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市场调查报告书
商品编码
1784605
2021-2031 年欧洲播放自动化和 Channel-in-a-Box 市场报告(范围、细分、动态和竞争分析)Europe Playout Automation and Channel-in-a-Box Market Report 2021-2031 by Scope, Segmentation, Dynamics, and Competitive Analysis |
欧洲播放自动化和盒式频道市场规模预计将从 2023 年的 48.1416 亿美元增至 2031 年的 149.119 亿美元。预计 2023 年至 2031 年期间该市场的复合年增长率为 15.2%。
执行摘要和欧洲播放自动化和 Channel-in-a-Box 市场分析:
欧洲的播出自动化和一体式频道市场正在经历显着增长,这得益于高清和超高清内容需求的蓬勃发展、OTT服务的日益普及以及各行各业对视频内容日益增长的需求。预计该地区也将从不同市场参与者之间的合作中受益匪浅。此外,为了与其他地区参与者竞争,该地区对改进频道呈现、提高生产力、提高准确性和降低成本的需求日益迫切,这也推动了该地区对播出自动化和一体式频道解决方案的需求。
欧洲的播出自动化和一体式频道市场细分为德国、法国、义大利、英国、俄罗斯和欧洲其他地区。欧洲广播联盟 (EBU) 是一个强大的公共服务媒体 (PSM) 联盟,拥有来自 56 个国家的 113 个成员组织,以及来自亚洲、非洲、澳大拉西亚和美洲国家的 31 个附属组织。其成员管理约 2,000 个电视、广播和线上频道及服务,并在其他平台上提供丰富的内容。 EBU 以 153 种语言播出内容,为消费者提供涵盖新闻、体育和音乐等世界级的内容。因此,EBU 不断采取有效措施,以接触更多受众,并拓展其业务。儘管面临俄乌战争、国际不确定性和经济危机带来的挑战,EBU 仍赢回了奥运(2026-2032 年)的媒体版权。因此,蓬勃发展的 EBU 业务推动了对高效广播一致高品质内容的先进技术解决方案的需求,从而推动了欧洲的播放自动化和盒式频道市场的发展。
欧盟代表团及其合作伙伴致力于在该地区组织众多现场活动。此外,体育和新闻的现场直播对播放自动化和一体式频道(Channel-in-a-box)的需求庞大。该地区拥有众多全球播放自动化和一体式频道市场参与者。 2023年6月,欧洲足球联赛与Qvest达成合作,共同打造全方位服务的FAST频道播放解决方案。凭藉免费的广告赞助串流电视(FAST)频道,欧洲足球联赛计划在全球范围内覆盖更广泛的体育迷群体。
欧洲播放自动化和 Channel-in-a-Box 市场細項分析:
有助于得出播放自动化和盒式频道市场分析的关键部分是产品、覆盖范围、垂直和应用。
根据产品类型,欧洲播出自动化和盒式频道市场可分为解决方案和服务两大类。 2023年,解决方案占据了更大的市场份额。
从覆盖范围来看,欧洲播出自动化和一体机频道市场分为国家广播公司和国际级广播公司。 2023年,国家级广播公司占据了更大的市场份额。
按垂直产业划分,欧洲播出自动化和盒式频道市场细分为媒体和娱乐、电信、教育和企业部门以及其他领域。媒体和娱乐领域在2023年占据了最大的市场。
根据应用,欧洲播出自动化和盒式频道市场细分为广播、有线电视、串流媒体和其他。串流媒体领域在2023年占据了最大的市场份额。
欧洲播出自动化和 Channel-in-a-Box 市场展望
随着观众追求高品质的视觉体验,全球对高清 (HD) 和超高清 (UHD) 内容的需求持续增长。此外,透过网路传输视讯内容的 Over-the-Top (OTT) 服务的日益普及,也推动了对高效可靠的播放解决方案的需求。除娱乐之外,新闻、体育和生活方式等其他行业也在利用影片内容吸引观众。直播观众数量的激增以及 IP 技术等技术进步也促进了播放和一体机频道市场的扩张。广播公司越来越注重客製化内容分发、混合广播交付模式、改进分析和监控流程以及遵循下一代标准,以满足观众不断变化的偏好和期望。
2023年4月,Google宣布将把超过800个直播频道(包括来自NBC、CBS、ABC和Fox的新闻频道)整合到Google电视介面的全新导航中。因此,对直播频道的需求成长以及基于云端的OTT服务的不断发展,在播放自动化和一体式频道市场的成长中发挥着重要作用。升级后的解决方案是与PT Interindo Multimedia合作交付的,透过取代传统基础设施并引入高级功能,确保Trans TV和Trans 7频道的无缝播出。因此,蓬勃发展的广播产业推动了对播放和一体式频道解决方案的需求,从而促进了市场的发展。
欧洲播放自动化和 Channel-in-a-Box 市场国家洞察
按国家/地区划分,欧洲播出自动化和盒式频道市场包括德国、英国、法国、义大利、俄罗斯和欧洲其他地区。德国在2023年占最大份额。
德国是欧洲技术最先进的国家之一。广播产业持续面临对能够提供更高品质视讯和音讯的解决方案的需求。播出自动化和一体式频道市场参与者正在为媒体和娱乐内容串流媒体以及体育广播推出新的先进解决方案。 2024年5月,GeiBendorfer & Leschinsky GmbH (G&L) 宣布首次部署其创新的 G&L 播出管理器 (G&L Playout Manager),这是一个先进的多租户平台,旨在将直播事件管理转变为 OTT 交付。该託管服务在其关键组件 Compositor 中采用了 id3as 的 Norsk Media SDK,增强了 HTML5 迭加层与视讯讯号的集成,从而实现了无缝衔接的广播和串流品质。包括西德意志广播公司 (WDR) 在内的两家大型德国公共广播公司将成为 G&L 播出管理器的首批最终用户。这些发展将推动德国播出自动化和一体式频道市场的发展。
欧洲播放自动化和 Channel-in-a-Box 市场公司简介
市场上的一些主要参与者包括 Evertz Technologies Ltd、Harmonic Inc、Pebble Beach Systems、Grass Valley Canada、Avid Technology, Inc.、Imagine Communications、Amagi、Playbox Technology、Aveco sro 和 ENCO Systems, Inc. 等。这些参与者正在采取各种策略,例如扩张、产品创新和併购,以向消费者提供创新产品并增加市场份额。
