![]() |
市场调查报告书
商品编码
1784592
2021-2031 年北美播出自动化和盒式频道市场报告(范围、细分、动态和竞争分析)North America Playout Automation and Channel-in-a-Box Market Report 2021-2031 by Scope, Segmentation, Dynamics, and Competitive Analysis |
北美播放自动化和盒式频道市场规模预计将从 2023 年的 57.9481 亿美元增至 2031 年的 161.4946 亿美元。预计 2023 年至 2031 年期间该市场的复合年增长率为 13.7%。
执行摘要和北美播放自动化和 Channel-in-a-Box 市场分析:
北美的播出自动化和一体式频道市场正在经历显着成长。对高品质频道呈现的追求、对简化营运的需求以及中小企业在广播业立足的努力等因素,推动了该地区先进的播出自动化和一体式频道技术的发展。北美国家的播出自动化和一体式频道市场受到各国政府和监管机构的严格监管。这些解决方案为北美的广播公司和电视业者提供了无缝跨平台宣传活动的良机。
美国、加拿大和墨西哥是北美地区的主要国家,也是数位科技的早期采用者。美国数位政府战略将在整个地区掀起数位革命,引领经济成长和技术应用。 2020年5月,美国国际开发署(USAID)发布了一项数位策略,旨在为全球快速发展的数位格局提供人道主义援助和发展援助。此数位策略旨在加强促进该地区经济成长的各个产业。此外,加拿大宣布了其首个数位政府策略,旨在实现IT系统的现代化、推进技术应用、改善服务交付,并协调数位化营运。因此,数位化的兴起推动了整个地区媒体和娱乐产业采用高科技解决方案来广播数位内容;例如,采用播放自动化和盒式频道解决方案来简化调度和高品质内容交付。美国国际贸易管理局 (ITA) 的全球媒体与娱乐 (M&E) 团队在美国 100 多个城市和 80 个大使馆设有出口办事处,透过这些办事处提供授权和贸易服务,帮助媒体和娱乐产业的客户扩大其数位媒体和广播、电玩直播和电子技术、串流媒体和电视内容在国际市场的影响力。美国强大的媒体和娱乐产业也为加拿大和墨西哥的产业提供支持,促进其在美加墨贸易协定下的成长。因此,强劲的媒体和娱乐产业推动了北美播出自动化和一体式频道市场的发展。
为了促进体育赛事、新闻和活动的直播,对播放自动化和一体式频道解决方案的需求正在增长。根据世界银行集团的数据,美国网路用户份额在2020年增长了91%,到2021年达到92%;加拿大网路用户份额在2020年飙升了92%,到2021年达到93%;墨西哥网路用户份额在2020年增长了71%,到2021年达到76%。网路使用者数量的成长与线上串流媒体和OTT内容的需求有关,这进一步利好北美的播放自动化和一体式频道市场。
北美播放自动化和 Channel-in-a-Box 市场細項分析:
有助于得出播放自动化和盒式频道市场分析的关键部分是产品、覆盖范围、垂直和应用。
根据产品类型,北美播出自动化和一体式频道市场可分为解决方案和服务两大类。 2023年,解决方案占据了更大的市场份额。
从覆盖范围来看,北美播出自动化和一体机频道市场分为国家广播公司和国际级广播公司。 2023年,国家级广播公司占据了更大的市场份额。
按垂直产业划分,北美播出自动化和一体机频道市场细分为媒体和娱乐、电信、教育和企业部门以及其他领域。媒体和娱乐领域在2023年占据了最大的市场。
按应用领域划分,北美播出自动化和一体机频道市场分为广播、有线电视、串流媒体和其他。串流媒体领域在2023年占据了最大的市场份额。
北美播出自动化和 Channel-in-a-Box 市场展望
播放自动化和一体化解决方案的采用正在彻底改变教育产业的格局,它们改进了线上教育和电子学习实践的内容交付。随着线上内容交付越来越依赖数位平台,教育工作者(以及教育机构)正在寻求精简的解决方案,以增强教育材料的製作和分发。播放自动化系统能够有效率地安排、播放和管理教育内容,确保无缝衔接、引人入胜的教学和学习体验。对创新内容交付解决方案的需求,以及对经济高效且可扩展的广播基础设施的需求,使得播放自动化成为满足教育机构不断变化的需求的关键工具。随着电子学习格局的不断扩展,一体化解决方案的整合对于优化工作流程、降低营运复杂性以及为教育工作者提供强大的工具以向不断增长的线上受众提供优质内容至关重要。自动化消除了与教育工作者和学习者地理位置相关的障碍,使偏远地区的学生或行动不便的学生也能接受优质教育。此外,一体式频道解决方案支援跨平台(从智慧型手机到智慧电视)的内容交付,确保所有学习者都能存取教育资源。这种整合能够带来更具包容性和沈浸感的学习体验,满足不同学习者的需求和偏好。因此,对线上教育和电子学习的日益增长的需求推动了对播放和一体式频道解决方案及服务的需求。
北美播出自动化和 Channel-in-a-Box 市场国家洞察
按国家/地区划分,北美播出自动化和盒式频道市场包括美国、加拿大和墨西哥。美国在2023年占最大份额。
亚马逊和 Netflix 等 OTT 平台在全球越来越受欢迎。消费者还可以在这些平台上观看活动和节目广播。美国有大量电视观众倾向于观看体育赛事,因为数百万人收看现场比赛。根据 Think with Google 的数据,2021 年美国体育直播的数位观众约为 5,750 万;预计到 2025 年这一数字将攀升至 9,000 万以上。播放自动化和盒式频道对于在各种平台上交付此类内容至关重要。此外,由于美国是技术先进的国家之一,这些解决方案被广泛用于广播媒体内容。美国拥有大多数播放自动化和盒式频道市场参与者,包括 Harmonic Inc.、Avid Technology, Inc.、Imagine Communications 和 Amagi。
北美播出自动化和 Channel-in-a-Box 市场公司简介
市场上的一些主要参与者包括 Evertz Technologies Ltd、Harmonic Inc、Pebble Beach Systems、Grass Valley Canada、Avid Technology, Inc.、Imagine Communications、Amagi、Playbox Technology、Aveco sro 和 ENCO Systems, Inc. 等。这些参与者正在采取各种策略,例如扩张、产品创新和併购,以向消费者提供创新产品并增加市场份额。
北美播放自动化和 Channel-in-a-Box 市场研究方法:
本报告中的资料收集和分析遵循了以下方法:
二手资料研究:研究流程始于全面的二手资料研究,利用内部和外部资源收集每个市场的定性和定量资料。常用的二手资料研究来源包括但不限于:
公司网站、年度报告、财务报表、经纪商分析和投资者介绍。行业期刊及其他相关出版品。政府文件、统计资料库和市场报告。针对在市场运营的公司的新闻文章、新闻稿和网路广播。註:公司简介部分所包含的所有财务资料均已标准化为美元。对于以其他货币报告的公司,数据已使用相应年份的相关汇率转换为美元。
一手研究 Insight Partners 每年都会与行业利益相关者和专家进行大量的一手调查,以验证其资料分析,并获得宝贵的见解。这些研究访谈旨在:
验证并完善二手资料研究的结果。提升分析团队的专业知识和市场理解。深入了解市场规模、趋势、成长模式、竞争动态和未来前景。一手资料研究透过电子邮件互动和电话访谈进行,涵盖不同地区的各种市场、类别、细分市场和次细分市场。参与者通常包括:
产业利害关係人:副总裁、业务发展经理、市场情报经理和国家销售经理外部专家:估值专家、研究分析师和具有行业专业知识的关键意见领袖
