with smart home ecosystems, appealing to tech-savvy consumers. The proliferation of smartphones and internet access has expanded the reach of e-commerce platforms. Advances in logistics and delivery services have made it possible for e-commerce platforms to offer reliable shipping. Online shopping offers a convenient experience and enables customers to browse, compare, and purchase products from the comfort of their homes. Sales of household appliances through e-commerce and online sales channels are rising owing to the convenience offered by online shopping, which is expected to create lucrative opportunities for the household fans market during the forecast period.
Asia Pacific Household Fans Market Overview
The household fans market in Asia Pacific is segmented into Australia, China, India, Japan, South Korea, Indonesia, Singapore, Vietnam, and the Rest of Asia Pacific. The rising urbanization and increasing disposable income of the middle-class population drive the demand for modern and convenient housewares, including household fans such as ceiling fans, pedestal fans, table fans, wall fans, exhaust fans, and others. According to the International Labor Organization (ILO), the total income of countries in Asia Pacific rose by 3.5% in 2021, whereas China held 0.3% in 2021 and 0.7% in the first half of 2022. Also, total income grew by 12.4% in Central and Western Asia. Further, the growing number of households in the region is a key factor bolstering the demand for household fans in Asia Pacific. Asia Pacific is home to nearly two-thirds of the world's population, with over 2.2 billion citizens residing in major cities. In the region, many consumers tend to opt for affordable and basic household fans. In recent years, several trends have shaped the household fans market in emerging countries such as China, Japan, South Korea, India, and Australia. One of these trends is the growing preference for multifunctional household fans. Consumers seek versatile products that perform multiple tasks, promoting efficiency and energy-saving in their household. As a result, manufacturers have responded to these demands by developing innovative household fans. In May 2021, Crompton Greaves Consumer Electricals Ltd., India's market leader in the ceiling fan category, launched a new advanced range of IoT-enabled SilentPro Smart ceiling fans. This new aerodynamic design consists of ActivBLDC technology making it two times more silent and saving up to 50% on electricity cost. Moreover, smart technology integration has been a critical trend for household fan manufacturers. This trend reflects a growing interest in household fans among consumers across Asia Pacific.
Asia Pacific Household Fans Market Revenue and Forecast to 2031 (US$ Million)
Asia Pacific Household Fans Market Segmentation
The Asia Pacific household fans market is categorized into product type, distribution channel, and country.
Based on product type, the Asia Pacific household fans market is segmented into ceiling fan, pedestal fan, table fan, exhaust fan, wall fan, and others. The ceiling fan segment held the largest market share in 2023.
In terms of distribution channel, the Asia Pacific household fans market is categorized into supermarkets & hypermarkets, specialty stores, online retail, and others. The specialty stores segment held the largest market share in 2023.
By country, the Asia Pacific household fans market is segmented into Australia, China, India, Japan, South Korea, Vietnam, Indonesia, Singapore, and the Rest of Asia Pacific. China dominated the Asia Pacific household fans market share in 2023.
Crompton Greaves Consumer Electricals Ltd; Honeywell International Inc; Vornado Air, LLC; Panasonic Holdings Corp; SEB SA; and TOSHIBA CORPORATION are some of the leading companies operating in the Asia Pacific household fans market.