欧洲播放自动化和 Channel-in-a-Box 市场研究方法:
本报告中的资料收集和分析遵循了以下方法:
二手资料研究:研究流程始于全面的二手资料研究,利用内部和外部资源收集每个市场的定性和定量资料。常用的二手资料研究来源包括但不限于:
公司网站、年度报告、财务报表、经纪商分析和投资者介绍。行业期刊及其他相关出版品。政府文件、统计资料库和市场报告。针对在市场运营的公司的新闻文章、新闻稿和网路广播。註:公司简介部分所包含的所有财务资料均已标准化为美元。对于以其他货币报告的公司,数据已使用相应年份的相关汇率转换为美元。
一手研究 Insight Partners 每年都会与行业利益相关者和专家进行大量的一手调查,以验证其资料分析,并获得宝贵的见解。这些研究访谈旨在:
验证并完善二手资料研究的结果。提升分析团队的专业知识和市场理解。深入了解市场规模、趋势、成长模式、竞争动态和未来前景。一手资料研究透过电子邮件互动和电话访谈进行,涵盖不同地区的各种市场、类别、细分市场和次细分市场。参与者通常包括:
产业利害关係人:副总裁、业务发展经理、市场情报经理和国家销售经理外部专家:估值专家、研究分析师和具有行业专业知识的关键意见领袖
The Europe playout automation and channel-in-a-box market size is expected to reach US$ 14,911.90 million by 2031 from US$ 4,814.16 million in 2023. The market is estimated to record a CAGR of 15.2% from 2023 to 2031.
Executive Summary and Europe Playout Automation and Channel-in-a-Box Market Analysis:
The playout automation and channel-in-a-box market is witnessing significant growth in Europe, driven by factors such as the burgeoning demand for high-definition and ultrahigh-definition content, the rising popularity of over-the-top services, and the escalating demand for video content across different industries. The region is further expected to benefit significantly from collaborations between different market players. Moreover, the eminent need for improved channel presentation, greater productivity, improved accuracy, and cost reduction to compete against other regional players bolsters the demand for playout automation and channel-in-a-box solutions in the region.
The playout automation and channel-in-a-box market in Europe is segmented into Germany, France, Italy, the UK, Russia, and the Rest of Europe. European Broadcasting Union (EBU) is a strong alliance of public service media (PSM) with 113 member organizations in 56 countries and an additional 31 associates from countries in Asia, Africa, Australasia, and the Americas. Its members manage ~2,000 television, radio, and online channels as well as services and offer a wealth of content across other platforms. It broadcasts the content in 153 languages to provide consumers with world-class content, from news to sports and music. Thus, the EBU continuously engages in effective practices to reach more audiences, along with expanding its business. Despite challenges posed by the Russia-Ukraine war, international uncertainty, and an economic crisis, EBU has won back media rights for the Olympic Games (2026-2032). Thus, the flourishing EBU business fuels the demand for advanced technological solutions for the efficient broadcasting of consistent and high-quality content, thereby fueling the playout automation and channel-in-a-box market in Europe.