The North America playout automation and channel-in-a-box market size is expected to reach US$ 16,149.46 million by 2031 from US$ 5,794.81 million in 2023. The market is estimated to record a CAGR of 13.7% from 2023 to 2031.
Executive Summary and North America Playout Automation and Channel-in-a-Box Market Analysis:
The playout automation and channel-in-a-box market in North America is experiencing significant growth. Factors such as the inclination toward superior-quality channel presentation, the need for simplified operations, and efforts made by small and medium-sized businesses to establish themselves in the broadcasting industry have resulted in the development of advanced playout automation and channel-in-a-box technologies in the region. The playout automation and channel-in-a-box market in North American countries is highly influenced by various government and regulatory bodies. These solutions present promising opportunities for broadcasters and TV operators in North America to deliver seamless cross-platform campaigns.
The US, Canada, and Mexico are the key countries in North America, which is an early adopter of digital technologies. US Digital Government Strategy brings digital revolution across the region to pioneer economic growth and technology adoption. In May 2020, the US Agency for International Development (USAID) released a digital strategy to provide humanitarian assistance and aid in development in the world's rapidly evolving digital landscape. This digital strategy was built to strengthen various industries contributing to the region's economic growth. In addition, Canada announced its first digital government strategy to modernize IT systems, advance technology adoption, and improve service delivery, subsequently coordinating digital operations. Thus, the rising digitalization fuels the adoption of high-tech solutions in the media & entertainment industry across the region to broadcast digital content; for example, playout automation and channel-in-a-box solutions are adopted for easy scheduling and high-quality content delivery. The Global Media & Entertainment (M&E) Team of the International Trade Administration (ITA) has export offices in over 100 cities and at 80 embassies across the US, through which it provides licensing and trade services to help its clients from the media and entertainment industry expand the reach of their digital media and broadcast, live video games and e-sports, streaming, and television content in international markets. A strong media and entertainment industry in the US also provides support to the industries in Canada and Mexico to facilitate their growth under the US-Canada-Mexico trade agreement. Thus, a robust M&E industry fuels the playout automation and channel-in-a-box market in North America.
There is a rise in the demand for playout automation and channel-in-a-box solutions to facilitate the live streaming of sports, news, and events. According to the World Bank Group, the share of internet users in the US rose by 91% in 2020 to 92% in 2021, whereas the share in Canada surged by 92% in 2020 to 93% in 2021; the share of internet users in Mexico increased by 71% in 2020 to 76% in 2021. The growing number of internet users can be correlated to the demand for online streaming and OTT content, which further benefits the playout automation and channel-in-a-box market in North America.
North America Playout Automation and Channel-in-a-Box Market Segmentation Analysis:
Key segments that contributed to the derivation of the playout automation and channel-in-a-box market analysis are offering, coverage, vertical, and application.
Based on offering, the North America playout automation and channel-in-a-box market is bifurcated into solution and services. The solution held a larger share of the market in 2023.
By coverage, the North America playout automation and channel-in-a-box market is bifurcated into national broadcasters and international broadcasters. The national broadcasters segment held a larger share of the market in 2023.
By vertical, the North America playout automation and channel-in-a-box market is segmented into media and entertainment, telecommunications, education and corporate sector, and others. The media and entertainment segment held the largest share of the market in 2023.
By application, the North America playout automation and channel-in-a-box market is segmented into broadcast, cable, streaming, and others. The streaming segment held the largest share of the market in 2023.
North America Playout Automation and Channel-in-a-Box Market Outlook
The adoption of playout automation and channel-in-a-box solutions is revolutionizing the education sector landscape by improving content delivered for online education and e-learning practices. As online content delivery increasingly relies on digital platforms, educators (as well as educational institutions) are seeking streamlined solutions to enhance the production and distribution of educational material. Playout automation systems offer efficient scheduling, playback, and management of educational content, ensuring seamless and engaging teaching and learning experiences. The demand for innovative content delivery solutions, along with the need for cost-effective and scalable broadcasting infrastructure, renders playout automation a key tool for addressing the evolving requirements of educational institutions. As the e-learning landscape continues to expand, the integration of channel-in-a-box solutions becomes crucial for optimizing workflows, reducing operational complexities, and providing educators with a powerful tool to deliver quality content to a growing online audience. Automation removes barriers associated with the geographic location of educators and learners, making quality education accessible to students in remote areas or to those with limited mobility. Additionally, channel-in-a-box solutions enable content delivery across diverse platforms, from smartphones to smart TVs, ensuring that all learners have access to educational materials. This integration allows for a more inclusive and immersive learning experience, catering to the needs and preferences of a diverse range of learners. Thus, the growing inclination toward online education and e-learning fuels the demand for playout and channel-in-a-box solutions and services.
North America Playout Automation and Channel-in-a-Box Market Country Insights
Based on country, the North America playout automation and channel-in-a-box market comprises the US, Canada, and Mexico. The US held the largest share in 2023.
OTT platforms such as Amazon and Netflix are gaining significant popularity worldwide. Consumers can also watch events and show broadcasts on these platforms. The US has substantial TV audiences inclined toward watching sports events, as millions tune in to watch live games. According to the Think with Google, there are ~57.5 million digital viewers of live sports in the US in 2021; the figure is expected to climb to more than 90 million by 2025. Playout automation and channel-in-a-box are essential for delivering this content on various platforms. Furthermore, these solutions are widely used for broadcasting media content in the country, as it is one of the technically advanced nations. The US is home to a majority of playout automation and channel-in-a-box market players, including Harmonic Inc., Avid Technology, Inc., Imagine Communications, and Amagi.
North America Playout Automation and Channel-in-a-Box Market Company Profiles
Some of the key players operating in the market include Evertz Technologies Ltd; Harmonic Inc; Pebble Beach Systems; Grass Valley Canada; Avid Technology, Inc.; Imagine Communications; Amagi; Playbox Technology; Aveco s.r.o.; and ENCO Systems, Inc. among others. These players are adopting various strategies such as expansion, product innovation, and mergers and acquisitions to provide innovative products to their consumers and increase their market share.
North America Playout Automation and Channel-in-a-Box Market Research Methodology :
The following methodology has been followed for the collection and analysis of data presented in this report:
Secondary Research The research process begins with comprehensive secondary research, utilizing both internal and external sources to gather qualitative and quantitative data for each market. Commonly referenced secondary research sources include, but are not limited to:
Company websites , annual reports, financial statements, broker analyses, and investor presentations. Industry trade journals and other relevant publications. Government documents , statistical databases, and market reports. News articles , press releases, and webcasts specific to companies operating in the market. Note: All financial data included in the Company Profiles section has been standardized to USD. For companies reporting in other currencies, figures have been converted to USD using the relevant exchange rates for the corresponding year.
Primary Research The Insight Partners' conducts a significant number of primary interviews each year with industry stakeholders and experts to validate its data analysis, and gain valuable insights. These research interviews are designed to:
Validate and refine findings from secondary research. Enhance the expertise and market understanding of the analysis team. Gain insights into market size, trends, growth patterns, competitive dynamics, and future prospects. Primary research is conducted via email interactions and telephone interviews, encompassing various markets, categories, segments, and sub-segments across different regions. Participants typically include:
Industry stakeholders : Vice Presidents, business development managers, market intelligence managers, and national sales managers External experts : Valuation specialists, research analysts, and key opinion leaders with industry-specific expertise