The European Union Delegations and its partners focus on organizing many live events in the region. In addition, the live broadcasting of sports and news generates a significant demand for playout automation and channel-in-a-box. The region has a broad presence of global playout automation and channel-in-a-box market players. In June 2023, the European League of Football and Qvest entered into a partnership for a full-service FAST channel playout solution. With free ad-supported streaming television (FAST) channels, the European League of Football plans to reach a broader base of sports fans worldwide.
Europe Playout Automation and Channel-in-a-Box Market Segmentation Analysis:
Key segments that contributed to the derivation of the playout automation and channel-in-a-box market analysis are offering, coverage, vertical, and application.
Based on offering, the Europe playout automation and channel-in-a-box market is bifurcated into solution and services. The solution held a larger share of the market in 2023.
By coverage, the Europe playout automation and channel-in-a-box market is bifurcated into national broadcasters and international broadcasters. The national broadcasters segment held a larger share of the market in 2023.
By vertical, the Europe playout automation and channel-in-a-box market is segmented into media and entertainment, telecommunications, education and corporate sector, and others. The media and entertainment segment held the largest share of the market in 2023.
By application, the Europe playout automation and channel-in-a-box market is segmented into broadcast, cable, streaming, and others. The streaming segment held the largest share of the market in 2023.
Europe Playout Automation and Channel-in-a-Box Market Outlook
The demand for high-definition (HD) and ultrahigh-definition (UHD) content is growing continuously across the world as viewers seek high-quality visual experiences. In addition to this, a rise in the popularity of over-the-top (OTT) services, delivering video content over the internet, has fueled the demand for effective and reliable playout solutions. Industries other than entertainment, such as news, sports, and lifestyle, are utilizing video content to engage their audiences. The burgeoning viewership of live broadcasting and technological advancements such as the incorporation of IP-based technologies also contribute to the expansion of the playout and channel-in-a-box market. Broadcasters increasingly focus on customized content distribution, hybrid broadcast delivery models, improving analytics and monitoring processes, and adherence to next-generation standards, thereby catering to the evolving preferences and expectations of viewers.
In April 2023, Google announced to bring together over 800 live-streaming channels, including news channels from NBC, CBS ABC, and Fox, into a novel guide in the Google TV interface. Thus, growth in demand for live streaming channels and constant developments in cloud-based OTT services play an instrumental role in the playout automation and channel-in-a-box market growth. The upgraded solution was delivered in collaboration with PT Interindo Multimedia by replacing legacy infrastructure and introducing advanced features to ensure seamless broadcasting for Trans TV and Trans 7 channels. Thus, the flourishing broadcasting industry propels the demand for playout and channel-in-a-box solutions, thereby contributing to the market.
Europe Playout Automation and Channel-in-a-Box Market Country Insights
Based on country, the Europe playout automation and channel-in-a-box market comprises Germany, the UK, France, Italy, Russia, and the Rest of Europe. Germany held the largest share in 2023.
Germany is one of the most technologically advanced countries in Europe. The broadcasting sector constantly experiences the need for solutions that allow them to deliver enhanced video and audio quality. Companies in the playout automation and channel-in-a-box market players are launching new advanced solutions for media and entertainment content streaming and sports broadcasting. In May 2024, GeiBendorfer & Leschinsky GmbH (G&L) announced the first deployments of its innovative G&L Playout Manager, a state-of-the-art, multi-tenant platform designed to transform live streaming event management for OTT delivery. This managed service employs the Norsk Media SDK from id3as in its key component, the Compositor, enhancing the integration of HTML5 overlays with video signals for seamless-quality broadcasts and streams. Two large German public broadcasters, including Westdeutscher Rundfunk (WDR), would be among the first end users of the G&L Playout Manager. Such developments fuel the playout automation and channel-in-a-box market in Germany.
Europe Playout Automation and Channel-in-a-Box Market Company Profiles
Some of the key players operating in the market include Evertz Technologies Ltd; Harmonic Inc; Pebble Beach Systems; Grass Valley Canada; Avid Technology, Inc.; Imagine Communications; Amagi; Playbox Technology; Aveco s.r.o.; and ENCO Systems, Inc. among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.
Europe Playout Automation and Channel-in-a-Box Market Research Methodology :
The following methodology has been followed for the collection and analysis of data presented in this report:
Secondary Research The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:
Company websites , annual reports, financial statements, broker analyses, and investor presentations. Industry trade journals and other relevant publications. Government documents , statistical databases, and market reports. News articles , press releases, and webcasts specific to companies operating in the market. Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.
Primary Research The Insight Partners' conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis, and gain valuable insights. These research interviews are designed to:
Validate and refine findings from secondary research. Enhance the expertise and market understanding of the analysis team. Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects. Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:
Industry stakeholders : Vice Presidents, business development managers, market intelligence managers, and national sales managers External experts : Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise